– Look, if you want to rankon Google you need backlinks.
We all know this, it'shard, and that's why a lot of people pay for them, but you shouldn't pay for them.
Paying for them isagainst Google's policy, it's a great way to get your site banned, it's short term, it's one ofthe silliest things you can do.
So, if you don't pay forthem how can you get them? Hi everyone, I'm Neil Patel and today I'm going to share with youhow you can build backlinks without paying for them.
(upbeat music) Before we get started, make sure you subscribe to this channel, and if you're on YouTubeclick the alert notification that way when I go liveyou'll get notified.
So question, how do you build backlinks? Well, I'm guessing most ofyou don't build them at all, and I'm curious altogether, because there is a really simple way to do this.
It does require hard work, I'm not going to tell you that you're just going to get these links in, wave a magic wand and do nothing, but if you're willing to do the work it's not hard to get these backlinks.
And here's how you do it.
Step one, I want you tohead over to Backlinks, it's a free link buildingtool that I created for you.
Go to neilpatel.
com/backlinks, in the search bar putin your competitor URL, it'll show you all the peoplethat link to your competitors.
Within there I want you to search for the pages that they havethat are the most popular.
It'll show you that, youcan see all the links, all the links that people are pointing to other than their home page.
And through the Backlink'sreport you can also see that, you can see the backlinkcount for the whole domain, a specific URL, and whenyou find the right articles that a competition's going after, you want to look at thebacklink count for that URL.
Now, if you're strugglingto find really good pages, another easy thing you can do is when you're already inthe Backlink's report, in the side bar click on top pages, it'll show you the top pages that your competitors are writingon, look at the ones that are most similarto you and you can also click the backlinks button there, it'll show you every single person that's linking to that article.
Second step, whatever that article is that your competitors wrote that's similar or related to your industry, I want you to write a betterversion of that article.
You know, if it's 1, 000 words I want you to make it 5, 000 words.
Yes, I know that sounds crazy, requires a lot of work, but go in depth.
And I'm not talking aboutjust shoving in key words and making it long for the sake of it.
I'm talking about great amazing content.
If I told you to write aarticle on how to make pizzas, you would just write a article and you probably would discuss here's how you make dough, you put it in the oven, here's a temperature, you put toppings, bada boom bada bing you'redone, you got pizza.
Well, when I'm sayingwrite amazing content, I want you to do things like talk about, if you're going to writeon how to make pizza, break down everything to, howdo you pick the vegetables.
Organic versus ones with pesticides.
Do you need to drain out the water from the vegetables whenyou're cutting them up? What's the right lengthto cut your cucumbers? All the way to, how the water quality changes the taste of your dough.
Do you use bottled water? Do you use tap water? All those things matterfrom, hey you put the dough, you make it first, you put it in the oven that is preheated toa certain temperature, once it's cooked you break it out, you put marinara sauce that you handmade and this is how you do it step by step and even picked the tomatoesfrom the local market.
And then how do you put your toppings? How do you cut it? What kind of fork and knifedo you use to cut a pizza? You use that circular roller thing? I don't know how to cookbecause I'm not a cook, but you get the point.
If that's how you make a pizzaI just want super in depth, and I would try to go evenmore in depth than that.
And when go that indepth, you'll also find that hey, your article is so thorough that when someone readsit they're going to get better instructions onhow to build that pizza.
I would also includeGIFs, animated with images showing like the processof making the dough and spreading it out andtossing it in the air and then catching it and then my wife getting mad at me for makinga mess in the kitchen.
Again, I don't cook but I would be a fun experiment, why not try it out? So, you would do all these things, and making it super detailed is how you create bettercontent than other people.
Whether it's images, videos that you also want to add to your articles.
Whether it's having a custom designer go in there and create graphicsfor you, all that adds up.
You want your content to be better.
This is the most importantpart in this step.
It's not using myBacklinks tool, you can use anyone else's tool if youwant, mine's just free.
It's nothing else.
This step, the second one, is the most important.
Now, the last step you need to take, you need to email out everyonelinking to your competition and break down why your article's better.
But the real key is to do custom emails.
So for example, if someonelinks to my article on how to get content, or if someone links to a competitors articleon how to get ranked on Google faster, or how to getnew content index faster, you know, I may end up emailing them telling them hey look, thatcontent's talking about how you go and you submit yourarticle to search console, and I would break down and be like, hey I know you use to link tous but that doesn't guarantee that your article gets indexed, Google still picks what you want.
Here's three otherthings that I break down that helps people get a index.
And these three things are really easy, they can do that in two minutes.
This other thing takes seven minutes but combined they're going toget a much better success ratio.
And when you create that detailed email and then you're likelook, if you want them to, if you want to providemore value to your users feel free to check out the article.
If you enjoy it, I wouldreally appreciate it if you also linked to it.
That kind of stuff is more effective, takes more time, but it works.
That's how you build linkswithout paying for it.
Most of it is manual labor on your end, and that's why a lot ofpeople don't have links.
It's because they don'twant to take the time to build all those links, it's just so time consuming.
With you, if you're willing to do that, you'll outpace your competition, rank higher, and gobble up their traffic.
It's a better approach, it's a long term approach, don't get caught inshady gray hat tactics.
If you need help with your link building check out my ad agency, Neil Patel Digital.
If you have any questions, comments, leave it below and I'll answer it.
And if you enjoyed the video like it, share it, tell other people about it.
Thank you for watching.