– Getting a video to rank onthe first page of YouTube, and really even better, the first page of Google, can really change your life, your business, and your brand.
And what's crazy is lastyear, Think Media content got over 1, 179, 000 views from Google, not from YouTube, but fromvideos ranking on Google.
And in this video, I'mactually gonna be sharing five tips on how you can get your videos to rank on the first page of Google, plus how you can connectdifferent monetization strategies at the end of the video, so definitely get ready tostick through the whole training for everything that is coming up.
And, you can see right here, this is a first page, number one spot ranking for one of my videos thatalso happens to be years old, and so every singleyear, it gets more views, more subscribers, moregrowth, and more awareness, and so just imagine a few ofyour videos in these spots and what that could do for you.
And I wanna give you apower tip, right up front, what you you say andGoogle sees in your video can help you rank.
The words you're actually saying, and what Google, who ownsYouTube, is seeing in the video, can help you rank.
But, hey if we're just meeting, my name is Sean Cannell, andmy passion is helping you with the best tips and tools for building your influencewith online video.
I'm the coauthor of thebook “YouTube Secrets, ” and I'm so fired upfor the training today, because it's really all abouthow to rank YouTube videos on the first page of Google.
And if we're just meeting, it's been a blessing to have a couple different YouTube channels, whether that's Think Media, we recently crossed a million subscribers, or Video Influencers, we'reon our way to 600, 000, plus we get to work with a lotof people in our community, and many students, and people that are a part of some of our trainings, really getting to test and experiment in a lot of different ways when it comes to creating YouTube content.
But hey, if you already govalue out of that power tip, can you smash the Like button? If you're ready for this training, you might wanna grabsomething to take notes with, and I wanna say what's upto Andrea, and Heather, and Stella for being here live, but if you're on the replay, you're gonna love the value that we have, so let's get into it straightaway.
And, I'm also the creatorof Video Ranking Academy.
I've been actually helpingpeople for over four years learn video SEO, searchengine optimization, and how to build highly influential and profitable YouTube channels, and that's kind of oursignature training program that thousands of students absolutely love and have gotten crazy results from.
And here's the thing, Google is really the holy grail right? When you think aboutany business, any brand, especially now, as physical real estate is kind of being disrupted, digital real estate is morevaluable than ever before.
And what's more valuable thanthat first page of Google? That first spot? And what's crazy is there's a lot of new ranking opportunitiesfor them, to be specific, when it comes to rankingcontent on Google.
The first one, of course, is just a number one rank in top search results on Google, right? That's getting one of your videos to just show up either number one, or hey, if you're in thetop two, three, four, five, you're gonna be getting a lot of traffic.
Of course, number one is that ideal, and that's just what's been happening over the last few years.
But there's a couple others as well.
This is another one ofthose top ranking spots, but what you're noticing here is that videos are showingup in different ways.
And so, the second one is suggested clips.
The first one's just likea first page ranking, the second one is actually when Google does a suggested clip.
If you notice this text right here, it says suggested clip, 79 seconds.
So, Google is analyzing thevideo, the YouTube video, and actually saying, an answerto this audience question, the intent of the audience here, we want to jump youstraight to 79 seconds, so when someone presses play, Google is kind of seeingwhat's in the video and bringing people straight to that.
In the five tips thatwe're gonna be sharing, we're gonna be talking abouthow Google can discern that, and ways you can influence that to get kind of that suggested clip.
Here's another one of our videos ranking for a suggested clip, and how that shows up on Google.
Now the next one is aGoogle video carousel.
You can see here, two different videos that are in a carousel onthe first page of Google.
If you click to the right, you're potentially grouped together with multiple different videos for a particular search query, and this video itselfhas gotten 13, 215 views just from Google Search.
You can go into your YouTube Studio, look at your traffic sources, and actually see if you'regetting traffic from Google.
