7 Fresh SEO Hacks That You Need To Try

today we are going to talk about seven fresh SEO hacks for 2020 and beyond it's a complicated world nowadays Google is getting tougher and tougher and Google actually recently I remember they they change the search results now it's virtually impossible for the naked eye to be able to

tell the difference between an ad versus a organic result there's favicons and like there's like a little ad text so it's really hard to see what's different if you're not really well-versed with kind of what Google is wondering what are some hacks to help you get around kind

of where Google's going because the problem now is 0 click searches are actually above the kind of the majority of searches right so what that basically means is when you land on a search result page the majority of people are not going to click they're going to see

the result right there I'm just going to move on so a lot of people are losing traffic to their websites so the first thing you can do to combat that is focus on on surp meaning if you have the rank 0 result you have a featured snippet inside

of the featured snippet you can basically put in your brand so like maybe you might search how to tie a tie and it is in the the rank 0 search basically for that one you can say ok you know your step 1 here step 2 step 3 visit

how to tie tie com to learn more about it whatever right you're basically branding yourself inside of the search so people know what your brand is they might come back to you in the future because that's one of the it's not the best thing that you can do

you know ideally want that traffic coming to your site like you should tell them to visit you can put a call to action but you should brand yourself at the very least that way on the search result page you're doing some SEO there to help you out the

other thing I'll say that's related to the kind of on the search result page or the SERP I'm just gonna call it the SERP from now on on the SERP you can do FAQs snippets so FAQs snippets FAQ snippets good example of this might be you might search

for what is spaghetti or something like that and then usually Google would give you you know four additional boxes for quite similar questions that people have asked so you're basically adding more content to that page and you actually get a higher click-through rate if you can do that

so if you just Google FAQ schema and Matthew Woodward actually has a good piece on this he actually has a plugin that you can use to do the FAQ schema and you can do that for free the other thing I'll say is title I'm Meta Description testing so

what you can basically do is you can use Google search console and you're testing titles and meta description so you can say I had you know top groceries for 2019 which is the gear before and I change the tunnel to top groceries in 2020 obviously the second one's

gonna get a much higher click-through rate so that's the idea you write a more enticing title or Meta Description you get a higher click-through rate you're gonna get more traffic right so you can use Google search constant to do that or we have a tool you can use

clip flow you can just go to WWE click flow comm and learn more about how it can organize it for you the other thing I'll say is you want to pay attention to your top content because what's gonna happen over time is your top content is actually gonna

lose traffic so that's known as decaying content if you look at your analytics you look at your google search console if one of your top pieces is losing let's say it's getting a hundred thousand visits a month and it drops to 20 thousand so you've lost 80 percent

of the traffic but a lot of people they don't actively monitor the decadence going on so we actually have a free tool that you can use for this you can go to click flow comm slash content – TK or you can just monitor it yourself for free doesn't

matter what we do again that's a free tool that we have so check it out if you want the only thing I want to talk about is going on each channel think about all the efforts and you're putting it to SEO right now a lot of back in

the day people just put everything into one basket SEO SEO those would and I'd see their businesses burn because you know an algorithm shift might happen and then these people would go from living in the penthouse to the outhouse because they put everything into that you want to

make sure that you diversify your efforts nowadays because it's such a all the attentions being split in ala days it's not just Google it's not just Facebook anymore but it could be Pinterest it could be Instagram it could be tick tock it could be podcast right so think

about how you can diversify sure you can start with your blog first but then think about okay how can i parlay that content making me making it an e-book where I'm driving traffic give me more often for the e-book and then collecting email lists and then driving more

sales through email you want to think about how you can continue to expand your empire and not just stop at SEO because you don't want to be a one-trick pony in today's world cuz it's very dangerous to do that no the other thing I want to talk about

is product lead growth a good example of this is when neil patel my my podcast co-host he acquired uber suggests blogger for about 250,000 dollars or so it was a pretty decent tool but he made it into a much better tool and he's giving away most of it

for free you can do keyword research on it you can do a lot on that tool but the amazing thing is the brand the brand is very strong from that tool and then for such a strong free tool he's getting a lot of links for it too so

he led with the product he gave it away for free and then now it's getting a lot of links a lot of people are basically talking about it so it's good for branding as well so Google still looks at brand like Eric Schmidt has also said in the

past you know the Internet is basically it's a cesspool right now so what you want to do is it's eventually the brands that race to the top so you want to focus on building that brand and so that's what Neal did with ubersuggest so product leg growth how

can you make a product or a calculator or a widget and make it stand out in your industry and then from there you're gonna collect more links and it's a lot easier than saying I'm gonna reach out to people and to a lot of people and and do

links editing your content too and adding keywords to it upgrading your content you got to be doing that over time too and that's how you come back Khan to DK so we actually have a content editor again inside of click flow if you want to check that out

basically what you can do using a tool or you can even just do keyword research but say hey you should be adding you know maybe these ten keywords to your content it's very relevant and you just click on you can just add those keywords to the piece and

then you know push it directly to your website and then that's gonna help you grow your traffic for the long term so you want to have an entire suite nowadays when you think about when you think about SEO sure you can do other things like review you can

do other things like schema markup I would also recommend translating your content as well so now I know I've gone over seven hacks just making sure that you have a good you know internal link structure do people forget about breadcrumbs things like that like the SEO basics you

want to get that right all right so that is it for today let me know what hacks you think I missed in the comments below and don't forget on youtube check out the next video over there and don't forget to subscribe and hit the bell button because we

love you and see you tomorrow