Welcome to another WordPressWednesday.
My name is Kori Ashton here at WebTegrity in San Antonio, Texas.
Youhave found a YouTube channel solely dedicated to all things WordPress.
Wenerd out on anything around the world of WordPress, whether that is even searchengine optimization or social media marketing.
Today we are looking at search engine optimization.
Specially, I am referencingGoogle snippets.
So, this whole little section right here, this little ad, basically of what your page could look like on the google search results, is called a snippet.
There is a way that you can basicallymanipulate this and change what renders in this feed in these search results tohelp conversion or to help entice people to click on your link instead of acompetitor visible on the same page.
It is super important that you optimizeyour snippets.
So let's look and see how to do that.
I am going to be referencing, of course, a WordPress website.
We are going to be using a Yoast pluginY.
It's like toast but with Y.
You want to plug that inand it is totally free to use.
When you do plug it in, you aregoing to be able to go to your pages or your posts and have a whole section downhere (here is how you spell Yoast by the way) have a whole section down here belowyour content where you can engage this plugin to basically help rank or ratethis page's content.
What your goal is, is to get a greenlight up here that allows a rating of good for your search engine optimization;specifically for this one page or post on your website.
One of the ways you do thatis by manipulating, changing, or modifying your snippet right here.
Thisone has already been done completely so we have gone ahead and put in a focuskeyword for what this page is; this page is specifically for hot tub pictures.
This is the client's website here that has a little bit of text and then thisbeautiful custom spas that his software basically teaches you how to build inyour own backyard.
So I will give him a little shout out right there.
If you areinterested in checking this out it is a really cool website(http://www.
com) is what this is; so be sure to check that out.
This is the snippet right here, though, if you are manipulating this and changingthis, this is what reflects and shows up whenever we are looking at Google.
Followme on this.
Here you go ya'll.
Clicking edit snippet, clicking that button rightthere, opens this up and allows me to change what that says.
If are you just starting to affect this, it is going to automatically pull thetitle of your page (gallery of hot tubs and spas that is what he titled this page)The url, or the slug, is examples of custom hot tubs.
Scrolling down here, he is wanting to overwrite that though, on this snippet so that he canpotentially attract more people to come see this page.
So he's typed in, collection of DIY hot tub pictures from our customer projects.
He has alsochanged the meta description, which is these two lines right here.
Again, superimportant that you are doing this to hopefully attract more people to click onyour link.
And of course, as you aretyping in this space, it's going to measure how much content you have and getyou to a green bar here.
As you start to type, it goes ahead and tells you orange, orange, orange until you get to a point that you added enough content to get to agreen status which is exactly what you want to do.
Here is the thing about this.
here is the trick ya'll.
ready for this.
what you want do is think about this page, when someone is doing a search on Google, what specifically would they be searchingfor, for this one page to rank high or to be displayed by Google to them.
So he ishoping, obviously, as people do a search for hot tub pictures, that this pagewould rank high.
And because he has applied this key focus word here, it'sbasically measuring all of the content he has on this page and saying to him, hey, it looks like there is a rhythm here with hot tubs pictures.
I get it, this pageis about hot tub pictures.
Google is going to understand it.
But it is super important that you take time to do this on every single one ofyour pages so that as people come and see your different pages, they are moreenticed to click a button.
You can imagine this right here, that just saysabout us, custom build spas, that's really not very enticing; maybe saying webuilt over 300 spas this year, custom build spas.
Saying something like thatwould entice me and intrigue me to click on that a little more so than just aboutus.
These are the things that you might want to do to check out on you website tosee if there is opportunity for you, to go in here and optimize your snippet.
If you want to learn more specifically about the Yoast plugin and kinda of howto work all of this, I have an entire playlist specifically on Yoast.
I willput a link to that on the description box below.
Just click on the little “showmore” icon and then it will open up everything for you.
Hey, if you got questions about anything to do with search engine optimization orWordPress, please give me a Twitter shout-out over on Twitter land or jump onour Facebook page, or put a comment in the thread below.
I would love to helpyou create amazing snippets like this for your website.
I will see you next week.