How crazy is that? Yes, this video's crushing, with Heather Torres from theThink Media team on YouTube, and it's in suggested, and that's a wholeconversation for another day, but on Google, this video hasgotten 13, 000 organic views just from ranking in a top search result.
And then the next one's key moments.
This shows up in mobile, I don't believe this shows up in desktop, and this is super-crazy.
So my video, “Best CheapCameras for YouTube, ” notice how Google is creating this, skip to 1:55, to 2:06, and it even has the name of the camera, and the key moments, right, of the video, sopeople can skip around.
So tell me in thecomments if you've noticed when you're searchingfor content on Google, these different results.
Have you noticed just, ofcourse top video rankings, key moments, carousels, suggested clips? These are all the different opportunities for getting your content to rank.
Now, here's anotherone, Google Key Moments, where I talk about thebest copyright free music for YouTube videos.
And Tubular Insights told us this, videos appear for 55% ofGoogle keyword searches, and 82% of the results are from YouTube.
Think about that.
So, right now Google is serving up videos for over half of whatpeople are searching for.
But 82% of the videos they're serving up are from YouTube, my friend.
So it's good you're on YouTube checking out this video right now, and I hope you're buildingyour YouTube channel, investing in YouTube.
In fact, just a couplequick conclusions from this, right now is the timeto go all-in on YouTube.
Number one, if you alreadyhave a YouTube channel, go all-in and double down, triple down, creators create, be creating content.
Number two, it's easier torank for competitive terms with YouTube videos versus web pages.
So knowing some of these strategies, you can rank for competitive terms by creating smart YouTube videos, in addition to maybe optimizinga web page, having a blog.
Number three, your views and traffic that you get from Google, think about it, it's targeted, it's free, and it's consistent.
Like, it's based on a query that tells you exactlywho the searcher is, the target audience is, the person that's lookingfor a specific question.
You put a little bit of hustle, a little bit of elbow grease into this, and it's building your business, your brand, on autopilot, and consistent.
And I'll show you an exampleof how consistent it can be, and then plus, number four, Google's always adding new features, so there's new, all thesevideos I did years ago are now benefiting from key moments, or benefiting from videosnippets, and things like that, and Google's alwayschanging things around, but when you're givingGoogle what it wants, new features can boost your old content, and so we're gonna be talkingabout five proven tips for how to position YouTubevideos to rank on Google, but here's kind of an example that I want you to see.
This video, “Best CheapCameras for YouTube, ” came out in 2016, over four years ago.
And the result of that, in just one year, just 2019, so a year ago, atthe time of recording this, this video got 14, 704views from Google Search.
Crazy, right? The video's four years old, but last year, I had forgotabout this video, man, you know, it's in the past, but yet, it got over 14, 000views just from Google, and it also got an additional345, 000 views from YouTube, and it's over 1, 506 days old.
I mean, can we just have apause for the cause right now? I mean that's, it's pretty crazy, right? And this is the power of a ranked video.
We really believe here at Think Media that you are one ranked video away from changing your life and business.
One video that gets ranked in search, as well as getting suggestedthrough the YouTube algorithm, and it's still getting traffic, it's still building my brand.
So just imagine thatfor, again, your brand.
I always wanna encourageyou on the hustle, on putting out content, on making sure you'reposting consistently, and being smart, andnot just working harder, but working smarter, and thinking about the power of that consistent, free, organic traffic that is highly targeted, right? And so, quick question for you, do you already have a YouTube channel? And what niche is your YouTube channel in? Let me know, and maybe howlong have you been a part of our Think Media community here? Did you just discover us? If you want to, if you're not subscribed, definitely subscribe formore content like this.
I've got these five tips so you can optimize your videos for this, but what niche are you in? What's kinda the topicthat you're creating? Are you a business owner, are you a hobby YouTuber? Definitely let me know in the comments, and I would love to connect with you.
