– So in today's video, I'm going to show you my complete on-page SEO checklist.
This is the exactstep-by-step checklist we use for every SEO campaign we work on.
In fact, we just used this exact checklist to grow pages organicsearch traffic by 1, 337% and then we used it again to grow this page's traffic by 1, 059%.
Now here's my promise to you when you watch this entire training video, you will never need toread, watch or consume any other content abouton-page SEO after you watch.
Now does that sound good? Well before we get started, like this video right nowto show me you're pumped and leave a comment below saying let's do this to show me you're excited.
Let's get started.
(upbeat music) Hey, so welcome to my YouTube channel.
My name is Nathan Gotch andI'm the founder of Gotch SEO.
And in this video I'mgoing to walk you through my agency's entire on-pageSEO checklist from A to Z.
Now if you're notsubscribed to my channel, please subscribe becauseI publish in depth SEO and digital marketing videosthat will help you grow any company you'reworking for or working on.
And don't forget to hit the bell button because you'll get first access to new training when you do it.
So the first thing we need totackle is what is on-page SEO? On-page SEO is the process of optimizing a single page on your website.
This is not to beconfused with on-site SEO which is the process ofoptimizing an entire website.
However, these two types of optimization are not mutually exclusive.
For example an on-site optimization action like installing an SSL certificate is also a good on-pageoptimization action.
It's also important tomention the difference between on-page SEO versus off-page SEO.
Off-page SEO is nothing more than another way to say link building.
Link building or off-page SEO is the process of acquiringbacklinks to your website.
So while on-page SEO is thefoundation you need to rank, you'll usually need asubstantial offsite SEO plan to acquire backlinks to yourpages and website as a whole.
It's definitely possible torank without many backlinks, but in most cases you'll need them.
Now next question is whyis on-page SEO important? Most people with basicknowledge of SEO usually equate on-page SEO which isplacing keywords on a page.
And there's no denying that keywords are critical for on-page optimization but there is much more to the process.
As you'll soon find out, on-page optimization includes keywords, copywriting, media, links, user experience and even conversions.
Understanding and executing allof these on-page SEO factors is important because it will determine how well your page will rank in Google.
What I'll be showing you isn'tjust about rankings though.
This checklist will helpyou optimize your pages to the fullest extentbut it will also help you increase dwell time, buildrapport for your brand and even drive conversions.
So now it's time to show you how to do on-page SEO step by step.
Just follow this checklistand you'll achieve a perfectly optimized page.
So the first part of thisprocess is performance.
Number one, do you have GoogleAnalytics tracking set up? You need a way to measure theSEO performance of your page and Google Analyticsis pretty hard to beat, but there are some decent alternatives out there like Clicky.
Just make sure you have a way to track organic search traffic and conversions.
Number two, are you trackingyour primary keyword phrase? Tracking individual keywords isn't as straightforward as it used to be because of localization, personalization and other factors however, you should still betracking your primary keyword just to make sure you'reon the right track.
I personally use ahrefs totrack keyword performance.
So now let's move on to phase two which is crawling and indexing.
So number three, is your page crawlable? You simply can't rank if Google's spiders can't access your page.
txt file and NoIndex tags are two common culpritsyou need to look out for.
This tool is perfect for checkingyour page's crawlability.
Just enter your URL and click submit, then the tool will showyou everything that is or isn't blocking search engine crawlers.
You wanna see a 200 status code and no news is good news when it comes to the other sections.
You can also use Screaming Frog SEO Spider to make sure your pagesare crawler accessible.
Just click the response codes tab and select blocked by robots.
So number four, is your page indexable? Having a crawlable page is the first step to ranking in Google.
The second step is to make sure that your page actually gets indexed.
The best way to check ifyour page is properly indexed is to copy your URL andpaste it into Google.
Established pages shouldshow up and if they don't then you need to takesome additional steps.
First check if the pageis using the Noindex tag.
Just click the directivestab in Screaming Frog and selected Noindexfrom the filter dropdown.
If it passes that test, then you need to examineyour site architecture.
Sometimes your page is buriedtoo deep within your website and crawlers aren't able to reach it.
