Etsy SEO Strategy 2020 FAQ (Etsy Longtail Focus Keywords, Marmalead, Etsy SEO)

What's up everybody? Welcome back to mychannel my name is Dave if you're new to this channel please consider subscribingI do new videos all the time on Etsy e-commerce and personal success alsoconsider joining my email list where I send out actionable Etsy and e-commercetips can also get discounts and

price breaks on my Etsy courses so with thatbeing said a lot of the FAQ questions today are based around SEO so stickaround to the end of the video you'll learn a lot so let's get started Reginasays what about the store what about a store in Germany where the

store is senton German language and either ear anchor marmalade have data on German keywordsthat's a really good question so what you're going to want to do is justsearch in English and you would have to put your keywords in English then haveyour Etsy shop on auto translate there's a

setting in the settings where you canhave at see auto translate it so it can reach other markets and I wouldrecommend putting it in English anyway because the majority of the market is inthe US so English speaking so if you want to reach a bigger crowd put yourlets you

shop in English either way then with auto translate it will reachgerman-speaking countries and I mean obviously Germany it will reach Germanyand it'll reach other countries that don't speak English as their nativelanguage it's a pretty good question alright so next question let's see heregreat information this is from Roberto

great information that you just gave usmy question is I have a site that I just started about two months ago and acouple days ago I redid all my description and title and tags so I willI be ranked lower you mentioned a duplicate duplicate each listing and addnew SEO

tags so does that mean I will have multiple sites of the same site soyes you will be ranked over whenever you redo your title and your tags you'regoing to be rear ank t' completely and if the if the listing hasn't been doingwell previously I mean it probably isn't

since you're redoing all the title andtags anyway so if it hasn't been doing well previously do not try to redo itbecause Etsy has already ranked it has already you know cast its judgment uponit Etsy has already looked at it and gone ok this sucks and you're gonna beon

like the 10th page so by redoing those you already have that kind of goagainst you along with your new title and tags I mean don't get me wrong it ispossible to get higher in ranking when you redo title and tags if I personallyever redo anything in an existing

listing that is doing good or okay Iwill do what I call a soft revision where it's just I change like the lasttwo or three tags tops and I won't change anything in the title that wayyou know if there's some tags in the last couple slots for tags that

aren'tbringing me any traffic you know when I check in the statisticsnothing is from those tags if those tech keywords are not showing up in yourstatistics and you can change those so like the last two or three tags you cando what I call a soft revision but other than

that when you do everything overyou might as well say goodbye to those listings and that is exactly why Irecommend instead of redoing a listing you want to create a duplicate of thatlisting and redo the SEO completely on that new listing because the new listinggets a much better chance

in the first you know short in the first period ofits life than an old listing that already got you know judged by ad C'salgorithm so that's a good question and it's a very common thing a lot of peoplealways redo everything in their listings or in their tire shop

and then they cometo me and ask why did my shop take a dive and this is exactly why so the nextquestion so what is a decent ROI so I can have an idea of how I am doing onEtsy so ROI if anybody isn't familiar with the term our

return on investmentand this this varies for every single shop for every single listing and forevery single type of product honestly this is a this answer should beeducational for everybody I believe because with the way that's the ads isright now where it's just like up in the air we

don't know ifthey're gonna change it change it or improve it in the future we don't knowif it's gonna continue to be you know pretty mediocre too bad what I would begoing for is any ROI that is positive you know it's it's you know a good ROIis as you

know as many times as you can duplicate your money as possible so like100x would be insane right but most the time people areseeing on Etsy you know just two three and four X on their money so if it's aproduct that let's say is a very underserved niche and

everybody on NC islooking for it but there's not much of it or whatever maybe then you're gonnahave an higher ROI and you're gonna be really happy but if you compare that ROIto a seller that isn't a very saturated niche then there are is gonna be muchlower so there's

this isn't a blanket answer for every single seller what is adecent ROI on Etsy as long as you're making more than your money back as longas you are profiting in the green then that is a decent ROI because the waythings are with NC ads right now is you

know if you can make it work thencongratulations in the past with promoted listings and stuff like that Iwould always try to shoot for a 3x ROI or you know three to 10x ROI you knowI've worked with sellers and myself have gotten up to 10x ROI on certain productsjust

because of the keyword choices because of the product choice etc butlike I said it's gonna be different for every single shop for every singlelisting and for every single product so rata 0 to 1 5 spring 0-8 it I hope thatanswered your question because it can really really vary

yeah thank younext question let's see here hey I just discovered your channel and I hope youguys can see all this text I try to zoom in as much as I canhey I just discovered your channel and all I can say is thank you for youradvices I have one

question though does the note on marmalade matters forexample my listing are rated with beyond marmalade marmaladeyes it matters and no it doesn't matter you should learn why marmalade gradesyou if if it's giving you a lie caddy then you should definitely look at whyit is giving you that D

