– Stay a little more focused on the brand.
– Get a journal and go study the top motovloggers, the top related kinda motorcycle channels, the top people doing things.
Look at their most viewed videos.
Study what's working for them and look at what ideas you can do.
– [Sean] You gotta just press record.
– Awesome man.
Well hey, thanks so much for coming on this show.
Where are you streaming to us from? How are things goingin your life right now and what do you do? – Appreciate it Sean.
So, I'm doing fine, I hope you're doing fine.
I am from Edmonton, Canada right now.
My daughter just popped up here.
Anyway, so basically Ihave a YouTube channel called Chabi Dhakal.
Basically I make videos, I'm kind of nervous right now, man.
(laughing) – No worries, no worries.
– Talking to you, so yeah, I make YouTube videos mostly regarding motorcycle and travel.
I actually did a motorcycle ride last summer from here in Canada to down Tijuana, Mexico.
I was actually gonna meet with you guys in Vegas, during that, I think it was in July, you guys had a meet up and I happened to be in Vegas but somehow that meet up got canceled.
– Oh no, Vegas influencers right? – Exactly, exactly.
So, I did a cross-country trip across USA but I'm all over the place in terms of videos as youcan see from my channel.
(laughs) So, I don't know.
I'm kinda lost right now 'cause I got some equipment, I got some ideas how to edit videos.
I think I have a knowledge of bringing content out, but I'm kinda strugglingto build the audience.
– What's your end goal? You have a day job right now? – Yes, yes, I do have a day job, I work as a telecommunicationservice technician.
Mostly working forinternet service provider.
– How long have you been doing YouTube? – For the last two years, off and on.
Initially I started, interviewing some celebrities whowould visit from Nepal.
I used to interview thoseso that's why like you see, the subscriber count on my channel is like over 20, 000 because Iused to interview celebrities.
And then, every eventthat used to happen here I used to capture their event and put it up on YouTube.
But I kinda started doing my own content.
That wasn't kinda sustainable.
So all those videos are now private.
Everything that you see on my channel is everything that I have worked hard and done myself.
Doesn't relate to other people.
– What, and what do you want to happen? You want this to be like afull time thing eventually? – Exactly, in the long run, I definitely wanna makeit a full time thing and be able to grow and build the audience so that it's kinda, – Ice cream, man.
(laughs) It's like dinner time here too and so I saw you go in that restaurant and man I am distracted.
What kinda gear do you shoot with? This looks cool.
– Yeah, I got a Canon 80D.
I actually like gears, I have plenty of gears.
You know, I will, – I bet right? You're, – you probably, – You're into tech like I am, right? – Yeah, like gadgets I keep in mind that last ATEM Mini Pro, I ordered, pre-ordered it.
So like you know, anything that I see and I like and I think I can integrate into my production, I do buy it.
But yeah, in terms of gears, Canon 80D is my primary vlogging camera.
I got Go Pro's, Insta360, Irecently did a video on it.
Yeah, and that obviously ismy baby right now as in seen.
– So your goal would beable to do YouTube full-time and be able to quit your job, right? – Yes.
And as your question is what would you do as far as growing on YouTubeand get things going, right? – Exactly, exactly.
– So, all right well, a couple thoughts.
First of all this is widefor everybody watching, this is wide for just business in general.
The number one reason businesses fail is because of a lack of market demand.
– So, like, I'll say that again.
The number one reason businesses fail is because of alack of market demand.
So what do I mean? We might ask ourselves, “okay, how can.
I grew up in Seattle and so I think about, actually now I'm North ofSeattle on a small town, and I remember growing upwith my dad Downtown Seattle, we went to the first ever Starbucks.
It was a little place, they'd even sell coffee, it was a roastery andthey'd sell the beans.
And then eventually therewas the second Starbucks in Pike Place Market.
And, I remember whenthey started Starbucks and what's so crazy is now today Starbucks is in Canada, it's international, it's everywhere, it's like theleading stock coffee brand.
