Any time you do a Google search, roughly 30%of the time, you're going to click on the ads.
Seventy plus percent of the time, you're goingto click on the organic free listings, ads on top, organic free listings right underneath, so where would you want to be? Ads cost money and they only get roughly 30%of the traffic.
The organic listings get roughly 70% of thetraffic and it doesn't cost to be there but the problem is it's not easy to rank organically.
Well, you know what, today, I'm going to teachyou how to do SEO in a competitive industry when you have no money.
The first thing you want to do is start doingroundup posts.
With your website, make sure there's a blog.
If you don't have a blog, just go to wordpress.
org and add a blog to your site.
Once you have a blog, go and interview everysingle expert within your space.
I'm in the marketing niche so I can Googlethings like top marketers, top marketing influencers, top SEOs.
I can create a list of them.
There's so many blogs out there.
I just have to hit up all the marketing blogsand I just say, Hey, John.
This is Neil.
I'm a huge fan of your work, so much so thatI want to include you in my roundup post.
Now, what a roundup post is, it's asking allthe influencers within your space opinion.
In essence, you're asking them the same question, you're seeing what everyone in your space thinks about that one question.
Let's say your question is about how to getrid of dog hair and you're in the pet space and you're trying to figure out, all right, what's the best way to get rid of dog hair all over my furniture, my clothes, et cetera? Once you get all of the responses, createa blog post about it, make sure you link over back to their website.
Include their face, their image within thatblog post and then once it's released, e-mail them back and ask them to share the content.
It's a great way to get more social shares.
When you get more social shares, you get morevisitors.
The more visitors you get to your website, a portion of them may even link to you.
As they link to and you get more social shares, your rankings will climb.
That's why a lot of people are doing roundupposts, not only because it's great for the webmaster, the website owner, right, it'salso great for the influencers that you interviewed because it gets them more free press.
Of course, they're willing to share on alltheir social profiles like Twitter, Facebook, LinkedIn, et cetera.
The next thing you can do if you're tryingto get more search traffic is Google SEO book keyword density.
They have a free tool.
Just put in the URL of all your competitorswho rank for a specific keyword that you want to rank for.
You got that keyword? Let's say that keyword is SEO.
You look for all the websites that rank onpage one for SEO, you put in that URL and what it does is it shows you all the key phrasesthat they're using on their website and the density.
The more they use a specific phrase, the moreit tells Google that that's what the page is about but you probably already know aboutkeyword density.
I'm not telling you to shove your contentwith tons of keywords over and over again.
Instead, what I'm telling you to do is bethorough.
What Google likes doing, and you'll noticethis, is the more thorough the page, the more in-depth that they go on a topic, the higherthat web page ranks even if they have less backlinks and less social shares than someoneelse because of course, Google wants to rank the page that provides the most value to theuser.
If you look at all the key phrases that peopleare using who rank on page one and you include some of those keywords within your web pageand you're really thorough and you go more in-depth than everyone else, you'll noticethat over time, your rankings will climb higher.
Now, the last tip that I have for you, andthis one's really simple, is Google whatever key phrase that you want to rank for organically.
Let's say you're in the hotel space and youwant to rank for a term like cheap Las Vegas hotels.
Now, there's a ton of people bidding on thatterm in that 30% right? The top and the bottom are all the paid ads.
The middle portion where the majority of thetraffic is, those are all the free listings.
What you want to do is look at all of theirtitles for their ads.
See, Google AdWords, which is the paid version, they base the rankings on where you are in the paid rankings based on how much you spendper click going to your website and how appealing your ad is.
The more appealing the ad copy, the more clicksit'll receive.
The same thing goes with organic.
You don't have to pay to be there but themore appealing your title tag, right, your copy that you show Google and your meta description, the more clicks you're going to get and the more clicks you're going to get, the higherthey're going to rank you because if you Google cheap Las Vegas hotels and Google notices, right, they rank ten listings on each page that are organic and if they notice that everyone'sclicking on the second listing instead of the first organic listing, what are they goingto do? Well, they're going to be like, '93Hey, everyoneprefers the second listing.
We should place it above the first one.
That all comes down to ad copy, right, butwith organic listings, there is no ad copy.
It's title tag and meta descriptions.
The more appealing that copy is, the moreclicks you're going to receive.
Go into your HTML, ask your webmaster to helpyou out or just Google how to change your title tag or how to change your meta descriptionand you can just go in there and then, make it more appealing so more people want to clickon it.
Now, some quick tips to make your title tagmore appealing, consider using the date like the year within your title tag.
Update it in 2017 or update it in 2020, whateverthe year is.
Also, use adjectives.
Adjectives make people want to click.
I've also learned that using words like now, fast, get, try, free also increased click-throughs so test some of those words and phrases withinyour title tag and meta description.
You should see that you're going to get moretraffic, more clicks and your rankings will climb even if you're in a competitive industryand you can't spend the money that these big corporations are spending.
Best of all, these big companies move slow.
You can move fast.
You can get results quicker.
Thank you for watching and I look forwardto seeing you tomorrow.