if you're here watching this now thenthe odds are good that you know the power that a truly SEO optimized orsearch engine optimized website can have on your business but you also may haveheard that it's complicated really technical and somewhat of a dark artwhich is why in this video
I'm breaking down the exact six step strategy we useinside the agency to consistently ranked number one on Google and you can getstarted with this today even if you're a brand new beginner alright let's get toit hey there my name is Adam Earhart modernmarketing strategist and welcome to the
modern marketing show where we help yougenerate more leads customers and sales for your business by making way bettermarketing so if you're interested in learning the latest and greatestmarketing strategies tools tips tricks and tactics well you may want toconsider subscribing and hitting that notification bell all right let's talksearch
engine optimization or SEO for short now it's no secret that I believeSEO is an integral part of a small businesses marketing strategy and itholds a special place in my heart seeing as this one strategy alone helped megrow my first six-figure agency but knowing SEO is important and knowing
howto actually go out there and implement and execute on it or two completelydifferent things which is why in this video I'm going tobe breaking down the exact six step strategy we use inside the agency so youcan follow these steps and consistently rank your website or your clientswebsites on
the first page of Google now full disclosure this video is sponsoredby sa ranking which is the tool we use inside the agency and I'm going to bereferencing it multiple times throughout the video as it plays a key part of ouroverall SEO strategy it's a great tool it's used
by over 300,000 people and has35 different SEO tools embedded in it so it's perfect whether you're a brand newbeginner and just getting started with SEO or if you run multiple clientaccounts in an SEO agency just like ours plus if you're interested in trying outthe software I'll make sure
to include a link in the descriptions below whichwill give you access to a free trial so you can try it out for yourself alrightnow let's get to it when it comes to creating an effective SEO strategy youreally need to break it down into six different steps this is
because wellsome things are definitely more important than others there's no onesingle aspect when it comes to SEO that automatically unlocks that first page ora number-one ranking position rather it's the strategic combination of theseries of steps that really gets you there so the first step in our six stepsstrategic
SEO sequence which kind of a mouthful well the first stepis keyword research it's here that you really want to start diving into thekeywords that you want your website to rank for it's really important to dosome really detailed research here because if you try to rank for all sortsof
different words that nobody's using and nobody's searching for well your SEOefforts are going to be totally useless the flip side of that of course is ifyou try to rank for the most competitive keywords possible well the odds of youranking for them right off the bat are also slim
to noneso you've got to find a balance of keywords that you can actually rank foras well as ones that people are actually searching for this is why one of thefirst places that I go when I'm looking for brand new keywords is se rankingskeyword suggestion tool all right so
let's use a fictitious example here andsay that we've got a coffee shop in Los Angeles that we want to start rankinghigher for well the first thing I do is head over to the keyword suggestionstool and start finding out what kind of keywords I should be trying to rank
forin this case what I want to do is probably type in something like coffeeshops and see what happens when I hit the search all right and asyou can see what's happening here is I'm getting just a ton of different datathat I can use to start researching into and
seeing which one is going to be mostbeneficial to me with my la coffee shop so for example I can see that we've gotsome similar keywords including coffee shops near me coffee shop coffee shopsdonut shop coffee starting a coffee shop start a coffee shop some of these aregoing to
be relevant such as coffee shops near me and coffee shops andothers are going to be completely irrelevant like starting a coffee shopand start a coffee shop which would be great if I was planning on teachingpeople how to start one but because I'm trying to generate more traffic for
mycoffee shop this one's not really gonna pan outnow the next tab that I really like to dig into is the longtail keywordsbecause as we just discussed it's one thing to try to rank for words thatpeople are actually using but it's another entirely if we're trying to rankfor words
that people are using that are just already hyper saturated andincredibly competitive so as we scroll down the longtail keywords we can seethat because I didn't put coffee shops in Los Angeles it's gonna give us allsorts of different ideas but we can use this laterfor example we'd want to
use coffee shops in Los Angeles Los Angeles coffeeshop urban coffee shop coffee shop Los Angeles again probably maybe coffee shopLos Angeles California and so on so the first thing I want to do is head over togoogle and type in one of the keywords that I found that I
think is mostrelevant in this case we're gonna use coffeeshops Los Angeles and we're gonna see what pops up now we've got a goodexample right here in the Google Maps so we'll click over there and pull up theirwebsite so that we can start diving into what keywords they're using
in order toget these rankings once I have their URL I head back over to sa ranking and Iplug the URL into the competitor tracking which is going to give me allsorts of different details in this case this is the information that I get backI can see their organic
keywords I can see traffic costs I can see theirestimated traffic and I can see the keywords that they're ranking for inthis case teas teas tea mug alfred coffeeAlfred tea which obviously we're not going to necessarily try to rank forbecause this is their keyword and brand name but all
of these other ones aregoing to be just as relevant for us in order to put on our websites and startcreating strategic content around alright now that we've got a decentfoundation of keywords that we want to be ranking for the next step is to moveon to step 2 which
