Conventional SEO is dead because everyonecan't use the same SEO methods.
The top 10 results are limited with the bestpossible content.
You might disagree with these results.
However, Google is the judge.
We need to consider their algorithms in ourmarketing strategy.
In my 10 years experience, the biggest problemthat I see when new websites try to steal the working methods from famous websites, however, it doesn't work like this.
When someone creates a working strategy, thousandsof others try to steal it, and it doesn't work anymore.
In this video, I'll share with you 15 SEOmistakes that you need to avoid and the working strategy that will work all the time.
The best part is coming.
What's up, guys! Anatolii is here.
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I want to start from article that was publishedin perzonalization.
And here, you will find 15 top SEO mistakesof 2020 you should avoid.
I will put the link in the description below.
And the first mistake, what we can find here, “Having Poor Internal Link Structure” because many webmasters pay a lot of attention toearn backlinks, to provide link building outreach, and they forget about internal links thatcan help to improve your positions.
What you need to do, just to take the mainkeyword and use your domain on Google.
For example, the main keyword here SEO mistakesand domain perzonalization.
I insert it to Google and you can find somerelevant pages that Google might think that are relevant to your page.
Just create backlinks to this page, and getmore attention.
The next thing what you can do, find someauthoritative pages on your website.
You can use authoritive metric from Ahrfes, SEMrush, MOZ, or anything else and add links from these pages that have a lot of backlinks.
It's essential to create relevant links, toadd some additional information to other pages, or just to create links that doesn't hurtuser experience.
Okay, we will go to the next tip “Not UsingAnalytics to Understand the Converting Content”.
Of course, it's essential.
I usually recommend all my clients to useGoogle Analytics and Google Search Console because it's free and you can get a lot ofinformation data.
I don't know why some webmasters pay for paidtools when you have such free tools like Google Analytics, Google Search Console.
Just open my website, you will find the listof all tools, and you can find that Google Analytics and Google Search Console have thefirst two places on my list because I think all websites need to have it.
For example, only Facebook or Amazon don'tuse this metrics because they have own resources to create better metrics.
But for other websites, it's essential touse it because you don't need to spend time with creating this.
Okay, go to the next tip.
Number three “Having Duplicated Content”.
Yep, you know, it hurts user experience, ithurts Google ranking when you have a lot of duplicated content, and it's better to deletepages if you've duplicated content, or if these pages have some backlinks, you can usesome canonical tag or 301 redirect to other pages.
And we see some examples here with one websiteabc.
You can see that the same pages have the samecontent but different URL, and Google understands it's different URL, it's better to take careabout this.
Okay, number four, “Forgetting Image Tags”.
You know, one time during Hangout, I askedJohn Mueller about this.
For example, if I write some article witha lot of screenshots, do I need to use tags.
He replied to me that it depends on you.
If you want, you can use it, if not.
You know, it's better to check out your images.
If you have some infographics or awesome high-qualitypictures, yeah, just add tags because you can get additional traffic.
If you don't have it, just forget it, or forexample, just choose pages with these images and add tags because Google image search ishuge, and you can get a lot of additional traffic.
Okay, number five “Forgetting to OptimizeYour Site for Local Search”.
You know, for local search, it's essentialto pay attention with Google My Business and add your website to all listing, like AppleMaps, Bing, and many others.
Just find them and add your website everywhere.
It's essential to have the same informationbecause some websites add one phone number for one directory and another for another.
It depends, of course, it's better to havethe same information everywhere and you know, many SEO companies that provide service, theyusually pay more attention to Google My Business optimization than with SEO optimization.
Okay, tip number six “Forgetting Content Marketing”.
I like the phrase from Seth Godin, and hetold that content marketing is one marketing cleft.
Why is this? Because customers are cleverer than ever.
They don't buy from brands if they don't engagewith them on social media, if they don't know them.
And what you need to do, to cover all thestages of sales funnel, just create informational content that bring value and help people.
And after this, people will know you, andwhen the time will come to buy some products, they will remember about your brand.
It's essential to use content marketing, forexample, with your blog posts, YouTube videos, social media promotion.
For example, I'm active on social media, LinkedIn, Facebook, Twitter, I publish a lot of information, and it helps me to create brand awareness.
Okay, number seven, “Not Consulting Paid Media”.
You know, you can use Pay-Per-Click advertisement, it depends on your purpose, but it's better to start from organic reach to get cross trafficbecause in Pay-Per-Click, people usually don't click brands if they don't know them.
