How To Optimize Your Keywords to RANK and CONVERT on Amazon #AmazonSEO

– Today's Amazon worldranking for keywords is more competitive than ever.

So how do you actuallybeat the competition, get all the sales, and start converting on your listing like a boss? I'm Jon from ZonGuruand I'm gonna go through high level strategies from expert sellers on how to optimize your listing, find those amazing keywords.

All right, first two key concepts.

First one is relevancy.

The point is not to find the highest volume traffic keywordsand try and rank for that, what you need to find isthe highest volume traffic keywords that arerelevant for your product, that customers have intent behind, that they're actually gonna buy when they type in that keyword.

You wanna rank for those, and convert for those.

So relevancy is really important.

Not just high volume, but high volume and relevant keywords for your listing.

Number two is an interesting concept which is Red Ocean vs Blue Ocean keywords.

Now what I mean by that isRed Ocean are short tail, high volume, generic keywordsthat get a lot of volume, but don't convert as much.

And then secondly arethe Blue Ocean keywords which are less competitive, they're mid volume keywords that your competitionsimply don't rank for that have a lot of intent behind them, and if you can rank for those, there's low competition, you can convert, and you can get a lot of sales.

So that's the differencebetween Red Ocean: a lot of competition, lot of high volume, and Blue Ocean: midvolume, lower competition, high conversion rate.

Those are the key, the two key pools that you need to look at.

So here's a quick example, coffee mug is a RedOcean short tail keyword, it gets a lot of volume, but the conversion rate is a little bit lower, it's just a generic keyword vs a Blue Ocean long tail keyword like coffee travel mug white, stainless steel.

And if your product is relevant for that, you can see there's a lot moreintent behind that keyword.

If someone types in that keyword, and your product pops up and is relevant, they're gonna convert on that, and then sales are gonna come through.

So that's mid volume, lower competition, very relevant for your product.

Red Ocean vs Blue Ocean.

Okay guys, so here's thekey high level strategy from expert sellers and fromranking keyword experts.

This is what you shouldbe doing for your listing.

The key is to find those Blue Ocean long tail nugget keywords, those ones that have that mid volume, very relevant for yourproduct, and you can really convert on those thatdon't have much competition.

Find those, put them in a grouping, put it in your listing butalso find some of those Red Ocean relevant high volumegeneric keywords as well and put those in your listing.

Now what's gonna happenis, you're gonna target and convert for those longertail Blue Ocean keywords that are really relevant, not much competition, and your conversion rate from search volume toconversion is really high.

And as you really startto convert on those, Amazon's going to seehow well your listing's gonna do, they're gonna startsending you more traffic for some of those highervolume Red Ocean keywords.

There's a halo effect, you'regonna start to get a lot of those keywords, andyou can start to convert, if your product is obviouslyrelevant and high quality, and therefore it's a great wayto get into the marketplace.

You're not competing directingwith those Red Ocean ones, you're getting in on the Blue Ocean, and doing really well there, and then starting to rank for someof those Red Ocean ones.

And that's ultimatelyhow you get more traffic, your ranking goes up, and you get more sales.

Okay so that is the theory, how do you actually find these keywords? Well, we've just launched Keywords on Fire which actually does exactly that.

There's a whole bunch ofnuggets within our tool, but at a high level wehelp you to find those high volume, Red Ocean big keywords as well as those midvolume, low competition relevant keywords for your listing and every single littlenuance in between that.

So you can pack your listing with the right kind of keywords and you can really start to convert.

And what's really cool aboutit is that your competition is missing out on a whole bunch of these because of the way we'repulling in the data, we're getting direct access from Amazon, the feedback we'regetting from these guys, these six and seven figure Amazon sellers, these expert optimization, the feedback is amazing, and they're using thistool every single day.

So just get your handson it and start using it.

So now I'm gonna jump in and just show you one key trick with the tool right now, but get in there and startplaying with it yourselves.

Okay guys I've gone and runa session on Keywords on Fire for coffee mug, and coffee mugis what we just talked about.

So I've run that search, we've pulled in 443 unique keywords, and what's really cool about that is a lot of the tools out there just bring in a bunchof different keywords, ones that really aren'trelevant for your listing, and you'll see the more you use this, the more you'll see that this is actually completelyrelevant for your product.

We have you know, 19 million dollars worth of revenue just for those keywords, and a whole bunch of other stuff.

Down here we have a ZonGuru score and a whole bunch of columnswhich will really help you to get at these nuggets that you need to look at.

What I do is, I use the filters, right? So I've saved out a few filters here, the first one I'm doingis just the ZonGuru score grades and then 60.

Now what that means is, I pulled in every single keyword phrase with aZonGuru score of over 60.

Now what the ZonGuru scoreis is a balance between search volume as well as relevancy, and a balance on competition, so this is the best way to just get the biggestkeywords that would be relevant for your listing andthese will be your main, Red Ocean, bigger volumeshort tail keywords and you can put these all into a listing.

The second filter thatI've done is literally right over here whichI've said is search volume of over 2, 000 searches a month, and under 10, 000 searches a month, with under 800 reviews.

So what that does is it's basically giving you, hey, these are search volumes, so this is the searches on Amazon that are over 2, 000 but under 10, 000, so it's that mid volume level of keywords, and then under I said 800 reviews because this is a reallycompetitive category.

And these will start togive you some of those really cool long tail keywords: camping coffee mugs, glass coffee mugs, ceramic mug, cute coffeemugs if you're cute, or white coffee mugs, like these are much more intent driven keywordsthat'll really convert, that have good volume, but low competition.

And then I would take these and put them into my listing as a second piece.

And that's simply just go over here, click on Listing Optimizer, Add to Listing Optimizer, you can click okay, and this will pull it straight into your listing, you'll have all the keywords you can start to build your listing and take it away from there.

So guys, that is a high level overview of how do you find the most relevant keywords that your competition aren't ranking for, so that you can get the most traffic, beat your competitionand get all of the sales in this highly competitive space.

I hope you enjoyed that, check out Keywords on Fire, you can click on the link below, it's $35 a month for unlimited searches and you'll just see the value in here.

There's also a demo video in there so you can really getinto some of the nuances around every single column, and just get, obviously, more sales, moretraffic to your listing, and just watch the money roll in.

So I hope you guys enjoyed, check it out right now, cheers for now.

(bright electronic music).