it's not 2010 anymore keyword research and SEO isn't as easy as it used to be so what should you do hey everyone I'm Neil Patel and today I'm gonna share with you how to do keyword research in today's world of Google see Google is way more tougher to
get rankings for versus back in the day when people like oh my god I just popped this slide and I'm now number one for auto insurance and I'm affiliate and I'm surfing and like I'm making 100 grand a month doing jack life isn't that good anymore that won't
work for you I wish it did because I would probably learn surfing and I'll be just milking it with all the top spots on Google so here's the first tip that you need to know if you want to do keyword research in today's world the first thing is
pick a niche everyone's talking about like going up there big terms like auto insurance SEO credit cards yes you can eventually get there but it takes six months to see traction with Google these days twelve months to start seeing your traffic really go up and two years to
really be crushing it on Google and you've seen that I've talked in the past about my neil patel dot-com site and I went from 9,000 Google visitors to 80 something thousand or 90,000 then to like 200 or whatever thousand per month right but it took years for me
to get there the point I'm trying to make is don't do what I did when I was starting off all speaking big keyword terms you want to go after and pick small niches the second tip I have for you is pick buzzwords and things that are booming here's
what I mean technology is moving so fast these days that things are constantly changing nowadays it's not how long are you gonna live till it's how long is it gonna take for technology adapts so fast so you can pretty much live forever I'm serious right so why not
go after new interesting things whether it's cryptocurrencies or whether it's new products that are coming out right the iPhone 100 or whatever version that are on go after new upcoming words and you can find them using Google Trends Google Trends breaks down what's hot what's up and coming
that people are typing and go after all the ones that are new the reason you want to go after the new ones is these are ones that people haven't been trying to rank for before they're not that competitive because there's not much competition so if you create content
around it what are you gonna do you're gonna skyrocket to the top way faster than if you went after all terms like credit cards now that we got the basics out of the way on how to find the right keywords let's go into tools you should be using
the first tool I have for you is if you super suggest what you'll find is you can put in a keyword it'll give you ideas based on what people are typing in questions right so for example people don't type in the keywords like dog food so type in
keywords like what dog food is best for my animal or what dog food is great to make my dog lose weight these are really popular terms boobers suggest we'll show you different variations of your main keyword and I'll even show you how competitive they are how much search
volume you're gonna get and how many even people are gonna click on your listing if you rig number one – or number 10 or whatever the listing number is and that's what's cool about lubbers suggests the fourth thing I want you to do is go to Quora type
in keywords relate to your industry and you're gonna see the most popular questions that people are asking yes I know I talked about we were suggesting getting ideas for longtail non-competitive terms but the cool part about Korres is based on users feedback you'll see their answers you'll see
the uploads and the book oh my god this is how hard it is V Olympian or win Olympic medal and when you start seeing the most popular questions you'll now know what kind of content to create that's related to your space when you do that you can start
going after these because if it has a lot of responses and votes that means a lot of people are curious about this and by creating answers on your own blog that are more thorough more detailed you're not gonna rank for it but you're gonna rank higher because you
can create way more detailed responses then Quora itself the last tip that I have for you is don't always focus on keywords focus on a theme see back in the day when you want it to really make money off of Google you'd be like Oh annoying four credit
cards on rank for auto insurance these days it's just about how much search traffic you can get within your industry so if you're going after credit cards you want to have a website all about credit cards like Credit Karma or you want to have a website all about
marketing and SEO like me on neil patel sure I do rank amazingly well for terms like online marketing internet marketing SEO but that's not where I get most my revenue and visitor count from it's all longtail terms so if you want to get that long tail of traffic
what you need to do is create detailed content about specific detailed topics and what I'm saying detailed topics I'm talking about not how to start an e-commerce site I'm talking about how to start an e-commerce site with Shopify you see how much more specific that is you can
create a whole another article on how to create an e-commerce site using Magento by getting very specific and then you can have a 10,000 word blogpost on everything about setting it up with Shopify or Magento you're gonna dominate anyone who's trying to create a Shopify store using you
know Shopify and you can end up breaking on the steps the templates how to optimize for traffic for conversions email list adding upsells and down cells and countdown timers by by being that specific anyone who's interested in that and even potentially interested in hiring consultants or buying products
or plugins or whatever you're selling related to that topic they're gonna be landing on your website because when Google released a hummingbird update they're not now we're just trying to rank the most popular site at the top or the one with the most backlinks they're also trying to
rank the most thorough website they'll say Wikipedia does well it's not just because they have a lot of links or brand queries it's because Wikipedia has some of the most detailed articles you go look up the article on Abraham Lincoln it's so in depth it covers every little
thing about Abraham Lincoln you know they pretty much cover everything under the moon when it comes to Abraham Lincoln and that's the same thing you need to do with your content it's not about creating 5,000 pages it's about creating pages that are super thorough and detailed that are
high in quality and when you do that you'll notice that your start ranking for all the keywords related to your industry and that's how you do the keyword research in today's world if you're still struggling to figure out what keywords to go after or how to do keyword
research in today's you know Google world leave a comment below ask your questions and I'll be there to help you out and of course if you appreciate all the videos and the content I'm giving you an all the help please subscribe like fan share this video tell other
people about it I would really appreciate so thank you for watching
