– So, how do you effectively monetize your channelin twenty-four hours? Well, it's pretty simple actually.
You pick the richest company in the world and you exploit the biggest tech search blind spot I have ever seen.
I love case-studies like this.
Lets do this.
♪ VidIQ.
com ♪ Weirdly, the story starts with one of these, the Samsung Galaxy Chromeboook.
I'm one of the few people in the world who gets Chromebooks.
I love the fact that they're super light-weight, after years of use, they never slow down, and they are always on.
There it is.
In seconds.
That's an absolute deal-breaker for me.
So when Samsung announced the Rolls-Royce of all Chromebooks, with a 4K AMOLED display and a stylus, I was all, “shut up and take my money”.
Even at an eye-watering nine-hundred and ninety-nine U.
S.
dollars.
And that's where thereis a slight problem.
I don't live in the U.
S.
I live here.
And while the said Chromebook is now readily available in the U.
S.
, alas, we in the north, apparently may never every get to buy one.
Which leaves me to the biggest and most irrelevant first-world problem I have ever encountered.
I have a thousand dollars burning a hole in my pocket right now.
And if I was Mr.
Beast, I'd tell you all to Like, Subscribe, and Comment and I'd pick a random winner, but I'm not.
'Cause I'm selfish and it's my money.
And I rather tear it up than give it away to you.
Stupid indestructible Canadian money.
So I want a light-weight computer that doesn't slow down over time, that wipes down everysingle windows computer on the face of the Earth, and I want something that's always on.
And if Chromebook doesn't have an answer, who does? I was always under the impression that iPads were tablets.
These days, however, Apple seems to touting them as viable alternatives to the traditional computer.
But I always thought computers needed a keyboard and at the very least, a track-pad, to give them the productivity you need.
And apparently, this is Apple's answer:the Magic Keyboard.
A first-party accessory that attaches itself directly to the tablet.
Rolling in at a typically Apple eye-watering price of two hundred and ninety-nine U.
S.
dollars.
All right Apple, you got my attention now.
I do see how this can turn itself into a viable computer.
But I need to do the research here.
I'm not just gonna jumpstraight into this.
I'm not an idiot.
Three hundred dollars for a keyboard? Yeah, I'm an idiot.
But if I am gonna do the research, I'm gonna do what everybody else does.
I'm gonna search for it on YouTube.
And if you have to skip story-time, shame on you.
Now, being a tech enthusiast, I assume when I search for a product such as the iPad Pro Magic Keyboard, the usual creator suspects are going to appear: MKBHD, Unbox Therapy, Linus Tech Tips, and so on.
And when you searchiPad Pro Magic Keyboard on YouTube, the auto-suggestion list is prime for all of the keywords and phrases you might expect.
But on April the nineteenth, this is what YouTubesearch presented to me.
A bunch of thumbnailsfrom what looked to be two-thousand and twelve and not a single video from a major tech creator on the iPad Pro Magic Keyboard.
So that does look a little bit odd.
And I though to myself, “oh, is the keyboard actually out yet?” When I searched on the Apple website, yes, it is available although, there is a lengthy shipping delay on it right now.
So what does Google Trends tell me? Well, over the last thirty days, there are two peaks.
The first presumably when Apple first announced the product.
And the second, when presumably the product went on general sale and people wanted to know more about how to use it or watch tech creators feedback on the product.
But at the time when I did the search, there were no videos from the creators I know, love, and most importantly, trust.
So let's go back to YouTube search and see what it did show me.
First of all, from a VidIQ perspective, we think this a fairly juicy keyword.
Increasing search volume and not enough video competition to keep up with demand.
And then we have thevideo results themselves.
These top three videos are all from the same creator and have all been posted in the last forty-eight hours.
Well now, this makes things really interesting.
No matter which way you slice and dice it, the launch of any Apple product is a massive global event.
Who would have thought, for example, that those wireless air buds, AirPods, by themselves would generate more revenue for Apple than Spotify and Twitter combined? Now, I'm not going to say that the Apple Magic Keyboard is going to have such an impact as AirPods, but you're still looking at tens of millions, if not hundreds of millions of dollars of revenue for Apple.
Which means it is a big thing in the tech community.
So let's go back to YouTube search.
Who is this creator with this keyboard? Well the truth is, up until April the nineteenth, they were a nobody on YouTube.
Another channel of random content from years ago withfreeze-frame thumbnails, and no real thought put into their titles.
They don't even have a channel banner.