I see some people that arein, like, dogs, travel, drifting, I wonder if that's car drifting or drifting in the sense of travel? We've got people doing movies, we have people doing gaming, we have people doingpaintless, church videos, music content, cinematic content, food, the cool thing is, fitness, hockey, you know, these are all topicsthat people are searching for and wanting information on.
Youth ministry, like somany different things, and so, that's awesome.
And think about this, what questions are thepeople you're trying to reach asking YouTube and Google? You wanna be answeringspecific questions, right? And so let's get into tip number one, research before you press record.
Research before you press record.
One of the biggestmistakes I see people make is they press record, and they're like, “I'mgonna record a video, “I'm not really gonna think it through, “I'm gonna shoot it.
” Then they sit down, and like, “Okay, so now let's title this thing.
“Let's do the keyword research, “let's do the tags.
” And I honestly wanna say, you can have some success that way, but like, you kinda missed your chance.
It's already too late.
You did things in the wrong order.
You always wanna researchfirst, record second.
So what I'm talking aboutis keyword research, like what topics and terms are people searching forconsistently in your niche? And then Google research, what kind of content is Googleranking for the search term.
Now, for specifically, whythis matters on Google, is for some topics, youactually wanna go see if Google is alreadyranking videos or not.
Make sense? Because some topics, they're not actuallygonna really rank videos, like maybe if it's a shopping topic, it's gonna be like a carousel of clothes that go to websites, it's gonna be images, it's gonna be blogs, and if videos aren't already there, it actually probably means you're not gonna be ableto get your video to rank.
This is how to rankYouTube videos on Google.
However, if Google wants toserve up video content to that, that's why you're taking your topic, you're doing keyword research, and then you're going to Google to get some insights and some feedback, that's kind of that tipat kind of a 101 level.
So for example here, evenbest camera for YouTube, the stop suggestions are kind of these, this is actually a YouTube video, but it's presented sort of as a blog, it's shopping suggestions, right? That might be ranked number one.
And then even this snippet ofthe questions that people ask, whereas over here, I had to scroll down, so what you're seeingis on the first side, you really don't seelike a carousel of videos until one, two, three, like four posts down.
Which is fine, but you're just, you're going to Google first, you haven't even recorded a video, to see, okay, where would videos be, and so then I have someranked videos here, but they're a little bit down the page, they're actually notranked right at the top where they're gonna get as much traffic, if that makes sense.
And so the first one's like shopping, the second one, actually, is a YouTube video, but kind of done a little bit different, and the people ask these questions, and then is the carousel, and I've got a couple videos in there.
So go research Google, because if you reallywant to take one video, and say, “Okay, I wanna rank this video “on the first page of Google, ” it may not even have a shot if videos don't rank for that search term.
Tip two, you wanna create anoptimized video for ranking.
You wanna create a videothat's optimized for ranking.
So, you wanna optimizea video for watch time, minutes matter most, that's why YouTube's tellingus about view duration, things like that, right? You wanna talk about your script.
Check this out, what yousay in your video matters.
Now, I don't script my videos and read them off a teleprompter, but I do sit down and outline them, and this speaks toresearching and planning before you record.
Again, you don't just wannashoot from the hip here, because Google is listening.
Let's not forget that Google and YouTube are text-based platforms.
“No Sean, YouTube's a video platform.
” Fair, but they're listening to your words.
Google's search engine is thinking about the closed captions, the words, what you're saying in your videos, so if you wanna be rankingfor something specific, what you say matters.
So you're planning out, “Okay, I'm gonna optimize this video “to keep people watching, “I'm gonna optimize what I say, “I'm also gonna optimize the visuals.
” Literally, what is shown on screen, Google is getting super-smart now, like it can tell if people are in things, it can tell if cameras are in things, so there's even a point tothe B-roll in your video, or the visuals in your video, to Google saying, here'swhat they wanna do, they wanna serve up the bestanswer for the question.
