Are you confused about search engine optimizationfor Pinterest? Do you want to know what's the best s your strategy for 2020 What are the ranking factors and what helps your pins show high in search resultson Pinterest? Knowing these s yo factors and including them into my Pinterest strategyis exactly how I get over 300, 000 monthly pages or free organictraffic.
Tow my block from interest.
Hi, I'm Anastasia of AnastasiaBlogger.
com I'm aPinterest marketing expert and on this channel, I share my Pinterest keepsevery Thursday.
If that's what you want to learn about, click subscribe and heat thebell bottom to get notified when my new videos go live.
Now, before I jump into answering all of thesequestions, I want to give you a reason to stick with me until the end of this video.
A very good reason.
And the reason is while I'll talk about various s u of factors Pinterest is usingto rank your pins, you will still need a clear road map and an action plan and I'll giveit to you on my Pinterest.
Is your checklist printable file.
I'll give you the link at the end ofthe video, so statement.
So how does Pinterest categorize opens the first factor? And I thinkit's the most important one I wanted to talk about.
He's playing titles.
Why? I think it's the mostimportant.
That's based on especially the most recent update we've seen on Pinterest.
When if we go to any of Europeans , you will see the pain title is over hereon top of the pain and you will see that being title field.
It has been added on Pinterestfor about a couple of months.
And also another news.
That was last week's news.
Thetail and Scheduler also now is showing the field for pain title.
Look at this.
It's anew field, and they even give you some instructions how you can add this pintitles if you automatically.
If it doesn't show automatically for most of the side, thatshould show automatically.
But anyway, this new field means that Pinterest wants to give us morecontrol over our pain Titles is previously.
If your site had Rich Prince validated andif they were working correctly than your rich pin would bring the pin titlefrom your block, boast But nowadays you can add it any of your pins if you want and testany other keywords.
And this will override your pin title from theBlock post or from your Web page.
Last week, I made a great video about this news off.
This new B entitles field on Tailwind.
I'll give you a link to thatvideo in the top right corner.
It will be above my hat and also just a couple of wordsabout the bean titles.
You need to know that they have to be up to 100 characters, but only the 1st 30to 35 characters are likely to show in people's feet.
What interest means here is that whenyou go to home feed on interest, you will see that most ofthe peons are showing some kind of titles.
These are the titles of the beans, right?If I open it, you will see this is the title.
If the title was longer than this , then it would show only the 1st 30 to 35characters like, for example, a specifically on my pain.
You see, I have a much longertitle and what happens here It just shows the beginning off the title, andthen it just ends in the middle of the text.
It's no problem at all, but it's just a fact.
You just need to keep in mind that the focus keywords should be closer to the beginning.
Off your title.
It's quiterare situation on Pinterest, but it still happens.
That's, um, some of the pains willnot have any ping titles or any text under them.
So , for example, I found this being This isnot a common situation, but apparently this user doesn't know howto ad or at titles oreven been descriptions.
So this pain is a very rare situation when has nothing, no textile, but for most of the pins you will see either PIN title or sometimes, if they'rebeing title, is missing you .
You might see instead of the pain titlepart of the team description taking this space underneath the beam.
So now we're moving tothe next fact.
Ranking factor is beyond description, so sometimes Pinterestdoesn't even show up in descriptions when, when you're in when you're trying to repeatsomething, especially on a mobile device, and a lot of people are telling me nowadays, andactually, I noticed the same on my my Pinterest app that even if my original pin, my originalbeen or anybody else's original Bean did have a pin description when I'm tryingto save it using my mobile app, Pinterest's just removes it now.
When this happens, Ijust want to tell you that you need to keep calm because things like this happen on interestfrom time to time.
Very recently, there was for about a couple of months, there was abig problem when people who had been descriptions on their website and theywere trying to save something on desktop computers.
Pinterest wasn't showing those being titles.
The field was empty and you couldn't do anything you couldn't add.
You couldn't added beingdescription, so that was really weird and likely it was fixed.
Now we're seeing a similarproblem on mobile devices, so I'm not sure what interest is doing .
