You clicked on this video to figure outhow to create a viral YouTube channel in 2020, okay, perfect you're in the rightspot.
Well you're looking at a girl, me, I'm that girl, who, just recently, in thebeginning of 2020, pre-pandemic, pre quarantine days, was ballin out ofcontrol and making almost 10k per month just with Google Adsense, like I wasbuying the most top-notch Airbnbs and getting rounds of dollar shots foreverybody at the club, yeah that was me.
And so you may be thinking like “WowMarissa if you are making six figures in the beginning of 2020, you must be amillionaire by now, right?” Well as a matter of fact I sure am.
And this isactually what my numbers look like right now.
And so you may be thinking like “Wellwhat on God's green earth happened to you?” Well long story short, my channel washacked, not a lie, you can check out this video to see the full entire story, mychannel was hacked and deleted, now it's back and so you may be thinking toyourself “Have you started from scratch or not?” The answer is yes, I've startedfrom scratch three times.
When I first started this channel and the second timewas when this channel was hacked and deleted, I started a brand new channelfrom scratch, and now the third time is getting this channel back up to where itwas, to the six-figure mark, because as you just saw my numbers right now arenegative, my channel disappeared from the internet for three to four weeks and soI figured “let me go ahead and share exactly what I'm gonna do to get myvideo to go back up to the six-figure mark and the exact steps I'm taking tomake this YouTube channel go viral.
” So let's head on over and talk about it.
Solet's go ahead and get started with my very first tip to creating a YouTubechannel in 2020 that can go viral and that is to protect your channel.
Youdon't want to make the same mistake I did, what I just mentioned in the firstpart of this video, and that is to get your YouTube channel hacked.
Being ayoutuber nowadays it is a profession.
Maybe five years ago it wasn't looked atas being a profession, but it definitely is.
Youtubers make very big incomestreams.
Yes, as I had mentioned before, I was making just under ten thousanddollars from google adsense alone and that doesn't include all of my otheryoutube income streams like my products, my affiliate offers, my brand andsponsorship deals, but you want to protect your channel and in this video Iactually go over step-by-step of how you can protect your channel and what youneed to do to really be safe online and protect yourself from cybercrime, butreally, getting hacked is something you don't want to go through it is verytraumatic and detrimental and you could imagine just what it was like to wake upand have all of your subscribers gone like, instantly, when you put in years ofwork, money, your heart and your soul, and all this invested time so it's reallyimportant to protect your channel.
And a couple things you can start to do rightaway once you set up your Gmail and your channel on YouTube is make sure you goto your Google account and you turn on two-factor authentication.
You also setup a recovery email and never, ever, ever, share your Google account email that isconnected to your channel with anyone.
Not even when you outsource tasks orhire someone on your team, this is something that should never ever beshared.
And also when you create the About section, that email that is shownto the public should definitely be different than the Gmail that isassociated with your Google account.
So check out that video after this video toreally implement the security measures in your online business and on youryoutube channel today.
Step number two to creating a very successful channel in2020 it is to choose your type of value.
Now what do I mean by this? This means acouple of things actually, so this is exploring what type of niche yourchannel is going to be about and then once you select the type of niche yourchannel is going to be about you then have to figure out okay, well, what typeof content am I going to make? What kind of value am I going to provide to thepeoples, right? So are you going to create videos that are funny or entertaining, are you going to create videos the way I create videos like tutorials or step bysteps for your audience which do do extremely wellwith the YouTube algorithm when you're first growing your channel, so reallythink about and brainstorm what type of value you're going to provide to youraudience and think about what type of questions you'll be answering for themand what type of problems they are trying to solve.
So there's such a widevariety of types of channels like gaming channels, to reaction video channels, tochannels like mine that are heavily educational based, so you really got tothink about what type of personality you have and what type of skill sets youhave, like I wish I was funny, I wish I was a like quirky comedian that couldmake people laugh on my videos, but I just can't.
I'm really goodat teaching and giving value so that's the lane that I stay in when I'm makingmy videos, I stick to what I'm good at.
So the third thing you want to think aboutwhen starting your brand new channel is your channel name.
So a lot of people getreally hung up on should it be my personal name, or should it be a namethat is more of a business name, and this is a super great question and a lotof times people that have online businesses who are growing a personalbrand tend to lean towards having their name as the name of their channel.
So inmy case I use Marissa Romero because I'm growing my personal brand, it representsmy business, and, honestly, I want people to know who I am, I want people to knowmy first name.
