How can you rank number one on Pinterest?Is that the question you are looking for? Well, in today's video I will show youhow you can rank high in Pinterest search results and why you don'tnecessarily need to rank number one to get a ton of traffic from this platform.
Hi!I'm Anastasia of AnastasiaBlogger.
I'm a Pinterest marketing expert and Ipublish my new videos with Pinterest tips every Thursday.
If you don't want tomiss any videos then click Subscribe and then hit the Bell notification button.
Obviously, what makes your pins rank high in Pinterest search results if yourPinterest SEO – search engine optimization for keywords.
And in case you don't haveit yet, I will give you a link to my Pinterest SEO Checklist for free at theend of this video so stay tuned for this link.
And now let's dive into thetraining.
You have to understand that even though Pinterest is a search engine, it also has pretty important features of a social media platform.
And it's also avisual search engine.
Pinterest search results are verydifferent from what you can see on Google and user behavior is also verydifferent.
Another thing you have to keep in mindis that the majority of Pinterest users are on their mobile apps they're noton desktop computers.
So, how does the user experience actually look onPinterest? I open my Pinterest app and search for the keyword “vegan recipes” andthe first type of results of the Pinterest is currently pushing quitehard especially on mobile devices is a block of video pins and then I startscrolling and looking for inspiration with regular pins.
So how many results Iwill probably scroll down and see if anything catches my attention?Well, according to Pinterest official stats it's about 60 pins per searchresult.
Yes you heared that right 6-0 60 pins that people will watch on Pinterestwhile just searching for one keyword.
Can you imagine yourself going through 60search results on Google.
Of course not! That's becausePinterest is a visual search engine.
Visual information gets into your brainso much faster than text in Google search results you have to read the textprocess that information before you actually take a decision to click theseare the sources of text information attached to a pin which Pinterest isusing to understand your pins and rank them in search results.
And I suggestthat you have a look at this article in Pinterest blog on medium you will find alink below in the description of this video.
So Pinterest team shows the textsources in this exact order.
Do you think that it's also the order of importancefor the text sources? I think so! Number one is pin title, description and URL.
Number two is board name and description.
Number three is page title anddescription of the link.
Number four is search queries thatfrequently lead to clicks on Pinterest.
And number five is the names of theobject detected in the pin image.
The text information in the last pointnumber five is very interesting because Pinterest tells us that the platform hasa visual classifier in which visual objects of the images have specificnames attached to them so when Pinterest is ranking your pin, the image contentcan also influence how high your pins are going to rank for this focus keyword.
So what I mean here is that if your pin is about blogging it's not a good ideato have in the pin image something with food or something else that has nothingto do with blogging.
A laptop or a notebook or an office desk would be amuch better background for your niche.
You're better off using pins with nobackground image at all than using something irrelevant on your images thatwill only confuse the Pinterest algorithm.
Now let me show you all theother text sources Pinterest team mentioned so you understand very wellhow you can add your keywords to them.
The first one was pin title, descriptionand URL.
When we are looking at a Rich pin, it has a pin title.
Pinterestrecently added a new field called “title” to all the pins and you can edit thisfield even after the pin has been published in this field you can have apin title of maximum 100 characters.
Still plenty of space to use a fewrelated keywords along with your main focus keyword.
Pin description is whatyou are adding manually to save the pin image on Pinterest.
It can be up to 500characters and in pin descriptions you have to include relevant hashtags aswell.
I have a detailed guide about hashtags on Pinterest and you need tolook at your top right corner for the info icon and you can open the link in anew tab and then check that information later.
And last but not least, Pinterestwill also look at the keywords you have in your page URL so you need to alsomake sure that you paid URL is relevant.
Now board names and descriptions – it'sthe second point in the text information sources.
So I recommend toalways have your first saved to your first pin to the board that has the mostrelevant title so what I mean here is that the board title needs to have thesame keyword which you have in the pin title.
And board titles allow you up to180 characters and it's plenty of space to include several related keywords.
