[Music] one thing I've neglected to talk about so far is just how search engine crawlers get around from page to page they primarily do this through links as the crawlers and next pages they look at the links in that content and if your website keeps showing up and
the pages that they're indexing well you're doing something right and maybe that's worth a boost in your pages ranking but make no mistake properly building out you know inbound links from external websites is a pretty challenging task takes a lot of work to get it right so today
let's talk about why links matter why the quality of the least matter and what not to do with links in essence links are a primary way for search engines to figure out if a website is popular or not and where to place it in the rankings at least
currently search engines can't really see the analytics for your website and they can't really tap into everyone's mind to figure out what what pages they really like but links and content are a good way for them to kind of figure out what pages and what websites might be
popular think of it this way if you create really really good content and people find it helpful they're going to share it either on their own personal blog or website or their social media channels and as the crawlers go through the internet they're going to find your link
appearing in many many places from there they'll determine that your website is well liked and those starts a place of higher and higher in the search result rankings it's a tough concept to make happen but really it's a big part of SEO when we're talking about links for
SEO purposes we're going to be focusing on two different types in fountain internal links inbound links are links from other websites to your website and they're the ones that we're going to talk about the most today these are the links that search engines use to free our defect
website as popular or not as we mentioned earlier for search engines seas allow links and other websites content to your website they're going to figure that your website is kind of popular and then they'll rank you higher internal links are just what they sound like there are links
to your website from your website anything you place in the navigation is an internal link and if you have one piece of content that reverence is another piece of content well that's also an internal link these types of Link's aren't necessarily very important for PageRank purposes but they
do help the search at that crawlers get around from page to page on your website now no two links on your website are the same a link from some random blog out there isn't going to carry the same weight as a link from the New York Times or
The Washington Post this search engine algorithms take that into account when they're trying to figure out where to rank your website also they will take into consideration the anchor text or the text that people can click on to go to a link it gets within the context of
a poster page they're going to rank that higher than if it's just the URL and if that link is from a website that features similar content to yours that's also going to help all of this is to say is that this or this natural linking is much better
for your SEO than just paying for someone to you know link to your site that I know can be a big temptation and that's something we will talk about here in a bit before we wrap up this video I do want to give you one massive you know
word of caution don't ever pay for links as you start to dive into more on links and how to build on your own linking strategy you're probably going to come across those websites that will say that they will link to your website in multiple places to help your
SEO don't take that offer search engines like Google and Bing can really figure out these places quickly and if your link is on one of those websites well they're going to hurt your pages ranking that's going to hurt your website more than you know that link could actually
ever help your website the same can kind of be said for exchanging links well you can certainly exchange links between friends and clients don't really ever go out soliciting you know link exchanges with random strangers if Google catches you doing this at an excessive rate they're going to
penalize you well talking about how you can really build out a proper linking strategy would you really take its own video or maybe it's something serious I will say that you know creating really good content and contact people like well are new sort of those natural links as
other people linked to your website from their own content and that will help you build up this really good and linking profile for your SEO so that's all for today with links and SEO again I know this was a brief overview over links and how they affect your
SEO and maybe one day I'll circle back to into a longer video or a longer series over it meantime I'd love some really good resources and LinkedIn learning courses down in the description below to really help you get started on this if you have any questions feel free
to leaves and down comments below or reach out on social media and if you have anything else that you would like me to talk about with SEO or other website related items also please let me know next time we'll be talking about sitemaps until then I wish you
in your business – best of luck [Music] [Music]
