Ecommerce SEO – Get Traffic to Your Online Store [Top 4 Factors]

in this video I'm going to show you how to get more traffic to your e-commerce site specifically you're going to see the four most influential ranking factors that go into ranking your online store to the top of Google these are the same ranking factors that one of my

students recently used to dramatically increase his ecommerce sites organic traffic i'm brian dean the founder of backlinko the place where marketers turn for higher rankings and more traffic and if you want to learn how to quickly get more traffic and customers to your ecommerce site make sure to

watch the rest of this video a student of mine darren de Matos recently decided to launch his first e-commerce site de camping and survival gear store top-spec us calm like many e-commerce entrepreneurs darren was a new player in a super competitive industry most people in his position would

just create a bunch of product pages and hope for the best please get traffic please get traffic please get traffic but Darren knew that ecommerce SEO would make or break his site success so we focused on the four rocky factors that I'm about to show you and organic

traffic to his most important product in category pages increased across the board sometimes as much as two hundred and fifty nine percent now they've seen how well these four ranking factors work it's time for me to show you exactly what they are and how you can take advantage

of them okay let's kick things off with e-commerce SEO ranking factor number one domain Authority here's the deal it's no secret that the quantity and quality of the backlinks pointing to your site is Google's top or a key factor and yes this also applies to e-commerce websites the

question is how can you get someone to link to your site if it's made up of a hundred percent product in category pages the short answer you can't the fact is people want to link to sites that have valuable content without that you're going to have a hell

of a time building whitehat backlinks that's the bad news the good news is that even ecommerce sites can publish awesome content when you do you'll build up your site's overall domain Authority which will help your product in category pages ranking Google in fact ecommerce Giants like Amazon very

rarely have links pointing directly to their product pages instead they rank based on their site wide link Authority for example when Darrin first launched top-spec us he created a high value roundup post called pistol shooting tips from 20 sharpshooters and because this post attracted quality backlinks it increased

his site's domain Authority which boosted the rankings of one of his important category pages heavy-duty bags by 259 percent the bottom line use content marketing to increase your e-commerce sites overall domain Authority that boost in domain Authority will increase the rankings of your product and category pages next

up we have a ranking factor that's super important product page optimization if you're like most ecommerce site owners a good chunk of your search engine traffic goes to your product pages but more importantly a hundred percent of your conversions come from your product pages in other words the

more traffic you get to your product pages the more money you'll make the question is how do you optimize your product pages for SEO it's simple use this four step action plan first add modifiers to your product page title tags now you obviously want to use your target

keyword in your title tag but don't stop there adding what I call modifiers to your title tag can help you rank for dozens of long tail searches for example let's say the target keyword for your product page is noise cancelling headphones instead of making your title tag simply

noise canceling headphones at headphones or us com you'd add a word or two that people are likely to use when searching for that keyword here are some common terms that people use when searching for products in Google so your title tag could be something like this the words

best and cheap our title tag modifiers and these terms will help you naturally show up for long tail searches that contain those words next you want to add magnet words to your title I see very few people optimizing their title tags for click-through rate and it's a huge

mistake after all Google has stated that they use CTR in their algorithm and even if they didn't use CTR it still makes sense to optimize your title tag with CTR in mine why because higher CTR means more clicks which means more traffic which means more sales fortunately you

can easily boost your CTR by adding these magnet words to your product and category page title tags here's an example of these magnet words in action now it's time for on-page tip number three which is to include at least a thousand words of content on your most important

product pages industry studies have found that longer content tends to rank better in google and yes these findings also apply to ecommerce sites the fact is this google wants to understand what your page is all about and when you provide lots of content to Google you help them

do just that plus when you publish on content your customers can help understand what they're about to buy so it can increase conversions – now you're probably not going to have time to write a thousand words of content for every product page on your site that said I

highly recommend writing long product descriptions for your 10 most important product pages for example this Amazon product page for a kitchen art mixer boasts 2109 words now it's time for our last product page optimization tip which is to include your target keyword three to five times let me

be clear here this has nothing to do with keyword density or keyword stuffing it's simply making sure your keyword appears on your page so Google understands what your page is all about for example if your target keyword was six quart crock pot you'd want to make sure you

have that exact phrase in your product description at least three times now it's time for a third ranking factor which is your website architecture site architecture or how the pages on your site are organized and arranged is an important SEO consideration for any site but it's twice as

important for e-commerce websites that's because your average ecommerce site has a lot more pages than your average blog or local pizza shop website with that many pages it's critical that your site architecture makes it easy for users and search engines to find the most important pages on your

site the secret following the golden rule of e-commerce site architecture keep every page three or fewer clicks from your homepage for example take a look at this sites architecture what's wrong with this picture the site architecture is way too deep most ecommerce sites tend to get the most

links and therefore authority to their homepage and when you have a deep site architecture that authority is diluted by the time it reaches your product in category pages in this example it takes six clicks to reach the first product page so what's the solution make sure your products

are no more than three clicks from your homepage Petsmart sets up their site with this rule in mind for example let's say that you want to get a new dog food bowl for fluffy you'd head to the site's homepage and click the dog link then click bowls and

feeders and you'd have a list of products in that subcategory just like that you found what you want and Google can easily find and index all the pet smarts product pages now it's time for our last google ecommerce ranking factor URL length i recently teamed up with a

bunch of SEO software companies to conduct the largest search engine ranking factor study ever in total we analyzed a million google search results so what are we fine we discovered that short urls tend to rank better than long urls for example let's say that your e-commerce site sells

organic bird food all things being equal URL number one would rank better than URL number two one word of warning you don't necessarily want to go back and change your long URLs to shorter ones that can cause serious SEO issues instead set up your URL structure so all

of your new products and category pages have short URLs did you learn something cool from today's video if so make sure to subscribe to my youtube channel right now just click on the big ol subscribe button right here also if you want exclusive SEO techniques that I only

share with email subscribers head over to beckylyn cocom and sign up for the newsletter it's free now I want to turn it over to you which of the techniques from this video are you going to use first are you going to start to build up your domain Authority

or maybe you want to start using shorter URLs let me know by leaving a comment below right now the stage is yours sir I'm having last video– syndrome no not Nellie meant as a bug on the screen if you want to learn blah blah blah blah kind of

thing next you it's hard to fake it