– Wanna create content thatconnects with the right people? Wish you knew how to create content that people love and share? In today's video, I willshare three critical steps to help you create contentthat people will love, talk about, and wanna share.
Check it out.
(upbeat music) All right.
Do you want your content toconnect with the right people? Do you wish your nosewasn't running a little bit while recording videos? Man, is it cold.
I need to warm up my mouth.
(laughs) First, let's take some wisdom from my good friend, Albert Einstein.
If I had an hour to solve a problem and my life depended on it, I would use the first55 minutes determining the proper questions to ask.
He'd use the first 55 minutes to determine what questions to ask? Maybe there's something deeperwe oughta drill into here.
The first step is to getto know your audience; the people you wanna reach, and to spend more time thanyou think getting to know them.
Let me explain.
First of all, don't guess who they are or what you think they're interested in.
And don't assume they're just like me.
They might be similar to you, but chances are pretty good, they're uniquely different than you are.
Instead, let's do some research.
Let me show you how.
I have found that thebest way to understand your audience is to simplyask them a few questions.
And my model is called theWhy Why What What method.
It's very simple; you'regonna ask two why questions and two what questions.
And with that data, you'regonna begin to understand your audience at a far deeper level than you could ever imagine.
Let's start with the first why question.
Here's an example: Why are you interestedin becoming well-known? Why are you interested inbecoming fill in the blank? Why are you interested in learning about fill in the blank.
Whatever your niche is, ask that 'why are you interested' question.
You might be surprised atthe responses that you get.
The second question is, why has it been a struggle? Why has becoming well-knownbeen a struggle for you? Or ask that another way: has becoming well-knownbeen a struggle for you? If so, why? The first question getsat their motivations, and the second question gets at their problems or their struggles.
And these are really two questions that are powerful when they're juxtaposed against each other.
The first what question is, what are your biggest frustrations when it comes to fill in the blank? In my case, what arethe biggest frustrations when it comes to becoming well-known? This question is all about digging deep and identifying the big challenge, the big rock that your audience is facing.
It goes a little deeperthan the other questions that we were asking before.
But don't think you can skip it.
It's very very important to identify kind of the over archingthemes that will emerge when you ask this questionof lots of people.
The last question is: what do you think you couldachieve if you accomplished X? What do you think you couldachieve if you were well-known? This forces people to thinkabout a future possibility that they're not currently in.
And it's another take onthe first question which is, why are you interested in becoming blank? So instead of just interest, it's more focused on achievement.
Now what you're gonnado is you're gonna take all four of these questions and together they're gonna sew together kind of a matrix of desires and challenges that are faced by your audience.
And from that data, will comeideas for future content.
For example, I've beenusing this very model to create the videos for the series that I've been creatingright here with you.
One of the things that cameout of my research was, I'm shy, I'm too introverted, I don't have what ittakes to become well-known because it seems likeeverybody who is well-known is outgoing and extroverted.
This is my limiting factor.
So I created an entire belief.
No, I didn't create a belief.
If only I could create a belief.
So I created an entire videoaddressing that fallacy.
Tim Schmoyer, Amy Porterfield, Pat Flynn.
If they can do it, so can you.
Let me tell you why.
You're addressing the key frustrations and pain points and their aspirations.
And you're creating for that.
When you do that, theywill begin to share it, they will begin to love you.
Step two is to find topicsthat you can speak to.
As you ask the why, why, what, what questions, you're gonna come upwith a big list of things that you could potentiallycreate content around.
But it doesn't meanthat every single thing that your audience tells youis what you need to talk about.
Instead, the second step is to determine which topics that you know for a fact that you can createin-depth content around.
The relevant topics thatyou know you can go deep on.
In the research that I did in preparing for this video series, there was one thing that showed up over and over and overagain, and it was time.
People said I don't have enough of it, I can't make time, there'sonly 24 hours in the day.
So I created a video that zoomed in on specifically how to create a stopping list so that you can makeroom for whatever it is you want to achieve.
It turned out that video wasreally really well received.
Now that you know what youraudience's challenges are and struggles are and aspirations are, and you know what youcan address in content, it's now time to actually drill in and create very precise contentfor that target audience that you know really really well.
Here's a couple quick tips.
First of all, use thelanguage of your audience, not your own language, when you're creating content for them.
From the research that you gathered, you're gonna see certain phrases showing up over and over again.
You want to use those exactphrases in your content.
Why? Because it signals to theaudience that this is for them.
For example, in my research, one of the things that Isaw over and over again was the use of the wordsteps, and variations of it.
What are the first stepsthat I need to take? What are the step-by-stepinstructions that I need? So I decided I was going to use steps in a lot of the videos that I created and even metaphorically used steps in some of the videos that I was creating because this was their language; the language of my core audience that I'm trying to connect with.
I may not have used that language had I not discovered itinside of my research.
When you create your content, start by posing the very questions that your audience wants answered.
You'll notice at thevery top of this video, I posed two questions.
Wanna create content thatconnects with the right people? Wish you knew how to create content that people love and share? These questions were some of the questions that came out of my research.
This is very importantbecause when you send a signal to an audience that you'regonna answer these questions, and when those questionsconnect with their desires and interests, you're off to the races.
They're gonna pay attention because they want to getthose questions answered.
They'll stick through your entire content 'cause they know that thoseare the very questions that they're asking themselves.
After you pose the questions, tell them exactly what they will discover if they stick with youthrough the content.
In today's video I willshare three critical steps to help you create contentthat people will love, talk about, and wanna share.
Ask the questions and then tell them here's what you will discover.
And then wait for theStaples truck to go by.
Wait for it.
We all need supplies.
This paper probablycame off of that truck.
Just not today.
We've got use their language, start by asking relevant questions, tell them exactly what they'll discover, and then deliver the goods.
Unlock that expertise that'salready inside your mind.
Show it off on video andaudio and written form.
Now that you know where to start and the steps that you need to take, what are you waiting for? Let's get started.
(inspirational music) In my next video, and thelast video in this series, I will reveal a high level plan that shows you exactly whatyou need to become well-known.
Check it out.
You're not gonna wanna miss it.
Watch it right here.