– Want to start generatingleads on Facebook Ads? Well, stayed tuned, 'causeI'm gonna be showing you the step-by-step process to creating leads inside of Facebook without anythird-party software needed.
(soft music) Today, I'm gonna be showingyou exactly how to use Facebook's built-inFacebook lead form feature.
I'm gonna be showing you how to run ads using the lead form feature.
And look, I'll tell you what fam, if you stick around to the end, there's gonna be a bonus tipthat's gonna be showing you exactly how to build custom audiences based on past interactionswith your lead forms.
Let's make like a kangaroo and hop on in.
Okay, so the firstthing that we need to do is create the actual lead form itself.
So, let's go into your Facebook page, want to go ahead and click on more, and then we're gonnago to publishing tools.
Now that we're in thepublishing tools section of your Facebook page, we wanna go down, on the left, and click on forms library.
Inside of here, if youwanna create a new form, in the right-hand corner, click on create.
And we wanna create anew form, click next.
Let's give our form aname, free case study.
So now that we've named our form, we can choose from two options, more volume, or higher intent.
With the more volume option, it's really, really great if you're trying to get asmany leads in as possible.
If you try and drive high quality leads, and eventually, high quality sales, you would choose the higher intent option.
The option you choose here will affect your overarching return on ads spent, and how successful your formsare at generating leads.
Let's just choose more volume for the purposes of this example.
Gonna go through and click on intro.
As it suggests, you justtype in the headline, cool.
You can either upload a custom piece of image creative up here, which would be a static piece of creative which will follow your adaround for the rest of eternity, or you can use dynamic creative, variable to the ad in which you're running at the ad level, inside of Facebook Ads.
I'd recommend using dynamicimage so that you can split test and switch out ad creative, without having to createnew forms in the future.
So now you're at the layout area, paragraph or bullets are your option.
It's totally up to you, in terms the aesthetics of how you want your form to look.
Here, you wanna providesome kind of call to action, or some kind of description as to the form in which they're filling in.
So what you wanna do is ask yourself, why would someone want to provide me with their email address, their phone number, their contact information? In this case, it's gonna bebecause it's a free case study.
So this is an example of the lead magnet, I'm using this lead magnet to basically give people access to my case study, so I can capture their email address and add them onto my email list.
You can do lots of really cool things with your Facebook lead ads.
Let's say you wanna do a survey, or you wanted to askthem more information, you can go through andget their email address, you can get their full name, you can go through and add a new question, like contact fields, user information, demographic questions, workinformation, national ID number.
You can also create custom questions with multiple choiceand conditional logic, or you can do an appointment scheduling and qualifying questions.
There's so much stuff that you can now do inside of Facebook lead formats.
Now I know what you're thinking.
Oh, I've got all these options and fields that I can choose from, I'm gonna try and get as much information frommy audience as possible.
No, none of that! As you ask more questions, and your audience has provided more information to you, thelikelihood of you converting these leads is gonna get a lot lower.
I'd recommend startingreally, really small, get as minimal amount ofinformation as possible, to achieve the goal in whichyou've strived to set out for, with your Facebook lead ad generation.
The idea here is you wanna minimize the friction points withgenerating those leads from your audience as much as possible.
Speaking of friction, oneof the other great things about Facebook lead ads, it minimizes the amount of friction with your audience, because when you typically send people offsite, off of Facebook, to say, a third party landingpage software, you've got, sometimes, between three and10 seconds for that to load.
When you do it on Facebook, (fingers snapping) it's an instant experience, and it also pre-populates the form with the information fromthat user's Facebook profile.
You can capture a leadwithin five to 10 seconds.
For the purpose of this example, we're just not gonna worry about it.
So we're almost done, soquick, so fast, so painless.
All we need to do now iscomplete your thank you screen.
So for ours, we've gotthanks, you're all set, Thanks so much for fillingin your contact information.
Please click the link below for instant access to the case study, and obviously that's relevant to what we've been offering in the form.
Now with that in mind, all you need to do is customize the button, you can customize in three different ways, view website, download, or call business.
Button text you can customize, which you couldn't do back in the day, but you can now, thank you, Facebook.
Put in the URL in which they can download that lead magnet from, and then it's as simple as going save.
And the next step, and thisis a really important part, exit out before you click finish.
It's gonna ask you if youwanna close lead form, your draft will appearin your list of forms, you're gonna hit OK, gonna refresh.