This issue is most commonwith eCommerce websites or really large websites.
So to find out, click the site architecturetab in Screaming Frog and look under the crawl depth section.
You want most of your pages to be no more than three clicks deep.
And if your pages passesboth of these tests then you should use thefetch as Google tool.
The last way to get your page indexed is to simply acquire backlinks to it.
So now that you're tracking performance, your page is crawlableand your page is indexed, it's time to optimize yourpage for your primary keyword.
Which brings me to point number five, are you targeting the right keywords? Some people overestimate their ability to rank for certain keywords.
You need to go throughextensive keyword qualification, in competitor analysis, processes to ensure that you're targeting the right keywords.
I won't go too deep into ithere but here's a 30, 000 foot keyword qualification process you can use.
First, run your keyword throughahrefs keyword explorer tool and you can quickly eliminate keywords based on keyword difficulty or KD.
For example, newer websites orwebsites that lack authority shouldn't target keywordsgreater than a KD of 50.
If your keyword passes the KD test, then you need to compare your website against the rankingcompetitors on average.
Gather the following datapoints for each competitor and average them out, DR, backlinks, total linking group domains, which you can export fromahrefs keyword explorer and word count.
So now you have a roadmapof what you'll need to do to compete for your target keyword phrase.
So number six is have youalready targeted this keyword? Keyword cannibalization which is when multiple pages target thesame primary keyword phrase is something you need to keep tabs on.
Here's an example.
So avoiding this issue at the onset should be a priorityfor every SEO campaign.
Trust me when I say this, (evil laughter) it's a nightmare workingthrough large scale keyword cannibalization issues.
Here's what you need to know, target one primary keyword per page and then focus on creatingand updating that one page.
Don't create or optimize another page for the same primary keyword.
Now I should mentionthe Hub and Spoke model.
You can target closely related keywords if the intent is different.
For example, on Gotch SEOI have a blog post about how to do an SEO audit whichis informational intent and then I have a pagetargeting SEO audits service which is transactional intent.
These keyword phrases are closely related but have much different intent.
So here's a visual from Jimmy Daily.
Just make sure you don'tget this model twisted and think that you shouldstart pumping out thin pages around your primary page/keyword.
Which brings me to point number seven which is does your pagesatisfy search intent? So if you've been following my work or you're a member of Gotch SEO Academy, then I know you're probablysick of me talking about this but the truth is, it'sso incredibly important and it's something that alot of websites get wrong.
There are four primarycategories of search intent, number one is informational, which would be how to get backlinks.
Number two are transactionalwhich are buy backlinks.
Number three are comparison inquiries which are moz versus ahrefs and number four are navigationalinquiries like Gotch SEO.
So understanding the intentbehind your targeted keyword should dictate how youstructure your page.
For example, if you'retargeting a keyword phrase that has informational intent, then that page should educateand attempt to build rapport.
The truth is most searchersare not ready to buy when searching informational keywords.
They're likely at the beginningof the customer journey and you need to be cognisant of that and structure your page asan educational resource.
Now that doesn't mean you shouldn't try to push the prospect to thenext stage in the buying cycle, but you need to take baby steps.
Lead magnets are my go to CTAfor searchers at this stage.
So number eight, is yourprimary keyword in the title? Now while SEOs don't agree on everything, most would have a hard time disputing that your primary keyword shouldbe in your page's title tag.
So if you do anything on this checklist, make sure your targetedkeyword is in your title.
But if on-page SEO was as simple as placing your keyword in the title, then there would be alot more successful SEOs.
But here's the truth, that's a bare minimum on page SEO action.
So to take your title tagoptimization up another notch, you need to improve its clickability.
Which brings me to point number nine which is is your title click worthy? Google uses the words in your title tag to understand what your page is about.
But there's another side of title tags that you need to understand.
First, you can find yourwebsite's SERP CTR performance in Google's search consolewhen you click on performance.
It's critical that you make your title as eye catching andclick worthy as possible.
In fact, increasing your SERP CTR is one of the easiest ways to get more organic search traffic withoutcreating any new content.
