How to Start An SEO Company in 2020 (A-Z Process)

– Hey what's up guys, thisis Nathan from Gotch SEO, and in this super in-depth video, I'm going to show you thefastest way to make money online and I'm gonna show you myexact client SEO system that I use to go from zero dollars to multiple six figuresin less than six months.

So this is an extremely in-depth video, so make sure you grab a cup of coffee, grab a pen or a note-taking device, whether that's GoogleDocs or a piece of paper, and just get ready to get so much value because this is really going to be one of the most valuable videosyou'll probably ever find about client SEO.

And even if you're someone who's completely new to client SEO or you already have clients, this video is gonna add so much value and it's gonna make you not only get more SEO clients, but it's also gonna help youdeliver incredible service so that you can make yourclients so incredibly happy and so that they end up retaining longer, and most importantly, theyend up sending you referrals and you can grow your company much faster.

So this is a full on training video, and it's just gonna go lesson by lesson and you're gonna learneverything you need to know about client SEO and most importantly, everything you need toknow about the fastest way to make money online.

And make sure you set some time aside to watch this entire training video, because I'm gonna be sharinga bunch of bonus material, and this'll be completely free, but you have to watch the entire video or it's not gonna really make sense, so you need to watch the rationale behind these bonus downloads, and most importantly, the thought process that goes behind them because then you'regonna be able to succeed with the free downloads in addition to all the information thatI'm gonna be giving you.

So let's jump right in.

This is Nathan from Gotch SEO Academy, and in this lesson I'm going to show you the pros and cons of doing client SEO verse building niche websites.

(upbeat electronic music) Let's start with client SEO.

So the first pro of doing client SEO is you can grow your income fast.

There are many ways to make money online, but I truly believe the fastestway is getting SEO clients.

And that's because youget immediate income, and that compounds over time, every time you land a new client.

Just think about this for a second.

If you wanted to make asix-figure income per year, you would only need nine people to pay you $1, 000 per month for SEO.

If you landed just one$1, 000 client every month, you would be making a six-figure income within less than a year.

The second pro is that clientSEO gives you cash flow which allows you toeither invest that capital into other streams of income, or back into the business.

The third pro is that client SEO actually accelerates your SEO skills.

Now, this isn't talked about a lot, but getting SEO clientsis like trial by fire.

You need to get them results, or they'll stop paying you.

So it forces you to take action and do what's necessaryto make them happy.

In short, it forces you to take action, which as you know is thekey to real learning.

And the last pro is that doingclient SEO can be fulfilling because you're directlyresponsible for helping other people grow their wealth.

And that can be a really awesome feeling.

But now let's talk about some of the cons of doing client SEO.

First let me say that a lot of these cons will be tackled in the clientSEO portion of this training but these are simply challengesthat I've dealt with, and I'm explaining becauseI want you to avoid making the same mistakes that I did.

So the first con isunrealistic expectations, and this is usually the product of a weak client applicationor vetting system.

If you don't establishrealistic expectations up front, you will regret it.

I'll be covering this partof the client SEO process in detail to avoid anyunrealistic expectation issues.

The second con is thatclients can be unreliable and can hurt your cash flow.

It doesn't matter how goodyour collection system is, there are going to beclients who play games when it comes to paying.

And I'll be showing yousome actions you can take to combat this issuelater on in the course.

The third con is thatoperations can be a headache.

Running an SEO agency is challenging because each campaign is unique.

That means each campaignrequires different actions and this makes it challengingto create solid systems, which as a result makes it hard to scale.

I'll be showing you how tosystemize your SEO campaigns to make this scaling process much easier.

The fourth con is that itrequires human capital.

To scale an SEO agency, you need to hire people.

You can only take it so far by yourself, and new challenges arisewhen you bring employees on.

But once again, I'll showyou how to handle this once you're ready to hire.

And the last con is that it can feel like a job with many bosses.

Working with clientsoften feels like a job, and not a business.

Now, the key to handling this issue is to build systems and ateam, more on this later.

Now let's talk about the prosof building niche websites.

The first pro is that you're building your own company, not someone else's.

Your time and effort goes into a project where you will receive all the rewards.

Client SEO is great for cash flow, but there's a ceiling with each client.

You get paid the same retainer regardless of how much more successful you make their businesses.

Niche websites, on the other hand, allow you to reap all therewards of your efforts because you actually own that company.

And the second pro is that niche websites can be more passive.

Client campaigns requireconstant attention, niche websites can be built, and are capable of bringing in income even when you're not working on them.

And the best part is that you don't have to report to anyone, you are completely responsible for the success of your website, and you choose how much timeyou wanna spend on them.

You are literally your own boss.

The third pro is that niche websites are often easier to sellthan client SEO businesses.

That's because your niche websites will likely be monetizedthrough scalable methods such as affiliate offers, ad placements, or even product sales.

Now, service basedbusinesses like client SEO are challenging to sell because they are often largely dependenton the resident expert and it's challenging toscale multiple SEO campaigns.

And SEO companies are not attractive buys for most investorsunless you have employees and extensive, proven systems.

The fourth pro is that buildingand getting SEO results with niche websites helpsyou build a portfolio which you can then leverage to get SEO clients in the future.

Now, there are some consto building niche websites that can't be ignored.

The first con is that it takes longer to make a full time incomebuilding niche websites compared to client SEO.

The second con is thatbuilding niche websites is slightly riskier becauseyou could pick the wrong niche, or other issues could arise.

Now I'll be tacklingthis part in great detail to help you avoid any pitfalls.

The third con is thatbuilding niche websites sometimes feels like harder work even though it's technically not.

It's just different work than client SEO.

For example, client SEOinvolves actually doing SEO, selling, marketing, and customer service, while niche websites justrequire creating content and doing SEO, in most cases.

So at this point, how do youdecide what path to take? Well, that's ultimately for you to decide, but I'll explain the pathway I took and why I think it's a good path.

So the first step is tostart a niche website, the second step is to get SEO results with that niche website, and the third step is to useyour results to get clients.

That way you can get cashflow from client work and reinvest it into sustainable, long term niche projects.

You can also just focuson one or the other, which is a good approach as well.

Thank you so much for watching, and I'll see you in the next lesson.

In this lesson, I'm going to show you the client SEO systemat a 30, 000 foot view.

Let's jump right in.

So first I'm going to showyou how to pick a niche to land SEO clients in, then I'm going to showyou exactly how to get real SEO results and howto build your portfolio as fast as possible.

Thirdly, I'll show you howto use the outbound system to land SEO clients quickly.

Fourth, I'll show you howto stack the inbound system with the outbound systemto take your income to another level.

Then I'll show you how to convert your prospects into paying SEO clients.

And lastly, I'll show you exactly how to make your clients love you, so they'll stick around andcontinue to pay you for years.

Remember that the key to succeeding with this client SEO system is to act on what you've learned.

