Ebay SEO and why it isis so incredibly important right now.
We had reported that it wasan update in autumn 2019 has – link the videome up here again.
And this update included, that e-bay eliminates duplicate listings.
So, either you have aorganic listing in the Cassini, so in the search results of Ebay, orjust a paid ad, so a Advertisement.
Both at the same timeis not possible.
The question now is: Whatdoes that mean SEO for Ebay? And does anything change? Or do you need to be on it right nowmake sure that the ad is super SEO is optimized, so that you can evenhas a chance to go on eBay sell? If you're interested, then please subscribe now to the Channel , press the bell so thatyou are informed as soon as a new video goes online.
And the answer tothis question of whether you care about Ebay SEO have to care about at allor if this is just a dead-end art form, Michael Gross knows.
After the intro.
Yes, thanks Jens, for the presentation.
I would like to briefly mention someto say a few words of introduction.
It was mid-December.
a trader friend of mine and says, “Hey, Michael, I need storage space.
I got a couple of palletsof a product that I can't even though it was actuallyis a good product.
And I need the space.
Can't you just.
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take a look at it?” So I said:”Yeah, you're welcome.
I like to look at it, and wesee what we can do together .
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can do.
” That's.
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that is, the starting product.
Just a normal household product that requires a lot ofRemoves space in the warehouse .
Initial situation was, I believe, I just had another .
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was aSale on 11.
11.
I had a look at themid-December, so quasi insignificant Sales.
So almost, like I said, untilon the one hand, actually nothing.
So we had to.
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we do something.
That was the original article.
Actually, it looks likedoesn't look bad.
Heading is not wrong.
We all see hereArticle characteristics filled in.
Template also not so bad.
Well, normallythat work.
I then had thecontests, they actually looked at sold pretty well.
So between oneup to three articles should actually be in it, in selling.
So what did we do? The first thing we did.
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we have the.
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Nah, I'll start somewhere else.
Let me show you this first, like the initial situation in Baygraph was.
This is what the article looked like.
Is that how we started out.
Yes, on December 12thI created the article in the Baygraph.
We can see there's always movementabout, like, the top 100.
Top 100-110.
The keyword I had chosen wasbecause “Mini Oven” was chosen.
And so he was always concernedwhich moves 100-110 positions, so virtually invisible.
There.
So what do we haveon the article? I've looked into it.
I've tried to find a titleto put together a better title to find.
Told the dealer”Please change the title.
Please write, because before Christmas.
are, as a test, still the Christmas' keyword.
” We see there, he isonly listed in one category.
We have a secondcategory.
In that case, theCategory “ovens and stoves”.
I told himwould like more article characteristics fill.
I told him, he would like to have a mobile Add a short description.
I gave them.
The whole thing has about, yeah, mesay 10, 15 minutes.
Got all that.
written down, sent by e-mail.
And then myfirst part actually done.
One more look.
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Now, go on.
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I'm going to take it a little further, that we also see, what happened next.
I got, here I gotset the marker, in Baygraph.
This means that after the first optimizationhe was then from position 115 organic in position51 climbed.
That means we were close.
to the top 50.
What we did then was, an advertisement for this article switched.
With the displayit then the organic result finished.
Does that mean he was withof the display to position 40.
Wasn't really enough tothen organic sales at generate.
That meansI said, “Please stop this.
Article and put it.
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to be reinstated.
” That is, with the terminationof the article he loses his bad history.
The badHistory was there.
It wasn't sales.
And then I said, okay, let's finish the article and let's reset him so that.
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the push of the newcomer.
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get.
The result was: Wewere organic after the new listing from position 51 to 36.
And with the display then in position.
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yes, 36 started.
That's when the 21 came along.
Well, we can see that he hadalways took turns a little.
So, between display and organicSearch result, always around 24, 28.
What are we looking at?in this example project ? Let's see that thead listing very strongly in the organic listing.
That means we're with theDisplay position not far from the organic listing.
That means ifI with the organic Listing bad rank, theDisplay also not better played out or notmuch better.
This is a try now.
Well, it's possible that othersTry again to show others or show different results.
That means it's naturalalso existentially important that we measure our results.
Because otherwise we knownot what happens.
So, what do we haveas the next step? I think he was there with, I think 7% advertising bid in there.
So with the one fromEbay proposed result.
And then we have theAdvertising bid increased to 10%.
At that point .
What was thatResult of the increase of the display Bid? We are in position24 has jumped to position 1.
That means we were then underthe keyword “mini oven” with this article to position 1.
So, then of coursetry to use the displays or playing around with theAds offered to play.
Because 10% is of course a lot.
That is, we then triedwhat happens if we use the Advertising bid go down again.
That means we'll have.
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I do.
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that was a little bit bigger.
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which means we'll have theAdvertising bid reduced to 7% again.
What happened? We were with theDisplay returns to position, or have slipped down againwith the display in position 15.
the display returns to 10%.
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and then we were up to two.
Then, a short time later, on 1.
Advertisement bid reduced to 5% , we were down to 16 again.
I'll just do this here.
again a bit bigger.
Which is what happened, are then the first sales.
That means we seehere the first sale.
Have with the display.
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then nothing more.
So after we've gotten the ad bidreduced to 5%, and see then here the first saleand then see a short time later, what do we have here at 4:11, theReaction 6:00, 7:00, that is, we see then that the salesor the first sale, which then again, the rankingalso with regard to the advertisement improved.
I'll raise it again.
We're here with a 5% advertising bidto position 16 – positions 15, 16 are indicators.
The next display group in theCategory is then up Position 1 -5.
That means we were then with thefirst jump already in position 4 inside, and with the secondJump to position 1.
So what do we have next? Next sale's coming up.
The result of all this, INow show the complete graph, is the result of a wholeso a continuous position 1.
Yeah, and here's another short one, here is Ebay again briefly on 2 gone.
Here eBay has once againtries the article a little bit down, toDisplay position 5 and 4.
For whatever reason.
So we have nothingto the article has been amended.
That was also from evening to morningdid eBay then publish the article in a a little bit.
But basically what we're seeing hereWe have a continuous Position 1 on the article.
Tidy visitors and of course.
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and a decent turnover.
Can I just go tothe article.
That is, since theOptimization that we have started in the middle of December to the present day, haveso we have 52 of the ovens sold.
In contrast tobefore, one, in November.
As I said, more data haddidn't show up on eBay.
That is, I don't know, how many were sold before.
Can't we just.
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many.
Yeah, that's what it looks like on aExample from , how Ebay optimization works.
How to measure it.
And also confirms the case again, that without measuring, it is naturally more difficult onto react to eventualities.
We just have the opportunity hereby measuring that Advertising offer of 10%to 5%.
Now, theoretically, we could, it'sdon't stop our article if that would be a test article of mine, I'd be trying to talk to the Ads bid so far down tountil he reaches position 1 loses.
Yeah, playing out howI can go down far, that he's still in position 1and then stop at a possible sale also a fewEuro, or not so a lot of money.
There's a difference if I'mda, depending on what the article costs, there is of course a difference between.
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I'm now 5 or 10 percent.
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pay the advertisement fee.
Yes.
Thank you.
for the attention! I'm going to go back to Jensand I'll see you at the next Video.
Bye! That was super, super exciting.
Thank you, dear Michael.
If you'd like to see the video as well.
like me, then: thumb up, press subscription button, bellpress to be informed as soon as a newvideo goes online.
And I'll see youin the next podcast.
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