Which brings me to point number 10 which is can you addmodifiers to your title? So title modifiers likebest, top or the year, 2019 for example can help you capture more long tail organic search traffic.
Now number 11 is have you used all of your title tag real estate? Titles can be as long as 65 characters before being truncated in Google SERPS.
You should take full advantage of this character real estate.
Just make sure your keyword istoward the front of the title but after that, you should use all the copywriting techniques you can to entice searchers toclick on your result.
You can use ScreamingFrog to find all titles under or over 65 characterswhen you click on page titles and click the filter drop down.
So number 12 is is your pagetitle wrapped in an H1 tag? Every page on your websiteshould have an H1 tag.
You can using Screaming Frog SEO Spider to find what pages don'tcurrently have H1s.
Just click the H1 tab and select missing H1sfrom the filter dropdown.
Now the question is can youhave multiple H1s on a page and how does that impact SEO performance? – Regardless of whetheryou use HTML5 or not, having multiple H1elements on a page is fine.
The answer is yes but it wouldbe a very rare circumstance when I would either consider doing it.
Number 13, is your primarykeyword in the meta description? Google often rewrites meta descriptions but it's still a good ideato write a descriptive one that includes your primary keyword.
For example, Googlereplaced my meta description from my guide about 301 redirects with the first couplesentences of my content.
Number 14 is your metadescription click worthy? Like your title, you should try to make your meta description asclick worthy as possible.
Number 15 is your primarykeyword in your URL? In my experience pages thathave the primary keyword in the URL tend to perform better.
Google also claims thathaving your keyword in the URL is a very small ranking factor.
Number 16, is your URL structure lean? There's some evidence thatshorter URLs perform better but it's likely a very small factor.
The main reason for shorteningyour URLs is for UX.
And that's because longURLs are hard to remember and even difficult to share.
So with that said, therereally are no benefits of having long URLs so cutall the fat off your URLs and leave only yourtarget keyword phrases.
Number 17, is your primarykeyword in the first sentence? Now it's extremely challenging to test micro on-page SEO factors such as placing your keyword phrasein the first sentence but it's something I'vealways personally done.
To me, if you want Google's algorithm to truly understandwhat your page is about, then you need to make it abundantly clear.
So naturally placing yourtarget keyword phrase in the first sentence is aperfect way to achieve that goal.
Number 18, is your keyword density to aggressive relativeto your competitors? Many argue that youshouldn't pay attention to keyword density and Iagree for the most part, you should write your content in the most natural way possible and the density should work it's way out.
However, it doesn't hurtto check the competition to identify the average keyword density for your targeted keyword phrase.
Just use this tool togather the keyword density for each competitor andthen average it out.
Then just compare your currentdensity to that average.
If you're creating an entirely new page, then create the contentfirst and then adjust.
Just keep in mind keyword placement is more important than density.
Number 19, have you added variations of your primary keyword into the copy? So it's smart to structure your pages around one primary keyword, however, you should also try to rank that page for all the closelyrelated variations as well.
One of my favorite ways tofind these keyword variations is to use ahrefs keyword explorer.
Just enter your primary keyword phrase and then click on also rank for.
Number 20, have you added synonyms of your primary keyword into the copy? Google's Hummingbird algorithm is designed to rank pages based onthemes, not just keywords.
Now while it's importantto structure your page around your primary keyword, you also need to interweaveother relevant synonyms and topics around it.
If you examine my backlinks guide, you'll see this in action.
Every single section onthat page was deliberate.
All I did was pull all theideas from answer the public and other keyword toolsand put 'em on the page.
So in short, your page should be answering every question and solving every problem around your targeted keyword phrase.
Just be careful not tointermingle different intents.
For example, that's whyI created a separate page for the keyword phrase buy backlinks instead of just placingthat section in my guide.
My backlinks guide hasinformational intent while buy backlinks hastransactional intent.
So now let's move on tophase four which is content.
21, is your page different andbetter than your competitors? Unique is better than long.
Every page on your websitethat you wanna rank needs to bring somethingnew and fresh to the table.