is on site optimization now the first part ofproper on site optimization is to take advantage of many of the tools thatGoogle gives you including Google Analytics and the Google search consolewhich is gonna give you a ton of data on your website where people are going howthey're getting there
what pages they're visiting how long they're spending onyour site and so on also if your business happens to be local well youwant to make sure that you're registering for a Google Maps locationwhich is going to give you even more opportunities to rank on that first pagefrom there it's
kind of techie stuff like a robot's file an XML sitemap anSSL certificate if you can and make sure your site's secure and making sure thatthe URLs you use have nice concise and accurate names rather than weird funnylong or completely irrelevant URLs that are going to do any good
things for yourSEO rankings once that's done it's a combination of improving and fixing anybroken links improving page load speed so it loads faster when someone visitsyou and a few more other advanced strategies to make sure your website'srunning in tip-top shape this is why I'm such a big fan
of running frequentwebsite audits with se ranking as it evaluates all key parameters of websitehealth parameters per page meta tags headings image optimization linkanalysis usability and so on not only that but I can also download or send aPDF report with all the necessary data to my team or directly
to my clients ifthey're in to seeing that kind of technical andanalysis now this part shouldn't take us too long but it is incredibly importantyou see ever since 2015 when Google really came out and said that mobilefriendly and mobile optimized websites are getting priority well it's becomeeven more important
to make sure that your website is mobile optimized thismeans that the user experience is designed or at least accommodates amobile device as well or preferably better than it would on a desktopespecially as more and more people are consuming content from their mobiledevices all right so once that part's
done it's time to move on to step fourwhich is to develop a content strategy now fortunately because you've done yourkeyword research because you've done your competitor analysis and you knowwhat keywords you want to rank for and what pages of your competitors areranking well you're gonna have the hierarchy
and kind of a framework for areally solid content strategy that you can go out there and start building ononce you've decided on what kind of content you're gonna want to build onyour website you really want to focus on ensuring that it's formatted correctlywith proper titles proper headings and
proper keywords sprinkled throughout thebody copy as a bit of a bonus tip if you can add a blog to your website that'seven better because it'll give you an excuse to continually update new andfresh and relevant content ensuring that you're always providing new informationto the search engines alright and
that leads us nicely to step 5 off-siteoptimization you see now that you've got your website in tip-top shape it's timeto move offsite and ensure that the links coming into your website areproviding the right and relevant quality and quantity that you need to boost yourrankings you see a key
factor when it comes to improving your search enginerankings as you've probably already heard is not only the quantity but moreimportantly now the quality of the links being directed to your website this iseasily one of the most important factors because what it is is its externalvalidation that your website
is worthy and relevant and valuable and deservesone of those coveted top positions this is also where I'm such a big fan of serankings backlink checker as all I need to do is put in any website URL at alland it'll generate a report showing me all of the links
that it has includingthe domain Trust which means basically how valuable that link is as well aswhere that link came from so I can go out there and decide if I want to try toacquire this link to point at my site which can only help to boost my rankingsas
well you see this part is huge because it eliminates the guesswork oftrying to sort of just figure out what links are actually pointing to yourcompetitors so you can generate the same ones and basically tells you exactlywhat you need to do so you've got a proven roadmap and a
blueprint to followto go out there and get the exact same kind of links now one important thingthat I really have to mention here when it comes to link building for yourwebsite is that quality is significantly more important than quantity yes you doneed a sufficient number of Link's pointed
at your site but they've got tobe from really secure and trustworthy sources otherwise you're well on yourway to tanking your rank oh I like the sound of that which could potentiallywipe your site right off the search engines so stay safe out there all rightand the sixth step when
it comes to developing a solid SEO strategy is tosupplement it with a sufficient social media strategy as well you see asidefrom all the obvious reasons that you'd want a social media strategy likeincreasing brand awareness and driving more traffic well by deploying this aspart of your SEO strategy it's
only going to further help increase yourrankings the reason this is so effective is because by using social media toessentially increase traffic and increase engagement and increase the waythat people are interacting and engaging with your website well all of thesethings are indicators to the search engines that your website
is relevantand valuable and worth engaging with which will only help to move you furtherup the search rankings the key with an effective social media content strategyis to make sure that your content is relevant and valuable and share-worthybecause at the end of the day it's the engagement metrics and
the traffic thatgets driven back to your site that's really going to help move the needle allright so the next thing you're gonna want to do is make sure to check out thelink below which is going to give you access to that free trial of se rankingso you can
try it out in your own business also make sure to link up acouple more videos right here for you to check out next which are going to helpto take your SEO game even further so make sure to check them out now and I'llcatch you next time on the
modern marketing show
