Hey everyone, Evan Hoeflich here from EvanHoeflichMarketing.
And in this video we're going to go over howto get more blog followers using certain SEO tactics and strategies.
So with that being said, let's jump rightinto it.
So first things first, SEO can really be yourbest friend when it comes to getting more blog followers.
And in fact, this should be a top priorityof yours if you are a blogger.
You will have to invest some time in implementingSEO strategies, but you don't have to invest money.
And SEO is the type of tactic that can workfor you for months and years to come.
You can get your articles ranked highly withinthe search engines, the major search engines like Google, Bing, and Yahoo, and drive targetedorganic traffic to your website.
As long as you're targeting highly relevantkeyword phrases, optimizing your articles and your content properly, this can be suchan excellent way to get more blog followers and to increase your overall audience followingand readership.
So in order to do this, let's go over a fewsteps that you can use to increase your overall blog following using search engine optimization.
Number one would be to target the right keywords.
So many times I see the mistake of peopleand more beginner bloggers, target keywords that are way too broad or competitive in nature.
You're better off trying to target keywordsthat are a bit longer tails.
So keywords and phrases that have more thanthree to four, even five keywords within a given phrase.
So instead of targeting a keyword, for example, dog training, you might want to target a keyword such as how to train a dog on a leash, forexample.
Get into the habit of targeting and identifyingand researching really good keywords that are longer tail in nature, as these are goingto be a lot less competitive for you.
And you'll be able to rank higher more quicklyfor these types of terms.
Next, you're going to want to incorporateyour main keyword or keywords, if you have variations of your terms, into your blog title, your URL slug, and also your SEO tags.
So when you're incorporating your keywordinto your blog title, make sure it still reads naturally.
You want your blog title to also be enticingto human visitors.
You don't want to just write this title strictlyfor SEO purposes, but try to weave it in there naturally if you can.
Same goes for the URL.
Try to get your main keyword or even a variationof the keyword into your URL slug.
As long as it's not too lengthy or too long, you want to keep this shorter if you can, or at least try to get a few of your buzzwordswithin the URL of your blog post.
And lastly, you're going to definitely wantto incorporate your keywords within your SEO tags.
So within your title tags, your meta description, your image ALT tags, if you have images on your blog post, and also your header tags.
So the header tags include your H1 tag, H2, H3, et cetera.
You can use Yoast if you run a WordPress website, which is a super helpful plugin to help you accomplish this very easily.
You can just scroll down generally on yourblog post as you're working on it, you can see the Yoast settings and features.
And from there you can incorporate your keywordinto your title tag, your meta description.
Within your images, you can click on the imageswithin your blog post and there's a section to add a keyword rich image ALT tag and ALTtext.
And then your headers are within the content, so make sure your H1 tags, your H2 tags, et cetera, you are incorporating your keywordswhere it makes sense and where it's natural.
Again, we want all of our SEO tags as well, we want this to be natural.
We want to really make these attractive tohuman visitors as well.
We don't want to just keyword stuff or keywordjam our terms into our content and SEO tags.
We want them to be present, but we want tomake this natural and only apply them where appropriate.
So if you're using Yoast, it's a really greatplugin to make this process pretty easy.
Try to implement your keywords into your blogtitle, your URL, and your SEO tags to give you the best shot of ranking in the searchresults.
So next is to create detailed long-form andcomprehensive content.
So Google more than ever really wants to seeand rank articles on their first page that are really helpful.
They're really comprehensive, they're detailed, they really cover a subject in its entirety.
So a good kind of range to shoot for if you'retrying to rank a particular article highly in Google, that will in return bring you inorganic traffic and help you increase your blog followers, try to make your posts 1, 500words or longer if you can for the best results.
Some of my best performing blog posts arethese longer form style posts where I really cover a subject in its entirety.
I help answer a lot of questions.
I help solve problems.
You hear the saying content is king, but Ireally think quality content is king.
And creating these detailed type comprehensiveposts that are really going to help the reader find a solution to their problem, that's goingto help you, one, rank higher in the search results.
But two, gain more blog followers becauseit's going to be such a helpful, detailed and long-form style content that's reallygoing to help provide some solutions to a lot of your future readers and future followers.
Next, you want to make sure your content isoptimized properly.
So you want to make sure you add in your mainkeyword phrase or phrases and variations of the keyword within your content.
And you also want to add internal links aswell, pointing to other pages on your website or blog posts on your website.
So again, don't keyword stuff here, only addyour keywords into your content where it makes sense.
