– SEO isn't new, it's beinggoing on for a very long time.
Heck, I've been a SEO for over 10 years.
With all the data out there, there must be a formulathat we can all copy, right? Well there is.
Hi everyone, I'm Neil Patel, and today I'm going to breakdown how to build pages that rank number oneon Google consistently.
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What are these thingsthat you need to know if you want to continually rank number one or even on page one of Google? So here's some data thatwe found around the web.
And a lot of the data that we found is from Backlinko, AuthorityHacker, and Ahrefs.
So let's dive right in.
The first trend that we saw, ask a question in your title.
Question-based title tags typically see a 14% higher CTR rate.
In other words, you want clicks.
If you rank number two on Google, and someone ranks number one, but your listing gets more clicks than the number one listing, what do you think that tells Google? It tells Google thatthe number two listing should be number one, and the number one listing should be number two.
So consider asking a questionwithin your title tag.
Not only did Backlinko have that data, but also, ClickFlow by Eric Siu found similar data points as well.
So in other words, askquestions within your title.
The second thing that we found, is title tags between 15 and 40 characters tend to do really well.
Are those ones that, hey, you want to have a title tag that's as long as possible, as many keywords in there? We found that nowadays shortertitle tags do extremely well.
One of the big reasonsfor this is, a lot of us are on mobile devices now, we're no longer just using laptops, or desktops computers.
A lot of us use mobile devices, heck, Google now has moresearches for mobile devices then they do from desktop computers.
It shows you that short andto the point does very well.
Now here something interesting, it's not just title tags but Etsy also did a study and they found that when they alsomade their URL shorter, not just their title tags, they found that it actually performsbetter then longer ones.
The third tip I have for you, is to add meta descriptions.
I know this seems commonsense, but everyone's like yeah, we all have meta descriptions.
Well, a lot of thesites that we're seeing, when we're crawling using Ubersuggest, with our own app, we foundthat over 30% of the sites that we're crawling on a daily basis, don't even have meta tags.
Instead they're just letting Google place the meta description for them.
Now, here's the thing, byadding a meta description you can get 5.
8% more clicks.
It's simple, it's easyto do, because that way you are controllingthe language, the text, the message that you're conveying which makes your copy moreappealing than your competition.
Fourth tip I have for you, optimize for featured snippets.
According to Ahrefs, 50 to 65%of all the number one spots are dominated by featured snippets.
And adding structured markupto your site, helps with that.
It also makes your sitevery mobile friendly, which helps you get more traffic as well.
So add structured markup, because that way it'll increase the oddsthat you can be placed in the featured snippet box.
The fifth tip I have for you, keyword placement and density, it still matters.
According to the studydone by Authority Hacker, after they analyzed a million SERPS, it was determined thatplacing your keywords in h1 tags, meta tags, like the meta description, title tags, all of this showeda much higher correlation to ranking on page one.
So in other words, thebasics, the old school tactics that we used to do, six, seven, 10 years ago, and really emphasizeon, they still matter.
Roughly 1% keyword densityis what you want to stay at.
Staying, you know at 5%, 4%, all of that is to much of keyword stuffing, andthese days Google algorithm is smart enough, that they know that when you talk about dogfood, that's also similar to talking about a pit bull, dog food, or puppy food, and all those type ofkeywords are related.
In other words, they havethis big build in thesaurus, dictionary, and they can figureout what people really mean.
They know that when your typing an apple, if your looking for apple thatyou eat, or a apple computer.
So you don't need to stuff asmuch as you used to years ago.
And hey, if you're tryingto figure out how to do all of this for optimizing, for your title tags, meta tags, h1 tags, you don't have todo this manually anymore.
You can just put URL into Ubersuggest and click on the site audit report in the left hand navigation, and it will tell you what changes you need to make to optimize for specific keywords.
The sixth tip, is to addyour keywords in the URL.
On average, URL's withkeywords had a 45% higher CTR, then URL's that did notcontain the keyword that people are searching for.
You know you've seen thisclick baity title tags, and meta descriptions, and sure, doing those kind of things can help, but having your keyword in theURL also tells the searcher, that hey, this resultis what I'm looking for.
The seventh tip I have for you, optimize for the parent topic.
A good example of this is, theSEO beginners guide by Moz.
So Moz has a lot of articles on SEO, but if you look at their beginners guide, they have this main page, that talks about SEO and its overview, then they go into each and every single different section of SEO, from on page optimization, to link building, and they all flow backup to the parent page, through internal linking.
Now when you do that, ithelps you rank higher.
Now last but not least, theeight tip I have for you, according to a study byBrian Dean, long form pages are the most predominant on page one.
Long form content get 77% more clicks, and much more social engagement.
Now that doesn't mean thatif you just write long copy, you're automaticallygoing to get on page one, assuming that people wantto read the long form.
If someones just searchingfor two plus two, they want the answer thattwo plus two equals four, they don't want to fivethousand word article.
But, if you have a long endup article, that makes sense for what people aresearching for, it's in depth, it's providing value, it's educating them, it's making whatever theyare reading, super actionable And they know what todo next, that'll work, that'll help you get on page one, because you are providingthe best user experience.
Now if you want helpdominating page one at Google check out my ad agency Neil Patel Digital.
If you have any questions, leave a comment below, and I will answer it.
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Thank you for watching.