I'm giving you theframework and the steps, but you're the one that'sultimately responsible for your success.

I believe in you, and I'm super excited to help you through your journey.

So that's all for now, and I'llsee you in the next lesson, thank you so much for watching.

In this lesson I'm going toshow you how to pick a niche for landing SEO clients.

So the first question I need to cover is whether you should nichedown or have a general focus.

There's no wrong answer here, but it's generally going to be easier to niche down, because there will be less competition and yourmarketing and sales process will be more targeted.

Now, this doesn't mean that you can't take on clients in other niches.

It just means that your brand's identity will be centered aroundone or a few niches.

Now, what most people don't realize is that there are manydifferent ways to niche down.

For example, most peoplethink of niching down as just selecting an industrylike HVAC or plumbers, but as you'll soon find out in a second, there are a few different anglesyou can take to niche down.

But with that said, let'sstart with the most common way of niching down which ison the industry level.

So in general, you'll wanna target niches that have a high customer value.

For example, a single customerfor a personal injury lawyer could be worth hundredsof thousands of dollars.

That means you cancharge a premium for SEO because the ROI for a personalinjury lawyer is substantial.

On the other hand, companieswith low customer values won't be able to getan ROI on SEO services unless they're able to makeup for the low customer value with sales volume.

For example, a supplementcompany I worked with had a low customer value, butthey had enough sales volume to justify their investmentin premium SEO services.

So the main takeaway hereis to target industries that can actually get an ROIfrom using your SEO services.

I have a list of some industries with high customer values below the video.

Now, let's talk about thesecond way you can niche down, which is to target specific locations.

So instead of choosing a niche, you'll just choose locations to go after.

When I first got started, I chose smaller cities that were high on the wealth scale.

For example, instead oftargeting Los Angeles, I went after Santa Monica, Glendale, and Beverly Hills.

These cities have a lot ofmoney flowing through them, but the competition islower than Los Angeles.

So one way to determinehow wealthy a city is is to look at how much police officers and firefighters are paid.

For example, according to Indeed, on average, policeofficers in Beverly Hills make about $80, 000 per year, and this is 37% abovethe national average.

Police officer andfirefighter compensation is usually public record, so you can find thisinformation out quickly with some Google searches.

That said, if you're new youshould target lower competition high value cities in thebeginning just like I did.

Then as you begin to build aportfolio and website authority you can venture intomore competitive cities.

Now, the third way to niche down is both on the industryand location level.

For example, you could targetlawyers in Beverly Hills, or get even more specific and only target personal injury lawyers in Beverly Hills.

Now, obviously your pool of prospects will be much smaller with this approach, but it can be effectivewhen you're starting out.

In general, focus isalways the best route.

And the final way to nichedown is on the service level.

So instead of offering full service SEO as your primary solution, you can splinter your service into microservices.

For example, you couldspecialize in technical SEO, SEO content creation, linkbuilding, or just local SEO.

And what's interesting about this approach is that microservices can be used as a foot-in-the-doortactic to land larger, full service SEO contracts.

And as you'll soon be finding out, this is one of my favoritemethods for landing clients.

You can also just become knownas the link building guy, or whatever identity you want.

Many SEO agencies have been successful at using this exact approach.

And a great one tostudy is Page One Power.

They specialize in link building and they're very successful, because their marketingmaterial and sales process is streamlined to close linkbuilding contracts only.

And remember what I saidearlier, focus is good.

So just to review, thereare four ways to niche down.

Number one, by industry, choose an industry withhigh customer values.

Number two, by location, focuson smaller, wealthier cities.

Number three, by industry and location.

And number four, you can nichedown on the service level by splintering off microservicesfrom your primary service.

So that's all for this lesson, thank you so much for watching, and I'll see you in the next one.

In this lesson, I'm going toexplain why you need to get real SEO results before taking on clients.

Let's jump right in.

So there are three reasonswhy you need to prove that you can do SEObefore taking on clients.

The first reason are ethics.

Companies that invest money with you, or any SEO company, areunder the impression that you know what you're doing.

You don't have to be anindustry-leading expert to take on clients, but you should at least have some results toprove your competence.

And if you don't have resultsright now, don't worry, because I'll be showing you some ways to build your portfolioas fast as possible.

So with that said, it's highly unethical to provide SEO servicesif you've never ranked or gotten results.

Think about it this way, would you knowingly hire a supposed plumber to fix your pipes if they've never fixed a pipe before? Well, it's highly unlikely, and super risky for you.

And when you hire a plumber, you're under the assumption that A, they know about plumbing more than you do, and B, they've actually practiced plumbing and have experience.

Now, imagine if you didhire a supposed plumber that had no experience or knowledge and he or she ended updestroying your pipes or flooding your house.

You would be fuming if you found out that this person lied to you and made you believethat they were competent.

And that brings me to the second reason why you need resultsbefore taking on clients, and that's to protect your reputation.

If a company pays you to do SEO but finds out you have no experience and have never gotten results, then your reputation will be on the line.

Now sure, it's possible you'llfigure it out along the way and get the client results, but it's highly risky for you and them.

And if you don't get them results, they might wreck your reputation.

That's why taking thetime to truly understand how to do effective SEO, and then actually takingwhat you've learned and practicing to get results is fundamental to your longterm success in this industry.

The best way to think about this is a quote from Warren Buffett.

It takes 20 years to build a reputation, and five minutes to ruin it.

Now, Buffett is implyingthat your reputation means everything andyou should think about what actions you should orshouldn't do to protect it.

The third reason why you need results before trying to get clients is because it makes yoursales process 10 times easier.

There is no greater persuasion vehicle than demonstrating that youactually know what you're doing.

Building a deep portfolio of SEO results should be a priority if you're planning on working with clients for the long term.

So with that said, letme show you a few methods you can use to build up your SEO portfolio as quickly as possible.

So the first and most hatedmethod is to work for free.

Now, I know you probably justrolled your eyes at this idea, but hear me out for a second.

First, it's easy to closesomeone if you simply say I'll help you rank for somelow competition keywords for free because I'm tryingto build my SEO portfolio.

Then once you get theseclients some results, you can convert them intoactual paying clients.

Now, the key is to choose a small number of very low competition keywords.

And your goal in this processis to get results quickly, so you can add it to your portfolio, and to demonstrate to the client that you know what you're doing.

And if the client has a decent website, you should be able to rankfor some low competition, micro long tail keywords pretty quickly.

And after you've achieved some results, I recommend pushing for referrals as well.

You can say something like, I'll help you rank for X, Y, Z, for free if you send me some referrals.

This is the fastest wayto snowball your portfolio and monthly income.

The second method, which takes much longer, is to build a niche website and rank for low competition keywords.

And this is similar to the example above and it's the approach I personally used.

Now, you're technicallystill working for free but you're in complete control, and you'll be the one to reap the benefits of the success of your niche website.

