– You gotta dress the contentdifferent for YouTube.
So, you've got the fire content, you're on Facebook, solve a problem, be brief, be bright, be fun, be done.
Shoots a new intro and outro with a powerful hook for YouTube.
You've gotta just press record.
Man Rock, where are you at right now? What are you doing and what's the situation onthe ground in your world? – What's up man? I'm honored to be able to talk to you and thank you so much for doing this, this is really cool man, I've been wanting to getwith you for a long time, this is really neat.
I'm in Mobile, Alabama.
I own a company called Mr.
Church Marketer and basically what we dois we market for churches.
So we do all kinds of overa million products in print, we do online, Facebook, Instagram ads and then we do websites andstuff like that for churches and just kinda help them overall strategy on how to kind of engage their community and grow their church through all these different meansof media and marketing, so it's really cool man.
– Man, that's amazing, love what you're doing, and what's the situationin Alabama right now? Are you guys quarantined, are you guys staying safe? – Yeah we've been quarantinedfor the last two weeks.
It was suggested and then theykind of ramped everything up at the beginning of this week with kind of everythinghas to be shut down if it's not essential.
And so, it's, we don't have too many cases in our city specifically, I think there's like maybe 50cases, it's not that crazy, but state wide it's, you know, it's getting up there so, it's just like everywhere man, it's nuts, it's just, this is a whole, like a movie man, it's crazy so.
– Yeah man well, I'm glad you're safe, it's good to see my boy Brennan Bechard, Grant Cardone and your shelf back there, 10 X Rules, I'm On HighPerformance Habits.
How can I help today? What's going on? – Well, I have been, we launched the businessin August of 2018.
So, we're a relatively small company but we have just grown, justcrazy man, just from the jump, you know, from your background, the church world that, they need this kind of stuff for sure.
So, when we came out and started doing it, it's really been just sky rocketing.
So, we're doing reallygood before the coronavirus and churches can't meet, it just kind of slowedthings down drastically but before that we were doing great and so we're taking this opportunity, since we're not actuallydoing a lot of business, to really step up our content game.
And so, what we started doing was, every Monday we're doing alive show on Facebook live, and so my question for you is, we're going to, we're kindof in my home office here, I've got lights and I'm not owner.
I was actually on theroad when this started so, I hopped on my phone to get in the lobby but we're creating like a little office, studio kind of set up here so we can start doing YouTube content.
So I've got my YouTube channel trying to get my hundred subscribers up, no videos have been uploaded yet.
We've started the, The Live Streaming Show, we're doing that.
We've got about probablyabout six episodes in and so my questions to you is, I know that the big, from watching you guys, Think Media, the time frameneeds to be around seven to 15 minutes on average.
It's a good watch timefor videos on YouTube and so, the interview, we've been doing interviews and then just me kinda just doing like, tip videos on how churches can kind of help their church market on specific areas and so, those usually run around 30 minutes to maybe an hour if it's an interview or if we've had a guest thatgoes a bit longer than that.
So, my question to youis, should I do the seven to 15 minute clips or not clipsbut actual videos on YouTube and then upload those Facebook live videos that are longer on thatYouTube channel as well? Or should I just leave those on Facebook and just do separate YouTubespecific content for YouTube? What's your suggestion on that? – Uh, couple of tips, great questions so, you know, the question is and this is what everybody should be thinking Rock you know if you are a content creator, you better be creating content right now.
I mean what else you got to do, right? You're at home and if youhaven't started creating content, content is the, it's exploding I mean, live streaming, videos and so, do not wait to press record.
I love that you guys have started a show and here's my thought, my thought is that Facebook and YouTube are very different.
You know, Facebook is areal relational platform.
For example this is very relational.
We're coming up on liketwo hours on this show that we've been doing, or an hour and a half and this would maybe do okay on YouTube but it's not as much the format there.
I'm able to see Lamez here, Zev, Samuel shout them out, very relational.
Here's the point, the replay value of this content is alittle bit, it's kinda low.
The live value is high because we're here, we're live, we're interacting so, there's almost like twodifference purposes too.
When you do a live show on Facebook, I would think of that asbuilding relationships with your community, building relationships with churches that need help you know, building goodwill, answering peoples questions more in depth.
But on YouTube, if you wantto trigger the algorithm, you wanna grow on YouTube, you really need a good in a way, it's not even necessarily five to seven minutes or even anumber in terms of watch time.
It's average view durationthat'll trigger the algorithm.