And at that point, you will pay 10 times morethan recognizable brands because Google increases Cost-Per-Click for these campaigns if peopledon't click them, and even if they click, they will go to your website, if they don'tknow you, they can ignore it and don't buy your products.
I like to start Pay-Per-Click advertisementswhen you have brand awareness, when you have recognizable brands and you feel that youcan start to do it because in Pay-Per-Click advertisement when you invest $1, it's a bigquestion, “Can you get $2 back?” because it's overwhelmed with many other campaigns andwebsites.
Okay, we can go to the next “Not ExecutingYour Keyword Research Correctly”.
Yeah, I think it's essential to check outyour keywords, and many websites, they usually provide keyword research by using some toolslike UberSuggest, SEMrush, Ahrefs, and they just choose keywords that have volume andignore other keywords.
But these keywords have a high level of competition.
What you need to do, to check not only volumecheck, other metrics like keyword difficulty, or Cost-Per-Click, and user intent.
It's essential because when you choose onlyhigh-volume keyword, you will compete with big brands that might invest a lot of moneywith advertisement, and you can't outrank them with a limited budget.
And you know, I have my tool, it's calledKeyword Clusterizator.
If you go to my list and click the filterSEOTools TV, you will find this tool.
What you need to do, just to add to your listof keywords here, and this tool will group all your list to many different subgroups, and you can use it.
It takes less than one minute to get a groupof keywords.
And don't try to cover everything, chooseyour priority, it's essential today to have priority.
Okay, the next tip “Creating Content That'sNot About Your Keywords”.
Yep, it's essential today to learn user intentbefore creating any content.
What you need to do, type of Google your keywords, and you will find your competitors content, analyze it, and for example, if you see thelist of keywords, just create your list with your recommendations.
If you see commercial pages, you need to createcommercial pages.
If you see the answer for question how, createyour page like this because you can't rank your website if it's not relevant with userintent.
Okay, number three “Focusing On Only One Keyword”.
I think it's an old school when websites createda lot of pages for each keyword, but at that point, you create a lot of duplicate content.
People don't like it.
Google doesn't like it.
Just avoid it.
It's better to have some balance.
And for example, with my Keyword Clusterizatortool, you can find the list of keywords for each page.
Just click 'Upload' here if you have somelist of keywords at here for example, or you can see that I am.
Yeah, just if you go to Ahrefs, SEMrush, UberSuggest, or anything else, click upload your list from these services, and you will get all keywordsfaster than you can prepare your coffee.
And you will find some instructions here.
It's not difficult.
Go to the next tip “Confusing Your Title Tagsand Meta Descriptions with Your Open Graph Description and Title”.
If you use WordPress or any recognizable CRM, I don't think it's a big problem, but you can check it manually.
And we have some examples here.
Just check down that you use correct quote.
Okay, number two, “Not Having an SSL Certificate(HTTPS)”.
I think that was a big problem a few yearsago.
Today, it's not because almost all hostingproviders give the service to provide HTTPS just by one of different certificates.
If you ask me which is better, I usually buythat is paid more because I don't want to limit any resources for my website.
Okay, number three, “Inappropriate Specificationof Language Parameters”.
What you need to do, just to use Hreflangcorrectly, and yeah, you will find some explanation here if you have some version of your websitesfor many different languages like English, Russian, German, and any of them.
Just use this Hreflang that explains for Googleand each page for different regions, yep.
Okay, number four “Using Too Many RedirectChains”.
Yeah, you can see the example here.
Page X > 301 Redirect to Page Y, and PageY to Page Z.
What you need to do, to have just one chainfrom Page X to Page Z.
Okay, we finish up this article.
Go to the next article.
This article from Yoast, “6 universal SEOtactics that never go out of fashion”.
“Stay on the light side”.
It's essential today because many websitestry to get ranking with black hat techniques, but Google invests a lot of money to ignorethese techniques, or even penalize this website.
It's difficult today to cheat Google.
And many old-fashioned techniques don't workanymore, like PBN, private work networks, other spam.
And what you need to do, to provide whitehat techniques, outreach to create content that earn links and shares on social mediabecause even if you think that your black hat techniques work today, I'm pretty surethat Google will quit them in close time.
And big websites, famous websites never useblack hat techniques and they get a lot of traffic.
Okay, number two, “Optimize your site speed”.
You know, I like to check my website withPageSpeed Insights.
You can find a lot of information there.
You don't need to pay for some paid toolsjust to check out your pages.
