when you think of search engine optimization do you think about copywriting cuz you should considering SEO while developing your copy and captions for social media as an effective way to make your content more discoverable search engine optimization copywriting allows you to create compelling content that users love and
search engines understand it allows your content to be optimized which means more traffic to your page so how do you get those high rankings for your content means here are 5 search engine copywriting secrets you can apply to boost your search engine ranking and make your content King
[Music] you number one keywords are the keys keywords are the combinations of words or phrases that users type in search engines when they look for content think of all the things that you type into Google when you're searching and now think of the things that people may be
typing in to find your content and use those keywords while writing your content keywords are the main language that search engines understand when they try to index what content is more relevant to what users meet using targeted keywords is the key to make your content discoverable and drive
traffic now when you're writing content on your website there are several places you want to make sure that you're using your main keywords these crucial spaces are title tag this can be the title of your pages or blog post h1 h2 h3 tags these are the subtitles or
headers on your pages first paragraph of content this is really important because having to focus keywords in that first paragraph ensures that the topic is made clear immediately anchor text this is the text that has a clickable hyperlink that will bring people to another page meta descriptions and
tags these are tags and descriptions in the coating that helps search engines what your page is about image description and file name believe it or not it's actually really important to include keywords in your file name so if you're uploading a picture make sure the file is resonates
image 1 2 3 4 or screenshot but that you're actually using keywords to describe your file in the title of your file word of warning don't spam your website with the same repeated keywords use synonyms of your main keywords to make sure that your content seems more natural
in organic if you use the same words in the content over and over it over and over again search engines will actually penalize your say for over optimization and high keyword density number 2 make sure your headlines are intensely optimized focusing on optimizing your headline can make or
break your discovery ranking in crafting your headline focus on three major headline preferences a number attached a number in your headline such as 10 ways to grow your online business addressing reader needs place content that users need for example why you need to utilize these SEO tips for
your website create specific instructional materials such as how to use canvas for graphic design make sure that you use the right kind of keywords by searching for those that have a high search volume this means that the keywords you will place on your headline to reflect those words
relate to your post the users will look for the most number 3 work on your tags and meta descriptions aside from your headlines work on your meta descriptions as well tags are labels to categorize your content and meta descriptions are the summaries of the webpages that appear below
the headline in the search engine result page these two are discoverable elements that help search engines understand what your content is all about again for the purpose of feo make sure to use the right tags and meta descriptions by searching for relevant keywords that people will actually search
for when they look for content like yours take advantage of meta descriptions by adding your targeted keywords that you used open your headline and tags number four link it up page ranks make your page more discoverable and show how your content is relevant by placing links that people
can access on your page and allowing people to click back it means that your content matters links improve the user experience and help build traffic to your site how do you make sure you attract links from important websites and content raters well you have to make sure that
you have great content and ask your followers and readers to share number 5 write compelling content optimizing your content with the right targeted keywords is one thing but creating the best content will improve your search engine rankings even better google uses page links to analyze going through your
site and those links are a factor in judging the credibility of your content as a guide make sure that your content is useful create how-to posts and tips valuable that your content cares about your users and creates value for them and simple that is easy to understand and
works best for a majority of people applying search engine optimization techniques when you write your copy allows your content to be understood by Google and other search engines optimization only works best if you have great content to learn more about copywriting techniques that help develop your brand social
Boyce you can tell with my free guide to formulate across a powerful social media voice this free guide will help you learn about the technics brand views and crossings copy for social media marketing and you can also get my most popular chocolates my ultimate content share worthiness checklist
to understand the type of content that I share the most you have all the tools you need to go and create that thanks for watching if you like this video hit the thumbs up comment below or share this with a friend that you think this information may benefit
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