I always speak with new candidates who wantto work in my SEO agency.
In most cases, it's much better to cooperatewith the beginners, than trying to rebuild the experienced specialist.
The main reason is that many of them got theknowledge a few years ago, but SEO doesn't stay in one place.
Google changes their algorithm eight timesa day.
It's more than 3000 times each year.
If you want to learn SEO, you need to readour blog posts, read marketing books, listen to audio podcasts, and watch YouTube channels.
In this video, I'll tell you exactly how weneed to learn SEO in order to be a better marketer.
Stay tuned, the best part is coming.
What's up guys, Anatolii is here.
Before watching this video, don't forget tosubscribe to my channel and like this video and click the notification tick because youwill know about new videos on this channel.
I want to share five articles that providea lot Information about SEO.
Let's switch my screen for you.
I want to start from article that was publishedon ahrefs blog, it's one of the best SEO blogs.
The title of this article, “How to Becomean SEO Expert (8 steps).
The author of this article, Joshua Hardwick, he is famous writer.
I like his articles and usually read them.
What you see here it's eight steps.
First step, “Learn how search engines work”.
You need to understand that Google has a lotof algorithms.
Brian Dean highlights 200 algorithms, butwhen Google saw this information, they told: “Okay.
Yeah, there are 200 algorithms, but each algorithmhas 50 other sub-algorithms.
” Yeah, there are a lot of information.
What you need to do, just to understand thembecause you can't cover all algorithms, just to choose the best important driving factors.
The second step, “Understand the three keyranking factors”.
I see here relevance, authority and utility.
If you're talking about relevance, you needto understand that any keyword that you type on Google, you usually get the relevant information.
For example, if you type 'how to be an SEOexpert', you will not see the results like how to become a marketer, or seller, or anythinglike this because Google understands the meaning of the query.
If you want to promote your content or yourclient’s content, you need to understand the user intent.
Because of many new website owners, they tryto promote keywords that are not relevant with keywords.
For example, if could type any keyword, justcheck what type of content you will see on the top.
You can see lists or articles with how to.
If you type 'buy iPhone', you'll see onlineshops that sell iPhone or even commercial page of apple.
com, but you will not see anyarticles about review iPhone and stuff like this.
That's important to understand user intentfor each keyword.
The second factor 'authority' is related withbacklinks.
Today it's important to earn backlinks toyour website.
Don't buy them, don't use black hat techniques, you need to improve authority.
What does it mean? For example, if you want to read any books, you usually take some famous books that you know, it's called authority.
Because you don't want to waste time withunfamiliar offers for you.
If other websites link to your website, thatmeans you get authority from these websites, and Google considers all this parameter.
A few years ago, even 10 years ago, when Istarted to learn SEO, at that point of time, there are a lot of black hat techniques work, but today, it doesn't because Google cleans their algorithm and understand and can highlightspam backlink or not.
And it's important to build authority forany website.
The third one 'utility'.
If you can read some terminology here, Googleaims to show the best result in pole position.
You need to understand that, even if you havemore information, better information.
But if users want to get another informationand get this information as soon as possible, and don't waste their time.
What you need to do, to understand that youneed to propose some information that are more related to user query and help them.
Okay, we can go ahead.
We see a lot of examples here.
Step number three, “Master the four main bucketsof SEO”.
What we can see here, keyword research, on-pageSEO, link building, and technical SEO.
I just want to recommend you, don't try tocover everything.
I usually pay attention with link buildingand content creation because I like this direction.
Of course, I can use keyword research, I canuse ahrefs tool, many other tools as well like SEMrush, all of them have advantagesand disadvantages, but it's better to pay attention with one direction, don't try tocover everything, especially if you start from zero.
If you feel confident that you can learn moreabout other directions and for keyword research, you can use ahrefs or free tools like Ubersuggestor Google Keyword Planner if you don't have money.
For on-page SEO, I usually check Google SearchConsole, it's free or PageSpeed Insights because, you know, they provide a lot of informationand many webmasters, they try to use many different tools.
