– SEO takes too muchtime to do it manually, and if you unautomate abig chunk of your SEO work, you don't need to break the bank to do it.
Over the last sixteenyears of being a SEO, I figured out the right tools to use to help you rank number one on Google.
Hey everyone, I'm Neil Patel, and today, I'm going to share my sevenfavorite free SEO tools that'll help you geton page one of Google.
(relaxing electronic music) Before we get started, make sure you subscribe to this channel, and if you're on YouTube, make sure you clickthe alert notification.
Now, before I dive into the tools, I'm going to break down theminto three main categories.
They're going to be keyword research, then I'm going to go into link building, and then technical SEO.
So the tools will fit intoone of those three categories.
So let's first startwith keyword research.
The first tool I have for you is FAQ Fox.
Most people think only as keywords instead of thinking of problem.
See, when someone'sdoing a search on Google, they're not just typing in something because they want some entertainment.
Sure, that happens sometimes but a large portion of the searches happen because people are looking forsolutions to their problem.
When someone's looking for a new phone, chances are they're notsatisfied with their old phone.
When someone's looking up a math equation, chances are they don't know the solution, hence, they're looking it up.
FAQ Fox finds you questionsthat people want to be answered based on specific site thatyou want information from.
You can search questions onpopular sites like Reddit, Quora, Yahoo! Answers, orany other site out there in your industry.
The second tool that I have for you is Ubersuggest Keyword Ideas.
Ubersuggest has recentlyexpanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.
2 millionsuggestions per keyword.
In other words, it now hasa lot of long tail queries.
It also has comparison keywords, question-based keywords, propositions, all these will help youfind the right keywords that people are typing in that'll help you get moreleads and more sales.
My favorite feature withinthe Keyword Ideas Report is the Comparisons Report, and the reason being is it'llgive you all the keywords that are comparison-based.
Typically, when someone's searching for comparison-based keywords such as “Mailchimp versus ConvertKit, ” they've already determined that they're going to make a purchase.
The question is, what solutionare they going to make? Now, with Ubersuggest, it alsoshows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well ashow many backlinks they have, as well as social shares.
The second category oftools I have for you are related to link building.
One of my favorite toolsout there is a MozBar.
When it comes to backlinking, getting these from high-quality sites will do way better for youthan just getting average links from low-quality sites.
So the more authoritythat these sites have, and the more relevant theyare, and when they link to you, it's going to do way better than, let's say, if Joe the Plumber linked to you.
See, with the MozBar, wheneveryou visit any website, it'll tell you their domain authority and their page authority.
It's great to know which sitesyou should be focusing on when it comes to your link building versus which sites you need to ignore because it's just notworth the time and effort.
The next tool I have for youis Backlinks by Ubersuggest.
It's another great tool! All you have to do is go to Ubersuggest, type in a URL, clickon the Backlinks button in the left navigation.
When you do that, you'llsee the Backlinks Report.
It'll tell you thedomain score of the site.
It'll tell you theauthority of all the URLs linking to that site.
It'll even tell you theanchor text, the link growth over time, how many new links are getting over each and every singleday, and how many links are losing each and every single day.
You'll even see anchor text.
You'll even see things likehow many no follow links a website has versus do follow, when these links first came to that site, when they link out.
You'll see when the link isalso lost, the exact date.
In other words, it'll tell you everything you need to know to figureout the right hitlist to build more links from.
Now, what I mainly use theUbersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages ontheir site are popular, what's getting the most links, and I typically start from there.
because then I can createcontent that's similar to that, reach out to all of those people, and ask them to also linkback out to my website.
The third category of tools I have for you are related to technical SEO.
So let's start with the Panguin Tool.
Did you know that Google makesroughly nine updates a day? That's 3, 285 updates in just one year.
How can you keep upwith all those updates? Well, the answer is, the Panguin Tool.
I know that's a funny name, they're taking penguin and panda and merging it together but this tool will tell youwhen you're going to get hit by a algorithm, and yourtraffic went down or up, what update it was.
So that'll give you ideason how you can recover.
This is a great tool to start with because a lot of people are like, “Huh, my traffic went down, it went up, what's wrong?” Well, you could go andjust read all the articles around the web, which takes a lot of time, and try to dissect what's happening or you could just use this tool.
And it's free.
The next tool I have for you is Structured Data Markup Helper.
Look, if you want tomaximize your voice traffics, over 50% of the searchesnow are voice-based, this will help.
If you want things like rich snippets, if you want those star ratings, you need Structure Markup.
Using this tool will help you get there so that way you can increaseyour click-through rates and your overall traffic, as well as optimize your site for the mobile experience.
The last tool I have foryou is a SEO Analyzer.
Now, this is also anotherfeature within Ubersuggest.
You can type in a URL, goto the Site Audit Report in the left-hand navigation.
It'll give you a full-blown report of all the pages on yoursite, your load time, what errors there are, what recommendations are, what you need to fix firstto maximize your traffic.
Even breaks it down on what'sgoing to have the biggest impact, and what's the easiest to implement.
It scans every singlepage on your website, and the beauty of it is, it scans all your pages every single week so each weekyou'll get a updated email on new errors that are found, and new things that you need to fix.
And when you do fix theerrors, it keeps track of that as well, and it shows youwhen your traffic's going up, or down, or what you need todo to maximize your traffic, even when algorithm changes happen.
So that's it.
Thank you for watching.
If you need help growingyour search traffic, check out my ad agency, Neil Patel Digital.
If you enjoy this video, like it, share it, leave a comment if you have any questions.
I'll make sure and answerit and help you out.
Thank you for watching.