Always approach yourcontent from the angle of how are we going tomake this page different than what currently existswhile adding more value? Now this is much easierwhen you're competing for informational queries.
But how do you make your page unique when you're competingfor transactional queries like Los Angeles Criminal Lawyer? First, you need to leverage the content that is unique to your brand.
That's going to be testimonials, case studies and results.
That should be the focal pointof every effective local page because you're trying to persuadesearchers to become a lead and you achieve that goal by having overwhelming social proof and establishing your brand's authority.
Second, your page's UX and UI needs to be better than your competitors.
Now fortunately on the local level, most businesses aren'twilling to invest in design.
That means there's astrategic advantage if you do.
The other big factor that most local businesses ignore is UX.
Pages targeting transactional queries should be built for conversionsor goal completions.
That means forums should be above the fold and CTAs should be prominent.
Thirdly, most local businesses aren't willing to invest time or money into video production, graphic design or quality photography.
You should invest in multimedia if you're serious about ranking.
I've personally invested over $30, 000 in video editing alone.
It's worth it.
My last recommendation is to educate.
Can you add a FAQ to thepage that makes a searcher more likely to become a lead? Can you give them accurate, unbiased educational information that will help them makean informed decision.
Helping searchers and addingvalue builds good will which builds trust for your brand.
And trust is the key to high conversions.
22, is your copy free ofspelling and grammatical errors? Use tools like Grammarly to find spelling and grammatical errors.
And the truth is Googleisn't fond of spelling and grammatical errorsbased on what they said in their search qualityevaluator guidelines.
It also wouldn't hurtto hire a proofreader or editor to go through your pages.
23, is your copy longer onaverage than your competitors? Now there's some correlationthat pages with more words tend to perform better in Google.
It's just really important notto take this out of context.
Your copy needs to be wellcrafted and thought out.
Writing several thousand words of fluff content won't do much.
As I mentioned in the previous checkpoint, your copy needs to be radically different than your competitors, not just longer.
Use this tool or Screaming Frog to see how long your competitors content is.
244, is your copy well written? So some SEOs forget that not all writing is created equally.
Just because you wrote 2000words doesn't mean it's good.
Writing is a skill and some people arefurther along than others.
You really only have two options, spend thousands of hours writing and reading to improve your ability or hire someone who already has the skill.
If you aren't a great writer but don't have the budget tohire, than write the content and have an editor gothrough to improve it.
25, is your copy scannable? Internet users scan before they read that's why your content needs to use all the methods available to improve the scalability of your page.
This is super importantfor text heavy pages like blog posts or articles.
You need to use your best judgment to give this check a pass or fail but here's a simple two-step process.
First, scan your target pagethat you wanna optimize, then assess whether ornot a reader can get an understanding of what the page is about without reading the entire thing.
26, if your copy writtenfor an eighth grader? There are target markets that want advanced writing and contentbut they are the minority.
Your content should be written to be understood and actionable.
If someone can't understandwhat you're talking about and how to implementwhat you're suggesting, then there's a problem.
Some experts forget that no one cares how much you know or howmuch experience you have.
It's believed that we as humans are inherently self interested.
We wanna know how you're going to help us.
That's why craftiercontent so that it reads at an eighth grade levelor below is so effective.
It makes your contenteasier to understand, easier to take action on, and makes you far more relatable.
You can use Hemingway Writer to make your content easier to understand.
More importantly, studythe best direct response copywriters of all time likeDavid Oglivy, Dan Kennedy and Frank Kern and you'llsee that simple writing wins.
Number 27, is your copy engaging? Writing at an eighth grade level or lower is the first step towriting an engaging copy.
The second step is to actuallybe engaging when you write.
People need to consume yourcontent before they take action.
That's why all of these tactics in this copywritingsection are so important.
From an SEO perspective, if searchers are engaging and digesting your content, that is a positive signal for your page.
It will increase dwell time and if you've done a good job, the searcher may complete another action such as sharing your page, visiting another page, subscribing to your list, becoming a lead or even purchasing one of your products.
So now the question is how do you make your copy more engaging? Well first, write to one reader by using pronouns such as you and yours.