But you know, I think that it's just timeconsuming, it's better to choose the best ones.
At that point, it's better to use Google SearchConsole and PageSpeed Insights, or for example, you can use Screaming Frog, yeah, I thinkit's enough.
For link building purpose, there are a lotof techniques, you can cover all techniques in close time, just choose the best ones.
For example, if you want to use guest posting, just learn about guest posting a lot.
Type on Google 'guest posting techniques ortutorials', you will find a lot of information there.
About technical SEO, you can use differentvalidators, you know.
I have a lot of information on my website, I will show you.
I just opened my website seotools.
Oh, it doesn't work right now.
I don't know what's happening here.
Okay, I check after this video.
You just open this website, and you will finda lot of information about different SEO tools.
Okay, go down.
Link building and we see some recommendations.
And yep, ahrefs highlight some different otherblog posts, you can read them.
Number four, “Start a website”.
You know, many people asked me which platformis better, I usually like to use WordPress, but you can use Wix or any other platform, it depends on your purposes because many of them have advantages and disadvantages.
I use WordPress because a lot of new technologiesand many plugins there, and you can use all of them.
Yep, with WordPress, it's suitable and youcan customize different settings just to get ranking.
According to many different studies, websitesthat use WordPress rank much better than other platforms.
Okay, go down.
What we can see here, “Niche down websites”.
I mean just don't try to cover everything, especially if you start from zero.
It's better to just choose one direction andpay attention there because many new SEO specialist, they tried to learn everything, it's impossiblein close time.
When you feel confident, yeah, just go aheadand improve your knowledge.
“Create systems and delegate”.
Yeah, it's a good decision, for example, ifyou can't cover everything, just delegate other tasks to other people.
In my SEO agency, we have a team and I prioritizetasks for people in my team.
Some people pay attention with technical SEO, other with link building and outreach.
It's better to have prioritization becauseyou can't cover everything, but you can choose what you like more.
Tip number seven.
I think I like this tip more than any othertips because, yep, you need to learn all the time because Google changes their algorithm.
We can see here the link, 3000 times eachyear.
Yeah, that means you need to take part inthe SEO community, to read blog posts, to watch videos, listen to podcast.
Yeah, we see different other recommendations, to take part on Twitter community.
Be patient because it's important to considerthat you can't get results quickly, for example, we can see here that ahrefs provided somestudy and shows that a lot of keywords you can promote your page in the first year, only7% of new pages get a ranking in the first year, just to be patient with that point.
I like this article.
Okay, we go ahead.
I will leave the link to this article in thedescription below.
The second article, I wrote this article, published on my blog, you can read this article.
What I just want to highlight some pointsin my article that are important.
First step, what you need to do, “To createcorrect content plan.
Because I usually speak with my clients, anda lot of people ask me the same question, why they can't get ranking? But you know, the main reason is that theydon't have correct content plan, they just try to cover general keywords with high volumeand they can't get results.
It's important to consider the level of competitionand find another way.
It's much better to promote some keywordsthat have low competition.
I mean like SEO competition.
You can check these parameters on ahrefs orSEMrush or any other tools, Ubersuggest, list this parameter.
Find keywords where you can get ranking fasterthan with common keywords because some general keywords where competitors pay a lot of attention.
You need to spend a few years, and it doesn'tmean that you will get results there.
Just choose your priority, and I usually choosetopics with a lack of quality content online.
I highlight here all my techniques that Iuse to promote and find keywords for my content plan.
You can read these examples for my website, for my brother website.
Okay, we will go to the next article.
This article was published on WordStream blog, “9 Essential Rules for SEO Copywriting in 2020”.
The author of this article, Conor Bond.
What we see here in the first infographicthat Google covers almost all search traffic.
That means you need to think more about Google, not about other search systems.
The first recommendation, “Understand (andmatch) keyword intent”.
It's important today because many websiteowners try to promote only commercial pages, and especially when users online just tryto get some information.
