you ever notice when I'm doing these videos I always start by rolling my shoulders hello everybody the thing America Matadors nerds here one meet this quick video because I just got off a coaching call with a student that was coming into our our guy marketing mastery program and
we were talking about something I think is really applicable to all real estate investors are doing online marketing specifically if you're doing search engine optimization now search engine optimization I think a lot of us know you know you're tweaking your website you are creating content for your website
things like that but a big part of that process is going to be building links building backlinks to your websites this is getting a third party website like let's say Zillow or your friends blog to link back to your website and generally in Google right a link is
viewed as a gesture of good faith it's viewed as passing of authority right if a lot of websites link to your website Google is generally going to assume that your website is good it's high-quality it works well alright now this hasn't led a lot of people really investors
specifically to go out and try to get as many links as possible because generally we all have the kind of belief that the more the better but this isn't the case because you can get links that actually hurts you you can get links that are spammy links you
can get links that are low-quality links but essentially do more to harm your site's reputation in Google's eyes than they do to help so we're in this weird situation where real estate investors know they need to get links they know that getting links is a really critical step
to ranking their their website progressively and getting more motivated seller leads but if you go out and get the wrong kind of links you might get hurt by that if you don't get any links you're not gonna move forward it's just very difficult so why is this so
hard for real estate investors well real estate investors are a really weird market there aren't many people sort of outsiders you know tangential businesses or industries that have a logical reason to link to real estate investors if you've got a pizza restaurant you can find people in your
local area that have a logical reason to link to you newspaper blog does talking about local restaurants local business directory whatever it is for investors finding those you know those partnerships is a lot harder real estate agents don't really want to link to real estate investors and and
you know realtors are the same way sites like Zillow and Trulia definitely don't want to link to real estate investors they have every reason not to do that so you're in this weird situation of where do you go out and get links and you know it's gonna take
time and there's a whole whole bunch of stuff that goes into this process goes into this thought this is strategy that I can't necessarily get into on a video that's this length but I do have a rule of thumb that I think it's really really valuable and it's
this the rule of thumb is if a link is easy to get you probably don't want it you definitely don't need it but you probably don't want and the reason that I say this is because links that are easy to get like for example getting a blog post
listed on a blog directory or getting your business listed in the yellow pages or whatever they're generally are gonna have they're either gonna be very very common meaning you're not gonna get much of an edge on your competition because everybody's got the same links or they typically tend
to be low quality or spammy and actually hurt your site more than the help so when I think about link building I think about things that are hard to reproduce forming relationships with media outlets over time our writing high-value content that you can post on an industry website
building local partnerships joining the change of chamber of commerce even sponsoring a local baseball team these are all things that spammers and people that are not legitimate won't do or can't do they're hard to get and that's why they're valuable right it's just like expensive metals right rare
earth metals or whatever the rarer they are the more valuable they are if something's everywhere it's not worth anything so when you're thinking about going out and getting links for your real estate investing website and increasing your search engine rankings for finding motivated sellers you want to think
about this rule of link building which is if it's easy to get you probably don't want it I hope that helps and I'll be talking to you again soon Daniel Barret from AdWords nerds comm signing off Cheers