And remember that eachkeyword you rank for is a success that you canadd to your portfolio.

Just keep in mind thatthe goal is to demonstrate that you're more competent at SEO than the companies you'repitching, and that's it.

If you do that right, you'regoing to land clients.

The third method is tobuild a local website and rank for low competition keywords that your target market wants to rank for.

For example, if you'retargeting HVAC companies, you could rank for superlong tail keyword phrases like best HVAC companyin Beverly Hills, CA.

And this is an extremely powerful method, because you're actually demonstrating in their target market.

So those are the best ways to build up your portfolio quickly.

All you need to do nowis focus on demonstrating your SEO skills by getting real results just by using the strategies I've outlined in the beginning of the course.

So that's all for this lesson, thank you so much for watching, and I'll see you in the next one.

In this lesson I'm going to show you how to use the outbound systemfor landing new clients.

But first, what is theoutbound marketing system? Outbound marketing is oftenreferred to as push marketing but it means that you're theone pushing for new clients.

You're the one reachingout to qualified prospects and trying to persuadethem to become a client.

Now, this is differentthan the inbound system, or sometimes referredto as pull marketing, which is the process ofattracting leads to your business using inbound marketing.

In layman's terms, outbound means you're going to get clients, and inbound means they're coming to you.

Now, before I can showyou the outbound methods, I need to show you how toget contact information.

And that's becauseyou'll be sending emails, so this is critical.

Hunter.

io is my personal favorite tool.

Just enter the target company's domain, and let Hunter.

io work its magic.

Sometimes it won't produce any results and that's why you'llneed to use VoilaNorbert as a backup option.

Just open up VoilaNorbert and enter the first name and last name, and the domain of the prospectyou're trying to reach.

And if these two toolsdon't produce any results, then I recommend using LinkedIn to find the point of contactyou're trying to reach.

Those three tactics should help you find most companies' pointof contact information.

Now let me show you the process.

First, you're going toidentify a point of leverage.

Some possible leverage pointsyou can use are the following.

The company is ranking onpage five of Google or worse for their most important keywords.

The company is paying for Google Ads but has no organic search visibility.

The company doesn't have anSSL certificate installed.

The company's websiteisn't mobile-friendly.

The company's website loads slowly.

The company's website doesn't have Google Analytics or aFacebook pixel installed.

The company hasn'tclaimed or properly set up their Google My Business listing.

Or lastly, the company hasinconsistent NAP-W information, which is name, address, phone, and website.

So what you'll do now is gathera large list of prospects, then go through each of these items and see if their website or company is displaying any ofthese points of leverage.

Then from there, you'lldevelop a customized pitch based on the issue they have.

For example, let's saythe company is ranking on page five or worsefor the target keywords.

What you would do ispitch a free video audit to help them identify what's holding their SEO performance back.

Then, once they agree, you perform the audit.

Then after you deliver the audit, you just ask them if they would like you to handle the SEO campaign for them.

Now, how you approachthe pitch will depend on your level of experience.

So if you're trying to build a portfolio, then it would make sense foryou to either work for free, or for a low amount as Idescribed in the previous video.

You can also pitch a microservice before trying to score thelarge full service SEO contract.

This will turn your prospectinto a paying customer but without them having tomake a big commitment up front.

And I will have all thesedifferent sales processes, combinations, below this video.

But the first way to landclients using the outbound system is through finding leverage.

And this'll make youdifferent than 80% of all SEOs because you're taking the timeto analyze these businesses and develop an intelligent, targeted pitch.

I'll have a few differentdownloads below this video to help guide you through this process.

First I'll have a Google Sheet template you can copy for prospecting, and identifying leverage points, and tracking your outreach.

Second, I'll have many differentsales processes you can use depending on the type ofleverage you've identified.

And lastly, I'll have outreach templates to support each point of leverage.

Now, let's talk about the second best way to land new clients, and that's partnering with digital marketing agencies.

In short, you'll do SEOfor the agency's clients on a white label basis.

That means you'll do thework and get the results, but they'll take credit for the results and communicate directly with the client.

You're simply working on the back end.

Now, this is a greatarrangement in the beginning because A, you don'thave to focus on sales other than the initialsale with the agency, and B, you don't have to dealwith direct customer service because you'll only becommunicating with the agency.

Now, the downsides arethat the monthly retainers will be smaller per client because the agency has to make a profit.

Now, the good news is thatthis is usually offset by the quantity of clientsthat an agency will send you.

In fact, I used this exactmethod when I first got started.

I had white label agreements with several agencies in the beginning, and this was a great source of income which led to all kinds of otheropportunities down the road.

I recommend combining both white label and direct-to-client tomaximize your income growth.

So with that said, how do you actually land white label agreements? First, you have to know whattypes of companies to target.

I recommend making a listof all digital marketing, internet marketing, SEO, PPC, graphic design, or web design companies.

Or basically any type of business that may provide SEO services.

Secondly, you have tounderstand why an agency would even wanna outsourcetheir SEO to you.

The main reason whythey're open to outsourcing is because it saves them time, and doesn't force them tohire and train employees.

And if an agency gets more time, they can focus on bringing in new clients.

Now, the most importantpart for them, though, is to work with a competent SEO who can actually gettheir clients results.

But of course that won't be a problem as long as you follow and execute the framework in the SEOportion of Gotch SEO Academy.

Now, the last piece of the puzzle will depend on your level of experience.

So if you're new, Irecommend pitching the agency that you'll work for free on one of their client campaignsjust to prove yourself.

You need to emphasize that they have nothing to lose by hiring you.

And trust me on this one, the long term value of this approach is worth working for freefor a little bit of time.

Because if you do a solid job, a single agency couldsend you enough clients to replace your day job income.

At least that's what happened for me.

I'll have some white labelSEO outreach templates below this video that you can use.

And there are a few other places you should be monitoring and trying to score clients as well.

The first is in the gigssection on Craigslist.

I landed several clientsthrough Craigslist when I first started.

And you can use the sameleverage methods I've shown you to score clients here.

I also recommend setting up a profile on WeGrowth, Upwork, Freelancer, and even Guru.

Constantly monitor these websites for new opportunities andapply to as many as you can.

You have nothing to lose by applying and learning what works duringthis application process.

I'll tell you this, I've hiredmany freelancers on Upwork, and I almost always hire the person that has the best attention to detail.

For example, in my job postings, I'll inject something like, write the word banana in your proposal.

The people that don't do itare automatically disqualified because it shows that they A, didn't take the time toactually read the job posting, which implies laziness, orthey don't have enough time to service my company the right way.

And B, it implies that theycan't follow instructions or have a low attention to detail.

And these are all bad qualities, and that's why I eliminate thosepossibilities at the onset.

So the main takeaway is thatputting in a little more effort than the average freelancerwill produce far better results.

Most people on these freelancing websites are focused on quantity, Irecommend focusing on quality.