What we can see here, that keyword has differentintent, informational, navigational, and commercial.
What you need to do, just to create salesfunnel and to cover a different type of keywords.
For example, with blog posts, you can coverinformational and navigational keywords.
With commercial pages, some commercial landingpages on your website.
Yep, just do it like this because if you don'tunderstand the user intent, you can't promote your website.
Tip number two, “Get to the point”.
I can read something here.
“I'll admit it.
I've been known to write lengthy introductionevery now and then.
As valuable as that may be for those writingterm papers or Dickensian novels, when we are talking about SEO copywriting, we haveto keep in mind the ultimate goal to create relevant content.
” You know, what you need to do to, understandthat users will not spend time on your website if you don't provide them value or informationthat they are looking for.
What you need to do – just to learn your competitors, the top 10, to check their information and understand how you can create something better, much better.
Many webmasters just order texts online frompeople because of their price.
But you know, it's important to find peoplewho knows your niche, spend time here, and can provide some experience writing.
Google learn these parameters because userswill show that they are interested in your text or not.
Number three, “Refrain from keyword stuffing”.
You know, I think it's old fashion school, keyword stuffing.
Today, it doesn't work.
It's important to understand that just useone of two times your keyword context is enough because when Google didn't understand themeaning of any keywords, that point in time, it was important to use a lot of keywords.
But in 2015, Google created rank brain.
After this, Google understands any text, whatpeople want to get.
Today, it doesn't work.
Just write text for your customers, clients, readers, and don't try to cheat the system.
Tip number four, “Speak your audience's language.
” It's important, of course, for example, tolearn your audience to understand what they want to get.
You can find such searches related to doesemail marketing work, for example, like example we can see here.
Type your keyword, scroll down Google, andfind the same related keywords and add answers to your contexts.
After this, you can add more information andhelp different type of people who can't find some information on your text.
Okay, tip number five, “Shoot for the featuredsnippet”.
You know, it's important to pay attentionto featured snippet, especially when you rank on the top 10.
If you don't have this ranking, it's difficultto get featured snippet because Google usually takes information there, on the top 10.
If you have ranking on the top 10, just goto Google Search Console, check your ranking.
After this, highlight featured snippets, checkwhat type of questions people ask.
You can use ahrefs or SEMrush to find thesequestions and add this information to your text that get ranking.
Tip number six, “Think hard about your headline”.
It's important because 80% of people don'topen boring headline.
People are not [xx], they usually read headlinesbefore deciding to open the website.
What do you need to do, to think several timesand check, for example, headlines on the top 10 because people that rank on the top 10, they usually don't change their headlines because they rank, and sometimes, they arescared to change their headlines.
What you need to do, to add some benefitsin your headline and give the reason to people to open your website.
Tip number seven, “Optimize your meta tags”.
Yep, it's not only title, you need to optimizeyour description and to write some information and give the reason to open your website.
Yep, I usually add keywords on title and descriptionand try to use some different techniques, like to use numbers, symbols and give thereason to open the website.
Tip number eight, “Target ancillary keywords”.
We can check what people mean hear about ancillarykeywords.
We can read the first sentence, “Say it withme, friends.
A single piece of content can rank for severalkeywords.
” Oh yep, I got it.
You know, today, you can produce content foreach keyword because you will have a lot of duplicate content with similar intent.
What you need to do, just to group them toyour list of keywords with different intent, and add these keywords for one page that arerelated to each other.
“Don't forget about voice search”.
You know, for voice search, it's importantto be on the top 10, and you need to convert your text to more speakable format.
You know, when people use voice search, theyusually change their voice, how they find keywords.
For example, when people want to buy a phone, they just type 'buy a phone'.
If they use voice search, they usually telllike 'where I can buy iPhone?'.
And what you need to do, just consider themin your text to give more colloquial form.
Okay, thanks Conor.
We go ahead.
And this article was published on databoxblog.
The author Elise Dopson.
