– A lot of peopleover-complicate SEO audits.
Yes, you can go crazy byfine tuning your website almost to perfection.
But look, there's a lot oflittle overlooked things and if you did them, you can get huge gains without much effort.
So how do you do this withoutobsessing over your SEO? Everyone, I'm Neil Patel and today I'm going to break downhow to do an SEO audit in under 30 minutes anddiscover hidden opportunities to rank number one.
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There's two main steps doingyour audit in under 30 minutes, the first step is to loginto Google search console.
When you log in to Google search console, you want to look for pagesthat rank for similar terms.
See, most people thinkthat if they want to rank for dogs or SEO or cats orwhatever the subject is, they want to create as muchcontent around that topic.
And although that's true, it'salso wrong at the same time.
Here's what I mean by that.
Yes, you want to create a ton of content, but you don't want tocreate a ton of pages on the same exact topic becausethey are going to compete and that's going toconflict with Google quick, which page do I rank about Dogs? They all have similarkeywords and they're all about the same thing, so when you have contentaround the same topics, you want to combine them.
That lets Google know that, hey, this is the mainpage that's around dogs and you want to use themodel of pillar pages.
So a good example of this is the beginner's guide to SEO by Moz.
He ranks number one onGoogle for the term SEO, at least in the United States, and it has an introductory paragraph and page more so on SEO, and then they link into allthe other sections of SEO.
Those other pages also rank really well for those niche terms andniche topics around SEO.
And the main category pageon SEO ranks really well because it breaks down, hey, this is the beginner's guide to SEO.
That's the model I'm talkingabout leveraging pillar pages.
So in search console, lookfor pages that are competing, combine them and start structuring in a way that's similar moreto the beginner's guide to SEO.
Then in search console, I want you to find thepages that are popular but have a low CTR.
See, these pages are somewhat ranking, but no one's clicking onthem because of the title tag or meta description.
Once you figured that out, Iwant you to go to click flow.
click flow is a tool that allows you to AB test your title tags and it'll even give you recommendations on how to improve the click throughs.
You don't have to comeup with your own form or anything like that.
click flow Will do the hard work for you.
Then from there in search console, you'll also see the pagesthat are super popular.
I want you to then startleveraging the land and expand strategy.
See the land and expandstrategy is really simple.
If something already ranks really well, the chances are if you expand upon it and you put more meat behindit and you make it even better, it should in theory even do better.
But if a page doesn't rank well at all and you put a ton of emphasisand effort behind it, the chance of it doing really well in the future are slim to none.
Hence the land and expandstrategy focuses on the pages that are doing well.
And what I like doingis once I figured out the pages that are doing well, I just put in the keywordsthat the page already ranks for the Ubersuggest, thekeyword ideas report gives me all the other long tailvariations of those phrases and I'm like, are anyof these phrases related to the article that'salready ranking well? If so, I'll expand that articleto also cover those phrases.
If not, I won't use them.
Don't just put the keywordsin there for Google.
Do what's best for the user.
Now, the second step in doingthe audit in under 30 minutes is to use the site auditreport and Ubersuggest.
Once you put in a URL, it takes roughly threeminutes to crawl your site.
It'll crawl hundreds of pages and it'll tell you what's wrongfrom a technical standpoint.
Do you have duplicate meta-description? Duplicate title tags? Are titles too short or too long? Same with your meta-description.
Are you using the wrong headings? Do you have issues with broken links or internal links or site maps? It'll tell you all these factors plus another hundred plus factorswhen it comes to your SEO.
And it'll tell you page bypage what you need to fix.
Heck, even breaks down ifthere's something wrong with your URL structureand instead of being like, Oh well, this is overwhelming, there's so many things to fix.
Ubersuggest site audit reportbreaks down the stuff that's the biggest impact andthe easiest to implement, so start with those, because it will be at the top of the recommendations and then work your way down the list.
If you do that, you'llspend your time on the stuff that'll have the biggest impactversus spending your time on the stuff that'llhave the smallest impact.
In addition to that, Ubersuggest site audit report also breaks down your site speed.
You want to fix it, it'lltell you what you need to fix to make your site load faster.
The faster it loads, the better you'll rank.
More than 50% of people who search Google are doing so on a mobile device.
If they're on 5G, LTE, it doesn't matter.
They may be in a spot thatdoesn't have the best reception.
So speed matters.
So focus that and focus on doing the stuff that's at the top of theUbersuggest recommended lists because that's the stuff that'llget you the biggest impact versus the stuff that'sat the bottom of the list.
Now, if you need help doinga site audit for your site, check on my ad agency Neil Patel Digital, or if you're confused just leave a comment and I'll help you out.
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Thank you for watching.