– Google is already themost popular search engine.
You already know that.
Focusing on Google candrive you a ton of traffic, but did you know there'sanother search engine that can drive you a ton of traffic? And no, it's not Bing.
This search engine is so effective, I'm getting over 100, 000visitors a month consistently from this search engine.
Hi, everyone, I'm Neil Patal and today I'm going todiscuss SEO beyond Google, how to rank on the bestalternative search engine.
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So, you're probably wonderingwhat is this alternative search engine that I'm getting over 100, 000 visitors a month, and some months, I'm getting over 200, 000visitors a month from? Well, it's YouTube.
YouTube SEO is totallydifferent than Google.
Before I get into howyou can rank on YouTube, of course you know you're going to already have to create videos, but with YouTube, here's the thing, Googletakes a long time to decide who's ranking on page one.
YouTube, you can rankfor a competitive keyword like SEO, within 24 to48 hours at the top.
The first tip I have foryou, is to push the video as hard as possible in the first 24 hours.
The big component of YouTube's algorithm is the better the videodoes in the first 24 hours, the better it's going to rank on YouTube.
Most people look atYouTube and being like, huh, it's probably like Google.
If I keep optimizing overtime I can continually rank higher in the rankings.
Not so much.
It's moreso if you do really well in the first 24 hours, you're going to continually do better in the long haul, and your ranks are just goingto shoot to the top really fast.
So, in the first 24 hours, when I release a video, I'll do a push notificationthrough subscribers.
A lot of times I'll do a e-mail blast, a combination of those two things help push my videos to rank higher.
The second tip to rankingreally well on YouTube is only produce content thatyou know people will love, and you can end up going on YouTube see what's worked inthis space, what hasn't.
You don't want to producecontent that people hate because if you're rankingreally well on YouTube and for a whole month youproduce content that people hate, your overall channel score decreases, and you'll find that your rankings, the content that's sharedthrough the browse feature, suggested feature, it'llall start going down and your YouTube channelwill start dwindling.
So, they look at it as notjust on, hey, is the video really popular in the first 24 hours? But, are you constantlyproducing good content? If you think a piece ofcontent's going to suck, you're better off not releasingit than having it out there, because it can hurt your rankings and create a negative effect.
The next tip I have for you is to upload a SRT file on YouTube.
You're thinking, hey, YouTube can automatically add close captions, why doI need to upload a SRT file? Well, here's the thing, a SRT file tells YouTube that this is what thevideo is really about.
They know that if they usetheir machine learning bot that, yeah, they can transitwith your videos on, but there still could be someerrors and it's not perfect.
When you upload a SRT file manually, you will notice that you'll rank higher and you can just go to sites like rev.
com, get a SRT file, and upload it.
Another quick tip for YouTube is upload SRT files in different languages.
YouTube is trying to get more competitive in the United States, butit isn't that competitive overseas, yet, it's really popular.
So, make sure that when you have a video, translate and transcribeit, upload the SRT file.
When you do that, yourrankings will go up over time, especially in those regionswhere it's not competitive and it's easy, quick traffic.
Once you do all of that, I want you to head over to Ubersuggest, type in the keywords that you want to rank for.
It'll give you all thelong-tail variations and on Ubersuggest, click onthe keyboard ideas report, then under that keyword, there's a related tab.
The related tab will haveother similar keywords.
Consider including thesekeywords within your description, your title, and that shouldhelp you get more traffic.
Now, your descriptionshouldn't just be a paragraph.
The longer your descriptionis, assuming it's very valuable to the user, what you'll find is you'll rank for more keywords.
And you can include thesekeywords in the tags, in different places on YouTube, but what I found is thelonger your description of the video, the better off you are.
And last, but not least, whatever your video's on, make sure you say thatword within your video.
So if my video's on SEO, I will continually say SEO within my video.
If my video is on search engines, I'll continually say thewords search engines.
If it's on dog food, yousay the work dog food.
Whatever it may be.
YouTube looks for what you're saying, not just from the SRT file, but they try to decipher it on their own.
If you're saying the rightkeywords multiple times, think of keyword density, they know that that video's on that topic, you're much more likelyto rank higher as well.
If you follow all those tips, you can get a lot of traffic.
Yes, there's Google and youshould optimize your Google, but why should it stop there? You already know about Bing as well, but the search engine I wantyou to look at is YouTube.
Sure, you get to create videos, but it's not competitive yet.
You can get a ton oftraffic, it's well worth it.
If you need help with your traffic, whether it's YouTubeSEO or just general SEO, check out my ad agency, Neil Patel Digital.
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