And here, “29 Free Link Building Tips forBuilding Links On Little-to-No Budget”.
It's interesting article because databox usuallyshares some information from great specialists.
And here we see the graphic that, “Especiallywhen almost 40% of experts we surveyed said they don't have any budget for link building, and spent less than $200 per month.
Yeah, that means many people just create contentand yeah, it's a good reason that you can outrank them because it's difficult todayto get results.
And yeah, you know, without links, you can'tpromote your content.
And we can see here 29 techniques how youcan build backlinks, especially if you have no money for this.
You can read all of them, just choose whatyou like more.
What we can see here, 'Contribute quotes fora backlink, Find co-marketing partners, Submit guest posts, Reclaim brand mentions, yep, many techniques'.
Just one recommendation, don't try to covereverything, choose the best techniques for you, and when you get the results, just gowith another techniques.
And what I like in this article that manygreat quotes here, people share their opinion and some techniques how they get these backlinks.
Yep, you can read this article.
The last article, “12 Ways to Build a WinningSEO Strategy on a Small Budget”.
It's related to the previous article.
What we can see here, the first tip, “IdentifyHow Your Budget Limits You”.
'Lack of Time, Less resources, Knowledge'.
You know, I think everybody has the same problems.
At that point, it's better to make prioritizationto choose what is more important.
Don't try to promote all pages just choosethe best for you and provide link building or any other type of promotion, especiallyif you have limited budget.
Tip number two, “Fill Those Gaps”.
Of course, if you know your problems, justchoose priority and pay attention to fill these gaps.
Tip number three, “Assess Your Strengths”.
That means – if you good with guest posting, why you need to pay attention with Skyscraper Technique, or other techniques if you can'tget results there? Just choose the most important strategiesfor you, where you have knowledge.
And we go down.
You need to understand that you need to spendsome time, especially with SEO, just to be patient and go ahead with that point.
Okay, we can read about this.
“An important factor in developing a well-performingorganic strategy on a budget is knowing where you can focus your efforts to achieve themost growth.
You may need to look at what your focus product, service, or content is Prioritize the pages or goals that are most important.
” Of course, you know, that means that you needto prioritize and to choose only one direction.
Don't try to go with different directions, especially if you have limited resources.
Tip number six, Fix Your Problems First”.
Sometimes you can't fix all your problems.
I don't agree completely with the point becausewhen I started to fix my technical errors on website, I usually have a lot of problemsthere.
You know, even to the developers.
He can spend a few months just to fix theseproblems, but I delegated this task, and I go ahead with others, my problems.
What I can recommend for you, just to delegatethis to the professionals.
Tip number seven, “Prioritize Results”.
We are talking a lot about prioritization, it's important.
“Think Outside the Box”.
I like that point more because many marketers, they use only standard recommendations.
But what you need to do, just to test a lot, think how you can provide differently with different angle.
I think it's the number one reason when youcan get the results.
Number nine, “Ignore Best Practice”.
I agree a lot with this because people knowabout best practice, and many marketers use them.
That means if a lot of people use the sametechniques, it doesn't work.
What you need to do, to adapt these ideaswith yours and to customize them with your preferences.
Tip number 10, “Learn From Your Competitors”.
Of course, you need to learn your competitors, they are the best techniques, and I think how you need to use with your website, withyour content, and provide something different.
Number 11, “Use Your Colleagues”.
Yeah, it depends what the main point here, but I think what you need to do if you have other departments and people don't know aboutSEO, for example, like sales department, but they submit data and information to your website, just explain them that they need to consider SEO purpose.
For example, to add backlinks and other data.
And number 12, “Improve Existing Content BeforeWriting New”.
Yeah, that's a good point.
Because many marketers, content creators, they just pay attention with new content, but sometimes it's better to update old content, and it helps to get more traffic and results.
Yeah, you can read this article.
I will leave the links to all this articleson the description below.
And that's it for today.
Thanks for watching my video.
See you next time.