– Backlinks, content, people who have both of them do well when it comes to SEO.
Websites who don't have eitherof them tend not to do well.
But does that mean SEO is helpless if you have a tinywebsite with no backlinks? Hey everyone, I'm Neil Patel and today I'm going to share withyou how you can do SEO for a tiny website that has no backlinks.
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Before we get into thetips I want to share a site that you guys should all check out.
It's called Backlinko.
Backlinko is a marketing blog by a buddy of mine, Brian Dean.
He doesn't have a ton of pages, he doesn't have a ton of content, he doesn't spend his timedoing manual outreach and link building.
Yet, he dominates his rankings.
And he's getting hundreds and thousands of visitors per month.
He's not the only example.
There's so many more likethat all around the web.
And there's a secret, there's a strategy to getting a lot of traffic when you don't have a ton of pages.
Sure, I'll be honest, you'renot going to get as much traffic compared to a site with a million pages.
But that's okay.
You can still do extremely well and get hundreds of thousandsof visitors per month even if you only have 20, 30 pages.
So let's get into exactlyhow you do this step by step.
The first that you needto know is you need some sort of content.
You don't need a ton of content but you need some sort of content.
And the content youcreate needs to hit hard.
So before you go out there andwrite any types of content, what I want you to do is go to Ubersuggest and put in all your competitors' URLs.
When you put in your competitors'URLs you'll see a page, it shows you their traffic, this page shows youall of their top pages.
Again, I want you to do thisfor each of your competitors.
Because this will show youtheir most popular pages.
It'll also show you the key words each of these pages' rank score.
And by doing that you'll nowknow not only their top pages, what they're about, but the keyword that they're ranking for.
What I want you to do is lookat their most popular pages of content, look to seeif you've already covered any of those topics.
Chances are if you have a tinywebsite and you don't have any links, you haven't.
But just in case, double checkthem because in that case you'd want to adjust your content.
If you haven't you'll wantto create new content.
What I want you to do iscreate more in depth versions.
In essence, all advancedguides are definitive guides or beginner guides, whateveryou want to call them.
But you'll notice that I'malways using their term guides.
You don't have to use the termguides but when I mean guides I'm talking about something so extensive that everyone's like, oh myGod, this is the end all be all, this is all I need to lookat, the rest of the stuff in this space is useless, it doesn't matter.
So the way you do this isyou look up all your other competitors who are ranking, you look at their pages because you saw thosearticles in Ubersuggest, you go to those articles, you read them, you make sure your pageis five, 10 times better, more thorough in length, it's not just about putting the key words in there, it's about thoroughness.
I would add in custom images, graphics.
You can do this for freeusing tools like Canva or if you want to pay someoneyou can use fiverr.
And then by having that you'renow going to have a detailed guide that's super thorough.
And remember, a reallyimportant part in doing this is you are looking for the keywordthat you're competition's looking for because Ubersuggest shows you all of those keywords.
You want to make sure you're integrating the most popular ones thatare relevant to the article.
More so, guide andincluding them in your guide because if you do that you'regoing to outrank other people over time because your content's better, your user metrics will be better.
If it's not that great, you're not going to shine because your usermetrics won't be as good.
And when I'm saying usermetrics I'm talking about time on site, people not bouncing back, and by creating something soamazing they should want to stick around a lot longerthan your competitors' URLs.
The second thing I want you todo is invest 50% of your time in promoting your content.
Now, I would tell you inmost cases to spend 80% of your time promoting contentbut when you're creating these detailed guidesthey take so much work that you need to spend at least 50%.
80% is probably unrealisticbut 50% should be doable.
Again, in Ubersuggestwhen you found these URLs it shows you all thepeople linking to them.
If you aren't able togo back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it'll show you every single person that's linking to their page.
When you see the list oflinks, you can hit them all up and you can email them being like: Hey John, I noticed youlinked to XY and Z article.
I have one that just gotpublished, mine covers AB and C that theirs didn't.
You can check it out here.
If you like it feel free and share it.
And when you send outenough of these emails, I'm not talking about 10 or20, I'm talking about 50, 100, 200 over time per guidethat you're writing, you'll start gettingpeople to link to you.
The same thing goes with promoting.
You can use search.
com, put in your competitor URLs, it'll show you every singleperson who tweeted out your competitors' article.
You link to them, youask them to share it, it's pretty much simple.
Most people will not shareit but a large portion will so overall you'll startgaining social shares.
Those two tactics gets youlinks and social shares.
The third promotion thingthat I want you to do is everyone that you linkout to in your guide, let them know that you linked out to them, shoot them an email and askthem to share your content.
That's another simple wayto get more social shares.
The third thing you need todo is nurture a following.
Have you noticed if you leave a comment on neilpatel.
com I respond? If you leave a comment onFacebook, I try to respond.
I say try because sometimesthere's too many there.
YouTube, I try to respond to all of them.
By me responding to every single one, I'm nurturing a community.
I'm building that loyalty.
Now, I may not ask people foranything but that's helping over time get more socialshares, more backlinks, higher rankings, more brand queries, people typing in my domainname constantly into Google.
That helps me boost my rankingsas well because Google's looking for brand queries.
When you brand queries and more of them than your competition itshows Google that people love your brand over the competitors, hence you should rank higher.
So you want to nurture your community.
It's not just as simpleas throwing up content or putting up good piecesof content and promoting and being like, that's it.
If you don't care for people, you don't go above andbeyond to help them out, you're not going to dowell in this day and age when it comes to SEO.
The fourth thing I want youto do is build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content.
Well, you're going to startseeing a pattern in which some people are willingto and some people aren't.
Most of people aren't but eventhe percentage that's willing once you publish a handful of articles, you'll notice thatconsistently there's people who don't mind sharing andlinking to your content.
Now that you got your list of promoters now you know who to goback to every single time you create a detailed guide.
You don't need to createone of these detailed guides each and every single week.
Heck, you could do it once amonth, sometimes maybe even once every two or three months.
It just has to be super high in quality that way you can consistentlymaintain your traffic.
Last but not least, useUbersuggest backlinks.
That's that backlinksreport in Ubersuggest to identify new link opportunities.
Always look at yourcompetitors, their new links, the lost links, ones thatthey're recently getting.
Ubersuggest will show youthis in the backlinks report.
If someone recently linkedto one of your competition, what do you think the chancesare of them linking to you? Well, it's much higherthan someone who linked to your competitors five years ago.
When people are linkingright now that means they're open to linking today.
When someone linked toother people five years ago eh, they may be done withit, they may not care to link to anyone elseor update their site.
But when people are continuallyupdating their site, their content, linking to more people, those are the people to targetwith your outreach campaigns because they're much morelikely to link to you.
So if you do all of those things even if you have a tiny site, you don't need to create tons of articles or tonsof pages of content, they just need to besuper detailed, thorough, and amazing high in quality.
You do that, you can get a ton of traffic.
I kid you not, over100, 000 visitors a month.
It's not about quantity, it's an quality.
Quality is the key factor to doing well in Google these days.
There's over a billion blogs.
That's roughly one blog for every seven people in this world.
Google doesn't need more content, they don't need big sites.
They need amazing sites withhigh quality content to rank.
So focus on quality instead of quantity.
If you need help with yourcontent marketing, your SEO, check out my agency Neil Patel Digital.
Thank you for watching, makesure you subscribe, like, share this video, leave a comment.