– Google isn't the onlysearch engine out there.
There's other searchesthat are getting hundreds and hundreds of millionsof visitors a month, if not billions of visitors a month.
Hi everyone, I'm Neil Patel, and today, I'm going to teach you how to rank on page one of Bing.
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I know I always coverGoogle, and how to get the most out of Google, but look, Bing, even though it's not the most popular search engine, it's still super popular.
You can get millions ofvisitors a month from Bing.
I know sites that are, right now, that are dominating on Bing and literally get over million visitors a month.
So, don't just focus all yourtime and attention on Google, you need to focus on Bingas well, and that's why, I have this video, is to walk you through step-by-step of how to rank on Bing.
So let's get started.
Tip number one, unlike Google, on Bing, we found that exact matchdomains perform even better than they do on Google.
So if your domain isHotels.
com and you're trying to rank for all the hotels terms, you're going to do much better on Bing than you would on Google.
Now, what we also found with Bing through experimentation is, we already know that, heyall these prime domains, like Hotels.
com, are taken or Cheaphotels or whatever it may be, but there's many versions of it.
There's the .
org, the .
netversions, there's a .
You can get any of theseextensions and still do well on Bing from everything that we tested.
So, if you can't find the.
com version, that's okay.
Don't stop yourself there.
Look for the exact match version that is any other extension, andif you already have a site and you don't want to do that, make sure your keywords are in URL.
With Bing, we found thata super important factor, cause we're looking at thedomain name, as well as URL.
So if your keywords aren't in your URL, such as yourdomain.
com/keyword, you won't rank as highly for that term.
The second tip I have for you is, don't forget keyword usagein the fundamental areas.
So H1 Tag, Title Tag, Meta Description, your first paragraph of that page.
If the keyword is on all the right places, and again to recap, Title, Meta Description, Heading, First Paragraph, and of course, throughout the content as well, you're much more likelyto do better in Bing.
If you don't have in all those places, like you skip out the Heading Tag, within the first few paragraphs, you won't rank as well on Bing.
Keyword placement fromeverything that we've tested is very important.
The third tip, just like Google, high quality content is super important.
You don't want to pushout mediocre content.
Bing knows there's toomuch content to index, they're in the same position as Google, in which, if the content's not amazing, they don't want to rank it.
So before you write newcontext, I always recommend checking out the ContentIdeas Report in Ubersuggest, where you can type in akeyword and it shows you all the popular blog posts.
You don't want to just copywhat's already popular, you want to have somethingthat's new, fresh, but it'll give you ideas ofwhat's working and what's not.
You want to do more articleslike the stuff that's working and less of the stuff that's not working.
The fourth tip I have foryou is leverage social media.
Unlike Google, social media is much more important with Bing.
They've publicly statedhow they use social signals to determine ranking.
So you need more socialshares from Twitter, you need more social shares on Facebook, you need to get out there on LinkedIn.
Microsoft owns LinkedIn, keep that in mind.
Microsoft also owns Bing.
Microsoft was one of the firstearly investors in Facebook.
Right, so all these deals that they set up help them get access to this data.
So if you don't get the social shares, you're not going to do well.
Remember how I mentionin the previous tip, the Content Ideas Report in Ubersuggest? It shows you what contentpeople like and what they don't.
It breaks it down not justbased off of backlinks or search shaft, it also breaks it on based off of social shares.
That's again, reallyimportant for this tip because, if you're creating content that no one wants to share, you're not going to do that well on Bing.
But the moment you getthose social signals, we've found that if you getthem extremely fast, as well, you're ranking startsskyrocketing much quicker in Bing.
Tip number five, leverageBing's webmaster tools.
Similar to how Google has webmaster tools, you're probably not signed upfor Bing's webmaster tools.
This will tell you errors, issues, anything wrong with your site, what you need to fix.
You need to be leveragingthis on a regular basis.
When you do this, you'llget more insights, more data, and it'll helpyou rank better on Bing because it's not about what you see or what you think needs to be improved, their webmaster tools will tell you what changes you need to make, as well.
The sixth tip I have for youis focus on user experience.
Bing, over the last few yearshas making a big push on this.
As someone doing asearch, clicking through on a result, and thenhitting the back button right away and bouncingback from your site, are you getting peoplewhat they're looking for based on tech? Are they going to multiplepages on your site? All of this is really helpful because if you're providing the best experience, you'll rank higher on Bing, and similar to Google, they're using things like brand queries, as well, and that all plays into user experience.
If you don't put a user first, you'll find that, yes, in the short run you may get some decent rankings on Bing, but you won't stay there.
You need your user metrics to be amazing.
And the last tip I have for you is check out the SEOAnalyzer Report on NeilPatel.
It'll analyze 150 pageson your site for free, tell you what errors tofix, the tool isn't just optimized for Google, butwe've also created that tool so it's optimized for Bing, as well.
So if you go throughit, look for the errors, fix them all, and it'llbreak them down step-by-step, in recommendations, andorders them in priority, and if you do it step-by-step, you'll find that your rankings will be better on Bing over time, as well.
If you need help with you Bing SEO, check out my ad agency Neil Patel Digital.
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