So they're watching theactual video, robots are, algorithms, right, are watching it, and the visuals matter, and then of course, the metadata, your title, your description, your tags.
What we've learned this year is that tags matter a little bit less, but they're very important forreally, reverse engineering and strategically positioning your video, but the title and thedescription carry more weight.
Tip number three, add closed captions, and this is a no-miss tip, because Google is listening, but they give more weight to professionally produced captions.
So, your first option is you can just use automatic captioning, which YouTube does anyways, and you could go in there, and maybe fix it up.
But listen to what Google themselves say, “These automatic captions are generated “by machine learning algorithms, “so the quality of the captions may vary.
“We encourage creators to provide “professional captions first.
“YouTube is constantly improving “its speech recognition technology, “however, automaticcaptions might misrepresent “the spoken content dueto mispronunciations, “accents, dialects, or background noise.
“You should always reviewthe automatic captions, “and edit any parts that haven'tbeen properly transcribed.
” So you either need to begoing in there and reviewing, or uploading professional captions.
Tell me in the comments, do you caption your videos? Do you upload videos? If you wanna rank a YouTube video on the first page of YouTube, but also of Google, captionsreally, really matter.
Again, at a 101 levelyou could do automatic, but you also can do professional.
So, the second option is touse something like Rev.
com, and Rev.
com's somebody we've worked with, and we're actually an affiliate for them, but we love them.
I mean, we have done, all of our videos have gone through Rev over the last three, four years now, five years, and so you can see kind of inthe back end here of our Rev, here's the videos, and itsays the status is complete.
So when we finish a video, we upload it to Rev.
com, orjust have our Rev.
com connected, and it's really easy to get captions for $1.
25 per minute.
So if you think you got aseven minute YouTube video, a 12 minute YouTube video, that's gonna cost you around $15, right, to do a 12 minute YouTube video.
And you're gonna haveprofessional captions.
So what's really coolabout this is, again, you can connect the account, you have the ability to then get that video straight to YouTube.
The editing interface is super-cool, but there's also likesome professional tools.
We've messed around withsome of the other services that try to kinda like undercut on price, but they slowed us down at a major way.
The cool think about Rev, is it's all about speed, it's all about getting done, and the fact that theyhave like, 99.
9% accuracy, and so what's cool is, you can actually, you can change atmospherics, so you can actuallydescribe important sounds, it's like music playing, or clapping, or background noise, that can help for the hard of hearing, and yo, YouTube appreciatesthese things, right? Because it wants to serve thebest answer to the question.
It can replace casualwords with formal words, so if you're like me, and yousometimes say, “I'm gonna, ” it can actually have thecaptions say, “I'm going to.
” It can replace U.
words with U.
spelling, so a lot of really, really powerful features, that's why you've probablyalready heard of Rev.
com, because they're the absolutebest in the industry.
So anyways, just shout out, because this is super-important, this is our affiliate link, right, and we actually havethe opportunity for you to get $10 off your first order from Rev, so you could at least give it a try.
If you go to ThinkMediaRev.
com, or there's a link inthe description below, literally, we use it everysingle day in our business, for our Think Marketing podcast, for all of our YouTube videos, and then we leverage thepower of that caption to even use it on othersocial media platforms, because once you have that perfectly professional produced caption, you can download it inmultiple different formats, then you're able to like, just drop that, if youupload something to LinkedIn, one of your videos, or Facebook, and these other platforms, and really leveragewhat you've invested in.
So definitely check that out, link in the description below.
But remember, what you say, and what Google sees in yourvideos help your video rank.
So then think about what you say, and then when you captionit, and now, Google says, “Okay, this is not justour auto-captioning, this is a professional caption file, ” and the words you're using, even if you're sayingcertain keyword phrases, now you're not trying tojust like, repeat the phrase, how to rank YouTube videoson the first page of Google, which I just repeated the phrase and the title of this video, whether that's gonna carry wait or not, like I mean, sure, becausethink about it this way, if you never say, or you don't articulate the very phrases and thoughts, and really articulation ofwhat the viewer is searching, then Google will be like, “Well, is this video even really about “what you say it's about, “or how much teaching andreinforcement is there on that?” But let's go into tip number four, and if you're gettingvalue out of this video, can you hit the like button? And let's look at tipnumber four, add timestamps.
