– If you've been watching my channel or doing SEO for a while, you've probably heardthis over and over again.
Back links have a bigcorrelation with rankings and traffic from Google.
But acquiring legitimate backlinks from authoritative websites, or even small ones, is becoming harder and harder each day.
You send out hundreds, ifnot thousands, of cold emails but often, less than 1% of thepeople will link back to you.
So what should you do? Hey everyone, I'm Neil Patel and today I'm going to teach you how to get backlinks fromany site, big or small.
(gentle music) Before we get started, make sure you subscribe to this channel.
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All right, so let's get right down to it.
Link building boils down to three things.
One, link building's about value exchange.
You'll get backlinks aslong as you're enough value for the other party to link out to you.
Two, finding the rightperson to contact to is super important.
If you contact the CEO of a big company, he's not going to wastehis time linking to you.
You need to find the person who's writing the content, managing the site.
Ask them to link to you.
And three, crafting relevant, personalized messages in your cold outreach is the key.
Any generic messageswill not work anymore.
So let's dive into how you can accomplish those three things.
So first off, creating value.
So, how do you go aboutcreating enough value to get people to link back to you, right? It's all about your pitch.
A simple way of doingthis and offering value is by fixing somethingwrong with their website.
If you help them do this, there's a good chance that they're more likely to link to you.
Another way to add value is tell them that you have infographics or guides that's related to content on their website and can provide value totheir readers as well.
This helps serve their audience better with more relevant andup to date information.
You might find that therewebsite is linking to outdated, lesser versions of a articlethat they've written.
And what you'll find is, hey, if they link to a more relevant one, it benefits their readersand makes them look better not to just their readers, but also to Google.
It helps their user metrics which helps theirrankings increase overtime and that also helps yours as well.
So, action step for you.
Choose one value added angle and start building a list of websites that you could target with the angle.
And then send them personalized emails to each site that you want to pitch.
Now, as it turns out, justcreating regular old content won't always do justice and you're probably not goingto get results from that.
So, some quick type ofcontent that you can create that'll help you with this is any sort of visual diagrams, right? How to videos, infographics, charts, interactive maps.
You can also do things like provide original researchand data studies.
So, anytime you'reconnecting your own research, your own studies, it'seasier to get links.
Some of my best articles on Neil Patel that have generatedover a hundred backlinks are the ones where I have charts.
Such as 17 charts showing wherecontent marketing is going or where SEO is going.
People love linking tothose kind of things.
You also want to create ultimate guides.
The same old two thousand-wordguides won't work anymore.
I'm talk about five, 10 thousand words.
Super in-depth, not with fluff.
You also want to offertemplates, checklists.
This helps people get action when they're strapped fortime throughout the day.
So those type of contents arealso easier to get links from.
Now, let's go over the second point.
The second point is about finding the right person to contact.
Sometimes finding theright person to contact is really tough and you're just like, wait I go to the contact page, I can't find the right person.
They don't have their email, they just have a form.
I've tried that, it's not working well.
Well, there's some othermethods that you can use to find the right person to go after, other than just the contact page.
The first thing I want you to try is take a personal approach.
If you're going through pages like the contact page orgeneric email, ask them.
Who's the right person thatyou should be in touch with? Let them make the introduction.
When you do that, it'smuch easier to go out there and convince them to link to you.
If you can't find that, you can also use sites like LinkedIn.
At LinkedIn, go look for people in charge of content or marketing.
That's your best shot atfinding the right person to get in touch with.
You can also go check outauthor bios on their blog.
This will give you idea because either that person'sthe right person to contact and you can go research them on LinkedIn or they'll know who the right person is because they got their contentpublished on that site.
You can also use Chrome extensions to find the right information of the prospects thatyou're going after, right? So, Chrome extensionsare a really easy way to find the correct email address.
Instead of manually lookingup pages and spending hours, there's a few extensionsthat make life easy for you.
And here are they.
io, VoilaNorbert, and you can use Find That Email.
These are all three extensionsthat work really well and they're easy to use.
They also all have free versions so you can find some emails for free.
Now, if you don't want to use extensions or use any of those processes, you can also take advantageof mutual friends.
There's a good chance you'realready connected with someone who is second degree or third degree is connected to someone at their website.
Getting introductions, going through that process is a little bit work.
It's harder than usingthe Chrome extensions, which is what I usually do.
But, it'll get you in touch.
And that introduction usuallyhas a high conversion point because it was a introversus a cold outreach.
Now third, it's all about crafting a relevant, personalized message.
Based on your value addedangle, compose a message and see which parts thatit could be personalized in a unique way that'llhelp get peoples attention.
It can be as simple as, hey, I noticed that yourarticle dives into recycling and here's an instructionalinfographic that my team created about the Lifecycle of a Recycled Bottle.
I want you to create a spreadsheet that you're going tofill in with the details of all the people thatyou're going to hit up, as well as the message thatyou use for each website.
You're going to keep trackof who responded back, who ignored you, the followups once you respond to them, giving them the link, didthey actually add the link? All this is really important because you know where to follow up.
Think of link building as sales.
It's all about the follow up.
Now, here's a script and breakdown.
First sentence needs tograb their attention.
Point out the issues thatyou notice on their site.
Second sentence, providea solution backd by stats.
Let them know how it can help them.
Third, ask for a connection.
Let's connect aboutgetting this taken care of.
Following this process helps.
You can also use tools like Mailshake where you can create and merge fields so that way messages canbe much more personalized without you having to takeall the time out there.
And they can automatically start adjusting phrases and sentences and company names, especially when you have your spreadsheet that you're going throughto start hitting up each of these sites.
Look, the big take away isgetting backlinks is never easy, but if you follow this structure, it'll give you a edge over the competition who's just being like, hey, can you link to me? I saw that you link outto other people as well.
We all know that doesn't work.
If you need help with your link building, check out my ad agency, Neil Patel Digital.
If you enjoyed the video, likeit, share it, comment below.
Thank you for watching.