Right now if you canget a click through rate of high eight, nine, 10%, or even like, if you canget a click through rate of over 15 percent on yourvideo title, thumbnail, topic and you can get your average view duration over 50 to 60%, those two metric man will blow up a video, youwanna be the clicked on, watched video for a certain topic and if you wanna grow yourbusiness helping churches with marketing then, you're thinking about what are the top videosthey'd wanna watch? So my advice would be this.
First, I wouldn't necessarilynot repurpose your Facebook lives but I would, I would dress them different and I, the analogy thinkingof like a a dress code is, I think about In and OutBurger here in Vegas.
Bless the Lord for them, Iknow they're in California too.
Do you have In and Out where you're at? – No, no.
– So, In and Out Burger broit, I mean animal style fries like the double cheeseburger.
If anyone knows In and Out tell me your order inthe live chat right now.
In and Out Burger, the dresscode there, there isn't one.
If you wear like some flipflops, like a stringy tank top right off the beach, some boardshorts, they'll serve you.
Now if you were, I'mliving in Vegas, to go over to the Four Seasons hotel, you go to the nicest restaurantwith the white table cloth and you go in there in flip flops and you know, stringy tank top, they're not gonna seat you, they're not gonna serve you.
The dress code is different.
They're both restaurants butthere's a different dress code.
That's how I think aboutYouTube and Facebook.
You gotta dress the contentdifferent for YouTube.
So you've got the fire content.
You're on Facebook, solve a problem.
Be brief, be bright, be fun, be done.
And, but never the lessit might be 45 minutes you're greeting people, you're answering questions.
Take that video that you downloaded or you captured on your computer.
You need to edit that down, take out the what up you know, Samuel, what's up Greg, good to see you, like cut those partsout because on YouTube people are like, what's up Greg? You, you're like wearing the wrong shirt.
You know, it's like thewrong, the wrong like, like.
Hey, if you're watching this right now, hit the like button, hit the heart button, the wow face is myfavorite here on Facebook, smash the screen on yourphone or your desktop.
Dude that's, that's noteven YouTube language.
Trim that stuff out and shoot a new intro and outro with a powerfulhook for YouTube.
So, even if it's on yourphone or whatever camera.
So, if you teach on five tips every pastor needs to know about livestreaming their church on Sunday .
So, then you go, “Hey man, right now, “it's a crazy time in the world.
” I'm shooting a video on myphone and I'm pretending.
“And with everything that's happening “in the world right now, “churches more than ever before need “to master and understand “live streaming.
“But there's kind of a lot”to learn so in this video, “I'm gonna be breaking down five tips “and two mistakes that churches need “to avoid when live streaming”their service, coming up.
” Strong hook (claps) maybea little branded bumper of the church marketer, you know and then and then say, ” Hey, you know, what up? “Rock here, recently I did a training, “let's cut over to it.
” Drop the training, it's edited, you know, it's maybe even jump cuts so, it's (snapping fingers) a little tighter.
And then just deliverthat value on YouTube.
That video, uploaded as a native video has so much more chance and so much more power of crushing on YouTubeplus you've done your keyword research, you're titling it right, your descriptions right, your tags are right and so you've justpositioned it a lot different and in that case, you'vedone, you've really done both.
The second tip I'd give you, meaning you've done the Facebook live, you've done a video that willperform better on YouTube and the second tip I'd give you is again, it's best to actually make, cook up a dish for therestaurant specifically.
So you know, it's onething to, it'd be one thing if I went to In and Out, made an order, took it to the Four Seasons andtried to plate it different.
But it's, you know, nomatter how much plate and garnish I do, they might be like “Yo, this isn't some salmon with caviar “and some like glaze over”the, like this looks like “an In and Out burger.
” Even though you put some paprika, like and so you know, when you try to dress the content it can, as I described would bebetter for YouTube but what's best is to reverseengineer YouTube itself and remember, you are one break out video, we say one ranked video away from changing your life and business on YouTube.
You become the authoritative ranked video for the topics that matter most to the people specificallyyou're trying to reach, the questions they're asking and that can bring an awareness and views and some subscribers for weeks, months and years to comeand so it's worth it to sit down and cook up avideo that is purposeful, planned, researched and then final tip, is I do live streams on Think Media.
Sometimes they do well, sometimes like, sometimes they can even live onbut they typically don't.
It's typically the edited, somewhat shorter, yes, maybe it's five minutes, maybe it's 12 maybe it's 17 but it's an editedvideo, those are the real break out videos on Think Media and the live streams there, as you get subscribers and influence and awareness, they cando okay but you just don't necessarily think of them as having as much replay value, they'remore for that same thing.
