Welcome back to my channel.
I'm Tim Queen.
And today we're going to talk about LinkedInSEO.
And why it's so important to get your profileoptimized if you want to get more leads and more career opportunities this year.
Now when we talk about LinkedIn SEO, we talkabout a couple of things.
The first thing that you want to do is youwant to make sure that your LinkedIn profile can be discovered on Google itself.
For that to happen, you have to make yourprofile public.
I am going to put a link down in the firstcomment below, the direct link, how you can turn your profile public.
So make sure that you turn everything public, including your profile picture and all the relevant sections like your work history, your education history and all the other sections on your profile.
Now, once I've done this, you have to giveGoogle a little bit of time.
It will usually take like a week or two untilyour profile shows up in the search result.
And this makes sure, that whenever anyoneis googling your name, your LinkedIn profile will show up.
On page one.
At the top.
Yay! So that's always great to have in case someonewants to look you up.
Because sometimes it's quite difficult.
If someone has not a direct connection toyou.
If there's such for your name on LinkedIn, they might not be able to find you.
But if they search for your name on Google, they can always find your LinkedIn profile.
So that's good! Now the second thing that we want to workon is the LinkedIn search itself.
Now, when someone is using the LinkedIn searchfield.
There are a couple of things that people cando.
People can search for a person's name.
They can search for a company name.
They can search for a certain piece of content.
Very often people search for someone who canhelp them solve a certain business challenge.
Usually, when they use the search field, theytype in something like job title plus location.
Or skillset plus location.
Any combination of that.
Now what you can do is, you can optimize forthe keywords that people are most likely searching for.
And especially the keywords that you wantto be searched for.
Let's say you are a social media marketingexpert.
Now what you want to do, you want to use theword “social media marketing expert” in your LinkedIn headline.
You also want to repeat the same phrase inyour profile description.
Then you have to see that you repeat the samephrase and related phrases in all the different sections of your LinkedIn profile.
So someone might not search for “social mediamarketing expert”.
They might just search for a “marketing expert”or “social media expert”.
Or a “specific social media network name expert”, for example, “LinkedIn, expert” of “Facebook expert” or “Instagram expert”.
Whatever you are.
You have to find all the different variations, how someone might name you or label you.
You might have your own branding name, butit's not important.
You want to think about, what would peoplethink such as potential customers.
They don't necessarily know the correct term.
Or they don't know the exact branding.
What else might they search for? And you have to make sure that you are writinga profile description and repeating the same name in different variations.
So whenever someone is searching for LinkedIncan go through all of the different section of your LinkedIn profile and find relevantkeywords.
Then you want to make sure that you add acomplete work experience section.
And again, you can repeat this in the workexperience section.
You can create different titles.
For example, if you're working at this company.
You can give yourself multiple titles andcreate an own section over there.
Add this as different job titles in the samecompany.
Add it in the same description again, forthe work history.
If you learned this in university, you mightadd certain courses that you have done, which contain the same keyword.
Then in the interest section, you can addall the different skills.
Make sure that you add variations of the sameskill in your interest section.
So whenever someone is searching for it, itmight show up as a skill.
Now then when you're working with people, ask Sam to write your LinkedIn recommendation.
And ask them to mention specific keywords.
You might even give them a pre-written templateand say like “would you write something along those lines?”.
People always love this if you're doing halfthe work for them.
Or telling them exactly how to write a LinkedInrecommendation.
And what they want to have included.
By mentioning the keyword in multiple differentrecommendations, you help LinkedIn to identify “Oh, you seem to be really, really relevantfor this one keyword.
” Coming back to your skills section, you canask other people to endorse you for some of your most important skills.
And you don't want to go overboard and getall 50 skills.
Make sure that you have the top 10 skills.
And you're getting a lot of endorsements frompeople who are also highly endorsed for the same skill level.
For example, if you are a “social media marketingexpert”, you might do a search on LinkedIn itself.
Find someone in your network who is also a”social media marketing expert”.
And then convey to them the idea, maybe youcan endorse each other for this particular skill.
So you are starting to rank higher for it.
Now, what happens if two people have the sameskill level and have been endorsed by multiple people for the same skill level? They will be considered an expert on thatskill.
Now, when you have 100 recommendations orendorsement for this particular skill.
Especially from other people who have thesame skill or have been endorsed for the same skill level.
LinkedIn will see that as two experts whohave endorsed each other.
So it's more credible.
If an expert in “social media marketing” isendorsing another one, that might mean that they have the knowledge, to know that you'reactually good at this.
So this will help you further to rank in yoursearch results.
You can also join certain relevant keywordsgroups on LinkedIn, which might be something like “social media marketing experts London”or “social media marketing meetup”.
Again, this keys-in the keyword phrase overand over again.
And it puts it in the keyword phrase in asmany sections on your LinkedIn profile as possible.
If you do all of this, the next thing thatyou want to do is you want to create content about the same topic.
You have to identify first, what are the relevantkeywords for your niche? So you can also use this hashtag social mediamarketing.
So you can use them in your social media poston LinkedIn.
Use all the keywords you have identified thatyou want to be found for.
And write content, high-quality, premium contenton LinkedIn.
The more content you're writing, the morevariations you're creating, the more of the relevant industry-related hashtags you'reusing, the better.
And this will allow you to get found throughmultiple angles.
You will get found through your job title.
Through your description.
Through are any of your posts.
And it makes it much more likely that youshop on page one when someone is searching for a “social media marketing expert” on LinkedIn.
It will also help your Google search results.
If someone is searching for something genericlike “social media marketing expert LinkedIn”.
It makes it much more likely that your profilewill rank first.
Now, if you want to learn more about how tooptimize your LinkedIn profile, make sure that you check out the link in the first commentfor my LinkedIn Profile Optimization Course.
If you like this video, please give it a thumbsup.
And if you want to get more videos in youremail inbox, make sure that you hit the subscribe button, turn the notification bell on.
And also check out those videos over hereand over here on further LinkedIn marketing that really works.
And I see you in the next one.