But when they started it wasn'tlike there wasn't coffee, it was, there was coffee everywhere.
McDonald's was selling coffee, Dunking Donuts was selling coffee, Pete's Coffee was happening.
Seattle's Best was happening.
So, I can't believethey'd have the audacity to start a coffee shop, right? But nevertheless, they didand they grew super crazy and now they're taking over the world.
Now, if we fast forwardto today, did you know there's still coffee shops opening? This is Santo Coffee – And they opened up inSeattle and a friend of mine is a part of this team.
And they, obviouslyare shut down right now 'cause of the lockdown.
But in the midst of Starbucks, in the midst of like on every corner there's a hipster coffee spot or whatever, and in the midst of thefact that growing up in Marysville, Washington in Arlington, there was espresso standson every other corner.
And some of them were likethose bikini espresso stands, normal espresso stands.
There's probably, there'sespresso stands everywhere.
So how could it be? Well, McDonald's sells coffee.
How could anyone else be in business? It's because there'sdemand for the content.
So, when you think aboutthe vision of your channel, right now I kinda see you're vlogging, a little bit of course Isee the motorcycle stuff.
And there isn't a desire for a lot of us to maybe become, if you will.
The vibe I get is that there's kinda this desire to maybe kinda become a social media influencer and make travel videos.
Even the word lifestylevideos and then motovlogs.
The question you have to ask and that we all need to ask ourselves is, is there a market, like, is there a viewership for this audience? It's reasonable to ask, or for this content, it's reasonable to ask how many other, here's a question, how many other motovloggersare successful? Now there is a lot.
But like, how many? Have you researched yourtop five to 10 competitors? Have you? – Like competitors, thereare really successful people.
So generally motovlog is popular in Asia, like you know really popular.
– If you compare toNorth America and Europe.
Like in India and Nepalit's like really popular.
Every other people aredoing motovlogs nowadays.
– So that's a market, so that's good.
– Yeah, so, the market is there but yeah I'm still struggling.
I'm trying to collaborate with.
Especially being on North America you don't really have thatmany people to collaborate.
I'm trying to do somevirtual collaboration with the people back in India and Nepal.
But yeah, like I haven't really done a super intensive research to see who are my competitors and what differences I'm doing.
I think I'm basicallyjust going with the flow and doing things that I generally like.
That's probably what's happening.
– Yeah, and I think, and that's kind of thepoint you wanna get to.
Is you wanna think aboutdoing the things you generally like versus doing the things that there's approve inmarket and demand for.
Now eventually when you focus on, I think, serving an actual target market, you still wanna have fun, which you will 'causeyou love Motovlogging.
But I would love to see more focus.
I feel like the other opportunities, I don't know if this is part of the thing, but I think in terms ofpeople searching the bikes, searching maybe how to modify the bikes, searching how to repair the bikes, searching how to do adifferent chip in the bikes, searching, even as I look at the fact that you're doing likean iPhone 11 unboxing.
Like to me it's not actually, I mean people are watching it.
Studying your competitionbecause success leaves clues.
Thinking about what type of titles and videos and topics do really well.
But then also really doubling down because what I also learned was that coffee shops sell coffee and that they also might sell pastries but typically they're not dentists.
You know what I mean? Like they're not also like, they're not gonna do your taxes for you.
Like they become reallyclear on what they are.
I think the motovlogging thing is great.
– You love it right? – Oh yeah, I absolutely love it.
– And so, can you alsodo work on the bikes? Do you repair the bikes? – I don't, I don't.
(laughs) – Do you modify them at all? – No, I don't.
(laughs) – Okay.
– I only love to ride, I mean, I've done some little mods like adding pads and stuff but yeah nothing crazy.
– Have you ever done videosabout those types of things? Like could you do videos aboutlike, accessories and stuff? – Yeah if you notice that one there, the pannier liners andthen there are some videos that says accessories up there, unboxing tools and accessories for my BMW.
You see? – Success leaves clues evenon your own channel, bro.