And there's been a couple creators that are in the same type ofbusiness that and I am, online business, and creating content for peoplewho want to learn about online business and they've recently switched fromhaving a brand/business name to going back to having their personal namefor that reason.
They literally want people to know who they are and so theyrebranded their channels, their website, and switched it to their firstand last name dot com.
That's another tip I have is if you haven't bought yourdomain name already, go buy that right away on GoDaddy.
You don't wantsomebody to have your name and for you to buy it from them, it'll cost like$2, 000.
That happened with my domain, somebody was selling it for $2, 000 forthe first two years I was in business, then, all of a sudden, they let it go andI was like “Yes!” I was able to buy my domain name for$11.
99 on GoDaddy.
Also something to consider when you'rethinking about your channel name is to think about, long-term, what your goal iswith the channel.
I plan to have my channel for the rest of my life and tocreate content as long as I can and so, therefore, I never plan on selling mychannel.
Now, if I was growing a channel specifically on gadgets or technology or something where I know that I could sell it in the future andmaybe not brand myself so heavily, then I would consider leaning towards abusiness name as opposed to your personal name because, in the future, it's alot harder to sell your channel when it's branded with your name because allthe videos will have your name and it just won't make as much sense as opposedto having a name like Millennial Gadgets or, I don't know, whatever you want toname it.
So definitely consider it what your long-term goals are when you'recreating your channel name.
The fourth thing that is extremely, extremelyimportant to starting out your new youtube channel is the branding.
Now letme explain what this means.
So there's a couple of elements on your channel thatare crucial to have from day one when you have zero and that is the channelicon, the YouTube banner, and your thumbnails.
These are so important! Ican't express enough how important these things are.
So let's start with thechannel icon.
That is the picture that represents your channel.
My channel iconis a picture of me and the background is red and you can see my face clearly, whatI highly recommend is to have a clear picture of your logo or of you if thechannel is a personal branded channel, and make sure it's clear and people knowwhat the image is because this is going to reflect when you respond to comments, when somebody clicks on your channel they'll be clicking on your channel icon, and so it's really important for it to be clear on who the channel belongs to.
The other thing is the banner, that's that big image, the long image, at the topof your channel.
That space is extremely crucial to use because that's going totell your visitor or your viewer, within the first few seconds of them landing onyour channel, what your channel is about.
And so a couple of things that I reallyrecommend that you have in that banner is an image, so an imageof you or an image of something that represents your brand, three pillars ofwhat your channel is about, or maybe a tagline of what your channel is about, and also try to include the frequency of how many times you're going to beposting.
So maybe you're posting every Sunday and Thursday, put that in thebanner.
Another thing you could include in the banner is a call to action sothat way on the right-hand side you can have a call to action for people tosubscribe to your channel, opt-in to your lead magnet, or whatever else you wantthem to do.
And the last thing I mentioned about thumbnails, so thethumbnail is the image that is first seen on your video before people evenclick, it is the make-or-break, literally, of people clicking on your video.
Thumbnails are super important because it's the image that represents the video.
So if you're looking on mobile and you see a bunch of thumbnails on differentvideos you want to watch, you're gonna click on the thumbnail that catches yourattention, right? And so that's why it's super important to make sure yourthumbnails are good.
What's a good thumbnail? Make sure you have a close-upimage of yourself, the object, maybe if you're a food channel you'll have aclose-up image of a hamburger, something super enticing and also a few words, between three to four words, of what your video is about.
Also, number five, I just thought about this, I'm gonna add this in there.
Youhave to pay attention to your YouTube studio.
Now, don't freak out when I saythe word studio.
All I mean by studio is what you see in the background of myvideo, that is basically your YouTube “studio, ” right? And so you're gonna want tothink about this, what part of your house, or maybe it's outside, and maybe you havea garden outside or something where you're gonna film, right? Some tips forthe studio is you don't want anything crazy in the background.
Notice in thebackground I don't have any trash, I don't have any dishes in the backgroundthat have old crusty food on it, or I don't have anything controversial like sports teams, I'm sorry, I know there's a lot of die-hard fans of abunch of sports.
Things that are controversial can bethe make or break of somebody becoming a viewer, then a subscriber, then from asubscriber to a lead, and then from a lead to a buyer.
If you can exclude itfrom your background, just do it.
Just exclude the controversial stuff, keep your background simple and not too distracting so that way, in the future, ifyou want to add different cool effects like titles or pop-ups or whatever, there's not a bunch of distraction in your background so it'll be a lotsimpler to do.
