The first time when I start with SEO thiswas in 2008, and I opened my first online project, it was online shop.
Of course, I wanted to get organic reach, but I didn't know anything about SEO, everything what I knew just this abbreviation 'SEO', that's it.
I decided to find specialist online, I thinkthat I met with SEO specialist and hired him.
And you know, this specialist didn't bringme any results.
And after this, I decided to find anotherone.
I think that I searched more, I read somereviews, and when I found better than the first specialist, you know, the second didn'tbring me any results again.
After this, I decided to find the best whatI can with my conditions that I have, and I think that I found the best freelancer atthat point in time.
He had a lot of reviews, good ratings, andwe agreed to a big price.
During six months, he didn't bring me anyresults as well.
After this, I got that I need to learn SEOmyself because, you know, I set up paid ads during the second two years for my onlineshop.
I got sales from my paid advertisement, butI didn't get any organic reach.
And you know, when I started to learn SEOmyself, I think that we fixed all problems, technical errors, we rewrote some texts thatwere written for robots, not for people, our customers, and we got first organic reach.
After this, I paid a lot of attention withlink building, and yep, our traffic was increasing a lot, I think it's like in 100 times.
And yeah, it was turning point in my careerbecause some of my friends asked me to help them with their online projects, and I foundthat I can sell my service, you know.
I think it was 2013, when I opened my SEOagency, and after this, I focused more attention with SEO Services, not with my online shop.
And I even quitted this online shop, you can'tfind today this online shop because, today, I pay only attention with SEO, where I havea lot of clients.
You know, during this time I learned simpletechniques that you can use to learn SEO.
You don't need to pay for any online courses.
I never buy any online courses, and I'm notgoing to do it as well because all information you can find online for free, you don't needto pay money.
In this video, I will show all techniquesthat you can use to learn SEO faster than you can imagine.
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When I started to learn SEO, I got one importantpoint, that you need to learn a lot.
Because if you got some interesting techniquesthat work well, it doesn't mean that these techniques will work tomorrow, because Googlechanges their algorithms eight times per day, and even successful techniques perhaps willnot work tomorrow.
If you want to know if something works ornot, you need to read a lot.
At that point, I usually read a lot of blogposts.
For that point, I use a website, it's called''feedly.
You'll find the link to this website in thedescription below.
What you need to do, to add all your lovingblogs to this website.
And after this, you will see all last publicationson one dashboard.
If you want to find some interesting blogsabout SEO field, just type on Google some keywords, like 'the best SEO blogs', you willfind many lists.
And what you need to do, to add all of themto your “feedly.
com'', and after this, you'll see the last publications.
You know, it's difficult to cover all newpublications.
I usually pay attention to some of my lovingtopics, like content, link building, outreach, even social media, sometimes you can readsome interesting topics about Pay-Per-Click.
But you know, it's difficult to be successfuleverywhere, it's better to choose one direction.
At my point, for example, I usually pay attentionmore with content and link building, but you can choose other topics, like technical optimizationor on-page SEO, it depends on your priorities, what you like more.
It's important to read every day, I usuallyspend like, three, four hours every day to read a new blog post.
For example, you can't cover everything becauseit's impossible, you know, to get all new publications, it takes a lot of time.
And I usually scan new blog posts.
For example, I open them, if I see that informationis not unique for me, I just skip reading and go to another blog post.
And I usually read every day around 20, 30blog posts.
And I even comment the information on thisblog post if they have some comments sections.
Because it helps me to highlight some interestingpoints there.
And what is important that you don't needto cover everything because it's impossible, just choose one of your loving topics.
Even in your loving topic, you can't covereverything.
But you know, it's difficult only when youstart.
During the time, when you have more knowledge, you can skip reading many new topics and just to find some new knowledge on these topics.
This brings me to my next tip.
My second tip is, “To listen to audio podcasts”.
I do it every day.
I usually spend like one hour every day tolisten to interesting audio podcasts.
If you want to find some interest audio podcasts, just type on Google, like you can do it with blogs about SEO or digital marketing, justtype 'the best audio podcasts about marketing'.
You will find so many different lists, youcan add all these lists to your smartphone.
If you use iPhone, you have some applicationthere.