Is that making sense? – Yeah, 100% so, 100%like I definitely agree with all of that so my lastkinda like sub-question about that would be so does, does time for you know, if I would do it like lets say we do an interview, we did an interview with Owen video withsomebody we mutually know – Love him.
– And awesome in the YouTube space.
So, I did an interview with him it was about 35 minutes, so I would definitely, do like yousaid, I've watched you, I've watched how you do live streams even when you like kind of like the webinars, a live like master class, you take off you know, the first few minutes you're talking to the audience thenyou go into the content and then you talk to the audience afterwards with a few Q&A.
So I kind of, kind ofposition my live stream the same way so that I canedit them like you're saying.
I edit them, you know, and add the YouTube intro and outro kind of thing to that.
So, I'm good on thatpoint, I guess kind of the questions that I have is, if I do a lot of shorter videos on the channel specificallyfor YouTube that we're, they're just shot for YouTube and then upload those interviews and position them andpackage them for YouTube.
Is that going to hurt mychannel overall because I have a like 35 minute and then like a on average, 15 minutes video or uh? – It's not gonna hurt your channel, no.
At the end of the day, you wanna make sure that your making a clear promise.
You know your who and youknow your what, and you do.
– Your who is churches and pastors and church communicatorsthat are trying to like, – Yeah – And you know you're what, the problems you solve print material, online, social media websites.
So every piece, video youupload to your YouTube channel should just answer that, those problems.
Whether it's an interview, whether it's a short video, whether it's an actualtutorial on planning center or on pro presenter, whether its tech.
There's a lot of thingsthat I think fit into your world, that serve your audience.
Then you just have to letyour audience be selective.
It's up to them man, it's notgoing to hurt your channel.
They might look and belike, “Oh, 42 minutes, “I don't wanna watch”that, seems kinda long.
” Or they might be like, “I'm about to go you know, “on a drive today, I wanna”listen to that whole interview.
“That looks like an interesting topic.
” You know us, as consumers, we're smart and so you know, we cansee the little time code and see how long it is but I, well, I would absolutely serve them with both because you, you're helping your audience on the practical side, but you're also, you're helping them on a spiritual side, like what's the spiritual, like is this even okay? You know, like is itokay to use technology? – So your, you should have content that's helping people with their mind set, that's helping people literally with like the right cable connector to make it so you canlive stream from like I mean, a lot of different things.
But, at the end of the day, you then have to let your audience decide.
You might eventually learn like man these interviews just don't dovery good or, they do great.
Just cause they don't get 10, 000 views, they only get 300, but they transform, like they impact at deeperlevel, you know what I mean? And so, I think the simpleanswer is, it's both.
It's both and then it's testing and seeing what works and seeing howyou're feeling about it.
But no, I mean you know your promise, you know who you serve, serve them in a lot of different ways and then final tip, to everybody watching.
Always ask questions interms of, get feedback.
Like if you're building anewsletter or an email list, do surveys, do a surveyon your community tab once you get to a thousand subscribers.
Do a survey on Facebook, ask people which type of content do you want the most? You still may be bought inand sold on the interviews, but I don't think we spendenough time asking questions.
Literally, right now, if you'vegot, if you're watching this and you're, whetherit's Instagram stories, you can do polls there, whether it's Twitter, you can do a poll there, ifyou've got a YouTube channel with a certain number ofsubscribers, do a poll! If you're part of the Think Fam and you're watching thisvideo right now, do a poll! Like just ask questions andlike you're just curious.
What should I do next? Do a poll and you might be, “Wow, “like interviews are”peoples favorite thing.
” Or literally, then you gotta just not be romantic about it and face the facts, people are like “Dude, “I hate the interviews.
” They might, you know whatI mean and but then they're like, more tech tutorialstips or something and then double down onthat and maybe you don't give up on the thing you're committed to cause you know for thesmall group, it influences their heart, their mind, shifts their thinking but if you want what youraudience is asking for.
We need to be listening and so today bro like, send out an email, do some Facebook polls, do some Twitter polls, do some research and whether only seven people reply, make the video for the five of them that voted for this thing and you might be like, “Huh, I never would of thought that “what should have been the next topic “or tip or series I should've covered.
” – Awesome man, thank you somuch again for doing it Sean.
You're a mentor even if you don't know it.
So, thanks man.
– Yeah, I appreciate you, thanks so much for coming on and stay safe in Alabama.