– You shouldn't start any SEOcampaign until you do this.
Hey everyone, I'm Neil Pateland today I'm gonna share with you how to spy on your competition.
(upbeat electronic music) Before we get started, make sure you subscribe to this channel that way when we release moretips, you'll get notified.
Question for you.
Do you know how much search traffic your competition's getting? If you do, leave a comment below with yes.
If you don't, leave acomment below with no.
Now I'm gonna share withyou how you can get all of this information andbest of all, for free.
So step one, go to atool called Ubersuggest.
You can Google it.
You can go to neilpatel.
com/ubersuggest or ubersuggest.
Pick whatever way you had there.
I now want you to type ina URL of your competitors.
It could be any of them.
Step two, you're gonna see areport that just loaded up.
This is gonna give you theiroverall traffic per region.
You'll notice that Ubersuggestbreaks it down per region and this is important.
You'll find that yoursales will mainly come from a few different regions.
Even if you're a global business, you'll be stronger incertain regions over others.
For example, Salesforce does really well in the United States.
Their number two market is Japan.
You may think oh, it couldbe United Kingdom or Germany, but it really ranges for eachand every single business.
This is why Ubersuggest, it's broken down per region.
Now I want you to scrolldown and look at top pages.
Click through that.
Step three, now that you're on top pages, I want you to dive reallydeep into what's driving your competitors their traffic.
See this top pages report breaksdown the most popular piece of content on your competitor's website.
How many social sharesthese pages are getting from sites like Facebook.
How many back links eachof these pages are getting.
Who's linking to each and everysingle one of these videos.
How many keywords each ofthese pages are ranked for and what are those keywords.
What is the cost perclick for those keywords.
You just click that view all button and you can see all of that.
And by seeing that you can figure out oh, here are the keywordsthat are driving traffic, here are the ones that aren't.
Here are the ones thatare high cost per click, here's the ones thatare low cost per click.
Step four, now that you clicked view all in the keyword category for any of your top competitor's pages, I want you to dive intoall those keywords.
Keep going next, next, next, and you can see a laundry list of all the keywords thatare driving traffic.
The reason this isimportant is you'll be able to spot the keywords thatare driving the majority of the traffic, that havea high cost per click, and a low search difficulty score.
A low search difficultyor SEO difficulty SDERF, search difference easy to rank for.
If that keyword is easy to rank for, has a high cost per click, and does a lot of traffic, what does that tell you? That keyword if you rankorganically, will get you traffic.
Now the next thing I want you to do is go to the top keywords page.
This report shows you allthe keywords in general that your competition'sgetting traffic from.
And you can keep going next, next, next.
The same thing you want tolook for is the keywords that have a high cost perclick, high amounts of traffic, and have a low search difficulty.
If they have a low search difficulty, that means you can rankfor these terms faster.
Now the next thing youneed to do after you type in a handful of yourcompetitors is type in some of these keywords that you'rethinking about going after.
The reason you want todo this is if you type in these keywords into Ubersuggest, it'll give you morefeedback on that keyword, the overall cost per click, overall trends when it comes to traffic over each and every singlemonth 'cause some keywords have seasonality, you'll alsonotice all the variations of that keyword.
When you go into thekeyword's ideas report, which is what I want you to do next, and you'll see a laundrylist of other suggestions.
Both runs that come fromGoogle Suggest and others that come from Google Ad Words if you click on the related keywords.
And the beautiful part aboutthis report is it will show you on the right hand side everyonewho ranks for this term, how many social shares do they have, how many visitors are they getting, how competitive that term is.
Now you have a understandingof what everyone in your space is doing.
You take all that data, you even take the socialshares people are getting.
It will even give you ideason what kind of content you should create, what keywordsyou should be going after, and what keywords are gonnabe driving your sales.
Because if you see a lot ofyour competitors going after the same keywords creatingcontent on similar subjects, that means they're making money from it and you should consider doing the same.
Now you don't want to just dothe same as your competition and create the same kind of content.
It could be on the same subject, but you need to go above and beyond.
Brian Dean has this articlecalled the Skyscraper Technique.
Follow it, read it.
It talks about buildingcontent that's 10 times better.
You know those crazy buildingin Dubai and they're just like oh, we're not gonna builda building that's one or two stories taller, we're gonna build a buildingthat's double the height.
We're gonna build a buildingthat's a seven star hotel, not a five star hotel.
We're gonna one up everyone.
They just go so above and beyond and that's a concept ofthe Skyscraper Technique.
So when you see whatyour competition's doing, you don't wanna justdo what they're doing, you wanna go above andbeyond and beat them so much that they would not even dare to copy you.
If you follow that, you'll now know whatyour competition's doing and what you need to do to beat them.
Now if you need helpgrowing your search traffic, check out my ad agency Neil Patel Digital.
And if you enjoyed watching this video, like it, share it, subscribe to it.
And if you have a question, leave a comment below andI'll make sure I answer it.
Thank you for watching.