– Are you working hard tocreate content on Instagram and just feeling like your content isn't going where you want it to go? We're gonna look at various components of an Instagram feed postand how to optimize each one to get you better results and stick around to the end of this video.
I'm gonna share with yousome of my favorite tips for creating consistently branded content that your audience willimmediately recognize as yours.
So the first thing let'slook at is post format.
Photos, videos, carousels.
What works best? Algorithmically, Instagramdoesn't have a preference over photos versus videos.
If your audience prefers videos, you're gonna wanna create more videos.
So if you have to look at yourown metrics to determine that but carousels are my littlehack that I want you to try out.
I don't recommend usingcarousels all the time 'cause it can beoverwhelming to your audience but a carousel post allowsyou to do two to 10 photos or videos in one post thatthey can swipe through to see more content.
Why do I love these as a hack? It's double the chance for exposure.
If someone sees yourpost on the first image and doesn't react to it, Instagram will show it to them again the next time they log in with most likely the second image but sometimes the algorithmwill actually determine another image in the sequence to show them that they think that personis more likely to engage with.
So you have double the chance to get exposure and engagement.
The next component we wanna look at is your actual post content, the actual creative thatyou've put in there.
Here's a couple things to think about.
The color blue is proven to get about 20 to 30% more engagement.
People react to the color blue.
Have a blue sky, a blue product, a blue label, blue clothing.
Something in your image with a pop of blue can help boost that engagement.
People also connect with people.
So rather than putting yourproduct on a box on a shelf, have somebody holding thatproduct, using that product.
You can shoot the imageover their shoulder.
It can be just their hand.
Maybe just their feet sitting in a chair.
The moment you add a humancomponent to your creative, your engagement goes up.
Another favorite hack of mine is to have very minimalbackground and a light background, white or gray, somethingthat is very muted and then a bold pop of color that really stands out in the feed.
That will give viewers to slow the scroll and pay more attention to that content.
One of our favorite things, animals.
Everybody loves cute animals, puppies, kittens, sheep, pigs, you name it.
If you can put an animalcomponent into your image, you're probably gonna get more engagement.
One of my personal hacksis that I use my image with two or three simplewords overlaid on that past that tells people exactly whatis gonna be in that caption.
I use this for new Instagramfeatures and updates.
It immediately gets peopleto stop, pay attention and read that captiongenerating more engagement and more impressions on my content.
The next component of yourcontent is the caption.
This is super importantto driving conversions so we wanna make sureyou're doing it really well.
My first tip is to have a really good, strong first sentence of your caption because the captionsactually get truncated with dot dot dot more sopeople are really only reading the first two lines of your caption and if that doesn't get their attention, they're going to scroll past.
Think of your first sentencelike a great blog post title or a great email subject header.
Use capital letters, add emojis.
Do something to reallydraw people's attention into that caption so theyclick on the dot dot dot more and read the whole caption.
Additionally, in your caption, you might wanna consider adding hashtags.
They're incredibly powerful and feel free to check out our video on how to use hashtagssuccessfully on Instagram to get more exposure on your content.
Click up here or findthe link to that video in the description of this video.
Another sneaky hack that I have for you is for you to be moreengaged on Instagram.
Instagram will reward you with more reach if you are activelyinvolved on the platform.
Make sure to log in at least once a day to like, comment, scroll, watch a story or two because your positive time on the platform will actually result in more reach and exposure for your content.
So don't post and ghost.
Instead, show up regularlyfor your audience.
It's gonna help everybody in the long run and now, time for the bonus.
I'm gonna share with you a couple hacks to create well branded andconsistently branded content that your audience willimmediately recognize as your own when they're scrolling through the feed.
One of my favorite tips is to pick only two orthree Instagram filters when creating your content.
You want these to be verysimilar and consistent across the color spectrum.
If you pick a yellow tone filter, keep all your filters in that tone or a blue tone filter, keep them all the same.
If you're creating food type content, look at filters that have high saturation, brighter tones like Lo-Fi are a great one to really pull out the contrast in a food.
If your brand is more vintage style, things like Gingham and Sierra give a little bit more of anantique look to your content that can also stay trueto all of your branding.
One of the things peopleoften ask me about is adding a watermark or a logo.
I don't recommend this.
It's actually very off-putting for most people to see your logo splashed across your content.
So try not to do this.
Find creative ways with yourcontent to create consistency.
Another trick that I often recommend is be unique with how youtake your camera angles.
Get down low, shoot on a slight angle, stand up higher.
If you're always shootingfrom a certain perspective that is aesthetically your own, it will create an immediatesubliminal connection when people are viewing that content.
So if you're ready to takeyour Instagram content to the next level, clickhere to watch this video on how to run Instagram contests legally or click up here to check out the playlist with lots of other videos all about how to useInstagram for business.