– Hey what's up, itsLucas and in today's video we're talking about how tostand out as an online coach.
This is a really popular questionand this was just asked in the Online Coaching Community, there's a free Facebook group of over like 5500 onlinecoaches and the response or the amount of people who wanted an answer to this was massive, was huge.
And so I thought you know what, I'm going to shoot a really well detailed, awesome video it's gonnabe a little bit longer, but everything we talk abouton this video is gonna help you position, help you nichedown, help you stand out and ultimately answer the question of in the online space with so much noise, with so much competition, withso many people posting about their coaching services andtrying to sell their coaching, how do you ultimately stand out? And although there'sprobably 25 different answers I can give to this, I'm gonnareally just hone in on some of the biggest some of themost important ones of how to stand out as an online coach.
So I'm gonna flip this really quick and we're gonna talk about someof the key concepts, some of the biggest things that'llhelp you stand out.
Cool, got it, awesome.
So if you're ultimatelylooking to get more clients or sell more coaching, yes, that's the outcome, but in order to get thatwe need to stand out, we need to get attention, weneed to get people saying, hey, I really resonatewith you, with your mission with your story andwith everything you do, and I like your solution.
I like how you say things, how you articulate things, how you communicate things, you're the only choice for me, and I will pay you and this is important, I will pay you whatever it takes.
We don't want price being a factor.
If we're starting tocompete on price and trying to stand out, you won't noticeanywhere near do I say price.
'Cause if we're tryingto stand out based on what you charge as being thecheapest or like my prices, I see coaches doinglike $49 a week products or $49 a week services, where you get a coaching call per week.
Now you're competing on price, and that's a very terribleplace to be in, 99% of the time.
There's a time and place forit, but if you're looking to actually build asustainable coaching business, we don't wanna be competing on price.
Awesome, cool, got it.
So the first thing Iwanna talk about is human.
What I mean when I say be ahuman is actually show up as a human online and thatreally can dive into many different topics like being yourself, sharing your wins as well as your losses, not trying to be perfect online, but showing up as a humanor as a personal brand.
That's one other way tokind of phrase this as well, is if we start trying to show up as a rigid cookie-cuttertype company, you know, a company is great ifyou've got five or six or 10 coaches working for you and need you to expand but when you'restarting, be a human.
Understanding, there's a human connection, even though it's online and even though you're selling coaching, and even though you're selling a service at the end of the day, it'sstill a human connection that has to be made andso show up as a human.
Don't try to be something bigger than where you're at rightnow, and that's awesome.
Show up as a human being.
The people online that are looking at you are also human beings, we've gotta make thatconnection simply stated, be a person, like you area person share that stuff.
We connect through the humaneness, through our personalities through the stories of thethings we've been through.
And so ultimately, thebig umbrella of this is you're a human, you're a person, you're connecting with people, show up as a human whichleads me to number two, story.
Share your story.
That automatically instantlycreates a uniqueness about you, because you've shared your story.
Now your story doesn'thave to be this epic, I lived here and thenI got frickin' abducted into a submarine and spit out by a whale and then I lived on anisland for three years and didn't eat food, I ate snails and then I found my way, I built a raft and through that time I developedthis system, this process, it doesn't have to be thatepic, it just has to be real.
What is your story? What got you here? What are some of thechallenges or struggles the thing you've beenthrough, because that's what your client's gonnarelate to you about.
And if we try to copy someoneelse's hero's stories, their journey and try to make it seem epic and larger than life, it's going to sort of fadeinto a general type story that we see in the movies and seewhat other coaches are doing.
It's gotta be your story, like your specific story.
You've got to share it andyou've gotta make it known and you can't be afraid to share it.
There's another element to it, I won't talk about it too much, but it's something we do with clients is, they create the story andthen we pick and choose which parts of the story we wanna share, 'cause some storiessome parts of the story may not be relevant to your clients, and they may not even resonatewith it or they don't care because it doesn't leadthem towards your coaching, your services, but in a nutshell, share your story, shareit often, share it all, the wins and the struggle, and believe it or not, your clients or the peoplewatching or trying to connect with you are gonna resonatemore with your struggle, than where you are now when you know, you're doing this, you're doing that you're doing big things.
Numero tres, vision and mission.
I talk about this withclients all of the time, a big mission, a big vision, what's the big vision? What's the big dream? Where are you trying to get to? What does that look like? Make it massive, make it real, make it, every time you think about your vision, what you wanna accomplish you like vibrate at such a high frequency, you're just like this is what I'm goingafter, and share that.
You will find people who resonate with it, who wanna be a part of it.
They will become your clients, they will become your brand ambassadors, they will become fans of yours.
They'll share your message, you've gotta have a big vision.
But if you only have a vision, and you talk about it all the time, but you're not doinganything to move towards it, you don't have a plan, you don't have a mission, then you're just kindof seen as a crazy or as a loony eventually 'cause noone believes anything anymore 'cause you're not actuallymoving towards it.
What is that big massive vision? And what's the mission thatis helping you get there? What's the mission you're onto accomplish that vision? Share that stuff daily, weekly, in all of your content, make sure that that'sknown on the website, here's my vision, here's the mission, here's what we're doing tomake that vision a reality.
And you'll attract your tribe, you'll attract your people and you'll instantly stand out.
Values, again, something I do with clients as we get really clearon what do they value.
And we eventually createa creed with that.
A creed and like Ibelieve in, I value this, this is what I stand for.
This is what I strongly believe in.
And by doing that, you're creating polarity without actually tryingto create polarity, 'cause you'll have peoplewho don't resonate with it, who don't, approve of your message, who don't agree withyou, and that's great.
They'll never be clients, youdon't want them as clients.