But then, out of the blue, this TikTok-length video appears on their channel and it looks to be that Magic Keyboard that every Apple iPad owner is starting to get really excited about.
So then naturally, you treat the video with some skepticism.
Is it a fake? But no, this looks like a genuine Magic Keyboard and the Likes to Dislikes on the video could confirm this.
And then you can see from the VidIQ historical view count tool, how the video quickly gained traction over twenty-four hours.
So how does a twenty second video from a creator nobody's ever heard of get seventy-five thousand views in twenty-four hours? And jump to the top of the search rankings for a very juicy Apple tech phrase? Well again, I think it's pretty simple.
The absence of options.
I think for a brief moment of time, that video was one of the, if not, the first video of a genuine review of the Apple Magic Keyboard.
And with that golden opportunity, the creator did what we always recommend you do, double down on your best content.
There is a debate that often ranges amongst YouTube creators, and that is, quantity verus quality.
Most will rightly argue that quality should take precedence.
But this is a perfect example where I would argue the opposite.
At least to a certain degree.
When you have everyone's attention, because there is no competition, you should push out as much content as possible because that window of opportunity is not going to last long.
As we will see later.
So yes, six videos in a twenty-four to forty-eight hour period may seem a little excessive, but when you do a search for that iPad Pro Magic Keyboard and all of the results at the top of the search engine are from the same creator, what videos are you gonna click on? The videos themselves tell me two things.
First of all, this creator reallydoes like his computers.
And secondly, sometimes all you need is a mobile phone and something interesting to film.
Oh and apparently, video tags don't seem to mean diddly-squat anymore.
I think, basically, in this situation this creator has two objectives to serve their audience.
The first, and its really simple, give the audience more of iPad Pro Magic Keyboard.
And secondly, to read what his audience is writing about his content and make videos based on that feedback.
– Hey everyone.
Just another quick video here since there's been a lot of questions.
So I'm just gonna.
.
.
I got a list of questions here and I'm gonna go through them one-by-one.
– As I continue to record this case-study, MrExitStrategy, now sits on over half a million views.
Which almost undoubtedly will get him to four thousand hours of watch time and he also has one-thousand subscribers.
Welcome to the YouTube partner program.
It is a little concerning that with half a million views the channel only has one-thousand seven-hundred subscribers.
But this is a symptom of many tech and educational channels.
Where people just wanna get the answers they want.
See what they wanna see.
They don't want tosubscribe to the channel.
And to be honest, the quality of their videos does mean that the creator is probably not using calls-to-action or getting people to fall in love and trust the creator and subscribe to them for future content.
So you might see this as a smash and grab.
The opportunity was there and the creator grasped it with both hands.
So what's gonna happen when all of the other tech creators get their hands on this product? Well, we can find out because it's exactly what happened halfway through recording this video.
The following day on April twentieth, I did an incognito search for iPad Pro Magic Keyboard, so that my watch and search history wouldn't influence the results.
And we have a brand new set of well-established super popular creators, such as The Verge, iJustine, and Peter McKinnon.
To find our hero of this case-study, we have to scroll way down the list, which is probably going to kill the view velocity of these videos.
And lets be honest, in a face-off between thumbnails, which ones are you more likely to click on? When you no longer have something unique to present to the audience, quality is always going to win out.
What's also interesting about all of these new videos is when they were published.
All at exactly the same time.
9AM Eastern Standard Time on April the twentieth, twenty-twenty.
Now the reason for this is because all tech companies hate it when information about their products is leaked early.
And Apple is no exception and is the biggest target for this.
So what usually happens is that tech companies have launch events before the product is released, say a couple of weeks, and they invite all of the big tech creators and journalists to go and cover the event.
But right now, there is something called Coronavirus, which is stopping all of that from happening.
Now what will also happen, is that tech companies will send out products early to those trusted creators and what they will ask them to do is not release their content until a certain date and time.
Almost like a release embargo.
So all of these creators are probably making their iPad Pro Magic Keyboard videos over the last week or two and waiting for that release embargo date to arrive.
But that doesn't apply to your average consumer who orders a product off of a website and just happens to get it before the release embargo.
And again, that probably comes down to the unique challenges that the Coronavirus is presenting to tech firms when it comes to logistics.
Some people just havegot their products early and stick their videos on YouTube.
All of which has created the perfect storm for a case-study on YouTube.
But all of this doesn't solve my original problem, what computer am I going to spend a thousand dollars on? Go on, vote up here.
It'd be really helpful.
(soft electronic music).
