Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime [2020 Edition]

– Hey everyone I'm Neil Patel and today I'm going to teach youhow to learn SEO for free.

I'm going to jumpstart your career without you even spending a dime.

(upbeat music) Before we get startedmake sure you subscribe then when we release more tipson SEO you'll get notified.

Quick question for you how manyof you have done SEO before? If you have leave acomment below with yes, if you haven't leave acomment below with no.

And here's the thing whether you have done SEO before or you haven't, what I'm going to share with you today is going to help you become a better SEO.

The first step I want you to type in your URL into the SEO Analyzer.

If you don't have a URLtype in your competitors URL or whatever company youwork at, or any random URL.

The SEO Analyzer from Ubersuggest, breaks down all the errors on your site.

The low time, what youcan do to improve it, how many SEO errors youhave that are critical, warnings, what's wrong with your content, whether it's duplicate titles, duplicate method descriptions.

It literally breaks everysingle thing down for you, it crawls hundreds andhundreds of pages on your site and it tells you what to fix step by step.

It'll even tell you whatURL's have the problem.

In other words you don't have to be that technical to figure this out.

The tool breaks it alldown for you step by step, and then once you make the change, it'll then show you if youfixed it or if you didn't, and when you fix the changes over time your ranking should just climb.

The second step I want you to do is check out the traffic analyzereport on Ubersuggest.

Type in a competitor URLright then and there.

That report breaks down how much traffic your competitors are getting from search from all their pages.

You just have to click over to top pages and it shows you their most popular pieces of content basedon estimated visits.

And when you click on viewall under estimated visits it shows you each of the keywords that are driving traffic to your competitors top pages.

Now that you figured that out, the third thing I want you to do is go to that competitor page that's getting a lot of traffic look at that content.

I want you to create abetter version of it.

You leverage Brian Dean'sskyscraper technique which is going above and beyond, they got 2, 000 words you'regoing to have 4, 000 words.

They got articles with images, you got articles with images and videos.

In other words just go above and beyond, make your content so much better people wouldn't even dareto visit your competition.

When you do that more peopleare going to want to share it.

The next thing I want you to do is go to search.

Twitter.

comtype in your Competitors URL and it'll show you all of the people that shared your competitors article.

Hey John, I noticed youlinked a X, Y and Z article.

I have a similar one that just came out but mine covered 1, 2 and 3that theirs didn't, cheers Neil.

P.

S.

if I can do anythingfor you let me know.

That one simple thing willhelp you get more traffic.

The more traffic you get thehigher chance you're going to have of people sharing your contentand linking to it as well because the more back links you get, the more shares you get this all helps with user metrics andoverall rankings over time.

The fifth thing I want you to do is go back to Ubersuggest and put in your competitors URL into the Backlinks report.

They already have a piece ofcontent that's super popular.

You can see all the people who are linking to that piece of contentwith the Backlinks report.

I want you to hit up each of those people, and send them a message like this.

By doing that what you'll find is a lot of people will start linking to you cause you're article wasway better than theirs, you're going to get morelinks more social shares and eventually you'll evenstart ranking higher than them.

Now the next thing I want you to do is focus on user metricsno-one talks about this in SEO.

It's not just about areyou building backlinks, haven't you had your code optimized? It's about what do peoplethink of your site? Are they bouncing away, isyour time on site terrible? Google looks at these metrics cause they don't want to just putany site on the top.

They want to put sites at the top that people truly genuinely love.

So with your site survey people.

You can use tools likeHotjar to figure out, hey what do you like, whatdo you dislike on my page? How can I improve it, give me free suggestions.

By getting all of this feedback what you'll find is you'll see commonalities.

When you find 30, 40 peoplegiving you the same suggestions, now it's time for you to makethose changes to your site cause that'll help youimprove your user metrics.

And over time you'll rank better.

That's how you dominate google.

It's not just about heycan I optimize my code, can I optimize my backlinks, can I get more social shares? Its about putting outthere what people love.

Do all of those things andyou can become a better SEO.

If you enjoyed watching thisvideo leave a comment below, ask me any questions I'll answer it, like it subscribe to the channel, share the video, thank you for watching!.