there is a myth about Etsy SEO that iwant to clear up for today not just from the results of my own tests on thissubject but also from the words of the people from Etsy responsible for theultimate guide to Etsy SEO so what is this myth it is that
repeating wordsacross your tags or across your title it's not just unhelpful but then itcould actually be detrimental to your shops ranking power that those duplicatewords could actually be completely ignored by the Etsy algorithm forexample if you had a tank of baby hat and a tank of pink hat
then the Etsyalgorithm would totally ignore the word hat that you couldn't duplicate the wordhat this has led to people seriously stressing out when creating a listing togo over and above beyond crazy train to find synonyms to not repeat differentwords that is super important to find synonyms to find
different ways to saythings in your research phase in your train to frame the keywords you want torank for phase you want to think of as many different ways to say the thing ofthe item that you want and then you research that and find out which termsare gonna be
the most important for your shop but I'm here to tell you today thatyou don't have to panic if you find two terms that are awesome that contain thesame word it is not the end of the world so one thing that added to this panicwas in the ultimate guide
to EtsySEO they mentioned that now categories andattributes are being counted kinda the same as tags they work towards your tagsso if you have a term in your attributes you don't also have to have the exactsame term in your tags this kind of boosted people's thoughts that is thisduplication
was a bad thing but what are the actual truths here what is he reallysaying Etsy have lately been constantly stressing the importance of short titlesin fact in their latest Etsye success podcast if you don't listen to thatalready I'll link you in the comments down below but in the
podcast they allhad the team from the ultimate guide to SEO these are the people working in thesearch engine and these people again brought up keeping titles short and theyalso stressed again the importance of having that exact match between yourkeywords in your tags and in your titles but what
they specifically said was thatyou don't have to have every single tag in your title you have to frame to thatmost important keyword phrase find your target keyword phrase and that's theimportant one that you want to have in your tags and your titles your othertags are other things so
you don't need to have all 13 tags in your title infact you don't want to have all 13 tags in your title so basically they'vereinforced what I've been saying on this channel for a long time lock your targetfind your target keyword phrase and that's the most important thing
to havein your title and in your tags the other things are just there to back it up andalso what I found from my testing is that the more words that aren't thatkeyword phrase that you have in your title the more you kind of dilute toyour ranking power so
if you try and rank for 14 different phrases then eachphrase has a 14th less importance put on it rather than if your title was prettymuch just that cut target keyword phrase and that target keyword phrase thatmakes the most sense is the most descriptive is the most clear to
buyersas well easy ones short titles that are clear and descriptive in the languagethat the buyer is going to be searching for and when they see that they're gonnago yep that's the thing I was searching for so basically repeating words in thetitle wouldn't get the individual words ignored but
it's a waste of space it'sdiluting the ranking power so basically it's not a penalty for repetition ofwords it's just a penalty for too many irrelevant words but what about in tagsand attributes now we know from our search analytics beta that easy searchalgorithm can take separate words from different
tagsso if you've got two different tags with different keywords on it it can take oneword from this tag and one word from this tag and put it together to make anew keyword phrase all by itself so for example a tagger of pink hat and a tagof baby accessories
could also rank for a tag of baby hats but this isn't anexact match so it could rank but it's not giving the best data if you had atag that was baby hat that is an exact match for the keyword if that's whatpeople are searching for so basically you
could have just single word tags ofpink hat baby accessory and the algorithm would mush them all togetherto make tags out of that but you would rank the least for them than if you hadeach of the keyword terms of pink hat pink baby hat baby accessories all thethings you
can think of around those terms then you're gonna hit exact matchfor so many of them and you're explaining to Etsy so clearly what itis and having the word hat and having the word pink a few times is not hurtingyou in the ultimate guide to Etsy SEO and in
the podcast they stress thisthey mention they do mention that the repetition is not actually hurting youso look at this for example they're saying if you have faux fur as anattribute you don't have to add it as a standalone tag but you could add it inwhat they're calling a
multi word descriptive tag so faux fur accent rugis still okay to use when you have the tag or the attribute faux fur so they'retelling us it's not a bad thing to have faux fur twice just so long as it's in adescriptive in more of a tag so if
you wanted to rank if you found that akeyword of faux fur was important for your listing and a keyword for a fauxfur accent rug was also important and they were both pretty hard to rank foruse both the tag if faux fur was super easy to rank forwhich I
really doubt it is but if it was super easy to rank for then you couldjust have the term if you just have the tag faux fur accent rug and eat seaweedBeltre scoop up the faux fur a word out of that and if anyone we're searchingfor it better spit
out your your item but as this is going to be a hard thingto rank for have both tags there's no penalty there's only benefit sobasically the confusion is coming from Etsy have mentioned if you have justa single word tag that could be a complete waste you could add
other wordsthere so for example something like my shop name BenMcFuzzylugs I should bethe only person ranking for that and I'll explain in later videos why itcould be important that I want to rank for that with the tag I know a lot ofpeople don't agree with that but something
like that is a super easything to rank for so just having the single words BenMcFuzzylugs ifthere's space for extra words in there maybe I could put BenMcFuzzylugs anddogs and then any other tags that dogs could work for but I haven't put dogsinto it so if I put needle
felted beardy meaning the beardy dog than the dogsfrom the BenMcFuzzylugs would be taken and make up a new tag for Etsythat wouldn't be quite as optimized but as that one tags too long to put thewhole words in any way I would be competing against everyone with the sametype
of tag anyway so if it's super low competitive things you can combine twowords together if your tags are too long you can clip the words off the end andstick them in another tag with another word it's ease SEO that the searchengine is going to pick the words out
and muddle them or long but it iscompletely a myth that you can't have pink hat and baby hat as two separatetags because you're repeating the word hat because both pink hat and baby hatare important terms and this gives you an exact match I hopethat helped see you next
time