Think about it this way, if you submitted just one detailed and thoughtfulSEO proposal per day for three months, you will have sent off 90 quality proposals.

If you converted just3% of these proposals into new clients, you wouldhave three new clients and this is being very conservative as far as output and conversion rates.

And believe it or not, increasing your client base is sometimes nothing more thanjust putting in consistent, quality work over time.

And the best way to illustrate this is through a quick story.

In 1993, a 23 year old named Trent Dyrsmid was hired by a bank in Abbotsford, Canada.

And upon his hiring, peopledidn't expect much of him but then they started to take notice how quickly he was progressing.

Dyrsmid used a simple method each morning to excel at his new job.

He simply placed two jars on his desk, and one was filled with 120 paperclips, and the other was empty.

And after every sales call, Dyrsmid would take one paperclip and move it to the empty jar, and he didn't stop until allthe paperclips were moved.

This signified that he made120 sales calls for the day.

And by using this simpleand consistent method, Dyrsmid was making $75, 000 per year, which is the equivalent of $125, 000 today, within only 18 months and then landed another big job shortly thereafter.

So the main takeaway here isthat consistency pays off.

Most people aren't consistent, and won't do this type of work, and that's your advantage.

Do the work and be consistent, because those two qualities arethe key to producing results using the outbound systemfor landing new SEO clients.

And the crazy part is thatI haven't even showed you the inbound system that you'llbe stacking with this one.

But that's all for this lesson, your downloads will be below this video, and thank you so much for watching, and I'll see you in the next one.

In this lesson I'm going to show you the inbound system forgetting more SEO clients, let's jump in.

So just to review the big difference between outbound and inbound, is that you're searchingfor and reaching out to potential clients when you'redoing outbound marketing, but potential clients are searching and reaching out to you whenyou're doing inbound marketing.

For maximum results, you should be stacking both methods together.

That's because outbound is effective for getting clients quickly, while inbound methods takelonger to see an impact and will require considerably more work.

However, in the long term, once your inboundmarketing picks up steam, you'll get new leads andcustomers 24/7, 365 on autopilot.

And eventually you can choose to stop doing outboundmarketing all together if you're driving enoughleads from inbound.

For example, I only used outbound methods for the first three or somonths of starting my agency.

Since then, my companygets 100% of its leads through inbound marketing.

And trust me, it's a lot easierto grow a company this way.

But before I jump into tactics, I need to explain how the sales process for outbound verse inbound is different.

So the big difference between the two is that with inbound, you'llbe responding to leads either through a contact form or through a direct phone call.

I personally recommend bothtypes of conversion options when you're focusing on client SEO but I'll cover this more in the sales portion of this training.

So there are threetypes of inbound methods I'm going to show you.

The first is referral generation, the second is content marketing, and the third is paid advertising.

Now, the key to fullyunderstanding inbound marketing is to understand how acontent marketing funnel works and how a sales funnel works.

I've already covered thecontent marketing funnel in the SEO content lesson, but here's a quick refresher.

A content marketing funnel is broken down into three sections, the top, middle, and bottom of the funnel.

These are often referredto as ToFu, MoFu, and BoFu.

In short, you need to produce content at each stage of the funnel, and my process for doingthis is as follows, and this applies to bothproducts and services.

First I create ToFu content, which is usually an in-depth blog post targeting a relevant keyword.

Second, I create a free lead magnet to convert traffic into email subscribers.

Now, depending on the offering, this may also be a callto action for the traffic to submit an applicationor submit a contact form.

And the goal at theMoFu stage of the funnel is to turn your traffic into leads.

Then in the last stage of the funnel, I'll produce BoFucontent that's focused on persuading the lead to become a customer.

So that may come in theform of testimonials, stories, results, et cetera.

And to show you this in practice, let me walk you throughone of my sales processes for Gotch SEO Academy.

Keep in mind this will vary for a service, but the general conceptwill be illuminated.

So here's how my contentmarketing and sales process looks at a 30, 000 foot view.

At the top you have traffic, and this may come from organic search, paid advertising, or other referral sources.

At the top of the funnelI have blog content, then within the blog contentI promote a free lead magnet which is my SEO 101 course, this is my MoFu content.

Then after a subscribergoes to the course, I offer them a limited timefree trial of Gotch SEO Academy.

This free trial is my BoFu content, I also stack testimonials, frequently asked questions, and other types of BoFu content.

Now, the goal of this stage isto turn leads into customers, so all your content should be structured to achieve that objective.

Notice how the content changesas you go down the funnel.

First you educate, secondyou add more value, but you ask for them tomake a small commitment, and lastly you sell.

Now believe it or not, thetraffic part of this equation is the least important.

You can get enormous amounts of traffic, but if your funnel is poorly structured, that traffic won't convert into customers.

And at the end of the day, that's all that matters.

That's why investing time in developing an effective content marketingfunnel and sales process is well worth it.

So now let me show you howyou can develop and execute an effective content marketingfunnel and sales process so you can land more SEO clients.

So the first method is whatI call the case study method, here's how it works.

You're going to create an SEO case study about some results you've achieved.

Preferably, that's relevantto your target market.

Then you're going to add a callto action in this case study for the reader to applyfor a free SEO audit.

And I'll have thequestions you need to ask for the application below this video.

Then all you need to do is drive traffic to this SEO case study.

In most cases, you'llneed to use paid traffic.

And I'll help you out with paid traffic, but for now I just wannashow you the methods at a 30, 000 foot view.

Method number two is my personal favorite, and it's also the most challenging.

It's the process of choosing locations and then creatinggeotargeted landing pages that you'll rank in Google.

For example, if you search St.

Louis SEO, you'll find Gotch SEO.

This single page was oneof the biggest sources of lead generation when Iwas still taking on clients.

And if you're new, I recommendtargeting smaller cities like I mentioned in theniching down lesson.

Select high-value cities andthen work to rank those pages.

And trust me, it's worth the effort, it just takes time and patience.

Then on these pages you either can have a traditional application form, or you can pitch a free audit.

And if you don't havean existing client base or you don't have muchauthority in the SEO industry then I recommend using a free SEO audit to get your foot in the door.

These first two methodscan work together, as well.

For example, you canpromote your case studies on your geotargeted pages.

The next method is to targetinformational keywords in the SEO industry.

Now, I'll be honest, this is a challenging one because of the competition.

But it's extremely valuable once you rank because there's no betterform of skill demonstration.

You're building socialproof and trust up front and subconsciously beforeyou even talk to a lead.

Think about it, ifthey're searching Google, going to your page, and submitting a form, then what just occurred? You just demonstrated that SEO works without talking or havingto persuade them at all.

That's why I always laugh when some gurus who aren't ranking for any keywords claim that ranking for SEOkeywords is a waste of time.

99.

9% of my leads are directly attributed to SEO keywords that Gotch SEO ranks for.

