Are All SEO-Tools Completely Wrong!? (#011) I Found Bugs In The Big SEO Tools, Can You Trust Data?

hello and welcome to another episode ofthe other marketing guys we're going to talk about our all SEO tools completelywrong Martin you work at an SEO I'm biasedso I'm biased you're biased but you're also we can do this sort because I useSEO tools I have a marketing agency and you work at an SEO tool and my title isare all of them completely wrong all right yeah just a little bit yeah sothey are wrong okay let's say you you are actually a tool that is this secretI don't know but you you do you don't gather your own info right okay you alsolike show and aggregate a lot of info from a lot of yeah yeah like a truth forexample and so you you did at some point link data right yeah maybeokay that's okay that's the secret maybe okay at least for now but we are justgames got from one of my content sides yeah dr ninety linkdo you follow link from New York Magazine but age v cannot index it whybecause the the are a complete turn talk to the tech department and they said noit's because we only index one megabyte of each page and my link was below theyone megabyte point okay that's I didn't even know that I did not know thateither so it's like how many links are you not and not shown in Atreus it'scomplete it's crazy because when you analyze campus competitors which is themain reason to use each with you do not know their linkprofile hmm not even know I know tool has been able to show me the do followlink I have from New York Magazine damn and if you check the New York magazinearticle I have put the exact article inside a trip it has I think like 3040links going to the exact article so it's not that it's not indexed I know it'sindexed in Google and I've seen the traffic spike because I have no linksprior to this so I know it's indexed I know it has links a trip can't show ithave you tried entering it in our tool because you can okay so I think this isone of the caveats okay I think this is actually a real thing that we can talkabout SEO tools in general so I wrote a post recently I'm not sure if Ipublished I think I did already but the idea is that you have two types ofcrawling in SEO tools you have user-generated crawling and you haveautomatic crawling such as google the way Google crawls I think the problemwith most SEO tools is that they get really good at automatic crawling sothen finding links from each other but they don't really substitute that datawith user not substitute but either rather like benefit like add upon thatlater with user-generated links so that let's say you build a link and you candirectly go and put that link in there and they can crawl that page and findthat link for you and I think this is really important because think about itlike everyone wants to see their links being like indexed immediately so it'syour incentive to go and put your links and it's their incentive to find itthose links because then they provide a better service for you right you canshow your clients yeah because if this was a client page yeah we got a dr9 alink for yeah they they couldn't know I can see it we actually had a client atsome point who was like okay so how many links did youbuild because we can really see all the numbers you are presenting us and wehave a luckily list month everything we do so i cousin and it's a thing whereit's a lot around 50% got indexed at that point mm-hmm well so yeah and to bethis it's you are you can do a pitch for you to I mean it's not necessarily apitch because I don't want to sell I'd much rather because I've had severalconversations with users along the way I'd much rather present like shoulder toto you guys and then you decide whether it's worth it or not I feel confidentabout it but of course there's obviously limitations and we're a small company soI don't want to be sells you like Oh buy our stuff buy our stuff because if youthink about it there's what like 300 tools on the market right now yeah youhave to decide what it stands out for you because it's quite differentactually than the rest but let's not talk about let's talk about tools ingeneral please okay so another another another thing is that search volume hasbeen like yeah a thing for me – yeah it's not only for me the youtubers bigyoutubers have triggered it for me soozee say that this is wrong and onceyou realize it you can't go back it's it's like it's like an ebony moment forsome SEO who has been working on it so long I just saw her posts LinkedIn theother day complaining about people were relying on search volume and saying ifyou put in this word and this word which is two different kind of the same workyou have the double the search volume so the amount of traffic is doubledpotential no it's actually something that's wrong with you – well quickquestion was it from a very big Danish agent yeah same and I was like nobecause you don't even know what search was what the right search one on thisI'm right now thinking about developing awhat we called rank tracker for the back end of our clients and pulling the datafrom search control and stuff because I do not want to rely on all theseexternal tools I think this could actually be a topic of its own but thereis also problems with search console we can yeah there is okay there is problemsbut I'd rather rely on search console than any other rank record I'd actuallythink that rank trackers are the most accurate yeah like as close as possiblelike the most useful SEO to you can get is definitely a rank tracker becausethen you were more or less sure that it works but about search volume I agreeyeah but if you have a rank tracker and you put in the nice thing about ranktracker is that you could put a start date and then you put it today and youcould see the develop from the start date em to the day and you can see theircrafts down and you don't have like that possibility pair and you can track thekeywords you want to in Google okay because if you if you if you want to ifyou want to like I want to track these 20 keywords in my Google search consoleyou