[Music] hi there it goes without saying that nowadays SEO or search engine optimization is a need for businesses just having a functional website is not sufficient without online visibility most of the potential clients will not be able to find your business in fact a business is non-existent online
if it is not ranking higher on search engines today we will discuss what is search engine optimization aka SEO in this video I will answer these questions about SEO 1 what are the search engines – how do search engines work and 3 if you want to rent your
website on search engines then out of those hundreds of SEO factors which aren't those three most important factors that you can work on and still get the best result hi there I am Hartley Sharma CEO at digital masters hub where businesses turn to for better online visibility more
traffic to their website and more customers to their businesses if you are new to this channel why don't you click on the subscribe button below and press the bell icon so that you will be notified as soon as I publish a new training video now let's get right
into the topic there are many search engines such as Yahoo Bing Yandex and so on but in this video I will talk about Google search engine because on an average Google receives over 63,000 search engine query every second and according to statistics july 2019 goggle accounts for eighty
eight point sixty-one percent market share that means Google is a strong search engine market leader so it is worth to discuss Google search engine optimization let's talk about what are the search engines first a search engine work based on a software system that responds to your search query
within webpages that best answer to your query let's understand this with an analogy of a librarian for example you go to a librarian and ask for a book on subject X she goes back to the library database and comes back with a list of some books around the
topic that you asked for but she thinks will best help you this search engine also works pretty much the same way you enter a search query let's say for example best coffee near me or best restaurant in Adelaide just on a click search engine comes back with the
results that best answer to your search query now how does search engine do this how is it able to answer your query with appropriate webpages the search engine performs these three actions in order to do that first crawling search engine BOTS crawl millions of webpages through hyperlinks bots
are small software bundles they crawl and scan millions of webpages and they go from one web page to other three hyperlinks on a page hyperlinks are relatable links on a web page number to indexing as these BOTS crawl web pages they organize them into different categories the search
engine database is full of millions of web pages organized into different categories third ranking now when you enter a search query into the search bar of Google it answers your query in the best possible way with the results that it displays on search engine and result pages and
they do it by matching the web page content with your search query and rank the Beveridge based on relevancy and other factors but what are those are the factors that Google considers to rank a webpage and what can you do to rank your website on the search engine
there are hundreds of factors that Google considers when ranking a web page such as relevancy the meta title Meta Description other meta tags content on the page images links and so on today in this video we will talk about what are those three most important factors that you
can work around to rank your website and still get the most out of it number one content content is king when it comes to search engine optimization you have to have a really really good content content that is useful to your users your content should solve the users
query or in other words when planning content for your website you should aim to serve the purpose of your target market you should specifically and clearly convey what your product or services are and how your business can help your target market not only that you should also provide
the answers to the questions that your target audience may have around your product in essence you should address the problem of your audience and offer solution through your content let's understand this with an example for an example say that your website is about yoga in your content you
can cover the questions like what is the best time to do yoga what kind of clothes one should wear for yoga what are the best yoga poses for beginners what are the advantages of doing yoga how many times in a week one should do yoga you can also
address problems around yoga the best strategy is to cover an answer as many question your target audience may have so that once user is on your website they get all the queries answered and there is no need to go to any other website this will help search engines
to answer these search queries around yoga through your website second factor meta tags meta tags helps Google BOTS to understand what the web page is all about especially the meta title and meta description the title is what you see in the blue text and the meta description is
this small snippet under the URL on the search engine result pages make sure that you insert the primary keyword in your meta tags a meta description in the title also help users to get an idea what information the page contains inside and whether to click on it you
can use the meta description like an elevator pitch to attract users to click on your page because more people clicking on your page in turn improves your ranking tube and third factor is performance your website needs to render fast it is good that your website has great content
and passing all the right signals to Google BOTS but if it takes time to load then it hampers the performance google is also a business and its aim is to serve its users with the most appropriate results in the shortest span of time so you will automatically do
well if you try to help Google in serving the users faster and better a web page should ideally load up to 3 seconds or less ask your developer to make your site load faster and mobile-friendly Google came up with mobile first indexing in 2016 and they now use
mobile first indexing for over half of the pages shown in search results globally if you be careful about these three factors which I told you you will do much better in optimize your website if you have more questions related to SEO post them in the comment below and
I will respond to them if you need digital marketing help for your business check out our Agency at digital masters hub com I hope you have found this video useful thank you for watching and see you in the next tutorial [Music]