Please don't let them fool you.

If you take this approach, make sure you start out by targeting longer tail keywords.

For example, trying to rank for backlinks or some other tough head or body keywords, will require lots of links, content, and patience.

I recommend waiting until your website is much more authoritative to target those types of keywords.

In the meantime, goafter long tail keywords and dominate those.

You don't need a ton oftraffic to get qualified leads.

And the final inbound methodthat's incredibly effective is to perform public SEO audits and then post them on YouTube.

I highly recommend looking atChase Reiner's YouTube channel because he does an excellentjob using this strategy.

Audits are a great way todemonstrate your expertise, and they cost you nearlynothing to produce and publish.

They only require your time.

And YouTube in general as a channel is in my opinion the most untapped source for driving SEO leads.

There are only a few SEOspushing hard on YouTube and there's a lot of opportunity there.

You can produce case studies, or even general information video content.

But the ultimate goalof your YouTube content should be to educate, inform, and establish you as an authority.

In fact, as you'llnotice, the ultimate goal of inbound marketing is to educate and to build yourtrustworthiness for your brand.

Trust is the key to sales.

In the beginning, or really at any time, you should be looking at everychannel as an opportunity to add value and to build your brand's authority in the industry.

In addition to your website and YouTube, you should also be addingvalue to Cora, forums, blog comment sections on industry blogs, and even in Facebook groups.

People have built entire careers just by adding value inFacebook groups or in forums.

Now, while contributing in communities won't always drive directtraffic to your website it's a way to build your brand.

And when people start to recognizethe value that you bring, they will start to search foryour name and brand in Google.

And this is beneficialfrom an SEO perspective, but it's also huge froma business perspective.

And it's only possible byadding massive amounts of value across multiple channels.

Now keep in mind you don'thave to do this forever, but in the beginning youshould be testing every channel and consistently producing value on them.

So those are the bestinbound marketing methods in my opinion, and I'vepersonally used each one.

There are other tactics such as webinars, but that's not something I personally use to get clients, so I won't be covering that.

So with that said, let'sreview the inbound system.

Step one, create topof the funnel content.

This may be informational content, case studies, YouTube videos, or even contributions to communities.

Step two, create middleof the funnel content.

This may be free SEO audits which require the user to submit an application or it can be a freedownload which requires the user to submit their email address.

Either way, the objective at this stage is to get a percentage of users to take another step to further a relationship with your brand.

Step three, create bottomof the funnel content that's designed to persuade your leads to become SEO clients.

Now, this will come inthe form of testimonials, keyword rankings, trafficgrowth screenshots, case studies, frequently asked questions, or even a list of your happyclients that they can call.

And the final stage, whichI haven't covered yet, is creating an SEO proposal and following up on that proposal.

That's what the nextlesson will be all about.

But for now, that's all for this lesson.

So thank you so much for watching, and I'll see you in the next one.

In this lesson, I'm going toshow you how to turn your leads into paying clients, let's jump right in.

So as you learned in the previous lesson, many of the inbound marketing techniques require you to captureleads either through email or through an application form.

I recommend setting up both, and let's start with email.

There are three email providersthat I personally recommend.

Number one is Mailchimp, Mailchimp is perfect for a smaller budget because you can get a good number of subscribers for free.

I personally started out with Mailchimp, but then I outgrew it andneeded something more advanced, which leads me to numbertwo, which is Drip.

And Drip is more focusedon email automation.

And I don't personally recommend jumping into emailautomation when you're new because it will likely be a distraction and there's a big learning curve.

But once you've masteredmany of the other skillsets it's worth looking into.

One other respectedemail provider is AWeber.

It doesn't have a big learning curve, and it's quite similar to Mailchimp.

So after you've selected a wayto capture email addresses, then you need a way for leadsto apply or contact you.

You can use Contact Form 7 to embed forms directly on your website.

But I also love using Typeforum.

It's free and it has somereally amazing functionality and you can also use Gravity Forms, which is a more advancedversion of Contact Form 7, but it's paid.

So then what do you do afteryou've collected a lead? Well, your initial outreach will depend on what they are requestingby filling out a form.

For example, if they fill outyour SEO audit application, your outreach will vary compared to if they submitted your fullservice SEO application.

Now, this part is commonsense so I won't bore you.

If they apply for an SEO audit, then reach out and thankthem for their application, and then let them know when their free SEOaudit will be completed.

And believe it or not, Irecommend the same exact process even if they're a full service SEO lead.

Once again, thank them for applying, and then ask them if you couldperform a free SEO audit.

I'll have exact templatesyou can use below the video.

So then what do you do afteryou've completed the audit? This is the most importantstage of the process, so listen carefully.

You need to turn this leadinto a paying customer.

That means you'll send them a simple email about the completed audit, and you'll say somethingalong the lines of, hey Name, I've completed your SEO audit, and attached, or here's the link.

The biggest actions you need to take to improve your SEOperformances are number one, insert a high impact action.

And then number two and then number three.

These actions will have the biggest impact on SEO performance but thereare many other actions/issues you'll need to tackle asyou'll discover in the audit.

Do you have a few minutes todiscuss the audit this week? Or you can say, heyName, insert their name, I've completed your SEO audit, do you have a fewminutes today or tomorrow to go over our findings? Now, this method is a sneakier one, because you'll send the auditright before the meeting, so in a way you force themto get on the phone with you.

And the previous templateis a value first template but it won't drive as manyphone calls as the second one.

And of course, you canvary these templates if you don't wanna talk over the phone, although I highly recommendyou get on the phone, because your close rate willbe substantially higher.

So then let's assume you get on the phone to discuss the SEO audit findings.

You don't need to doanything complicated here.

Just talk about what you found, and what they would need to do to make the changes you're suggesting.

And the only method I recommend here is to discuss how much workgoes into these actions.

You have to remember thatcompanies hire SEO experts because A, it's too technicalfor them to execute, and B, they don't haveenough time to execute.

These two factors shouldnaturally be demonstrated through your discussion.

Then towards the end, justask the lead if they would be interested in letting yourcompany do the SEO for them so they don't have to waste time or effort trying to figure it out themselves.

And if they say yes, thentell them that you'll develop a proposal and get it over tothem by the end of the week, and that's it.

Now, if they say no, then you should counter with a down sell.

Say okay, no worries, Iknow it's a big commitment.

But would you be interested in us at least fixing your technical issues? This won't require a monthlycommitment or anything at all.

It'll just be a one-off project and we'll make yourwebsite technically sound.

And if they say yes, then you'llsend them a mini proposal.

Remember, the goal is to getthem to pay your company money, that's when the relationship changes.

It may seem like they'll neverbecome a full service client, but once there's an exchangeof value, everything changes.

So now let's talk about proposals.

The first thing we needto do is talk about what tools or software you can use to deliver your proposals.

There are a few different waysto create and send proposals.