So now, think about Google Key Moments, you know what Google Key Moments is seeing is certain times in your video, so one of the powerful things you could do by adding timestamps, is at least give Google more information about what's happening inyour video at different times.
So recently we did a videoon video production gear that we used at one ofour deeper trainings that we do here in Vegas, and we do it online, for just like a smallgroup of business owners, entrepreneurs, YouTube creators, and this was the behind-the-scenes of all the gear we use, so how we set this live event up, and what we do for audio, and our road podcaster, and whatever else.
So, this is how you add timestamps, you just put them in the description, and see it says Video Timecodes, and you just type the number.
So when you just type, and what I did is I broke it down to the audio sections, here's the audio, here's the video, here's the lighting, so if people wanna skip straight to the Shure Microphone HandheldWireless System, boom, they can click right there.
If they wanna skip straightto the RodeCaster, bang, that timestamp is clickable.
So, this definitely takessome time and energy, but what's cool about it is that you are givingGoogle some more insight, in the description, aboutthe content in your video.
Now, I also pinned thisin the top comment, just to also serve theviewer at a better level.
So when I do timestamps, you got these video timecodes, they can skip to that part of the video by just clicking those, so I write it one time, and then I do it twice, ifthat makes sense, right? I do it two different times.
I put it in the comment, and I put it in thedescription down below.
And so, okay, next one.
Next one is, that was the example, the video we did it on here, it's just an example of seeing them, timestamps in the YouTube description, and then optional timestampsin the pinned comment, and that is, we still have tipnumber five in just a second, but I also wanna sharea case study with you, and how we monetize, andsome things like that.
But let me know, do you addtimestamps to your video? Have you ever? It's one of the things thatI'm trying to, you know, it takes more intentionality, it takes more thoughtfulness, and this takes you all the way back to when you're preparingyour content itself.
Again, Google wants to serve up the best answer to the viewer's question, and so you wanna be really intentional about the fact that youorganize your content in a strong way, and really just servingthe viewers, right? And so, we're gonna get to thatfifth tip in just a second, but if you actually havenot seen our free web class, obviously I'm just hittingsome of these concepts at a high level, on the web class, we'regonna talk specifically about how to title yourvideos, how to tag your videos, what to write in the descriptions.
At the end of the class, we talk about our premierYouTube coaching program, called Video Ranking Academy, but whether or not youwanna be a part of that is entirely up to you.
At Think Media, we justalways wanna be transparent and let you know how youcan go to another level, get deeper training, be a part of a community oflike-minded business owners, entrepreneurs, andbusiness-minded content creators that really wanna crush it on YouTube with the things that are working, and so you can watch thisweb class entirely for free to find the actual videoideas that will rank.
By the way, some thingshave so much competition, you might wanna be goingafter the right video ideas.
What are the best keyword research tools, we talk about that, and then how to rank videos step-by-step.
So that's at ThinkMasterClass.
com, and there's a link inthe description below if you wanna check that out as well.
But tip number five, here's five things tooptimize on every video if you want your YouTube videos to rank on the first page in YouTube.
So the first one is the title, right? You wanna optimize yourtitle, really important, probably the most importantfrom YouTube's perspective.
This is of course influencingclick-through rate as well.
Then your thumbnail, right? Very important, becausethat's gonna influence click-through rate.
Your description, and I hopeyou haven't been being lazy on your descriptions, but this is definitely, I think, an opportunity, and a missed opportunity of a lot, specifically for givingGoogle good information about what's in your video.
Your tags, but your topic, I would say, is the most important.