can like flag them in search console oh so you want to pull from searchconsole yeah I want to pull the data from yeah that's a bill and I just wantto say okay I want these two new keywords from the search console and Idon't care about all sort of because when you grow as a side you get found ofall sort of weird keywords has nothing to do with anythingso you have to like these 20 or 100 keywords that's your like reportingespecially as a consulting agency you have something you need to report forDivine's and if you do it's instead of doing fromlike a cure anchor your two or HS then you can we could do it as our ownreporting from Google search console and you can see this is a day we started theaverage rank for this keyword with this yeah and now they have it with this I'malso a bit like wary about average rank to be honest because if you think aboutit let's say you have an information of course now we just wrote one onand it turns out that it ranks for very weird stuff did the average rank ingeneral the big average rank at the top of the average rank for each key ok soif you select 100 keywords and the average spring from these hundred or theaverage rate for the specific keyword but the average rank from an entireGoogle search console profile that's you can use that for anything or even perpage yeah because I talked to one of my buddies and he said so they decided totry to analyze together and it lost traffic and he said oh but the averagerank is the same so it's fine no you can't just say the average rank in thetied Google search console but that could mean that you just are not shownon broader keywords so and the average rank could drop even though you're doingbetter and better because you have more and more longtail so that everything isis sake so the main question is are all SEO to was completely wrong and I wouldsay yes okay I think we maybe have to rank tracker the rank tracker the way inrank tracker works is that some point doing today they're going to check thesearch term against Google with their bot and see what the ranking is but therank could in some bigger chose could change ten times a day yeah so did theexact time it tested could be a good time and or a bad time yeah technicallyyeah but I don't think anyone I mean it's gonna cost massive google that'swhy the average rank today yeah okay yeah that's a good point actually yeahthat's a good point I think we should actually split it inpillars so that to see different keyword tools and how they're useful because forexample I think maybe we should look at it more like pros vs.

cons so let's saypros in my opinion definitely our keyword research not because searchvolume and and so on and so on but purely because I cannot come up with somany keywords or let's say I have a client that's in a very weird industrythat I've never heard thing about I still need to be able tofind words like that like arisen and explore ideas primarily for ideas yeahrank tracking in my opinion is okay it's sufficient enough of course as you saythere is many more specific allottees it really depends on how advanced you arelinks I don't think anyone will ever get that completely right there's just sometoo many limitations and it costs too much money to to do a burning buildingto and then of course like metrics like search volumes and all of that I thinkthat's no one can even get that close enough I think no purely because ofkeyword groupings as you said that's kind of we started with actually it'slike very similar keywords or plurals of keywords being grouped together into onesearch volume and I think even keyword difficulty is a very rectum derived yeahI think that's a term II this number is coming from my ass okay so do we havemore about these SEO tools you maybe you the main thing the main conclusion inthis video is do not trust blindly in any number that any tool provide whichalso an extension do not trust any number blindly that any consultantprovides because they only have access to numbers so the way that there aresome McKinsey does some sort of its consulting language the the way to dothe right consulting language which to the tip to to formulate that somethingthat one could only is one would is the best and it's I can't really translateit something about the if we estimate this then this could be the closestthing so it's like statistics with like confidence confidence score somethingyeah something that when you when they say something they do not say it as factso it's it's like every time they I just heard something podcast about someformer McKinsey consultant or Adam it's like they have a specific language soit's it's like when I also talked to my one of my clients it's like okay if weagree that this is the closest thing to the real number then this based on thesedata could be the best theory yeah so instead of saying this is the this isyour yeah this is a potential and this is how it works because one thing I hateright now on LinkedIn especially is a very young especially into the marketingfield the marketing yeah they are doing a Facebook Adsand I said oh this company only used 5, 000 kroner and got five hundredthousand kronor in revenue and they just ripped they just have like soccerclients and then they report directly from the Facebook Ads interface and withthe Facebook Ads interface with standard settings it's the attribute value fromviews so okay so some people saw this ad or scroll past it so and now they boughtso this must be great yeah so attribute attribute that's a good topic we shouldthat's all I deep into that so about a SEO tools can you just just trust theGoogle Analytics no because Google Analytics is cookie based and you switchdevice and if you go in to see you see if you have an e-commerce store you goin G okay I have this much revenue from my organic channel and this much revenuefrom my page Channel and that is completely Porsche that is from a lot ofpeople's bottoms it's you can't use that to anythingmmm it's crazy so yeah and on that note I think it's time to repent wrap it upwe will see you and the next episode bye.