With this tool, it's simple and you'll geta lot of information.
You can find this tool on my list, just choosethe filter 'Site Speed & Tech'.
Google Search Console provides a lot of thisdata as well.
And give me a few seconds.
There are a lot of other tools, but.
PageSpeed Insights from Google.
Yep, just use this tool.
Tip number three “Work on excellent content”.
You know, content is a key.
High quality content is a key.
And many webmasters ask me, “How many articlesI need to publish each week or each month?” It depends on quality.
If you can publish many articles with highquality content and valuable information, just do it.
If you can't, it's better to publish one articleeven in a month or three months, but with high quality content because sometimes, whenarticle can bring more traffic than hundreds or thousands of others.
Just create excellent content plan, and afterthis, you'll choose the best possible content for your website and pay attention with quality, not quantity.
Okay, number four, “Keep your audience inmind”.
It's essential to learn your audience first, to speak with your customers directly, to find some online studies, and to think whatyour audience want to get, not of what you want to propose to them.
And even big websites, they speak directlywith their customers in order to learn them.
Okay, tip number five, “Improve your internallink structure”.
We discussed this.
“Keep your content well-maintained”.
Yep, you know, I usually create content forusers, for people, and after this, I optimize this content for search system.
It's essential today when you can optimizecontent without hurting user experience.
Brain Dean provided a study when he had contentin the top 10, and he decided to cut some information for users and to get more sitespeed for Google, and Google didn't change position, but Brian lost some user experienceand decided to give back.
And it's essential today to think about customerfirst, for your visitors, and after this, to pay attention with Google and other searchsystems.
Okay, we will go to the next article “12 SEOBest Practices That Everyone Should Follow”.
The author, Joshua Hardwick from Ahrefs.
And “Use HTTPs”, We discussed this.
I just want to find some points that we'vemight skipped in other articles.
Okay, “Make sure your pages load fast”.
Yeah, we discussed this.
“Target a topic with 'search traffic potential'”.
You know, I like this recommendation becausemany websites pay attention to volume, but you can see here some examples that you canfind some topics that have a lot of traffic potential because keyword search tools arenot accurate, they can provide some volume, but it's not like this, and some topics bringa lot of traffic even if keyword search tools show another picture.
Okay, go ahead.
I will put the link to all these articlesin the description below.
“Match search intent”.
We discussed this.
“Target a topic in your wheelhouse”.
I think we discussed this.
Okay “Use your target keyword in three places”.
You know, it's old fashioned school, but itworks today as well.
You can add some keywords to your page, butthink about your customers first because Google understands content, and you don't need touse all the keywords to explain what your content is about because Google uses artificialintelligence.
But if you add your keywords to your page, especially if you can do it in the first 100 pages, because many people just read the beginningof your content, if they don't see your keywords, they might skip it, and you have only 15 secondsto tell them.
It's better to read your content.
Yeah, we can see here, “Title tag”.
It's essential to add your keywords in titletags because people are not blind.
They just scan the top 10 results, if theysee the keywords in the title, yep, it gives good reason to open your content.
Yes, you can add your keywords to H1, butit depends because John Mueller replies many times to these questions that H1, H6 tagsdon't help if you add their keywords, it's better to add some information for users.
Yep, why not? You can use your keyword in URL because numerousstudies showed that it helps to get more rankings.
Google denies this, but you know, many peoplestill copy the URL, and yep, why not? You can add to your keyword, it helps themto find a one more time.
Okay, “Use a short and descriptive URL”.
Yep, for example, it's essential to use shorterURL and add keywords and descriptive.
I mean, like without any symbols and not understandable.
Okay, number eight, “Write a compelling titletag and meta description”.
You know, I like to pay attention with titletag and meta description because you can get more attention from Google search.
And for example, I have even my tool.
I provided this tool where you can check thequality of your title.
Just open this page, and here, you can addany keywords here or just copy URL and analyze the quality of your headlines because fromfive people, only one person opens website after reading the title tag.
And yeah, you can find some quality metrics.
It helps to get more attention.
We will go to the next.
Yep, we discussed this that you should addtags.
“Write throughouh content”.
I think that Ahrefs know what they're talkingabout because they provide a lot of details on their content.
If you read their blog posts, you will finda lot of information that helps you to be a better marketer.
Okay, go to the next tip.
“Add internal links from other relevant pages”.
We discussed this.
And the final tip “Get more backlinks”.
Just earn them by using content marketing.
Okay that's it for today.
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