Second, interweave relevantstories to illustrate points.
Lastly, actually knowwhat you're talking about.
While it's easy to fake expertise online, most readers sniff out BS.
Number 28, does your copyuse short paragraphs? Long paragraphs are like thekryptonite for internet users.
(suffocating noises) Massive blocks of text are one of the most repelling things you'll encounter online.
Keep your paragraphs short and scannable.
I personally wouldn't go beyond three sentences per paragraph and I know this isn't whatyour English teacher taught you but they've likely never soldanything on the internet.
Number 29, are your headingsstructured logically? Using logical paid structure, won't have a profoundaffect on your performance but it's still a good practice.
Every page should have an H1 tag and then you should follow itwith an H2, H3, H4, et cetera.
Number 30, is your copyusing descriptive headings? I learned the conceptof descriptive headings from Frank Kern.
In short, a reader should beable to scan your headings and understand exactlywhat the content is about.
Kern refers to this asheadings that tell a story.
He also mentions thatreaders almost always scan content before they committo reading the entire thing.
That's why descriptiveheadings are so important.
Number 31, have youused keyword variations, LSI keywords or synonyms in your headings? Your H1 tag can besimilar to your title tag but other headingsshould include variations of your primary keyword, LSIs and synonyms.
Answer The Public is perfect for finding these keyword variations.
Number 32, is your copy using bullet points and numbered lists? Use bullet points and numbered lists asfrequently as you can.
This will break up your content and make it easier for readersto commit to digesting it.
Number 33, is your copy fresh? You should review yourcopy at least biannually or annually to make sureit's still accurate.
Keeping your content accurate and current is critical for pleasingGoogle's algorithms.
This concept is mentioned countless times in Google's search engineevaluator guidelines.
There's also a better ROI whenyou improve existing assets as opposed to creating new assets.
So let's move onto phase fivewhich is image optimization.
So 34, does your page have as many or more images than your competitors? Unique images make your pagemore interesting and engaging and you should aim to have atleast as many unique images as your competitors or more.
35, are your imagesunique to your website? Like writing, not allimages are created equally.
Always strive to have unique images and graphics on your page.
Now of course this may requirehiring a graphic designer or a photographer but it'sa worthwhile investment because it will improve thequality and appeal of your page.
Plus, it'll improveyour brand's perception if you put in that extra little effort.
36, are your images high quality? Getting unique images is the first step, the second step is making surethat they're actually good.
Hire a professional to takepictures or create graphics.
Businesses love to cutcorners to save money but in the long run it doesn'tactually save you money because low quality pictures and graphics hurt your brand's perception.
Number 37, are you usingthe right image format? Deciding between PNG, JPG or GIFs doesn't have a massiveimpact on SEO performance.
But it can help with page loading speed.
PNG is the highestquality out of the three and that means it will likely take the longest to fully load.
At the end of the day, don't worry, it's not a life or death decision.
Default to PNG and JPG becausethey're the most common.
Number 38, are your imagesized appropriately? Your image should be sizedand uploaded as the size that are going to appear on your page.
This prevents image downsizing which will improve yourpage's loading speed.
39, are your images compressed? Using high qualityimages is super important but you also need to make sure that they are optimized for loading speed.
Images are often oneof the biggest culprits of slow loading pages andthe way to prevent this is to compress your images.
Tools like Optimizilla are perfect because it will show you theimage compression side by side.
That way you don'tjeopardize image quality but you're also optimizingfor loading speed.
Number 40, do your imageshave descriptive file names? Google recommends usingdescriptive file names for your images but what does that mean? It means you should save your images based on the contents of the image.
For example, if your picture is of a 12 week old male great Pyrenees, then your file name should be 12-week-male-great-pyrenees.
This will help withyour image performance.
Just don't go overboard andkeyword stuff your files.
Number 41, do all of your images have descriptive and accurateALT tag descriptions? Google spiders use ALT tags to understand what an image is about.
And you should alwaysuse descriptive ALT tags for every image on your page.
So now let's move on to phase six which is video optimization.