Maybe they're just testing things out andseeing if it's worth keeping descriptions or not.
But for now, we know that being descriptions, even if they're not shown in the feet off the user, there's still a ranking factor.
So you want to include in the PIN description.
You want to include the the keywords and hashtax.
There's a common misconception about PIN descriptions.
People are gettingconfused between the description that comes from your side, and being description descriptionthat comes from your side is often not seen in any way.
Because the only way to I I'm able to see it on mydesktop computers to click by clicking on this more about this this pin and then itshows me the post as CEO description that comes with a reach been.
So if you have issues withrich parents, you will not even be able to get this information to European.
But anyway, what the pin description is is something that you are adding when you're saving this being from your sideor when you're uploading, being using this creepy in button.
The pin description is thislonger description that can include hashtags, and when you're looking at a peon on Pinterest, you will alwaysfind the spin description are underneath the tight, the name off your board.
It will notbe anywhere higher.
It will always under the name of the board, and if you click on the benefitsEuropean and you created it.
You can always click.
Add it and you will see where thisdescription is.
So this is a title, and underneath you have been description Field.
Now we're moving tothe place number three, where you need to include your cure to the focus keywords torank high on Pinterest.
These are bored names, So when you're saving a peon, you always wantto make sure that the first board where it goes, eh? It's on your personal account.
It'snot some grew bored on another person's account, and B these board has the focus cured or at least is themost relevant on your account to the content of the spin.
So we're talking about differentboard titles, and a lot of people are asking me how many boards doing need.
Um, sometimes people are just creating five or six boards or less than 10 boards, and theythink they're done with their Pinterest account set up .
That's just the very beginning is the firsttime boards are the very beginning because you when you when you have a lot of contenton your side, you will start creating more and more boards , which will feed specifically each kind oftopping on your on your website or if it's an equal, Mur said.
That feeds each nicheeach category on your side , which type of product on your side, so youneed to have as many boards that as you need.
That can support the amount of content onyour website.
For each piece of content, interest recommends you having at least five relevant board.
I'mnot making it up.
It's from one of the interviews that country's representatives gave.
Theysaid they don't mind that you will save the same being to five different boards, not in thesame day.
That never said that Repetition like this saving pins back to back It's agood idea is just that you can't save the same thing to five different boards that are all relevant somehow similar to thetopic of your pin, and that helps you to rank European for different key words for relatedkeywords and to show it to different types of you searchers.
Right now, the place number four, where you can include all the focus keywords you wanttofor each board is bored description.
I was looking at my board right here.
It was here.
When youadded your board settings, you will see the pain description is a longer field.
You caninclude up to 500 characters.
That means you can include as many similar or relevant keywordsas you need.
And a lot of people are asking if it's worth creating any more descriptions, because you might notice a pretty big accounts and interest that don'thave any board descriptions.
Sometimes I also don't even add aboard descriptions when I'min a hearty to create a new board and then I forget to get back to it.
So don't make this mistake because, really, ifyou're just telling yourself, I'm gonna create quickly this board and later I'll get Guild.
I'll get back to it.
Chances are you'll never get fact ID, so you have a lot of space here and you can add a load offrelated keywords, and you will help interest understand what all the future pins you'regoing to say there will be about, and Pinterest has a tone of interesting information on theirofficial Pinterest engineering block on medium.
I always recommend everyone who wants to reallydive deep into this interest as your topic to read from time to time.
What kind of postTheir publishing there.
So it's interesting, but also in the for the most part.
It's writtenfor engineers, actually, So it's kind of hard to read this information.
Andand, uh, I like checking those posts because they often mention things that will help usunderstand what other parts off interest issue we might be totallymissing.
For example, in this recent post they were talking about, um, understandingPeens through cured extraction, and they mentioned several tax sources they used toextract cured.
And I also believe that these sources are listed, perhaps in the order toshow us the hierarchy off these importance importance off this fact sources.
So the mostimportant, as we see here, is the pin title and description.