If you did a nice long-form style post, likediscussed in the last step, this will give you a lot of room and a lot of area and alot of opportunity to add your relevant keyword phrases within your blog post.
You also want to add a handful of internallinks within your post as well.
Internal linking can help navigate readersto other helpful articles on your website, it could help spread some link juice and linkequity to other pages and articles on your website as well.
It's a good SEO tactic to help spread thatlink equity, but it's also just good for user experience.
It's nice to direct your readers to otherhelpful articles on your site.
And that can really maybe make their decisionfor them sometimes if they want to follow your blog moving forward or if they don't.
So add in your relevant keyword phrases toyour content and also add a handful of internal links within your content as well.
Again, make it natural and only where it makessense.
Next, and one of my favorite steps is to guestpost like crazy.
Now, guest posting has a couple of benefitshere.
And basically a really quick refresher onguest posting, basically you want to find other websites within your general niche thatare looking for blog content that you can then write an article for their website.
Within that article that gets published onan external website, your link will be somewhere within that article, whether it's the authorbio that you have describing you or your business or you can sometimes add a link directly inthe content.
So that link, that back link can be very powerfulfrom an SEO perspective.
That can help drive your website and yourrankings, your search engine rankings higher.
Can help improve your search engine rankings, therefore will help increase the organic traffic coming into your website.
But you can also get a ton of really highquality referral traffic from guest posting as well.
So you can increase your blog following hereby, one, improving your search engine rankings, getting more organic traffic coming into yourwebsite and more visitors coming into your website.
And two, you can increase the amount of qualityreferral traffic you get from that particular guest post from people clicking actually onyour link within that article coming back to your website.
That can also increase your blog followingas well.
In fact, I've gotten a lot of good clientsactually from guest posting and referral traffic.
So really the main benefit here is the backlinks that you build to help with your SEO.
But such an underrated and awesome side benefithere is the increased referral traffic you'll get as well.
So two really great benefits here to increaseyour blog following.
Next is to focus on YouTube SEO as well.
Now, if you don't have a YouTube channel andyou're a blogger, I definitely recommend starting one and creating one, creating a channel foryourself.
If you do have a YouTube channel, definitelymake sure that you're also focusing on YouTube SEO as well.
This can be a great way to drive more trafficto your website.
If your videos get ranked within Google oreven within YouTube search, this can be a great way to increase your viewership on yourYouTube channel, your subscribers there.
And also you can add your blog links withinyour video description or you can add maybe even a squeeze page link to capture emailaddresses within your video descriptions.
This can be a great way from people clickingover from your YouTube channel, your YouTube videos, over to your blog to increase yourblog following as well.
I've gotten a lot of email subscribers thisway and just a lot more general exposure to my website utilizing YouTube and YouTube SEO.
So definitely a tactic worth trying for yourself.
And last but not least, and just to wrap everythingup, that you need to be consistent with everything.
So all the steps that we've laid out in thisvideo, you're going to want to be consistent with this throughout all the blog contentand all the blog articles that you produce and YouTube videos also, that you produce.
So make sure that you're publishing contenton a frequent basis, you're optimizing it properly.
It's important to know that not every blogpost you write is going to rank highly in Google.
So sometimes it's a bit of a numbers game.
But the more quality long-form style content, like I described, and optimized really properly content that you put out, the better chanceyou're going to give yourself.
So make sure you're publishing at least afew articles a month to your blog for the best results.
And you got to find your own kind of rhythmhere.
For some people, I like to try to do anywherefrom four to six blog posts published to my website per month.
But if you're busier, even just start withone to two, if that feels more comfortable.
The key is you've got to be consistent here.
I see so many bloggers fall off after a coupleof months or they're very sporadic in their content generation strategy.
You got to be consistent and you got to bewilling to put in consistent effort here.
So that about wraps it up.
Definitely don't underestimate the power ofSEO in building your blog following.
In fact, I think as a blogger, search engineoptimization and optimizing your website properly should be one of the top priorities.
Because this is organic traffic that can beflooding into your website for years and years to come.
And even from articles that you've writtenway, way in the past.
So it's a super powerful strategy.
I'll leave the link to this blog post thatI wrote if you'd rather read the article and take down some of the steps and take somenotes down as well.
It might be helpful to look at it that way.
Definitely give this a shot.
This is a great way that I've increased myoverall blog following and readership and I think it can be super powerful for you aswell.
So with that thing said, if you liked thisvideo, please go ahead and subscribe if you haven't done so already.
And give me a thumbs up on the video if thiswas helpful to you.
And until next time, I'll see you on the nextone.
Thanks so much.