Number 42 is does yourpage have video content? Video is one of the preferred mediums of content consumption online and it's also one of thebest ways to engage searchers and keep them on your page for longer which is a positive user signal.
I highly, highly recommendinvesting in video even if your competitor's aren't.
43, are the videos relevantto the page/primary keyword? Like your images and copy, the video needs to be hyperrelevant to the page's content.
Number 44, are the videosunique to your brand? Yes, you can go to YouTube andembed any video on your page but that isn't the bestlong term strategy.
You should be creatingyour own unique videos because it's a great way toimprove your brand's perception and it's also another way togrow your brand's presence on the second biggest searchengine which is YouTube.
Number 45, are the videoshigh-quality and valuable? Video content is incrediblyeffective on many different fronts when it'shigh quality and valuable.
Your aim should be to createthe best video content you can but there's a challenge, you need to be decently engaging and articulate when the camera turns on.
And this takes time and a ton a patience.
So either you need to put inthe hours to become engaging or you need a team member who can represent your brand on video.
I won't get too deep into creating video because it's outsidethe scope of this video but one huge recommendation I have is to script out your content.
Number 46, is the videocontent responsive? Your videos should be easilyviewable on all devices.
YouTube, Vimeo, and Wistia videos are designed to be responsive but sometimes custom builtwebsite can cause problems.
Use this tool to testyour video responsiveness.
If your video isn't responsive, you'll need to optimize your design.
In the meantime, you can use this tool to make the videos responsive.
Number 47, are the videoshosted on the right platform? So deciding where to hostyour videos is important both from an SEO and business perspective.
From an SEO perspective, YouTube is king because it's the biggestvideo search engine by far.
That's why hosting your videos on YouTube and then embedding them onyour keyword targeted page can have a dual effect.
Meaning you can rank inboth Google and YouTube to drive maximum visibility.
But if you have no interestin building a YouTube channel, then you can host your videos anywhere and still get all the benefits.
Number 48, are the videos optimized? Your video's titleshould match the keyword your page is targeting.
For example my Anchor Text Guide features a video about anchor texts.
Now let's move onto phaseseven which are links.
Number 49, does yourpage have internal links? Internal links are a powerful way to build your site's authority, improve your site'scrawlabilty and index ability and help you rank otherimportant pages on your site.
Number 50, are your internal links using descriptive anchor text? Unlike external links, your internal links should use keyword rich anchor text.
One thing I love to dois run my competitors through Screaming Frog SEO Spider to get an idea of theirinternal link anchor profile.
Number 51, are your internal links optimized based on thefirst link priority? The big factor you need to keep in mind is first link priority and this means that Google's algorithm likely only counts the first link/anchor text on a page and that's the main reason why I typically avoid placing pages I'm tryingto rank in the navigation.
Number 52, does the page have breadcrumbs? Breadcrumbs are useful forlarge or eCommerce websites.
You just need to keep in mind the first link priority principle.
Especially if you're tryingto rank your category pages.
Number 53, are your internal links useful? Injecting internal links forthe sole purpose of ranking isn't a great idea.
Remember that the goal of yourpage is to please the user.
Every internal link should serve a purpose or help the user in some way.
In general, as long asyou're linking to relevant and valuable pages, thenyou'll be good to go.
Number 54, are all of your internal links using preferred URLs? Moving to new domains, changing URLs or installing SSL certificatescan cause URLs to change.
And the end result is a redirect chain.
Redirect chains force link equity to pass through a buffer and may actually slow your page's speed if they are excessive redirects.
You should audit your internal links to make sure they're usingtheir preferred URLs.
Number 55, does yourpage have external links? Linking out to relevantand trusted resources builds the trust of your page.
56, are all affiliate, sponsored, or paid links using a NoFollow tag? Google states in its webmaster guidelines that all paid links shouldhave the NoFollow tag.
A NoFollow tag is supposedto prevent page rank from following through the link.
Number 57, are all of your external links set to open in a new window? Your goal should be to keep users on your site as long as possible and that's why you should make sure all external links open in a new window.
