– You see all these bigsites dominating Google, but, hey, we're not all big sites, we're not all billion-dollar companies.
What happens if we have a small website with little to no backlinks, very little content? Is it even possible for usto get rankings on Google? Hey everyone, I'm Neil Patel, and today I'm going to break down how to rank smaller websitesfast in Google in 2020.
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Look, here's somethingthat you may not know.
Google's diversity update in June 2019 gave different types of sitesmore opportunities to rank by limiting the numberof times a single domain can appear in a single SERP.
A single website can't rankmore than two times in a SERP.
That excludes brandedkey terms, of course.
But this allows smallersites to have a chance to rank among the big dogslike Amazon, or Microsoft, or whoever else it may bethat's dominating the SERPs.
So, how do you go out thereand rank your new site that's small, really high, at a quick time period? Well first off, you can startwith exact-match domain name.
Now a lot of people sayexact-match domain names don't work as well as they used to, and that's correct, but they still do.
Now creating a domain that's a exact match to the service or product you're selling is a great way to get sometraction in the SERPs.
This works specificallywell for localized keywords and long-tail keywords.
It doesn't work well for head terms.
If your site gets a little traffic, scoring an exact-match domain name could get you a spot reallyhigh up in the SERPs.
A good example of this is, let's say you're a tailorin Chicago, Illinois.
Having a domain namelike IllinoisTailor.
com is a great way to rank higher.
com did a study onexact-match domain names for one-page sites.
They tested multipleexact-match domain names and created small sites for those domains.
And this is what they found.
They created a domain namecalled ShoferDriver.
Chauffeur is commonly misspelled, and, for this term, they used S-H-O-F-E-R Driver.
In other words, they misspelled chauffeur.
Something really importantthat came out of this was, a lot of people were searchingfor the misspellings, and this helped them rank higher.
It was simple, it waseasy, and after doing this, with a one-page website and two backlinks, the site made it to page two of Google.
Now imagine if they showed awebsite with a little more log.
They would've climbed up to page one, and potentially to the top of page one.
So a pro tip for you is, when you're looking forexact-match domains, you could also look formisspellings as well.
Another study that they conducted was a near-me domain name.
They bought a domain nametitled, ApartmentsNearMe.
uk, and created a one-pagewebsite with no backlinks.
The entire websiteconsisted of a contact page and about 1, 000 words of content.
The page ranked on page one of Google, likely due to its relevancyof the domain name.
The next thing that you can do is build one-on-oneengagements with customers.
Where big brands often tendto ignore is small things like personal engagementswith their customers.
This is how I compete withreally large companies.
You'll see that I respond tocomments on NeilPatel.
com, YouTube, Facebook, LinkedIn, even Instagram.
I'm pretty much everywhere, why? Because I care about you andI care about your success.
Big companies, I'm not sayingthat none of them ever do this, but most of them don't.
They don't care, they're faceless, and this is one way that you can compete with these larger corporations.
So simple things that you can do is respond to allcomments on social media, whether they're good or bad, set up live chats on your website, that way people can engageand interact with you or other members of your team.
You can offer amazing customer service.
People love this.
It's really taken for grantedin large corporations.
And, just doing thatmore personal approach will start gaining youthose social signals, which will help you withyour search engine rankings.
Next, I want you to focuson long-tail keywords.
According to Search Engine Guide, Amazon makes 57% of theirsales from long-tail keywords.
That's because long-tail variations, especially those with commercialintent, convert very well.
Focus on the less competitive key terms that big brands typically ignore.
Focusing on long-tail keywords is a great way to findhigh-quality traffic.
Since long-tail keywords are typically more specific in nature, scoring them typicallygenerates more leads, more sales, more conversions.
Now, if you're looking forthese long-tail keywords, the easiest way to find themis you go to Ubersuggest, you type in a keyword that's a head term, and it'll show you inthe keyword ides report all the long-tail variations, and even other head termvariations of that keyword.
Look for the ones thathave high search volume, high CPC, because high CPC usually means that keyword generates sales, and look for ones that havea low SEO difficulty score.
Scores of 40 and underare easier to rank for than ones that have a high SEO difficulty.
Next, I want you to createvaluable specialty content in your niche.
Did you know that Googleprefers niche sites over broad sites? Do you remember thatold-school site, About.
com that used to be about everything? Well, it was one of thelargest sites on the web, but over time it started to die, why? Because Google prefers niche sites.
What they decided to do istake their About.
com site and turn it into sixvertical specific sites.
Now, all their million-plus articles wouldn't fit into those six verticals, so they deleted roughly900, 000 pieces of content.
Now by having those six vertical sites, not only did their traffic grow, but they also saw increasein revenue by 140%.
That's more important than traffic.
That's a huge win.
Since your site is a smaller site, you can have a complete focuson your specialty and niche.
This will help you do betterthan your competition.
This allows you to provide more value for your users in your content, which is often ignored bythose larger companies.
You can become the credible go-to source for anything in your vertical.
Just look at Backlinko.
Brian Dean is known as thelink guy in the SEO industry.
He's really gotten niche specific.
Sure he does more thanthat, and he's smart, and he's an amazing guy, I've known him for years, but taking that nichewas really smart by him.
This allows you to offer more value than any broad site outthere, which then, in turn, helps with your rankings in the long run.
Next, you want to makeyour site mobile-friendly.
I can't reiterate this enough.
Google has mobile-first indexing, and over 50% of the searchesare now done on mobile devices.
So having your site optimizedfor mobile devices is huge.
If you're not doing this, you're not going to do well.
So make sure your site'sresponsive, and it loads fast.
If you're not sure on how tomake your site load faster, Google has a page speedtool which optimizes, tells you what's wrong with your load time so you can optimize for it, and you can also use freesolutions like Cloudflare, to put your site on serversall across the world for free, which of course helps withyour load time as well.
If you need help with your SEO, check out my ad agency, Neil Patel Digital.
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