and improve that and and then remember that in the futureand learn those concepts you know you want to have a long description you wantto have positive sentiment in your description you want to have like afourth grade reading level so anybody can just scan right through itetc but then

after you learn those concepts and you know you're doing everysingle listing I I want you guys to stop looking at your listing grades becauseI've worked with a lot of sellers that that that obsess over it but when youwhen you really should be focusing on the search and your

keywords etc I havea lot of videos on my channel about how to use marmalade and how I use marmaladefor keyword research etc so please go ahead and search through my channel ifyou want and also you can use my affiliate link in the description to getmarm lead and help

support the channel you don't pay a penny more and I get atiny tiny little Commission so thank you very much so no the the marmalade gradesdon't matter as long as you know what you're doing and you can you know thatwhy they're grading you that way learn those concepts

and then move on and justfocus on your keyword research because you could have an a on marmalade andhave it be on like the tenth page because of your because of your shopshistory or that listenings history etc or whatever it may be you can still havea high grade that

does not guarantee your sales but what does guarantee yoursales is proper SEO research good thumbnail etc okay beautiful question soit's all good looking for more popular tags but Etsy seems to really love longtail phrases at the time of writing how do you balance long tail phrases whicharen't normally

so popular with searches that are more popular but aren't longtail so all you need to do to get you know yeah when you put like three orfour words into marmalade it just goes down nobody's really searching thatso the solution to this problem is to think interms of adjectives

and nouns okay so normally you know your green key wordsand marmalade are going to be just two words one being an adjective one being anoun so all you need to do is put another adjective or a nut to at up totwo to three adjectives in front of that

initial two two-word phrase right let'ssay you have a green two-word phrase then you you know of like three or fourother green two-word phrases that are also adjectives and now you just takethe nouns off of those others and put the adjectives there in the title thenin the tags you

put the noun in there with those adjectives so you're notwasting space and the tags right so if you're like handmade soap babe I alwaysuse this one handmade soap so if you were to put another adjective in frontof that it would be natural handmade soap then in the tags

it would look likethis natural soap handmade soap that way you're not wasting space and the tagsand you're getting the most bang for your buck and you're not wasting spacein the title so you're utilizing space in both spots but also getting alongtail phrase I hope that guys I hope

that answer helps you guys becausethat's a very very common question that happens with NC sellers is how do we howdo we get these long tail phrases going and also research them in marmalade orear ank or whatever software you're using very good question and also ifanybody watching this right

now is needing coaching I have links in mydescription where we can where you can book a call with me we go over your Etsyshop I answer all of your questions and I give you actionable homework to moveforward so let's go to the next question hi Dave and others

with advice I'vewatched several of your videos and have learned a lot about Etsy and SEO sincejoining Etsy four months ago thank you for watching my channelI rank identifies the most popular tags as read with competition at 50 100 plusless use tags are yellow and bat and best lease

traffic tags are green 20,000or fewer do you recommend we try getting most of our product tags in the greenzone how useful is a green tag with a score less than a thousand for earringcompetition with only four to six visitors a day to my shop I'm notgetting enough shop

traffic so with whether you're using a rank or marmalead both of those software's compare competition and the the thing isis where there's competition there's money so don't be afraid of thesecompetitive keywords these metrics are very important to know but that doesn'tmean run away so on Marmalade when it

gives you the red or an e rank when itgives you the red for for competition do not run away there's a lot ofcompetition in real estate period in any country but that's where millionairesare made that's where billionaires are made right so you just need to choosethe right keywords

of course and not be afraid if there's a lot of competitionbut you need to have a varied strategy so yes you could you need to have a fewlistings that you're just totally scoping in on keywords that have likevirtually no competition but at the same time if there's not

a lot of searchesand a lot of not a lot of competition on those listings you're not you're gonnasee that four to six visitor a day or are low visitors type traffic so youneed to mix in listings that have you know high competition because that'swhere a lot of people

are selling because that's where a lot of people arebuying so as you sell in those more competitive keyword areas of Etsy you'llgain traction and you'll get more visibility and you'll make more sales soit doesn't mean run away your strategy should not be one or the other forcompetitive or

non-competitive your strategy should be both because eachlisting I always say each listing is likeAnette okay and Etsy is like a river of money with each listing you have you'reputting your net in there and and if you can catch some gold or your mining forgold it would catch or

whatever you're trying to catch money the moral is themore listings you have with varied SEO the better chances of getting visitorsgetting views and getting sales so I hope that answers your question I Ithink I went through all of these yeah beautiful so that's it for today guysplease hit

the like button if you enjoyed this please subscribe and alsocheck out the links in the description for coaching courses as well as myemails thank you very much and have a beautiful day