I'm mean, they all matter, and they all work together, but you wanna make sureyou're talking about the right topics at the right time, and seeing the video ideaopportunities, right, for ranking videos.
So here's a case study.
Here's like, again, it's thetopic, it's the thumbnail, it's the title, but I did a video called Best Lighting, and I told you I was gonna show you how you can monetize content.
“Best Lighting for YouTubeVideos Under $150?” And it ranks on a carousel right here, on the first page of Google, as well as on YouTube, and the interesting thing, right, was by putting out a good video, it didn't really blow up at first, this is in YouTube Studio, it just kinda was doing okay, but it really blew up at, itstarted to rise around day 20, was performing above average at day 32, but by day 48, it startedto go on this crazy rise.
It's kinda interesting, because we've been noticing in all of the multipleYouTube channels we run, and our Video RankingAcademy Master Coaches run different channelsand all the things we see, so we're getting all this data, and we're noticing that thetipping point for videos is sometimes breakingout at day 30, day 45, we've even seen somebreaking out at day 125, different things, and so, point being, I'll also just wannaencourage you in the hustle, be consistent with best practices, be consistent, and don't beso judgemental of content in just a one, two, three-day period, just kind of an interestingcase study right now.
This video has generated$237 from YouTube AdSense when I took this screen shot in mid-March, but here's the cool thing, I connected to affiliate marketing, and I'm reviewing productsthat are on Amazon of a budget lighting kit, and in one month's time, this video has, it sold 315 units ofthese Neewer light kit, that's $45, 000 in revenue, total, and I get a 4% Amazonaffiliate commission.
So this video alone, from optimizing it, ranking it, ranks onYouTube, ranks on Google, has generated $1, 813, thatwas in one month's time.
Adding it up since itcame out in December, I think it's probablygenerated around $4, 000.
So that's the power of producing the right videos and the right topics, positioning them the right way, and then connecting them tosmart affiliate strategies.
This is just kind of an idea of doing this over andover and over again.
And I'm not trying to saythese results are typical, or that by following this training you're gonna get any results at all, I'm just saying this is justsharing what's worked for us, and kind of how powerful this is when you connect it toa cohesive strategy.
So, from January 1 to March 10 of 2020, generated around $46, 000 profit from just affiliate marketing on Amazon.
Pretty cool right? And so again, if you wanna learn a little bit more about that, we talk about those monetizationstrategies and rankings on that free MasterClass, highly recommend it if you haven't gottena chance to watch it, and if you have gottena chance to watch it, shout me out in the comments.
It's been recently updated, so if you haven't seen the newest version, check it out, ThinkMasterClass.
And so, let me know if yougot value out of this video, and smash the like button.
Those are five tips thatyou can go apply right now, and double down on your YouTubeand your Google strategy.
Let me know what niche you're in, if you're just joining, because I'm just curiouswhat kind of content are you building up.
Cody, thank you for the Super Chat, Cody says, “I gained fourlocal clients this week “helping Facebook influencers “with Think Media's recent Master Class, “and my storytelling and media advice.
“Result, I am busy.
” Cody, thanks so much for the feedback, I'm so grateful thatMaster Class helped you.
Friends, if you wanna check out anything we talked about in this video, Rev.
com, I hope you'recaptioning your videos, the Master Class, or afew other bonus videos, check those out in the description below, smack like, if you smack, punch, smash, dominate, blow up, okay, lightlytouch the like button if you got value.
And check it out, there's actually a video I want you to check out next, because we know how important titles are, and so if you haven't gottena chance to watch this video, click or tap the screen to watchthis video on Viral Titles, and I will see you in the next video.
(upbeat music) – Welcome to the Think Marketing show, the number one podcast forgrowing and scaling your business with online video.
I'm Heather Torres.
– And I'm Sean Cannell, and we're from Think Media, and if this is your firsttime listening, welcome.
– This show is dedicated to helping you learn how to get your.