My personal favorites are Google Docs, PDFs, Pitch Decks usingGoogle Slides or PowerPoint, and there are proposalsoftwares such as Proposify, PandaDoc, and Nusii.

I recommend testing each tosee what works best for you, and I'll have some samplesof each below the video.

But listen, the vehicle for your proposal is by far the least importantpart of the process.

What matters most is thesubstance of the proposal.

And that's why I've prepared19 elements you need to produce successful SEO proposals, let's start with number one.

The first is they're personalized.

There's some pieces of your SEO proposal that can use templates, but the key to a truly successful proposal is to personalize forthe prospect's situation.

And the best way to accomplish this goal is by performing an SEO audit up front before you send your proposal.

That way you can add yourfindings from the SEO audit in the proposal and createa personalized roadmap based on their situation.

Number two, successfulproposals are efficient.

No one wants to or is goingto read a 100 page proposal.

The best way to think about this is to use a quote fromsomeone way smarter than me, Albert Einstein, Einstein said that, “Everything should be made “as simple as possible, but not simpler.

” That means your proposalshould be efficient, and gets to the point, but don't go overboard and make it thin.

Number three, use openingtestimonials or data.

Think of this section as a quick hook to get your prospect toread your entire proposal.

Testimonials from successful clients, data proving your value, or data proving the value of the industry/service will work here.

Number four, write your opening statement.

Your opening statement is nothing more than a big thank you, anda way to express gratitude to the prospect for themgiving you the opportunity to work together.

It doesn't need to be anythingmore than a sentence or two.

Number five, outline ascope of work, an overview.

The scope of work section defines what you're offering the prospect.

Think of it as an overviewof the service offering.

For example, you may say something like Gotch SEO will conductan extensive SEO campaign to increase traffic and customer volume through organic search.

Number six, define the objectives.

Outline the goals of the SEO campaign here and be as specific as possible.

Some common SEO campaign objectives are increase organic search traffic, increase the totalkeyword ranking positions, and drive more customersthrough organic search.

Number seven, list the deliverables.

Deliverable is businesslingo for what things are actually going to be done/accomplished during the service.

And a simple deliverable is, we will build a keyword database of at least 1, 000potential keyword targets.

The key to an effective deliverable is to be as specific as possible.

Also it's a good idea to mention what deliverables will bedependent on the client.

For example, if the client needs to approve content you're creating, then make sure that's listed.

Number eight, emphasize the benefits.

You should be emphasizing thebenefits of your SEO service throughout the proposal, but it's also a good idea to dedicate a section to it.

The one question you need to ask yourself is how is my service going to make their business and lives better? Some of the biggest benefitsof hiring an SEO company are time savings, expertise, and most importantly, revenue growth.

Number nine, establishrealistic expectations.

Most SEO proposals skip this part because it's not a cool topic.

But what you wanna do in this section is be incredibly honestabout what they can expect from an SEO campaign.

This section alone will eliminate a lot of headache down the road.

For example, you shouldoutline how long it takes for an SEO campaign to pick up steam.

In other words, how longit takes to see results.

I typically say six to 12 months.

Now, although this may seemlike a bad idea on the surface, it's actually genius becauseyou're eliminating prospects that don't understand how much work goes into an SEO campaign, and how long it actuallytakes to see results.

On the other hand, you'll close the clients that understand that SEO is a slow burning customeracquisition strategy.

You'll also get validationthat your client understands the importance of patience.

Trust me, you do not wantclients breathing down your neck about results withinthe first couple months.

This section eliminates mostof these issues up front.

Number 10, outline the timeline.

This section is simply setting deadlines for when the deliverableswill be completed.

I recommend outliningthe timeline by months.

For example, in month one, you can say you'll finishthe keyword database, you'll finish the competitor analysis, and you'll complete a deep SEO audit.

Now of course this is going to vary depending on your offering, but the key takeaway isthe that you're giving them an idea of what to expectevery month of the engagement.

It also holds you andyour company accountable for delivering on what you promised.

Sometimes it's good to havethis type of motivation to avoid any possibility of slacking.

Number 11, establish the project lead.

This is a very short section, but just write out whois going to be managing their SEO campaign, and explain who this personis, their accomplishments, and ultimately why they're qualified to run the SEO campaign.

Number 12, reveal the investment.

Notice that I didn't say pricing.

You have to angle your serviceas an investment, not a cost.

The good news is that this is true, investing in SEO can producea return on investment.

It's not like buying a car, you're investing in a marketing channel because it's going to make your company more money in the future.

So with that said, thissection will show the prospect how much they need toinvest to work with you.

I recommend offering threedifferent pricing options.

This is also known as tiered pricing.

And how you price yourservices is up to you, but I recommend havinga super premium option, because it'll act as a priceanchor for the other options.

For example, in my SEO proposals I'll have a $3, 997 per monthpackage on the low end, and a $14, 997 a monthpackage on the high end.

You know that most people won'tchoose the premium option, but anchoring is a powerful method.

Now, 4, 000 on its own looks pretty huge, but it doesn't look that bigif I showed you $15, 000 first.

That's the power of price anchoring.

And one other tactic Irecommend in this section is to itemize the deliverables in each tiered pricing section.

That way you can negotiate by removing unnecessary deliverables.

Number 13, inject social proof.

Dedicate this section to testimonials, results, and case studiesproving that you're capable of getting this prospect SEO results.

Number 14, use an action-based guarantee.

While you can't guarantee SEO results, you can guarantee that thework will be completed.

I highly recommend that you do this.

Number 15, add a thank youand call to action section.

Now this might seem obvious, but you need to instructthe prospect to act.

First, thank them againfor the opportunity, and then ask them to signthe proposal to get started.

Number 16, use scarcity.

I recommend adding anexpiration date to your proposal along with a special offer.

So for example, your proposal may say, this SEO proposal is validuntil December 14th, 2018.

Then I like to add a special offer, like if you sign up by Friday, we'll give you 20% off yourfirst three months of service.

The goal here is to get them to act.

Number 17, add a signature section.

In most cases, you'll needto discuss the proposal before a client signs on, but there are some thatare already ready to go, so give them that opportunity.

Number 18, check yourgrammar and spelling.

Your goal is to be asprofessional as possible and that starts with yourgrammar and spelling.

Use Grammarly and HemingwayWriter to optimize this.

And last but not least, number 19, optimize your design.

You can use Canva templatesto create well-designed PDFs, or you can hire a designeron Fiverr or Upwork.

Either way, it definitelyhelps to have a presentable, well designed, and professional proposal.

Number 20, which is optional, add a credit card form.

I'll typically add a creditcard form on the proposal to push the envelope, but it's not necessary.

I recommend testing it tosee how well it converts.

So the last thing I wanna cover is when should you send your proposal? I recommend setting up aphone call or screen share before you send the proposal.

Then on the day of the conversation, send the proposal right before.