I know this is a super minor issue but you wouldn't believe howoften I find it in audits.
Number 58, does yourpage have broken links? Broken links hurt user experience and need to be tackledon a frequent basis.
You should audit your pageand site every quarter to identify and fix broken links.
Screaming Frog SEO Spideris my favorite tool for accomplishing this goal.
Just click the response codes and then click the filtered dropdown and select client 4xx and select in links and click in links to findall your broken links.
Number 59, are all ofyour links clearly links? So sometimes web design and UX can clash and deciding how to style links is often one of those challenges.
Now I'm in the camp that linksshould always be underlined and should be a differentcolor than the body text.
Links are meant to be clicked on.
So now it's time for phase eight which is user experience optimization.
Number 60 is does you page loadin less than three seconds? Page speed is one of themost important UX factors.
Not only can improving your page's loading speed help SEO performance but it's also a good business initiative.
I recommend both Pingdom and GTmetrix to optimize your website loading speed.
Number 61, is your pageresponsive and mobile friendly? The majority of all web searches will be conducted on mobiledevices in the near future.
That's why there's no debate that your website needs to be mobile friendly.
Test your page usingthis tool to make sure the experience is optimal on all devices.
Number 62, does your website have an SSL certificate installed? Google stated a few yearsago that SSL certificates would be a part of their algorithm and would also be a ranking factor.
Also, Google Chrome now labels websites with the dreaded not secure label.
This is a big deterrent for users and having this label could hurt both your search engineperformance and even your business.
You can use this tool totest your page's security and SSL certificate installation.
Number 63, is your font type legible and easy to read on all devices? Now this is a given but your font type should be easy to read.
Some of the easiest fontsto read are Open Sans, Montserrat, and Playfair Display.
Number 64, is your font size large enough to be easily read on all devices? Having large readable fontis super important on mobile and users shouldn't have topinch to zoom to read your text.
Number 65, does your pageuse aggressive interstitials.
Google has stated that their algorithm will demote pages withaggressive interstitial pop ups.
And honestly, I don't blame them because they're pretty annoying.
If you're going to usethem, then only load them when a user visits a secondor third page on your website.
I would avoid loading themon mobile altogether though unless it's a slide down or slide up that can be easily closed.
Number 66, does your pagehave aggressive ad placements? One element that Google'soriginal panned algorithm targeted was aggressive ad placementscoupled with thin content.
Now some businesses livelihooddepends on ad revenue but some take it a little too far.
If you wanna continueperforming well in Google, then you need to thinkabout the user first.
So the question is doesjamming ads in their face help them achieve a goal or solve a problem thatthey were searching for? Every SEO driven page should be built to serve the user first.
Get that part squaredaway and then think about how to place ads in a way that doesn't disruptthe user's experience.
So now for phase nine which is local and you really only needto tackle one question for on-page SEO and that's number 67, is your address prominently displayed? So if you're trying to rankyour page in the local pack then your address needs to be displayed.
It doesn't need to be above the fold but it should at least bein the body of the content or in the footer.
Just be careful with placingthe address in the footer if you have multiple locations.
And that's because mostfooters will display site wide which means your addresswill displayed on every page.
Now this isn't an issueif you have one location.
However if you have multiple locations then you should only display the address on the location page that's most relevant.
So the next phase is structured data.
Number 68, is your addressusing structured data? Google claims that structured data isn't a part of their algorithm and whether that's true is tough to say but I believe implementingstructure data correctly can only have a positive impacton your page's performance.
So at the very minimum wrap your address with structured data tohelp Google's algorithm better understand yourpage and your business.
Number 69, is your pageusing structured data? Local businesses will likely benefit from using structured data but it has so many other uses as well.
The good news is that manycontent managing systems have structured data built in and it will do basic markup for you.
This Schema plug-in worksperfectly for WordPress.
Number 70, is the structureddata set up correctly? You wanna make sure your structured data is set up correctly onceyou've implemented it.
And the best tool to use is Google's Structured Data Testing Tool.
The next phase of this processis optimizing your page for your money, your life and EAT.