This is one of your most viewed videos because it was so practical, because other people arelooking at the accessories and they're geeking out and they wanna be into this stuff as well.
Could you double down on videos like this? – Yes, I could.
I could actually, yeah.
– Yeah, yeah.
So, 'cause I'm thinkingthis is search based.
People wanna see this BMW.
This is interesting 'cause people wannasee this electric bike.
People also have another bike so.
So anyways, I thinkyou're doing really well.
I actually think that this channel has a lot of potential.
I think the key is to maybe realize that for a time being I be hesitant about, I want you to stay on brand.
That's kinda the thing here.
A little bit more blinders onand you've said it yourself.
Sometimes I kinda justkinda do what I like, and then even lately.
So here's my thing, if all of a sudden I'm going to Starbucks every day.
This is what I use tosolve with these videos.
I'm going to Starbucks every day and I walk up to the counter.
I go, “Hey, can I get a coffee?” And they're like, “No, actuallywe'll do botox for you.
” And you're like, “But I want a coffee.
” But they're like, “Nah, man, we're doing botox.
” But what the heck.
And like in the last couple videos.
Now this looks pretty good.
This is a movie about riding, right? – It's not really like a riding but it is a movie that's made by Boise here in Canada and the US.
It's a Nepali movie.
They made, it's like a thriller.
So it's like sort of a ride but not the actualmotorcycle ride, you know? – All right, that might tie in.
I don't know if the Insta360 does but I think what would about the Insta360 is the fact that obviouslyyou're doing it related.
So it's almost, I mean, I actually don't even wannabe too overly critical at the level of videos you're at.
I think that you're alsojust on the journey.
So final thoughts is, 'cause I don't, I mean I see about, withthe ones you made private, I see about, 50 or so videosthat are out, 50 or 60? – Yeah, yeah.
– Yeah, I mean, I thinkthat let's summarize.
Stay a little more focused in the brand.
Get a journal and go studythe top motovloggers, the top related kindof motorcycle channels, the top people doing things.
Look at their most viewed videos.
Study what's working for them and look at what ideas you can do.
– Okay – Double down on really getting clear on the promise to your audience, who the channel is for andwhat's it gonna deliver.
And there's all kinds of people that wanna watch this.
And so like, being clear that it's like if you come into Starbucks they're like, “Look, you can get pastries and snacks, you can get coffee, or youcan get smoothies or tea.
” That's it, you can't get shrimp.
You know what I mean? At some point you can'tget tofu and curry.
So just like, focused and then be thinking about thetribe that you're building.
The cool thing is you love doing this.
You know it's bigespecially international.
Eventually, you're gonna beable to get over international and collab in person with people.
But if you just keep posting, and I think get clear on your content, you're really actually gonna do great and you've got a couple videos.
And then the final one, is make a list of superpractical videos you could do about accessories for a specific thing, about specific pegs, about how to film.
Like best tips for filming motovlogs.
That's where you can get in, I wish what I would rather see with this is like, Insta360 One X mounting technique for filming a motovlog.
Because then everyonethat's in the motovlog is just like, “Oh sick.
” like, “He's teaching me in thecontext of the promise “of this channel, about these tools.
” As opposed to– – They're providing value, you know to the audience so that they kinda seebut then so, you know.
– Providing value.
(clapping) Did you get value out of this call today? – Oh man, definitely, did, Total.
– Awesome, awesome.
Well hey, I appreciate you.
I hope things are goinggood up there in Canada and you're still employed right? You still got, you'restill doing, telecom stuff? – Yeah, telecom is consideredas an essential service.
So I do have to go outand fix internet troubles.
So right now, like you know, alot of businesses are closed.
I generally work for businesses only, but lots of people are working from home so, they're working using VPNso the bandwidth requirement for the company has gone up, so, we're putting in like- I bet.
– 10 gig circuits and gigcircuits and fiber optics and all kinds of stuff soit's still keeping us busy, eight to four, Monday through Friday.
It's still going.
– Cool man, well I appreciate you.
Thanks so much for coming on.