We already talked about it, and they also mention here the u R l right the euro off the page to pay to whichyour pain is going to be linked.
And in a sense, Pinterest is looking at your page.
You're out the same way as Google does because they're looking for the focus Queward in your Ural and we already talked about Ward names and descriptions, right? Eh, Sowe'll skip this part and the next one I'm looking at Pinterest is acting here again, just like Google would.
They're checking your page your page to rich you're linking andthey're looking for key words on your page title and description.
And I would say that the tax source number five or the factor number five when you mentionhere it's a very interesting tax source.
Its search queriesthat frequently lead two clicks on the pin.
This is similar to how Google is studyingthe user behavior on their search results page.
Google is checkingon which searches people are clicking interests case as we see here that Pinterest is goingto see how often this being is.
I'm going to get clicks for eachdifferent key word, and then they will decide for which key word it should be ranked betterand one more tax source.
It's number six been, Triscuit has mentioned here.
It's namesof objects detected in the image using a visual classifier.
You probably noticed that whenyou're saving an image on Pinterest, even if it's a completely freshimage and you might even not include any Q words or anything.
But just because of theobjects that interest you can see on your pian itself, they will start showing in pinsrelated to this one.
In more like this, they will start showing images that have similarobjects.
So you remember.
The interest is the visuals are changing right.
This platform works prettywell with visual content on your pins, and it can often identify objects on the images.
And if you have a woman with a laptop or just a laptop on your photo than interestwill definitely recognize at the laptop as the object on the photo and will also attributethis cured and will show your pin when two keywords related to thisobject.
And now I'm going to talk about an interesting related source off text wherethey grab the Q words .
It's something that you might not expect, but actually so I was talking about detecting some objects on your images, But interestwent even further than this, and they're now able to detect the text on your peen images.
So in there, another post that they have about being compassion, I will talk about it later.
It's as erectinga ranking factor.
But one of the things they're mentioning here is that they have a systemcalled OCR.
So optical character recognition means that they're looking at your image andthey find on the background either this letters or sometimes that can read thistaxed overlay.
They understand from the tax on the image which cures they should attributeto this to this specific van.
And all this information that I mentionedso far will be matched together between each other, and Pinterest will use being compassionas a ranking factor.
So what is this compassion? I would say in anotherword, maybe like consistency between all the signals that they're getting all the curesthat they're getting from different all of his different sources .
So this this is an article about buildingcompassion.
in this article.
They're talking about howthis role signals that come from different sources.
They need to be Cohasset and thenPinterest will decide based on this consistency between the cured that they'regetting from different sources related to this being, they will understand.
If thisbean has this been compassion, then the pain should be ranked tire .
That's how I understand this ranking factors.
It's called a rank one of the ranking factors on Pinterest The thing number eight that youneed to know about Pinterest ASIO .
I'm already running out of fingers, butit's going to be a little bit longer video.
So another thing that you need to know aboutPinterest search results is that they are quite heavily personalized and over time being for SeppInteresting and one of their posts all known that medium block.
They're saying that overtime these results will become even more personalized and relevant throughadvancement in machine learning ranking.
What I'm trying to see here is that Pinterest isbuilding a system to deliver content from various verticals search verticals within one integratedsearch results page as they say that today if you search for something on Pinterest you will see results from different verticals, from videos from shopping and from the tab off people that you follow.
Look at this scheme.
This is something that Interests Team is trying to understand , that they're trying to build at platformthat will give you results from all of these different verticals and including ***, verticalpeen, vertical video, vertical shopping, vertical and fresh beans, fresh content, vertical.
And there's something else coming.
So interest can check on which verticals the user hasseen recently for similar queries and what the user is engagingwith, uh, more often, which kind of vertical of the user is engaging more often.
And ifthey the user didn't engage with some kind of verticals than Pinterest, will not show more of that vertical in the near future to this specific user.
That'sone of the ways that interest explains that the R personalizing search resultsanother very important fact that you need to know about interest issue.
I think it'snumber nine is that pinches is also assigning the so called interests two pins and theyuse them as one of the ranking factors.