Number 71, are you giving health, financial or legal advice? Many believe Google's algorithmupdate on August 1, 2018 which is called the Medic Update targeted your money, your life or YMYL types of websites and pages.
In short, any websites offering health, financial or legal advice will be under greaterscrutiny going forward.
And the main reason is because incorrect, unproven or inaccurateinformation in these spaces can actually hurt a person.
Google only wants to rank pages that have accurate informationin their search engine.
And this is incredibly apparent based on how they score pages in their Search Engine Raters guidelines.
So with that said, makesure your page's content is accurate no matterwhat niche you're in.
Number 72, does your page havethe appropriate disclaimers? All health, financial and legal advice should be accompanied byappropriate disclaimers.
This not only protects your business, but it's also a signalof trust for your page.
Number 73, does your page list and link to all sources of information? Plagiarism can get youkicked out of college, however on the internet, anyone can steal, copy and distribute your content and ideas.
Sure, it definitely sucks but you don't need to bethe scum of the internet.
Instead when you getinformation from another page, that you didn't previouslyhave knowledge of, you should link to that page.
First it's ethical and acommon curtesy to do so and lastly, it makes yourpage far more trustworthy, both for users and search engines.
Number 74, does your blogcontent have a visible author? Every informational page like blog posts should have a visible author.
Back in the day, hiding youridentity was a common practice but these days it willprobably hurt more than help when it comes to your SEO performance.
Number 75, is the author credible and qualified to write about the topic? E-A-T also known as EAT which stands for expertise, authoritativeness, and trustworthiness has been a big topic sincethe August 1 Google update.
Some debate whether it'staking factor or not and debating is fun andusually a waste of time but I don't think it matters either way.
A qualified person shouldbe writing your content and this policy can only benefit your business and SEO performance.
Think about it, whatpage is more valuable? Page A which is written by someone who has years of experience in X industry or Page B which was written by some jack of all tradeswriter you hire on Upwork? It makes logical sensethat Google is going to value content written by someone who has the qualifications to write about whatever topic it is.
Number 76, does every blog post have a detailed author box and bio? I believe every blog postshould have an author box or something similar in adetailed bio of the author.
The bio should explain whythe author is qualified to write about the topic.
Number 77, does eachauthor have a dedicated and detailed author page? Now this isn't entirely necessary but I think it's worth the effort.
It just adds another levelof trust to your content.
Now the author bio atthe bottom of each post is just a short description ofyour writer's qualifications but the author page is amore detailed description along with links to social media profiles and other articles.
So this second to last phase you need to tackle are goal completions which brings me to point number 78 which is does the page haveclear calls to actions or CTAs? Some believe that Google putsweight onto goal completions and a goal completion is the action that a user is supposedto take on your page.
Now this will largely depend on the intent of the targeted keyword phrase.
For example, if your page ranks for St.
Louis Personal Injury Lawyer, two appropriate goal completions would be contact formsubmissions and phone calls.
Now it's probably very hardfor Google to get this data but it's still a good business objective.
I believe that every page on your website should have a call-to-action.
And as I mentioned, your CTA will depend on the intent of the targeted keyword.
If it's a product page, thenyour CTA will be sales driven.
If it's a top of thefunnel informational asset then your CTA may be assomething as simple as asking the user to shareyour page or leave a comment.
Number 79, is the page shareable? Social media sharing button should be prominently displayedon informational content because it's more likelyto be shared if it's good.
Make it as easy as possible for the user to share your content.
I personally use SUMOfor most of my websites but there are many good options out there.
And finally, the last on-page SEO phase is optimizing your designand user interface.
And you only need to ask onequestion, which is number 80, is the website design modern and updated? Some websites need serious facelifts and it's a good investment to continually upgrade your site'sdesign to keep it modern.
Striking a balance between design and UX is critical from an SEO perspective so take it seriously.
So wow, that was super intense but I didn't want to leaveany stone left unturned.
So if you got value fromthis training video, please leave a commentbelow saying awesome and don't forget to like, subscribe and hit the bell button because you'll get first access to new videos like this in the future.
Thank you so much for watching and I'll see you in the next video.