How do you practically go about analyzingyour competitors’ backlinks? You see that it is a strategy, that, okay, they said – “Analyze your competitors’ backlinks and figure out what they are doing.
But actually, when you go about analyzingyour competitors’ backlinks, you see a bunch of sites which seem impossible to get linksfrom.
And it’s very realistic.
You pick any competitor of yours, you’llsee sites and you’ll wonder okay that’s not possible for me.
It doesn’t seem like, it seems very natural.
There are smarter ways to go about analyzingyour competitors’ backlinks.
First, step no.
Look at the kinds of sites that are linkingback to your competitors.
So, when you go through a list of sites thatyour competitors are getting links from, you might find a trend.
So you might find that okay, they are gettinglinks from certain blogs and now these blogs are mentioning them for some reason or theother.
I would say it might seem natural.
but it may not necessarily be natural.
So, after getting links from blogposts, Iwould say investigate the author behind the blog post.
See who’s the person who’s written thatblogpost.
Because, I’ve also written a blogpost onthis of what you can do using author’s spying.
So sometimes you might notice a trend.
Okay 5 of these blogposts are actually writtenby just 2 authors who are actually related to the competitor in concern or they couldbe working for someone and they’ve actually built a relationship with that person andyou can build a relationship with that same person to build a link for yourself.
So, if you’re looking at blog links, thatyour competitors obtained, I’d say try to either establish a relationship with thoseblogs or with the bloggers or contributors of that blogpost.
Because that’s something that you can doeasily.
Then usually you’ll find links where they’vebeen mentioned on resource sites or sites which are listing lists of products and services.
So, those are platforms that you can easilyobtain links from.
Then you might see that they are listed insites where they sponsored a conference or an event.
Now again, those are opportunitties that youcan keep in mind.
But it may not necessarily be the case thatyou want to sponsor such an event.
But you might find that these people mighthost smaller events in other places and you could potentially for a fraction of the amount, trying to sponsor the smaller events and gain same amount of link equity.
When you do competitors’ backlink analysis, you’ve to think beyond just why they’ve got that link.
You’ve got to look at who’s giving thelink, and why that person potentially gave that link.
Now there are many links and I’ll admitit there are many many many links where competitors would’ve got links naturally because oftheir brand, because of how they are and their market stature.
And you cannot do anything to avoid that.
Such links sometimes you’ve got to acceptthat fact that till you built a brand being it up, you may not attract such links.
So that can be an aspiration for you thatokay while you’re building your brand, you wanna keep those influences in mind or thosepeople who have linked to your competitors.
And try to establish a relationship with themat this stage.
You might be small.
You might not be perfect fit for these influence.
You might be perfect fit for them to mentionyou right now.
But there is no harm in building relationshipright now.
There is no harm in trying to follow themor comment valuably on their blgoposts or to follow them on Twitter or network withthem on LinkedIn.
And when you have something useful and whenyou’re always hustling and always trying to build your brand, your service, your product, there will be a time and opportunity for you to connect with these people.
And that’s when you got to really leveragethe network and the equity that you’ve built over time through the relationships.
So, a lot of link building is through therelationship building and that’s something that you don’t ignore.
It’s a work in progress or constant workin progress.
So if I have to summarize, when you do competitors’backlink research, you’re not going to spot opportunities very easily.
I’ll admit it if it was easy, then everyonewill be beating everyone out there.
It’s hard, and it’s hard for a reason.
Because the majority of the links which areobtained through great, either great relationships or great content also that your competitorshave developed.
And you cannot sometimes just overnight beatthem.
You’ve got to strategize and make up a planbasically.
1 look for patterns, look for authors, look for contributors who’ve consistently mentioning your competitors.
Look for sponsorship opportunities, opportunitieswhere you can possibly buy a way into getting a link.
Try to build relationships even if those linkslook improbable for you to obtain at this point of time.