For example, if you look at this being the beingimage we have here a woman with dog, and that's no.
It's snowingwhere it has been snowing, and these are the the interests that interest assigns to thispin .
So the platform things that the topic ofdogs is one of the most relevant to this pin on Dennis mammals and animals in general iskind of less .
It's like less relevant, because you seehere Number one and then skiing is very relevant, and then snowboarding.
It's bad, relevantand winter sports.
It's more generic, so it's not the exact match off the category.
So youunderstand more or less what, what I'm in hair and what they mean when they say aboutthis interest.
So when they use this interests the kind of categorize European based on thisinterests and they understand for which search is on for which categories they should showyour pain higher in search results.
And now I just wanted to go backto one of the things that I mentioned earlier when I said that interest is recommendingyou to save Europeans to multiple different boards or ATT least five words.
If you look at oneof the examples they mention in their block post.
They are showing you how just one beingcan have annotations or can be associated with it.
Least 123456 differentkeywords or different categories are different topics, so users who are searching for slot sanctuary obviously it will be like themost relevant.
And if you have different boards in your county, you might want to save first.
This pain to the board that has cured sloth sanctuary in your in the boardtitle and description and then are the key words that aren't here.
They're also comingfrom the tax that is in the description and in the in the description that comes fromthe side and also from the PIN description.
So Pinterest understands what the spin isabout, and these are the boards to which you could easily save the spin, and they're pretty broad, different.
Some some of them are very broad, like travel or animals.
We I don't even see the skewersright here, but interest understands that this Penis related to travelsomehow so you can easily say this being to the board called Travel, and it will be fine.
It will be relevant and it will help you show this being toe a broader audience not only to peoplewho are searching specifically for sloth sanctuary, but also to people who are searching aboutany information or travel inspiration.
And now let's look at the ranking factor.
It's the overalluser engagement that the Penis getting.
So we're not talking here about the very newpin that you just save five minutes ago on the platform because you will not see anyengagements yet on it.
But when you're doing a search on Pinterest and and just look atthe search results very often, you will see that the beans that are ranking high they have a lot of photosin this tried ID or comments, and they have a lot of repaying counts.
So this is justone of the examples.
But you might notice this pretty often that thebeings that are ranking high they have this high user engagement scores in different ways.
Either it's re pans or all three of them rip Ian's comments and photos.
So overall, I think that in 2020 Pinterest s u is getting a little bit more complicatedand Pinterest is getting smarter and smarter allthe time as a search engine that they are always creating.
And their algorithms andPinterest is a very interesting sir changing even compared to Google because this platformis so heavily relying on the visual part of the content.
Placid has all this social factors.
Don't forget that you have full of words on Pinterest that you have old this re pans.
You have photos, you have Commons.
All of this somehow effects the search results onthe platform.
So in this video I try to make a deep, deep dive in all of this informationthat I found on Pinterest Engineering Block where they share how this Pinterest algorithmworks and how they're s u works and how it compares.
They don't speak exactlyhow it converse to Google, but because I have this background and Google issue, I understandsometimes what are the similarities and what are the differences between the two platforms s.
So it's interestingto read this, but if you find it difficult, I totally understand.
But if it's somethingthat you are also interested in reading about and learning about you confinedPinterest engineering block on medium, you can maybe Google This exact a search phraseand you will find his block .
And you just need to come back from timeto time and see what new articles they're publishing.
As I promised at the beginningof this video you will not believe me today.
If you click on the infraction in the top right corner, youwill find a link there to download my printable pinchers ASIO checklist for free Now, PinterestASIO is really a big topic .
It's big enough for me to have my signaturecourse called interest as your traffic secrets.
So if you want to dive deeper into all thedetails off interest issue and get a step by step plan, then join my course.
If thereis anything else you would like to ask me about interest ASIO today you can drop mequestion in the comments below this video.
And if you found this video useful , then give me a thump up, subscribe and hitthe bell bottom to get notified when my new tutorials go Life.
Meanwhile, you can checkmy previous tutorials here and there and I'll see you in the next videos.