For android, you need to download differentapplications.
What you need to do, it's just listen to someinterest audio podcast.
It's impossible to listen to all of them, like to read all blog post, but I usually choose the most interesting topics for me, and yep, it helps to learn a lot, especially, it helps when your eyes are tired, you can'tread or watch your screen.
Yeah, it helps to get information, especiallyif I drive from point A to point B, at that point in time, I can listen to audio podcasts, and it helps a lot to get new knowledge.
And this brings me to my third tip.
My third tip is, “To watch YouTube channels”.
And like with blog posts, like with audiopodcasts, I found my loving YouTube channels, I added all of them to my YouTube account, and I can watch the last videos on these channels and get new knowledge.
Because you know, if I compare formats forYouTube, for blog posts, or audio podcasts, it's different because, here, I can see onthe screen how the process works, you know.
And for example, for me, I like all formats, audio, text-based, and video, but I usually pay more attention with YouTube videos because, here, I can see step by step process, and a lot of great youtubers share their experience, you can see them, you can see the process.
Yeah, I like to watch YouTube channels.
You can watch my YouTube channel because Iwill bring a lot of knowledge here about SEO, digital marketing.
Or you can choose other interesting channelsand watch their videos.
My next tip, “To read marketing books”.
It's important because, you know, today, SEOis more connected with marketing and human psychology because Google serves to theirusers and try to bring them the best content that decide their problems.
And of course, if you want to be successfulin SEO, you need to understand how marketing works.
And many great authors wrote a lot of books, like Seth Godin, Joe Sugarman, and many other people.
You can find all of them on Google, just typekeywords 'the best marketing books'.
There are a lot of reviews, you can choosethe best books that you like and try to read one book each week, and it helps a lot tounderstand human psychology, why people buy products, how to advertise products.
And yep, just pay attention to read marketingbooks because it's important today to connect this knowledge with your SEO knowledge.
Tip number five, “To be active on social media”.
I usually prefer Twitter.
You can find some interesting topics on Quora, LinkedIn, or Reddit, many other forums.
And just speak to other specialists, discusswith them some problems that you have on marketing field, ask them questions because people canhelp you quickly, and then you can find some other information.
And if you are active on social media, I thinkthat you will even find some clients.
For example, on my Twitter account or LinkedIn, where I have 1000 followers, I sell my products as well.
And I try to help other people.
It's important when you use social media, not to try to sell your products, it's better to bring value and help people because itcreates brand awareness.
And at that point, you can increase your popularity, and it's a social proof.
When you will sell your products, people willsee how many followers you have, it helps to bring more sales, you know.
Yep, it's important to use social media becausepeople usually ask questions on social media that you can't find on Google, and some otherspecialists can share their knowledge.
Yup, it helps to learn SEO.
My next tip is, “To test everything”.
Nobody knows what works and what doesn't workbecause all projects are different.
There are 1.
7 billion websites online, andall of them can't use the same techniques.
What you need to do, to adapt ideas that youget from your knowledge, from your study with some preferences to these websites, or yourcustomers' websites, or your own projects.
It's important to find what works in someniches, or some topics, for example, sometimes you can use content marketing, for other projects, you can use paid advertisement because all projects are different.
And it's better to learn from competitors, their successful methods, and from your knowledge, test everything in order to find what worksbetter for your project because all projects are different.
For example, for some clients, I use one technique, for other clients, other.
Because projects are different, you need topersonalize and customize your experience with different projects in order to find whatworks better for them.
My last tip is, “To use SEO tools”.
On my website, I reviewed more than 200 tools, I even created my own tools.
If you open page on my website about SEO tools, you can find all information, what you need to have.
And it's important to understand SEO toolsbecause tools help to save your time and money, because if you provide some job manually, it takes more time, and at that point, it's better to use tools that bring more data andresults to your projects.
Open page on my website, SEOTools, you canfind rankings, you can find some reviews, and all these tools have advantages and disadvantages.
What you need to do, to choose tools thatis better for your preferences or that you like more.
For example, because some tools are simpleto use, other tools, you need to spend some time to learn it, it depends on you.
And of course, it's important to use toolsif you want to get high results.
That's it for today.
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