Board descriptions have up to 500 characters so if you want your pins torank high in Pinterest you have to spend some time optimizing your boarddescriptions and adding several keywords to them if you want to learn how tocreate keyword optimized boards on Pinterest and how to find keyword ideasto use them in your board titles and descriptions I made another video onthis channel covering this topic in detail so click that info icon in thetop right corner to open the video in a new tab and watch that video later nowpoint number three was page title and description of the linkwhat does Pinterest mean by page title and description of the link here well weknow that if you say the pin from your website Pinterest will fetch your pageSEO title as a pin title so I guess that's just another place Pinterest willlook for keywords associated with your pin and by description of the link theyprobably mean the page SEO description this information comes in to your pin ifyou have rich pins enabled and if they're working properly now pointnumber four is search queries that frequently lead to clicks on this pin.
That's some additional information that Pinterest collects on their platform andit's based on the user behavior on this platform.
The only way I can think ofthat you could use to influence or to affect this factor is having the focuskeyword in the text overlay of your pin.
This way, when users do a search andthey find your pin with a focus keyword in the text overlay, then probably theywill choose your pin over others to click through and so this will increasechances that your pin will rank for this keyword in the future.
Now you know whereyou will be adding the keywords, you might ask me but how do I know whichkeywords I should target and how can I find those related keywords to includethem in my pin descriptions.
So the first place you should go is simplePinterest search suggestions you just do a quick search for example nursery decorand start looking for other related keywords Pinterest shows you in thesearch suggestions.
Not all of them will be relevant to your specific post butsome definitely could work.
For example imagine you want to make a post aboutfarmhouse nursery decor style so here we have easy DIY farmhouse nursery decorideas this can be your post title or pin title but that's not enough you need tofind more related keywords to include them in your pin description.
What are youroptions? Firstm you can use google keyword research tools.
For example you can use abrowser extension called Keywords Everywhere.
After having a quick look atall the keywords in Keywords Everywhere I found some additional keyword ideas toinclude in the pin description.
These are rustic nursery, girl nursery ideas, rusticbaby nursery, farmhouse nursery furniture, baby girl nursery decor ideas, rusticfloral nursery.
And another place you can checkfor related keywords is Pinterest advertising cabinet here you need toclick create an ad then you click on targeting and scroll down a bit you willsee there is a keyword research tool and you will find a few more keywordideas here.
In this case, I will choose nurserydecoration ideas, modern farmhouse, nursery neutral farmhouse, nursery whiterustic nursery.
One note here you don't need to actually finish the ad creationyou just are using this keyword research tool and the next step is just to writedown all the skew words that you found and think of nice text thinking like youwere trying to write this text for Google as you remember that you have upto 500 characters for your pin description so don't forget to leavesome space for your relevant hashtags in the pin description and once everythingis done just save your PIN first to the most relevant board and later you canrepeat it to other similar boards on your account and you know what is thebest thing you can do to succeed on Pinterest you definitely need tosubscribe to my channel and click on that Bell button to get notified as soonas I publish a new video.
By the way, I published about 35 in depth videoswith Pinterest tips so far and YouTube seems to like my videos and many of themranked in top three or top five videos for the keywords I targeted but untilnow I didn't have a chance to see one viral video on my channel I noticed thatoften bad videos with contradictory or lame content get viral and not becausethey actually are so good but because viewer stars can commenting and arguingin the comments a lot I think comments are super important forthe viral effect on YouTube want to help me with my little experiment? So listenup! This video is about how to rank number one on Pinterest, and I want tosee if a lot of comments under the video can also make it rank number one onYouTube for the keyword “how to rank on Pinterest”.
And hopefully, it will make thevideo viral.
If you want to join the simple experiment it will only take youa few moments to give me a thumbs up and comment something short like Yes orAgreed, or anything else you would like to comment under this video.
And I'msetting an ambitious goal of a 1000 – thousand comments under this video.
Ifyou like experimenting on social media like like I do, drop a comment below andlet's see how it goes and if it goes well, I will shoot another videohow to make your YouTube videos viral.
And don't worry I didn't forget aboutthe checklist I promised if you're serious about setting your Pinterest SEOstrategy for success make sure you get that checklist below the video it's freebut I promise it has a ton of value because it includes my entire SEOprocess for every pin I create and it helps me drive a ton of Pinteresttraffic to my website and I'm sure it will help you as well! If this videohelped you, you can share it on Twitter Facebook or Pinterest and I will getback to you next Thursday with new Pinterest tips.
See you in the next video!.