A Beginner's Guide To SEO Terms

today I'm going to be going over some ofthe terminology that I use when talking about SEO so let's get right to it hello everyone my name is Zach from Yasand yes we are going to talk about some SEO terms the first of course you know Isaid of course

the first SEO term that I want to go over is I've heard a call afew different things age headers your H tags h1 headers these are the differentHTML codes that you can use to distinguish what sort of heading thatyou're using so if you have a some text between

an h1 heading that tells thattells crawlers like Google that that's supposed to be your main heading you'llalso see that there are like h2 h3 and as those numbers go up their importancegoes down so if you look at a regular website you won't be able to see fromlooking at

the front end which header is which but you'll generally only see oneh1 header which would be the main one you'll see more h2 headers which willgenerally be your different categories and then as you go down those kind ofare saved for subcategories now in SEO these are very important

because againGoogle's crawlers which is like a little software program that reads all yourpages they are looking for these types of codes to flag this is important foryou to look at so that's what they look at to decide what a section or even apage is about the second is

your meta title now this is one of the ones thatwhen I talk to my clients about it it sounds like it's very technical veryprogramming and it really isn't for some websites finding out where it is setyour meta title can be tricky to find but in most cases all

you really need toknow about your meta title is that it can be found in two places one if you goto the very top of your browser look at the tabs hover over a tab and it'll actkind of pop out I have an image here that shows you what

the meta title isalso when you search something on Google when you look at a listing the the maintitle is also what has been set as a meta title these are again veryimportant for Google to read because it'll tell them that there is relevantcontent on this website or on

this page to the keywords that you've included inyour meta title so if you are a plumber and you want to be found in Calgary thenyou should have plumber Calgary or Calgary plumber somewhere in that metatitle and I mean also in the last category or h1 header should includethose

keywords and in the next one which is number three your MetaDescription Meta Description is very similar I would say too meta title yougenerally set it in the same place that you would set your meta title but itdoes give you more room because they are longer so heading back

out to thatgoogle listing that has a meta title as the title right below that the textthat's not linked usually like two or three linesthat's your meta description and you will read that and look for keywordsjust the same way that they read the meta title moving quickly along numberfour

is anchor links now anchor links can often again seem more daunting thanthey are and I do find them a little bit difficult to explain sometimes butbasically when you think about it in your website if you have a link thatgoes from one of your interior pages out to your

home page and the linked textitself is your key word that tells Google that when you click that key wordthat you're to be taken to your home page which again says that your homepage is the important destination for that keyword and so with like SEO auditsthat we do for

clients it is recommended to have your keywords in your interiorpages a few times links nicely back to your home page next up at number fivewe've got backlinks backlinks are something that you're going to hear ifyou're watching SEO videos like this or reading articles over and over and overagain

but most simply a backlink is a linkfrom any website that is yours that leads to yours so thinkquickly about a big website like Forbes they publish tons of articles all thetime that people like to read people like to quote them people like to sharethem on social media every

time you are engaging with somebody's article ortheir website or their pages in this way it's creating backlinks and so whatGoogle likes these form is that every time you are linking to say the sameForbes article you're showing Google that you trust this article enough thatyou've referenced it so the

more a page is referenced by other pages the themore they look important and trustworthy to Google one other reason thatbacklinks are important is because the longer a website is around whether ornot you make share-worthy articles it just kind of so happens that you docollect backlinks over time I've

seen this on many older websites that havehigh rankings on Google without ever having to do with anything with SEO thereason I believe this is and this is just kind of my personal I guess opinionand thoughts I don't know if Google has released anything official on this whenyou have

these lots of backlinks it it makes your website look a little moretrustworthy so Google doesn't want to put a brand new website right at the topof the list because the chances of a brand new website like a businessclosing or disappearing something like that is quite a bit higher

with a brandnew website than one that's been there for years and it's a you know it's along kind of trusted business model again that's kind of just my guess butit just again goes to show the importance of what it makes your websitelook like to Google when you have

a great numberof backlinks and finally last but not least at number sixI've got bounce rate so backing up I guess a step when it comes to thingsabout SEO Google is a lot more interested in how users are experiencingyour website rather than whether or not you have all of

these like backlinks andstuff built up because you can have the most backlinks in the world but ifpeople are getting to your website and not having a good experience and backingright out of that that tells Google that your website is not a good solution forthe keyword that you say

it is so as an example if I ran a tire store and I wastrying to target the keyword for ice cream if Google put me at the top oftheir list and it would say like best ice cream in town and people startedclicking on that ended up on my

website where I'm selling the tires they'reobviously not going to stay and look around my website very long so they'regonna get right out of there which is a very important trigger toGoogle that your website is not a good solution always remember at the end ofthe day Google wants to

make Google look good so if you are making them out to bea liar by sending people to a website that's not relevant to the keyword theyare going to penalize it for it so bounce right back to that is itsmeasured by people who get to your website and then

leave by clicking theback button or typing in a new address before they interact with anything sothat's before they go to a new page before they watch a video before theyclick any buttons they're getting there they're seeing that your homepage is notwhat they think you're supposed to be and

then they're leaving again thehigher that this is the more it looks to Google like you are not the answer forthe keyword that you're saying so kind of above all of the SEO practices makesure that what you're saying your website is about is actually what it'sabout make sure that

your user experience is first and very importantto you because they do at the end of the day decide what happens to your websiteso that's all the terms that I've got for you today if we learn something newhope next time somebody talks to you aboutSEO you have you know

that slight extra bit of understanding Google basicallydecides at this point in some regards what businesses succeed in which onesfail and you kind of stated the best sort of thing you want to make sure thatyou are putting the best foot forward everywhere so if you like this pleaseconsider giving

us a like commenting ask me questions or subscribe to our channelalso feel free to send me any other specific questions topics you'd like meto talk about even just email or call me if you have questions about your own SEOI am always open to talking about this so I

hope you enjoyed and haveyourselves a great evening the bike