7 Advanced SEO Techniques To Use In 2020 | Neil Patel

Are you finding that you're not getting any results with SEO? Well' that's because you'reusing a lot of tactics that everyone else already knows about.

Hey everyone, I'm Neil Patel, and today I'm going to share with you seven advanced SEO tactics.

Before we get started, make sure you subscribe to this channel.

That way when I teach you the next latest andgreatest thing about SEO, you'll get notified because you subscribe.

Now, I have a question for you.

How many of you are gettinglittle to no results from SEO? If you're not gettingany results from SEO, leave a comment with yes.

If you are getting results, leave a comment with no.

The reason I ask this is this will help me adjust my videos in the futureto give you more feedback that'll help you get theresults that you deserve.

The first advanced tactic I have for you is get to know your users.

Everyone thinks that SEO is just about on page or link building.

But here's the thing, Google wants to rankwhat's best for the users, first, second, third, fourth, and all the way down the list.

The way you get to knowwhat's best for your users is you survey them.

By using tools likeSurveyMonkey and Hotjar you can find out what yourusers love and what they don't.

By adapting your content, your services, your product you're much more likely toget that traffic from Google because you're creatingthe best user experience.

These days, Google's lookingat what's called user metrics.

Those are things like people coming to yoursite after they click.

Or they search for a key word.

They click on your listing.

And then they even look athow many of those people, a percentage of them, are clicking the back button right away.

That tells Google, hey people aren't likingwhat they're seeing.

They're also looking at things like time on site, bouncerates, pages per visitor, even how long your website takes to load.

By surveying people, you'llget what's ticking people off and why they're leavingor not buying from you.

Fixing all of these things doesn't just helpimprove your conversions, but it also helps improveyour rankings in Google, because you're providingthe best user experience.

The second tip I have for you is leverage schema markup.

You know all thosereviews and star ratings that you see when you're doing a search? That's called schema markup.

If you're using WordPress, you can just check outthe Yoast SEO plugin.

It'll allow you to do schema markup with just a few simple clicks.

It's worth checking out, makes it easy.

And that way you don't have to learn a single thing about coding.

The third advanced tacticthat I want you to try out is expand your most popular pages.

See, content marketing isa big hit or miss game.

You create a lot of webpages, a lot of content pages.

Some get a ton oftraffic, and others don't.

And you may be asking yourself why.

The links, I did all the bestpacks to all of my pages.

But why are some doing better than others? Well, a lot of times youjust won't have the answer.

But what you can do, is you take your most popularpages and expand them.

So let's say you have a 3000 word blog post that's ranking well.

You'll want to take the key words that that page is ranking for, put them into a tool called Ubersuggest.

It'll show you all theother long-tail phrases that are related to that main phrase.

Integrate them into that page.

In essence, you're expanding your page.

You're not just adding in more keywords, but you're adding in more content.

You're expanding the depth of that page so that 3000 or 5000 word blog post may turn into somethingthat's 10 thousand words.

And when you do that what you'll find is you're already rankedfor the main head terms, by adding in the long-tail phrases, you'll just get extratraffic with very little work in less than 30 days.

The fourth tip I have for you is to send link juiceto lower ranked pages.

As I mentioned with the previous step, you have some pagesthat naturally do well, and some that don't do as well.

Well, the ones that don't, go to all of your otherpages that are doing well and internal link to the ones that aren't.

And see if that helps boost them up.

What you'll find is over time, those pages that aren't ranking that well will start climbinghigher and higher again.

Then I want you leverage infographics.

You're probably already saying, Neil, I've seen infographics, everyone has them.

But no, I don't want you tojust leverage any infographics.

I want you to leverageadvanced animated infographics.

Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They're animated by integratinggifs within your infographic they're much more likely to go viral.

And you're gonna get way more back links.

The guy who createdhow a car engine works, he was telling me how he got over a million visitorsto that infographic.

Do you know what he did to market it? Nothing.

He just released it.

Everyone was like, oh my god, this is crazy, it's animated.

He started getting a lot ofsocial shares, back links, started ranking for everything because people are like, this is cool.

And that's why you want toleverage animated infographics.

Then I want you to leverage roundup post.

The reason roundup posts are really good, and no one does this.

I don't know why.

They used to be more popularthree or four years ago, but they still work.

Let's say you're writingan article on 101 SEO tips, or 31 SEO tips from 31 experts.

By emailing all of these experts and getting them to participate, they're not only likely to share your article on the social web, but they're also likely to link back to thatarticle and help promote it.

All those links and social shares will get you more traffic, and eventually the moreeyeballs seeing your page the more natural backlinks you'll also get, which will increase theoverall authority of your site and your rankings.

The last strategy I havefor you is prune and crop.

I know this one's goingto seem really hard.

When you have an old site and you've been writing content for ages, there's a lot of pagesthat just won't do well even when you do the internal links and you send link juice tothose low ranking pages.

But start cutting the dead weight.

When you start cutting the dead weight, more authority starts going to the pages that are ranking well.

And it should help them climb even higher and higher over time.

So that's it.

Follow those advanced strategies and you'll start gettingmore love from Google.

If you liked this video, please subscribe to it, tell other people aboutit, like the video itself, leave a comment if youneed me to answer anything when it comes to some ofthese advanced SEO tactics.

Or if you're just stuck and you're not getting theresults you want to see, and you just want personalhelp from me and my team, check out my ad agency Neil Patel Digital.

Thank you for watching.

.