That way, you can guide theclient through the offering.

As opposed to sending it to them, and then they just scrollright to the pricing section.

That way you can win theclients through perceived value.

The truth is, pricing means nothing.

Your goal is to amplifyyour perceived value, and the best way to do this is through the strategy I just outlined.

So that's all you need to know about developing effective SEO proposals.

I'll have some supportdocuments and samples below this video, butthat's all for this lesson.

Thank you so much for watching, and I'll see you in the next one.

In this lesson, I'm going to show you how to make your SEO clients happy by consistently driving results, and by providing incredibleservice and experience.

No matter what anyone tells you, the key to making your clientshappy is to get results.

There are some other factors that will determine their happiness level, but results are the lead domino.

Get them results, and mostclients will love you forever.

Now, keep in mind thatthere are some clients, probably less than 1%, whowill never be satisfied.

These clients are extremely rare, but you'll know it when you encounter one.

So with that said, here's howmy client SEO process looks.

You can replicate, modify, or add to this process.

I've tried to make thisprocess as lean as possible so that A, you can get yourclients results super fast, and B, you can turn a profit.

And at a high level, the clientSEO process is as follows.

Number one, perform an SEOaudit to find existing issues and research to analyze their competitors, and find keywords and link opportunities.

Number two, prioritize actionsbased on your findings, and what will have the highestimpact on their performance.

For example, making theirsite mobile-friendly would be a level one action, because it would have a bigimpact on their SEO performance.

Compare this to writingimage alt-tag descriptions, which would be a level three action, because it would have a lowimpact on their SEO performance.

Number three, you need to takeaction on your priority list.

Number four, repeat critical actions such as creating newkeyword-targeted content, optimizing pages, and acquiring backlinks every single month.

And this is the 30, 000 footview of an SEO campaign, but what you do month to month will vary.

So let me show you how I would structurea six month campaign.

And keep in mind thatsome of these actions will vary based on the client's budget.

Also, I'll have workflows for three, six, and 12 month SEOcampaigns below the video.

Let's start with month one.

So in month one, you'regoing to do the following.

Number one, perform an SEO audit.

Number two, conduct keyword research.

Number three, analyze their competitors.

Number four, find link prospects.

And number five, fix alltechnical or UX issues.

In months two through three, you'll number one optimizeexisting keyword targeted pages.

Number two, create newkeyword targeted pages.

And number three, create linkable assets.

Then in months four through six, you'll number one, acquire backlinks.

Number two, create newkeyword targeted pages if the budget is available.

Now, this is a very highlevel view of the process, and I'll have some specificdeliverables and workflows below the video.

But for now, I need to coversomething very important.

Should you do all the work, or should you get help? Well when you're starting out, it may seem wise to try todo all the work yourself, but in reality youshould begin the process of getting help and buildingsystems as soon as possible because it's the only wayyou can scale your services and take on more clients.

Think about it this way, youcan either spend more time working and retain moreprofit on a low scale, or you could have more time, but have less profit on a high scale.

Here's how that looks froma numbers perspective.

Let's say you have 10 SEOclients paying you $500 per month and you're doing all the work.

Technically, you'll havea 100% profit margin in this scenario.

However, it's not that simple when you consider your time investment.

Let's say your hourlyrate is $50 per hour.

That means you would spend10 hours a month per client which equates to 100 hours per month.

That means you're working 100 hours to make $5, 000 per month.

Now, this is a nice amount of money, but there's one problem.

You can only go so faruntil you're maxed out.

Let's say you took on 10more $500 per month clients and that would put youat 200 hours per month or 50 hours a week.

It would be nearly impossible to bring on new projects at this stage.

Sure, you're making $10, 000per month, but at what cost? This is all assuming you'llhave incredible efficiency, and you'll work like arobot, which rarely happens.

In this scenario, you're nothing more than a highly paid employee, because you're being paid based on the amount of hours you're working.

Now, this is okay in the short term, but in the long run, youwanna flip this equation.

You do not want to be paid based on the amount of hours you're working.

Think about this for a second.

Would you rather make $10, 000per month in pure profit and work 200 hours, or would you rather make$5, 000 per month in profit, and work 50 hours? I would personally take thelatter any day of the week, but how is it possible? Well, it's possible tostop being paid by the hour when you either outsourceor hire employees.

And as you probably know, I've done both, and I prefer outsourcing.

And that's because prettymuch every single SEO task can be outsourced.

That means instead of spendingyour time servicing clients, you can spend your time selling new ones and keeping your existingclient base happy.

So how do you do it, wellit's actually very simple.

Let's say you have a1, 000 per month client, take 25 to 50% of yourrevenue, which is $250 to $500, and invest it into a serviceor an individual freelancer.

Then every time you take on a new client, just repeat this process.

You're still going to profit, but you're going to be able to scale and have much more time.

Then at a certain point, you'll have so many clients that you'll need to raise your prices.

But in the beginning, just take a small amount of your revenue, and get help immediately.

This is exactly how I wasable to grow my monthly income so quickly with client work.

It wasn't because I was an SEO guru, it was because I startedlooking for help right away.

Don't try to do everything yourself.

Take less profit, and getthe help that you need.

And the part that's soironic is that doing so will actually producemore profit at scale.

For example, 100% profitat $10, 000 per month is $10, 000 in profit.

But 50% profit at $50, 000 permonth is $25, 000 in profit.

And you can see from this simple equation that less margin at scale destroys high margin on a low scale.

Not only that, you'll be working less in the second scenario.

So please revieweverything I just outlined because it will literallychange your life and business.

And the last big piece ofclient work that I need to cover is reporting and client support.

My recommendation, which iswhat I've personally done, is to send a monthly reportoutlining what deliverables were completed or worked on, and the overall performance which may come in the form of individual keyword ranking performance, total keyword positionsaccording to Ahref or Semrush.

Or Google Analytics organicsearch traffic growth.

And aside from your big monthly report, you should be updating yourclients at least bi-weekly, and weekly is even better.

Just report positive changes in rankings, and report big actionsthat were completed.

The truth is, clientswanna stay in the loop and if they believe you'reworking hard on their campaign they won't be breathing downyour neck as aggressively.

Lastly, don't keep your clients hanging.

If they send you an email, try to respond within 24 hours or less.

So those are the keys to successfull client SEO campaigns for both the client and your business.

I'll be getting into thespecifics of outsourcing, hiring employees, and systemsdevelopment, in future videos.

Thank you so much for watching, and I'll see you in the next video.

In this lesson I'm going toexplain the seven mindset hacks you need to use to increase your chances of being successful in theSEO industry, let's jump in.

First, do not take this lesson lightly.

Having the right mindsetis the fundamental piece to breaking into the 1% ofwealth accumulators in the world.

Did you know that there are only 36 million millionaires in the world, and that there are 7.

