GMB SEO: Google My Business Optimization 2020

hello my name is Chris Palmer and in today's Google my business GMB SEO video.

I want to talk about some Google mybusiness optimization and really more so I want to touch on GMB citations youtubesecret citations and I covered this before so what I really want to do is Iwant to expand on the local SEO secret GMB citation now I went ahead and Icreated that video not too long ago but I want to expand on that to help youwith your optimization for your GMB now we know that citations have a particularspot for local SEO and for your Google my business now they're not going to bethe silver you know the Silver Bullet to take you to the top but they will helpso what I want to do here is I really just want to walk you through theprocess first and foremost of establishing your YouTube video citationand then taking it to the next level boosting it and and how we're gonnaboost it is with posts so it's gonna be a two two tactics I'm gonna take the oldtactic that I taught and I'm going to mix it with something new that I've beenusing on some other accounts but I'm gonna go ahead and just use it on mineso I can walk you through it so first and foremost you're going to need yourYouTube now I've made this video here it's called local SEO secret GMB so I'mnot gonna walk through that entire process but I will show you this part soyou will need to make a youtube video now preferably it would be excellent ifthis YouTube video was about your business okay now after you create youryoutube video about your business and you go through the entire process makesure that in the video location area you put your business location or whereveryou're trying to rank now the next piece to thisis going to be the video citation the secret part right and I I shared thiswhat June 19th of 2019 so it's been some time so this is the update video allright now as you can see here down at the bottom we have our normal NAP, nameaddress and phone number all right so here's the NAP and then what we did iswe have our Google Maps link now let me just go ahead and just take you to thisnow what we have here is we've actually taken either the short code or the Mapslink right and we've put it into the YouTube video and this makes a youtubecitation which is relatively powerful and then you can start sending trafficthrough the YouTube video which is really great or you can start puttingkeyword modifiers with your video to start sending you know a little bit ofco-current some topical traffic right keyword plus brand start associating thekeyword with the brand the search sending the traffic through the videoright so but that's not we're gonna get into today so now that we've establishedthe and I'm not editing any of this this is a stream so I'm leaving this all inso any little mess-ups that I do I'm leaving it in so we've established thesecret YouTube citation and you can check this video out here to get thatentire breakdown okay now here's the update here's what we're going to do nowwe have this video and I'm going to use this here's my NAP with my map addressright we've created this video citation now let's take it to the next step sosay my keyword is SEO I live in tomorrow we're gonna go SEOTamaqua even though I'm already ranking there because it's a small town but let's gothere and do that now when we are on your Google my business and this is myGoogle my business right and I'm sure yours shouldlook the same I hope right so we have a couple of options now we have our adoffer right but that's not gonna make much sense we have add an update in here let's go through these because we're looking for something in particular sowe have the offer we have what's new we have an event and we have a product nowreally what I like to use is the event and I just erased all the other ones asyou can see I've just made updates on this I took away all the other ones andand why I like event or any other that offers this particular section heretitle is because now we have an anchor right so that makes a lot of sense sowhat we want to do here is we want to go ahead and put in our title which isgoing to be our keyword so we're gonna go SEO plus location so we're going to do Tamaqua Pennsylvania , SEO Tamaqua Pennsylvania then we're going to go downhere start date end date that's perfectly fine you can decide I'm justwalking you through the process here on how to make an ultra site video citationand ultra whatever I called it right an ultra citation it's a relevant of what Icall it I'm just showing you the process now when we're adding in more detailsalright our event details what we want in particular is going to be ourbusiness description so we're gonna go and grab our business description whyjust to put some relevance together okay so let's go over hereand let's grab our business description here I manage this profile is I'm notgoing to show me it that way all right so but I want to go out hereand grab exactly what I have word-for-word just because I want to keepeverything relevant okay so let's just search me really quick I'd like to go toa different browser I will it may make me because it on my account that I herelet's hop over here hopefully this loads up pretty quick all right let's justsearch for me over here now what I'm doing is I'm in and if you're just hotor you're just watch you're wondering what I'm doing I'm going over here andI'm getting this particular description now if you don't want to use thisdescription go into the search results and find the very first description thatpops up so I have Twitter it could be Yelp it could be LinkedInwhatever description you want I really like the LinkedIn one but for thisinstance I'm going to use this right here so we're gonna take that add thatas our description jump right back over here to our GMB let's pop this off getrid of it go back here so we're gonna put our event details as our descriptionfor our business then we are going to add a button as for to basically getthat link and this is going to be learn more and then the link is going to be tothe video citation right so we're gonna go ahead and get our YouTube you caneven get your share link if you want doesn't matter copy this copy this notTumblr and then put that right into here alright so and then we can publish thatnow what did this do we have created a video citation a secret citation but nowwe have it's boosted we're actually building a GMB citation with our youtubecitation we're putting those together I'm basically just expanding on thetactic that I showed back in let's see here June 19th of 2019so I'm just expanding on it just giving you another way to boost it to add to itand I hope that you like this tip.

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