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Hello everyone I am going to start a course on SEO Before we get started, take a look on the screen It's statistics for 3 months For a website i did SEO work on it I have taken the statistics from Google Webmaster Tools On the left side you will find the click counts to this site for 3 month It's about 17400 clicks only from Google search The diagram on the middle shows the improvement status in organic clicks After doing SEO work for this website, the increment in result is improved Using all SEO tactics on-page and off-page I will explain what is the SEO, what is the important of SEO and why we need to use seo? First point: what is the SEO: it's stand for Search Engine Optimization And it's a group of processes and ways to get better rank It's a tactics you can use to improve your website ranking by following the Search Engine Guidelines So you can improve your website rank in Search Engines For instance you have a website which selling medical products When a regular user want to buy a product He will use search engines to find this product If your website in the first result he will find your product When you start to use SEO your website will improve slowly and continually But if your website don't have a value in Search Engine then nobody can find it So you sholud start taking care of the SEO to improve your website value The second point: What is the importance of SEO? Of course, SEO is very important to increase selling and good for marketing When you marketing a product SEO maybe will be necessary And will effect the selling for the product Also don't forget the millions of Search done every day I mean the importance of SEO increases because of search amount online every day If i am willing to buy a specific product i am going to search for it on Google So you will increase your website traffic from search Of course it would be benefit for you and an advantage for the marketing The third point: get better rank on your competitives Of course using SEO accurately more you get better search result Your ranking will be higher than your competitors' Do not forget that most researchers for a product will find what they are looking for during the first results of the research For instance if the user finds what he is looking for in the third result he will not click on the result of your site if it is the fourth one Of course, the higher result rank, the more likely a researcher clicks on your website We have two types of SEO, Black Hat and White Hat White Hat is the use of SEO by following the policies and conditions of global search engines Black Hat is the use of SEO by manipulating search engines and their terms So you can raise your site's ranking Using the Black Hat methods are prohibited and may expose your site to a ban or a penalty Now we'll talk about the SEO methods you need to know We have two methods for using SEO The first type is Page-On SEO which is inside the website that means you will do it all within the website in general The second type is Page-Off SEO, which is off-site It does not need any basics in programming Note that the two types are very important to the SEO so they complement each other The more accurately you follow the steps, the higher ranking you achieve For example, you may have a minor problem with one of these two types, which will greatly affect the ranking of your site It is best to try as much as possible to cover all the points accurately to get the best results So I have completed the introduction and will do more videos explain the type of Page-On SEO in details After completing the Page-On SEO I will explain the Page-Off SEO in details So that I will cover the two types in a detailed Don't forget to subscribe and click on the like button.
thank you for watching :).