5billion people on this earth? And that means that 99% ofthe world has a net worth less than $1 million, thinkabout that for a second.

And if you make six figures per year, you'll make more than 92% ofthe people in the United States according to the Wall Street Journal.

Now, why am I throwing these facts at you? Because these numbersprove that you need to have a different internal operating system than almost the entire world.

You literally have to have a 1% mindset.

Now, this might seemlike a big undertaking but it's actually not.

You just need to understand the core mindset principles of success, and then you just need topractice them every single day, and that's it.

So now let me show youthe seven mindset hacks I've personally used, andmany others have used, to achieve financialsuccess in the SEO industry.

Number one, you have toknow that it's possible for you to be successful.

Thinking and knowing you can be successful and can live differentlythan almost the entire world, are two different things.

Knowing requires confidence, knowing requires proof.

Now, I'm living proof that it's possible to achieve a level ofsuccess in the SEO industry, and I'm not saying this to brag.

But I was raised by a single mother in a low income household, I was a bad student, and barely got into college, and then I graduatedwith a pathetic 2.

6 GPA.

I had no prior businessor marketing experience, or education, before starting my company.

And I've never had any funding except through creditcards and my own pocket.

But despite all of this, I had one thing, and that was that I knewI could be successful.

I didn't think, I knew.

And I'm telling you thisbecause I want you to know that you don't need specialadvantages, superior intellect, or huge loads of cash to be successful.

The first step to being successful is actually knowing deep down inside that you can be successful.

Number two, what happenedbefore today doesn't matter.

Everything you've done or haven't done has put you in the positionthat you're in today.

But here's what's important.

What you did or didn't do, or anything that happened yesterday, cannot stop you fromwhat you wanna do today.

Today is all that matters.

That means both yoursuccesses and your failures do not matter, all thatmatters is the work that you're doing todayto reach your goals that are in the future.

Number three, you don't need to be an industry leading expert.

Now, this one may sound counterintuitive, but it's one of the biggestmistakes you can make.

You do not need to be anindustry leading expert to get clients, or to starta successful niche website.

You just need to know morethan the average person.

And what you'll learn andtake action on in this course will give you the knowledge you need to be at least top 25%in the world at SEO.

Now, trying to get intothe top 1% of SEO experts is a cool goal, but it's notimportant for making money.

And as you'll soon see, SEOskills are just a small piece of the money-making equation.

SEO or driving organicsearch traffic from Google is nothing more than a vehicle.

Gotch SEO Academy will giveyou all the knowledge you need to be successful aslong as you take action.

Don't worry about being an expert, just focus on getting results, and more on this later.

Number four, realize thatit's not as complicated as your mind will try to make you believe.

When you're new to a skill, or trying to learn it, everything seems complicated, and that only happens because there's an abundance of information, and varying opinions, and you don't have enough experience to know what's right, or what's wrong.

What's interesting is thatwhen you actually learn and truly understand something, you're able to see how simplethe process actually is.

SEO used to seem confusing, technical, and challenging to understandwhen I first got started, and that's totally normal.

But here's what you need to realize.

Getting SEO results ormaking more money online is rarely as complicated as you believe.

We as humans make it more complicated, we overanalyze, we make assumptions, and we act irrationally much of the time, and I'm guilty of this too.

But I have one simple principle I live by, and that's when in doubt, simplify.

And I actually have the word simplify on a letter board in my office to remind me of this principle.

Nothing is more importantthan to simplify.

My goal is to make theprocess of getting SEO results and making more money online as simple and asstraightforward as possible.

That's what this course is all about.

Number five, you have tobecome a person of action.

Wanna know something crazy? You don't actually know anything until you have experience in whatever you're trying to learn.

For example, you could gothrough this entire course, read every SEO and businessbook on the planet, and even get an MBA, and stilltechnically know nothing.

Now, how is that possible? It's because you onlylearn when you take action.

And to be honest, knowledge isworth nothing without action.

Action is the key to real learning, because it forces you to make decisions and see the impact of those decisions.

And over time, each littledecision builds upon itself and you begin to see the connectsand build real knowledge.

That's why I alwaysrecommend you watch a lesson in Gotch SEO Academy, and then immediately take action on what you've learned.

Now, just to be clear, whatI'm saying has nothing to do with working hard, whichbrings me to point number six, which is to understand that working hard isn't the key to success.

I'm gonna say that one more time, working hard isn't the key to success.

Taking the right actionsis the key to success.

People that work long hourschoose to work long hours.

They choose not to delegate, they choose not to build systems.

Working hard is a choice.

On the other hand, you can also choose to only work on theprojects that will have the biggest impact onyour business and life.

That's where you should focus, because everything else is just noise.

And then number seven isyou need to be patient.

SEO is a long term game, and it's not a get rich quick scheme.

Making sustainable longterm income is a long game, not a get rich quick scheme.

What I'll be teaching youthroughout this course requires you to takeaction and put in the work, and if you're looking to getrich quickly without any work, then A, this course probablyisn't right for you, and B, good luck withthat, because I haven't met a single legit entrepreneurwho hasn't done the work every single day for anextended amount of time.

You need to be committed and patient if you wanna be successful.

I've personally been runningmy company for over five years, and I have worked every single day.

Success takes time, butit also takes consistency.

The truth is, being anentrepreneur isn't for everyone.

You have to be willing to take action, fail frequently, andbe incredibly patient.

Everyone achieves whatthey define as success at different speeds.

And some people will get there before you, and that is totally okay.

You can only control yoursituation by taking action.

Just write out yourprimary financial goal, and then when you writeyour daily to-do list, just ask yourself if those actions are getting you closer to your goal.

If you believe they are, then take action and learn.

You won't always take the right actions, but approaching your day in this manner will accelerate your success.

So that's all I have for this lesson, I promise this is the onlyself-helpy type of training, but I wanted to share these ideas with you because they've had such a profound, positive impact on my life, and I want the same for you.

Hey, thank you so much for watching this entire training video.

So I hope this gave you so much value, and really gave you an inside look on how to start a client SEO business, or most importantly, how togrow a client SEO business.

I truly believe thisis the single best way to make money online, butnot only the single best way to make money online, butit's also the fastest way, because you're just gonna be able to get that cash flow so quickly, and it's gonna be ableto compound over time, very very fast, and youcan then take that capital and reinvest it into anythingelse that you want online.

So it's really pretty muchthe most powerful method I've found, personally, and used, is to get clients, and continue to grow that monthly recurring revenue.

So I'm super excited that yougot the chance to see all this and I hope it gave you a ton of value, and if it did, please share this video with someone who you think it would help.

And most importantly, pleasesubscribe to my channel, because I'm gonna be producing content like this all the time, and if you have any questions whatsoever, or you just wanna leave somefeedback about this video, just drop a comment below, and I'll respond to it.

So once again, thank youso much for watching, and don't forget about the freedownloads below this video.

Thanks again.

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