SEO for beginners tutorial writingsearch friendly titles here we go what is SEO? SEO stands for search engineoptimization so what is this? This means doing everything you can so that searchengines like Google and DuckDuckGo will show what you've made to people lookingfor things like what you've made.
Makes sense? Let's start with a simple examplelet's say that you and your friend go to Las Vegas and you make a YouTube videoof that trip now let's say you title that video Ray and Jon's Trip let's saythis might be an accurate title it might be what you want to call it but is itsearchable? Does it play nice with search engines? Let's look at that title withSEO in mind.
First ask yourself how many people are searching for that title? Doyou think that many people on like Google and YouTube are typing in Ray and Jon'sTrip into the search bar? Probably not very many.
Maybe just the people whoalready know who Ray and Jon are and that they went on a trip and want to seeit that's probably not many people and you've probably already got those peopleas sort of a built-in audience.
Those might be the people you make the videofor but that's not the people that you write the title for and the description.
An important thing to remember is that SEO is for strangers.
As much as possibleyou need to put yourself in the heads of people that you've never met.
What mightthey type into Google or Bing or whatever when they want what you've got? Let's look at all the words in that title that we came up with.
First of all, Ray and Jon that isn't very searchable unless you're already popularas Ray and Jon if that's something that people know and are looking for sothat's not great now let's look at the last word trip.
A trip can be a journeyor it can be stumbling right? It has multiple meanings.
So that's not very clear that title could be talking about two people whohappen to trip over the same thing right? So if we were to replace the word tripwith vacation that would be a bit more clear and people are more likely tosearch vacation than trip I think looking for that sort of video but thistitle still isn't very search friendly it's very vague you could be going on avacation anywhere in the world so what if we add the words Las Vegas to thetitle this could be more descriptive and specific.
Now you might be worried aboutnarrowing down your audience maybe you want everyone planning any vacation towatch your video but the problem is if you target too broad an audience you endup lost in all the noise.
You are literally competing with millions ofother things on the Internet by being more specific as specific as youpossibly could be you eliminate much of the competition so now we've refined thetitle it's now Ray and Jon's Las Vegas vacation so now if someone types LasVegas vacation into the search bar on YouTube you at least have a chance youhave got a shot at least now of your video being found with your title withyour original title you weren't gonna come up you know at all honestly ifpeople use those words because those words were not in your title.
I mustadmit I've struggled with this for years myself when I started on YouTube I gavemy videos funny or artistic or what I thought were intriguing titles thingsthat people were like oh I wonder what that's all about I guess I shall clickbut for the most part no one was searching for the words that I was usingin my titles so I languished in obscurity for years but the good news isits fixable with a little information and the right tools.
One tool that'sdoubled my traffic from search is tube buddy it's also helped to reallyincrease my understanding of SEO.
I highly recommend you download andinstall it today.
Even the free version will give you amassive leg up as you try to up your SEO game.
Also make sure to subscribe to thischannel for more tips on SEO and how to succeed on YouTube we just coveredtitles so stay tuned for a video all about how to optimize your videodescription for SEO as well.
Please give this video a like if you found it at alluseful and thanks for watching I hope to see you in our Facebook group which youcan find at facebook.
com/groups/smallyoutubersboost Thanks for watching and we'll see you in the next video.