And they're the ones whowill sometimes create some ripples and a little bit of, they'll comments on your stuff and create a bit of a debate which is great, but the people who doresonate with your values, with your creed, with thethings you believe in, with the things you stronglystrongly resonate with.
They're gonna resonate with the same and they're gonna meetyou at that frequency, that vibration, they'regonna meet you where you are, and they're gonna say I love your stuff.
For some reason, you'regonna get this all the time.
When you hone in on yourcreed or on your values, you're gonna get people saying, I've been looking at fiveor eight different coaches but I just resonated withwhat you have to say or with who you are or with what youbelieve in, and that's gold.
And I know a lot ofcoaches aren't doing that, or they're afraid to do it or they think it's not important, do it.
You know, I had a client who was doing, they were part of a religious group and they were really afraid to share that and so they weren't sharing it because they were afraid of the feedbackand I was like, let's go for it if that's somethingyou absolutely resonate with, and you want your clients atleast on that same frequency or have that same belief orbe open minded enough to work with you at that capacityor at that level.
And when we did, the qualityof clients increased, what they could charge increased and the amount of traction and traffic and the attention they got around it increased because they weren't afraid to share some of the things they were the value.
So what is that for you? Make a list of eight or 10and share it in your content.
Create a creed at the bottom your website.
Your values, share that with your clients, here's the stuff I believe in.
They're gonna become your ambassadors, they're gonna become your fans.
Next, one problem.
Solve one problem and solveit well, be the best at it.
If you're a life coach, that's not enough.
If you're a fitnesscoach, that's not enough.
If you're a businesscoach or marketing coach, that's not enough.
We've got to sub-niche or get specific on what's that one problem you solve and you're the best in the world at it.
It's what you do, it's your specialty.
What is that that you do? Right, one specific problem, not three, not five.
I know you may have thecapacity to do that.
I know you may have a lot of skills and you can help all of these people, but if you're really real with yourself, who is that perfect client and what is their big problem they're facing? And then create everythingaround that problem.
All of your content, your website, your solutions, your programs.
Everything you put out, everyvideo is specifically focused on this one problem you're helping solve, not two, not three, not five.
You'll get there eventually, you'll be able to expand andcreate different programs, but right now we've gottafocus on one problem.
You may have many ways you solve it, you may have a lot of tools you pull from, to help solve that problem.
But it's one problem and one problem only.
You can search and rank so much higher on YouTube, in Google.
You'll attract peoplewho are looking to solve that one specific problem, you'll be the obvious choice.
Your competitor or someone else might solve that problem and some, but you'll be seen as the expert, you'll be seen as the authority of it because you solve one problem.
So right now get specificon that one problem.
Lemme know below, what'sthat one problem you solve and solve it well, become the expert.
Create everything around that one problem and you'll stand out very quickly.
And finally, this one'sfairly on the nose, but it's worth saying tosum all this up, be you.
There is nobody like you on the internet.
I know it can be tempting to see whatother people are doing and try to copy them 'cause it seems like it's working so well, but you're doing yourself a disservice.
They've already have their niche.
They have their followers, they have their people, and they've already tappedinto who they are, be you.
What you wear and what you enjoy wearing, and if that's you, and you'recomfortable in it, wear it.
Right, I remember beingtold shave your beard if you're getting into businesscoaching and consulting, like, look moreprofessional, and I was like, I like my beard.
And it's not like, what? Like, this is me, andyes, I'll cut sometimes.
And yes, I'm passionate, and yes, I'm energetic.
And yes, sometimes I go overthe top, and I'm too much, but it's me.
And I attract peoplewho not only appreciate that energy to lookingto pull from that energy, and they're generally energeticand enthusiastic themselves, and they're looking to bein that state more often, and it's me.
Do I evolve? Do I change? Yes, can you work on certainparts of who you are? Can you change who youare if you don't like it? Yes, you're not defined by, well, that's just how I am.
That's who I am, so I guess I'll just keep doing it this way.
I'm not saying that.
Work on yourself, develop yourself.
Your speaking, your vocaltonality and any other aspects of yourself that maybe aren't serving your mission and your vision, you can work on, you can change, but ultimately at the core, who are you? Who are you comfortable being? Who do you wanna own? And share that and don't apologize for it.
And just with this, we couldgo into another 22 tactics, I'm not going to because just with this, you're above and ahead ofpretty much everyone else who's cookie-cutter coach, who's trying to do things like everyone else is doing and who's getting frustratedbecause their content and their message isn't being heard.
You've got to stay true to who you are.
You've gotta be a human, you've gotta share your story, your vision, your mission, your values, your one big problem.
You know, why you do what you do, which is really part of thevision and mission, share it.
Share all of it, anddon't apologize for it.
Yes, you'll have peoplewho think you're too much or don't like this about you, and you may be tempted to like, turn it down and try to fit into a mold, that is death for an online business, that's death for a coach, that's death for a product service, that's death for a brand.
You've got to stand out, putyour stake in the ground, say, yo, this is who I am, I got good things about me, I got bad things about me, I got flaws, I'm gonna share them justas much as I share my wins.
I'm gonna talk about myvision, I'm gonna dream big.
I'm gonna share it confidently.
I'm gonna let you know my mission of how I'm doing it what I'm going after.
And I guarantee you, if you can inject that into your branding, injectthat into your message, inject that into what youproduce and what you put out, you will stand out, you'll be the expert, you'll be the number one ina very short period of time.
When I see a coach who's been trying to be a coach for years, it'sthe first thing we work on because if we can changeor get specific on this, they generally have theskill set to execute on that and to execute for their clientsand to get client results, but they're not getting attention, they're not standing out.
So I truly hope this video helps.
I know we've been ripping through it, so re-watch it if you have to if you have questions leave'em in the comments below.
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