So now, you're gonna navigateover to draft forms library, and you'll see the formthat we just created, gonna click edit, double checkthat everything's working, interestingly enough, theemojis that I included before aren't working, so I'm really glad that I closed this down and went back in and doublechecked before you publish, because once you publish, you can't make changes again.
I'm gonna go into the intro section and just delete these emojis from here, so now it's all correct, go through and double check the questions, double check the privacypolicy, double check your links, double check that everything's all good.
Once you click finish, you can now go into your forms library.
So now you'll see thecompleted Facebook lead form.
You can go and preview it to see what the experience is like.
You see that it's pre-populated with the placeholder information.
Go and click next and then submit.
This is just showing you exactly what the experience willbe like for your audience, and then you can go andclick download case study, and it's gonna take you through to where you can downloadand view the case study.
And it's as simple as that.
So we've created this awesome lead form, but now we need people to see it.
So we have to hop into ads manager and create a quick little test campaign to see how people in ouraudience react to this lead form.
Click on create.
I'm gonna call it Facebook lead form test, and we're gonna name ourad set Facebook page likes.
I always like naming my ad sets reflective of the audiences in which I'm targeting, and we're gonna nameour ad free case study, which is reflective of of the lead form that we're building this ad for.
We're gonna click save to draft.
And then I'm just gonna go through and click filter by selections, so that I don't have to seeany other ads in my accounts.
We click on the ad settab, gonna click edit.
So now that we're inside the ad set, what we want to do is set your budget, you wanna define your audience that's most likely to respond positively, and then, this is a little bonus tip, fam, we wanna exclude people who have opened up our lead form in the past 90 days and people who've actuallydownloaded our lead magnet, or submitted the form, because we don't wanna be targeting people that've already converted, or opened the lead form, but haven't chosen to download it.
To do that, we wannago in the ad set level and click exclude, gocreate new custom audience, use Facebook sources, we'regonna click on lead form, so you wanna go ad click on this dropdown, click people who haveopened and submitted form, in the last 90 days, then we wanna select the specificform that we just created, name our audience, createaudience, click done.
You'll see that thisis automatically added this audience to targeting, you don't wanna target it, we wanna exclude it, so go ahead and click exclude this audience.
So the next audiencethat we need to exclude are people who have actuallyjust opened the form, but didn't submit.
So to do that, we follow thesame process, create new, custom audience, lead form, we select anyone who has opened this form, in the last 90 days, for our Facebook page, for the free case study, named it free case study, opens last 90 days, clickcreate audience, click done, make sure that we'reexcluding that audience.
So by creating these exclusion audiences, it means that our adsare only gonna be shown to people who have never interacted with our lead form before.
Okay, so now that our ad set is completed, we need to go and build our ad.
Click on the ads tab, click edit on the top ad, we're going to scroll downand select our Instagram page, and we're gonna scrolldown and select our form.
Now you wanna go throughand build out your ad.
So let's go and change our creative.
Here's something I prepared earlier.
Now what we need to do ispopulate your primary text, your call to action, andyour call to action button.
Want to learn the exacttips, tricks, hacks I use to generate $251, 374.
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Now of course, this copy andthis creative maps to the form creative and copy inwhich we built earlier.
I've selected the call to actionbutton, which is download.
If I wanna customize theInstagram Stories colors, I can do that as well.
I've also made sure and double checked that free case study is thelead form in which we're using.
Make sure my Facebook pixel is on, go ahead and clickpublish, and you're done.
You might be thinking, Paul, I've generated all of these leads now.
How do I access them? How do I download them? Great question, glad you asked.
You simply have to go intothe forms library section of your Facebook page, youcan download your leads up to 90 days from the timethey were submitted by the user, simply by clicking thedownload button here.
Depending on what kind of CRM you have, you can also connect itthrough to the back end of your Facebook leadads by clicking here.
From there, you'll be promptedto search for your CRM, you can then connect itand then manage your leads.
In the event that your emailmarketing platform or your CRM is not listened inside of Facebook, you can use a platform like Zapier to find an integration thatworks for your platform.
So this is just one of themany, many ways in which you can use FacebookAds to generate leads.
If you'd like to learn more tips, tricks, hacks and how-to's, I recommendyou check out this playlist for more strategies on how to master Facebook for your business.
I'll see you over there.