So the sixth tip I have for you guys is to choose your first twentyvideo titles, and the reason why I say twenty is so that when you're firststarting out as a content creator you don't have to think about “Oh what videoam I going to do next?” It's already planned out and all you have to do isscript the video, right? And so when I tell my students and my clients to writedown their first 20 video titles, I tell them also to do it with a tool called TubeBuddy.
Now TubeBuddy is very, very important to making SEO or search engineoptimization for YouTube very, very simple.
The way you're going to get your videos in front of people fast and eventuallyto make them go viral is to use search engine optimization and to be smartabout what titles you are choosing for your videos.
For example, if you have aTravel Channel and you want to make a video about Rome, you're not going totitle that video “My family vacation in Rome” because no one is going to search”My family vacation to Rome, ” I promise you.
They're going to search somethinginstead “The top 20 things to do in Rome as a family, ” or something like that.
They're not going to search like “My brother's wedding.
” So TubeBuddy is anextremely helpful tool that will help you find titles that are very rich ingood keywords and that will help put your channel on the map.
The 7th thingyou need to make sure you do before starting your viral YouTube channel isto create a branded account.
So think of a branded account for your YouTubechannel as like a facebook fanpage.
So it is like the official business type ofchannel for your YouTube channel.
And the reason whythis is so important, it goes back to the protection piece I was talking about fortip number one, because, as your youtube channel grows, trust me, you're going toneed a team to help you with uploading thumbnails, with editing videosand uploading, with responding to comments, just all types of stuff, and sowhat a branded channel allows you to do is to add team members to your channel.
And these team members do not know your login credentials to your channel, theybasically have their own logins where they can go and do whatever jobthey're assigned to do on the channel, and it makes the YouTube workflows foryour team that much more simpler.
And also your channel is protected that muchmore.
So the eighth tip I have for you guys when starting a viral YouTubechannel in 2020 is to script your videos.
Now, a lot of people say to me like”Well, I have no idea what I'm gonna say when I get in front of the camera.
” Wellof course you don't, why? Because you haven't scriptedyour videos and talked about what you're going to say before you get on camera.
Trust me, scripting makes life as a youtuber so much easier because you getin front of the camera and you're like “Boom I'm going to talk about this in theintro, and I'm going to give these six tips, ” and you just do it and itflows so much easier.
So what I recommend is to take a half hour and figureout what you're going to say.
You don't have to script your videos word-for-wordbut definitely write down some bullet points and some notes that are gonnahelp you remember your most important tips.
Another thing scriptinghelps do is increase the watch time because if your viewer has a reallygreat experience with your video then that is going to help increase the watchtime and that is going to help push your video out even more to get more viewsand subscribers and eventually more sales.
The next tip I have for starting asuccessful YouTube channel is to get out of your own head.
Now you may be thinking”What? This isn't- what does this have to do with the channel?” I'm sure that themajority of you that are watching this video right now are telling yourselfstill some limiting things that are either keeping you fromgetting started, keeping you from continuing, maybe you've started yourchannel already and you stopped.
And this is super important because you'reprobably telling yourself a lot of negative self-talk like “Oh, my videossuck.
Oh, who's going to watch my channel? Oh, no one's even learning anythingfrom me.
” And that is really, really bad that negative self-talk is really, really detrimental to you moving forward as a creator.
And news flash for you, yourfirst 10 videos are gonna suck.
Probably your first 50! Being a YouTuber is hardand it takes practice and I can't emphasize enough that you're notentitled to being a bomb-ass youtuber and being super good in front of thecamera your first 50 videos.
It's going to take time for you to develop yourselfand develop your flow in front of the camera and to get comfortablehearing yourself.
That was a huge thing for me, I hated hearing myself when Ifirst was a YouTuber.
I'm like “Ah! Ah! Turn it off! Turn it off! I don't want tohear Marissa talk.
” It's really important to just get out of your own head andjust enjoy the process of you becoming a really good creator.
Remember that you arethe expert.
You are the expert and that is why you are starting this YouTubechannel, because you have something to teach and you are positioning yourselfas the authority in your niche and you are gonna be the go-to person for peoplethat are looking for whatever topic your channel is going to be about, and they'regoing to trust you and believe in you and depend on you and that's what themost important thing is, getting your value out there.
So if you're enjoyingthis video about how to start a viral YouTube channel in 2020, I guaranteeyou're going to love this video which talks more about the income piece ofYouTube and six side hustles you can start with your YouTube channel and thatvideo is up next starting right now.
I love teaching about YouTube and sothis video is going to give you several ideas onhow, not only you could make.